Digital Business Transformation -

Things you need to know

The process of leveraging digital technologies and supporting capabilities to create a robust
new digital business model is known as digital business transformation.

It is about implementing organizational change using digital technologies to improve

performance materially. The proliferation of AMPS (Analytical tools and applications, Mobile
tools and applications, Platforms to build shareable digital capabilities, and Social media) is
altering the competitive dynamics in a variety of industries.Companies in traditional industries
are increasingly recognising the need to invest in Digital Business Transformation, but are
unsure how to proceed.

What is Digital Business Transformation?

The process of using digital technologies to create new or modify existing business processes,
culture, and customer experiences in order to meet changing business and market requirements
is known as digital transformation. Digital transformation refers to the reimagining of business in
the digital age.

It goes beyond conventional roles like sales, marketing, and customer service. With digital
technology on our side, we have the opportunity to reimagine how we do business how we
engage with our customers as we transition from paper to spreadsheets to smart business
management applications.

There is no need for small businesses that are just getting started to set up their business
processes and then transform them later. Building a 21st-century business on sticky notes and
handwritten ledgers is simply not feasible. Digital thinking, planning, and building positions you
to be agile, flexible, and ready to grow.
Difference between Digitisation, Digitalisation and Digital
transformation?

Digitisation
Digitization refers to the process of converting from analogue to digital.
Businesses used to keep paper records. Whether handwritten is used in ledgers or typed into
documents and business data was analogue. If you wanted to gather or share information, you
had to deal with physical documents papers and binders, xeroxes and faxes.

As computers became more available widely, most of the businesses began to convert their ink-
on-paper records to the digital computer files. Digitisation is known as the process of converting
information from analogue to digital.

Finding and sharing information became much easier after it was digitised, but how businesses
used their new digital records largely mimicked the old analogue methods. Computer operating
systems were even designed around file folder icons to make them feel more familiar and less
intimidating to new users. Although digital data was far more efficient for businesses than
analogue data, business systems and processes remained largely based on analog-era ideas
about how to find, share, and use information.

Digitalisation
Digitalisation refers to the process of using digitised information to make established ways of
working simpler and more efficient. Digitalisation does not imply changing the way you do
business or establishing new types of businesses. It's about keeping going, but faster and better
now that your data is instantly accessible and not locked away in a dusty archive file cabinet.

People began to generate ideas for using business technology in new ways as digital
technology evolved, rather than simply doing the same things faster. This is when the concept
of digital business transformation took shape. New things and new ways of doing them
became suddenly possible with new technologies.
Digital Transformation
Digital transformation is changing the way businesses are conducted and, in some cases,
spawning entirely new business classes. With digital transformation the business are taking a
step back and revisiting everything , from internal systems to online and in-person customer
interactions. There arise the questions like, "Can the process can be changed so that we can
make decisions better, achieve game-changing efficiencies, or to provide a better customer
experience with more personalization?"

We are now firmly entrenched in the digital age, and businesses of all sizes are developing
innovative, effective, and disruptive ways to leverage technology. Netflix is an excellent
example. It began as a mail-order service and eventually disrupted the brick-and-mortar video
rental business. Then, thanks to technological advancements, the large-scale streaming video
became a reality. Today, Netflix competes with traditional broadcast and cable television
networks, as well as production studios, by providing an expanding library of on-demand
content at ultra competitive prices.

Possibilities of Digital Transformation

By Understanding the potential of technology it is a critical component of the digital business
transformation. The question arise like, "What is our technology capable of, and how can we
adapt in business and the process to maximize our technology investments?" ”

Before Netflix, people chose movies to rent by going to stores and searching through shelves of
tapes and discs for something that looked interesting. Personal devices now serve up libraries
of digital content, complete with recommendations and reviews based on user preferences.

Based on the Subscription, content is streaming directly to the people's TV, computers, and
mobile devices and was an disruption to the rental business. This resulted in innovations such
as an artificial intelligence-powered content recommendation system. What a great way to make
the most of your IT department!

Of course, digitally streamlining call centers and in-store service desks is great. But true
transformation begins when you consider all the technologies available and how your business
can adapt to them to provide a better experience for your customers. Social media was not
invented to replace call centers, but it has become an additional channel (and opportunity) to
provide better customer service. Adapting service offerings to social media is another great
example of digital business transformation.

