GLOSSARY PARTIAL 1

Name: Gabriela Ortega Vázquez

Group 5ºD

Instructions

Complete the chart according to the following instructions:

1. Choose 15 words from the list below (studied in class) and write them in column 1.
2. Write the definition of each glossary word in column 2, all the definitions should be
taken from the presentations (you need to take notes in order to have the complete
information).
3. Write an example or include an illustration of each concept.
NOTE→The glossary will be delivered on September 14th as part of the evaluation.

Glossary word Definition Example or Illustration

1. Marketing Management task that

links the business to the
customer by identifying
and meeting the needs of
customer profitability.

2. Market Size The total level of sales of

all producers within a
market.

3. Market Growth The percentage change in

the total size of a market
(volume or value) over a
period of time.
 GLOSSARY PARTIAL 1
4. Homogeneous Goods that are physically
identical or viewed as
products
identical by customers.

5. Ease of entry The lack of barriers for the

establishment of new
competitors in a market.

6. Segmentation Dividing a market into

distinct groups of
consumers who share
common tastes and
requirements.

7. Consumer Goods Tangible physical product

marketed to end users
(consumers).

8. Consumer Services Intangible provision of an

activity to end users
(consumers).

9. Market Orientation An outward-looking

approach basing product
decisions on consumer
demand as established by
market research.

10. Product Orientation An inward-looking

approach that focuses on
making products that can
be made or have been
made for a long time and
then trying to sell them.
 GLOSSARY PARTIAL 1
11. Market Share The percentage of sales in
the total market sold by
one business.

12. Social Marketing Considers the demands of

customers but also the
effects on all members of
the public (society)
involved is someway when
firms meet these demands.

13. Market leadership The product with the

highest market share is
called the brand leader.

14. Marketing Planning Process of formulating

appropriate strategies and
preparing marketing
activities to meet market
objectives.

15. Sales Forecasting Predicting future sales

levels and sales trends.

1. Marketing
2. Market Size
3. Market Growth
4. Homogeneous products
5. Ease of entry
6. Segmentation
7. Consumer Goods
8. Consumer Services
 GLOSSARY PARTIAL 1
9. Market Orientation
10. Product Orientation
11. Social Marketing
12. Market Share
13. Market Leadership
14. Marketing Planning
15. Marketing Mix
16. Target Market
17. Niche Market
18. Mass Market
19. Unique Selling Point
20. Sales Forecasting