Thuật ngữ thương mại điện tử

1. Tên và mã học phần: Thuật ngữ thương mại điện tử (2110591)

2. Số tín chỉ
Tổng số tín chỉ: 3 Lý thuyết: 3 Thực hành: 0 Tự học: 6
3. Giảng viên phụ trách
- TS. Nguyễn Thị Phương Giang
- ThS. Phan Thanh Huyền
- ThS. Phan Thị Thu Trang
4. Tài liệu học tập
Sách, Giáo trình chính:

[1] Efraim Turban, Electronic Commerce - A Managerial and Social Neworks Perspective,
Pearson, New York City: USA, 2015[Code: 100290206]
Sách tham khảo

[1] Kenneth C. Laudon, E Commerce - Business. Technology. Society., Pearson, New York
City: USA, 2014[Code: 100290206]
[2] Adrian Pilbeam and Nina O’Driscoll - Market Leader – Logistics Management, Pearson, New
York City: USA, 2010 [code: 100288072]
[3] https://english4ecommerce.com/product/english-for-e-business/, Updated on 25.05.2021.

5. Mục tiêu môn học

a. Mục tiêu học phần
Học phần trang bị cho sinh viên các thuật ngữ chuyên ngành TMĐT bằng tiếng Anh
cũng như các kỹ năng cơ bản để tìm kiếm và tìm hiểu các vấn đề về TMĐT ở Việt
Nam và trên thế giới.
b. Mô tả môn học
Môn học này thuộc khối kiến thức chuyên ngành trong chương trình TMĐT. Học phần được
chia làm 3 phần chính: đọc hiểu các tài liệu tiếng Anh chuyên ngành về các lĩnh vực quan
trọng của TMĐT như só hóa, bán lẻ thương mại điện tử, dịch vụ TMĐT, tiếp thị số, chuỗi
cung ứng, đề xuất giải pháp cho các tình huống trong TMĐT, và trình bày bằng tiếng Anh về
mô hình kinh dooanh TMĐT.
c. Học phần học trước (A), tiên quyết (B), song hành (C)
Không có.

d. Yêu cầu khác:

Người học cần chuẩn bị slide bài giảng môn học. Để đạt được kết quả tốt, người học sẽ phải
truy xuất, tìm kiếm nhiều tài liệu từ Internet, xem trước nội dung trong sách để có cái nhìn
tổng quan về bài học, tích cực trả lời câu hỏi của giảng viên và thảo luận với các bạn trong
lớp.

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 6. Chuẩn đầu ra của học phần
a. Khi hoàn thành học phần, người học có khả năng:
Thang
CLOs Chuẩn đầu ra môn học
Bloom

Thực hiện (Implement) một bài tập đọc hiểu bằng tiếng Anh trong tài liệu
1 3
chuyên ngành TMĐT.

2 Giải quyết (Solve) một case study về TMĐT bằng tiếng Anh. 3

Trình bày(Present) về một mô hình kinh doanh trong lĩnh vực TMĐT bằng
3 4
tiếng Anh.

a. Ma trận tích hợp giữa chuẩn đầu ra của môn học và chuẩn đầu ra của chương trình
đào tạo.
CLOs a b c d e f g h i
1 x
2 x
3 x

b. Ma trận giữa CLOs và phương pháp dạy và học

Phương pháp dạy và học

CLOs Thuyết Thực Case Thảo luận Động não Bài tập lớn
giảng hành Studies
1 x x x x
2 x x x
3 x x