Why are business going through Digital Business

Transformation?

Drivers in Digitalisation and Digital Transformation

Customers are the source of all change in business. Customer satisfaction is how a business
succeeds. Modern customer expectations are largely driven by digital technology and digital
innovation in digital business transformation. A connected customer is always looking for new
opportunities. Seeing new ones elsewhere will make them want them from you too. And if you
can't offer them anything, they'll find someone who can. The digitally connected world makes it
easier than ever for customers to compare and switch from one brand to another, often with
minimal effort.

Digital innovation is shaping businesses in every industry

Digital Business transformation impacts every industry. Whether your business derives its
revenue from customer service, digital media, or physical goods, technological innovation can
transform the way you produce, distribute, and serve your customers.

Depending on the business, customers can be consumers or business-to-business (B2B)

customers. Let's broaden our horizons and include our employees. As we will see later,
employee expectations are driven by their own consumer experience, especially when it comes
to digital innovation in the workplace.
Employee empowerment drives digital solutions forward
The Apple iPhone is often cited as a key factor in the adoption of consumer technology in the
workplace. The iPhone wasn't originally marketed to businesses, but it quickly caught on and
his IT department at the company had to deal with employees who wanted to use the iPhone in
place of other devices. . Enterprise adoption of the iPhone spread rapidly as some large
companies opened their doors.

The iPhone changed the landscape of technology adoption in the workplace. Instead of IT
leaders telling employees which devices they could use, many employees asked for iPhones,
and IT finally agreed. This trend continues today, with more and more consumer-grade
technologies being introduced into the workplace. Perhaps even more notable is the downside
of trends. Enterprise software is beginning to adopt the design and functionality of the consumer
world. Long live the usability!

For small businesses of Digital Business Transformation, the benefits of building a digital
business can be revolutionary. Digitization is not only the key to meeting customer expectations
and empowering employees, but it can also help small businesses get more done with less.
Efficiency through digitalization (leveraging comprehensive databases shared across the
organization, customer data to create personalized messaging and service strategies that
enable employees to connect via mobile devices, etc.) , a small team can devote time to.
Acquisition and retention of new customers.

Digital innovation is changing the industry

Employees aren't the only ones who benefit from convenient, always-on access to workplace
information. The machines themselves are also becoming increasingly intelligent. Artificial
intelligence (AI), Internet of Things (IoT), cloud analytics, and sensors of all sizes and
capabilities are transforming nearly every aspect of business in every industry, including
manufacturing, production, and research.

Digital innovations like AI and IoT are driving advancements in all kinds of manufacturing, from
consumer goods to cars and trucks. Optimized manufacturing processes adapt to changing
consumer demands. Cloud-based software provides real-time insight into supply chain logistics.
Machine learning-powered customer experience mapping uncovers key insights that help
product planners, marketers, and budgeters do better work. Together, many of these same
innovations are changing the way business is done from every conceivable angle.

Why do businesses need to transform in the Digital Era?

Digital Business Transformation is enterprise transformation. This is a transformation driven by
a fundamental desire to do a better job for everyone, from employees to customers. The riders
we just rode are some of the main reasons behind the big changes happening in the world of
business right now. Besides this, every company needs to compete to win customers. If your
competitors are using digital business transformation to streamline production, expand
distribution, create a better place to work for their employees, and improve the overall customer
experience, you need to step up your game too.

Examples of Digital Business Transformation

At a high level, the goal of digital business transformation in marketing is to acquire more
customers while spending less. More specifically, good digital marketing can help generate
more quality leads and bring you closer to all your customers, whether they are new to your
brand or longtime loyal customers.
The shift from analog to digital marketing materials supports this effort in two ways. First, digital
material is generally less expensive to produce and distribute than analog media. Email, in
particular, is much more cost-effective than print and mail campaigns. Second, digital marketing
opens the door to automating marketing, tracking analytics, and engaging with customers in
ways analog can't.

Signs that Business need Digital Business Transformation

Signs that your business needs digital business transformation can appear in many parts of
your organization. Instead of shouting, "It's time to go digital!" or "Why aren't you on Instagram?"

If one or more of the items on your checklist applies to you, it may be time to start thinking
seriously about developing a digital business transformation strategy.
● You no longer get the recommendations you used to get. More and more
recommendations are being shared online, on social media, in apps, emails and
messages. If your business doesn't have a strong digital presence that you can easily
share, you may be missing out on referrals.

● Repeat business won't repeat like it used to. Customers who do not return to do
business with you are not necessarily a sign that your product or service is not up to par.
Loss of repeat business can be due to competitor promotions, lack of follow-up
communication from customers, or many other reasons. A digital business
transformation of your messaging strategy may reveal why repeat visits are declining.

● Proven promotions no longer generate leads. Why are killer promotions no longer
working? Do you measure their impact? Pinpointing the impact of print campaigns can
be difficult, and even the best digital strategies of the past year may no longer be
effective. If your promotions aren't generating leads, it may be time to adopt a new
bottom-up marketing approach.

● Cross-departmental complaints about lack of collaboration, lack of information sharing,

and teams working in isolation are on the rise. The idea that sales and marketing go
wrong is going the way of the has-been. Collaboration is the operative word in today's
sophisticated business culture, and getting data out of silos and in front of the people
who need it is critical. At the heart of the digital foundation of digital business
transformation is a plan to make business data accessible and usable across
departments.

● Their tech system feels old. Employees want the features they've come to expect from
consumer apps. Spreadsheets are great, but they shouldn't be used for everything. A
modern business app that meets specific needs, integrates with each other to share
data, and provides a user-friendly experience on desktop and mobile devices is just a
ticket.

● Their tech system feels old. Employees want the features they've come to expect from
consumer apps. Spreadsheets are great, but they shouldn't be used for everything. A
 modern business app that meets specific needs, integrates with each other to share
data, and provides a user-friendly experience on desktop and mobile devices is just a
ticket.

How small business leaders can think about a Digital

transformation strategy
Begin with an internal assessment to identify gaps, problems, and areas of potential difficulty.
The questions like What is your most serious issue? What is your key to survival? For small and
new businesses, and the answer is very simple: We need customers and sales. We require a
few key processes and systems that we can rely on. It is critical to involve everyone in your
organisation. All of this will become a part of your digital transformation over time, and you may
have more stakeholders than you realize.

Even if your company is small and new, and the path to digital transformation appears to be
clear now, keep in mind that you are constructing for the future. And you will grow in the future.
Your company will grow, whether it means more employees, more revenue, or both. Your Digital
Business Transformation Strategy should include flexibility and the ability to remain agile as
your business evolves.

Mistakes in Digital Business Transformation framework

Technology integration is critical. One of the most common mistakes that businesses make is
investing in a variety of technologies that do not integrate. Unfortunately, when your platforms
and apps don't communicate with one another, it's difficult to untangle the resulting tangle of
data.

It is critical that they remain focused on acquiring the capabilities they require now in a way that
will scale as their businesses grow. The business ecosystems and platforms of today make it
simple for vendors and developers to create apps.
Adopting a scalable platform will help ensure that your company's processes and information
flow as smoothly as possible. That is the foundation upon which all else can be built.
Key Trends in Digital Business Transformation
The eight key digital business transformation trends that business in 2022:

● Concentrate on resilience and sustainability.

● A focus on using the cloud to enable innovation
● Business process automation powered by AI
● Continued acceptance of remote work Increased focus on data management throughout
its lifecycle
● Security as a necessity, not an afterthought
● Putting AI ethics and governance first
● A greater reliance on maturing machine learning technologies

Conclusion
Although digital business transformation will differ greatly depending on the specific challenges
and demands of each organisation, there are a few constants and common themes among
existing case studies and published frameworks all the business and also technology leaders
must be considered as embarked on the digital transformation.
Digital Business transformation will be different for each and every company, and it is difficult to
find a universal definition. In general, digital business transformation is defined as the
integration of digital technology and into the areas of a business, and it results in fundamental
changes and it is defined that how businesses operate and also deliver value to customers.

If you need to grow and stay updated in this competitive world, go for Digital business
transformation. Spawoz technologies can help you to unlock the true value of digital
transformation. We are up to the mark in this field. We are closely monitoring the situations and
helping businesses to bounce back and grow with our technology consulting and innovative
ideas. Contact us for more information.