c. Ma trận giữa CLOs và phương pháp đánh giá

Phương pháp đánh giá

CLOs Câu hỏi trắc
Câu hỏi ngắn Thuyết trình Case studies
nghiệm
1 x x
2 x x
3 x

7. Nội dung chi tiết và kế hoạch giảng dạy

Week Topics CLOs Classroom Teaching and learning approach
hours/Self-
What lecturer does What students do
study hours
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 Introducing the
course: content,
teaching and
learning approach,
INTRODUCTION
assessment
ABOUT THE
COURSE methods, -Listening and
LESSON 1: requirements for noting necessary
ELECTRONIC the course. information
COMMERCE: -Allocating -Working in groups
DEFINITIONS AND students in groups - to deal with
CONCEPTS 3/6
1 1 Giving lecture vocabulary and
1.1. Vocabulary
1.2. Reading using ppts reading exercises
Comprehension -Guiding students -Proving answers for
1.2.1. Matching in vocabulary and the exercises
headings to reading practice - Asking questions to
paragraphs - Getting answers clarify the answers
1.2.2. Answer from students
questions
-Correcting
answers
-Clarifying
students’ questions
-Listening and
-Giving lecture noting necessary
LESSON 2: using ppts information
IMPLEMENTATIO -Guiding students -Working in groups
N OF IT in vocabulary and to deal with
SOLUTIONS reading practice vocabulary and
2.1. Vocabulary - Getting answers reading exercises
2.2. Reading
Comprehension from students -Proving answers for
2 1,2 3/6 -Correcting the exercises
2.2.1. Answer
questions answers - Asking questions to
2.2.2. Use given words -Clarifying clarify the answers
to fill in the text students’ questions -Brainstorming
2.3.Case study: Net-A- - Giving case for -Discussing in
Porter : Dress for group discussing groups to solve case
Success - Appraising study
groups ‘solutions -Writing groups
solutions.
LESSON 3: -Giving lecture -Listening and
DIGITALIZATION using ppts noting necessary
3.1. Vocabulary -Guiding students information
3.2. Reading
in vocabulary and - Working in groups
Comprehension
3 1 3/6 reading practice to deal with
3.2.1. Answer
questions - Getting answers vocabulary and
from students reading exercises
3.2.2. Use given words
to fill in the text -Correcting -Proving answers for
answers the exercises
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 - Asking questions to
-Clarifying
clarify the answers
students’ questions

-Giving lecture -Listening and

LESSON 4: E-
BUSINESS using ppts noting necessary
4.1. Vocabulary -Guiding students information
4.2. Reading in vocabulary and - Working in groups
Comprehension reading practice to deal with
4 4.2.1. Answer 1 3/6 - Getting answers vocabulary and
questions from students reading exercises
4.2.2. Use given words -Correcting -Proving answers for
to fill in the text answers the exercises
-Clarifying - Asking questions to
students’ questions clarify the answers
-Listening and
-Giving lecture
noting necessary
using ppts
LESSON 5: B2B information
-Guiding students
5.1. Vocabulary -Working in groups
in vocabulary and
5.2. Reading to deal with
Comprehension reading practice
vocabulary and
5.2.1. Answer - Getting answers
reading exercises
questions from students
-Proving answers for
2.2.2. Use words from -Correcting
5 1, 3 3/6 the exercises
the reading text to fill answers
into the summary - Asking questions to
-Clarifying
5.3.Speaking: Discuss clarify the answers
students’ questions
about a business -Brainstorming
- Giving speaking
model B2B in -Discussing in
topics
Electronic commerce groups for
- Appraising
presentation
student’s
- Presenting
presentation
speaking tasks
-Listening and
-Giving lecture
noting necessary
using ppts
information
-Guiding students
-Working in groups
in vocabulary and
to deal with
LESSON 6: B2C reading practice
6.1. Vocabulary vocabulary and
- Getting answers
6.2. Reading reading exercises
from students
Comprehension -Proving answers for
-Correcting
6 6.3. Speaking: Discuss 1,3 3/6 the exercises
answers
about a business - Asking questions to
model B2C in -Clarifying
clarify the answers
Electronic commerce students’ questions
-Brainstorming
- Giving speaking
-Discussing in
topics
groups for
- Appraising
presentation
student’s
- Presenting
presentation
speaking tasks

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 -Listening and
-Giving lecture
noting necessary
using ppts
LESSON 7: C2C information
-Guiding students
7.1. Vocabulary -Working in groups
in vocabulary and
5.2. Reading to deal with
Comprehension reading practice
vocabulary and
7.2.1. Answer - Getting answers
reading exercises
questions from students
-Proving answers for
7.2.2. Use words from -Correcting
7 1,3 3/6 the exercises
the reading text to fill answers
into the summary - Asking questions to
-Clarifying
7.3.Speaking: Discuss clarify the answers
students’ questions
about a business -Brainstorming
- Giving speaking
model C2C in -Discussing in
topics
Electronic commerce groups for
- Appraising
presentation
student’s
- Presenting
presentation
speaking tasks
LESSON 8:
PRESENTATION
ABOUT A
BUSINESS MODEL - Giving speaking
IN ELECTRONIC - Doing homework
assignment
COMMERCE for presentations
8 3 3/6 - Appraising
- Presenting
Students present student’s
speaking assignment
about plans of their presentation
own business models
in electronic
commerce
-Listening and
-Giving lecture noting necessary
LESSON 9: using ppts information
AUCTIONS
-Guiding students -Working in groups
8.1. Vocabulary
8.2. Reading in vocabulary and to deal with
Comprehension reading practice vocabulary and
8.2.1. Answer - Getting answers reading exercises
questions from students -Proving answers for
9 8.2.2. Use words from 1,2 3/6 -Correcting the exercises
the reading text to fill answers - Asking questions to
into the summary -Clarifying clarify the answers
8.3. Case study: EC students’ questions -Brainstorming
application: How the - Giving case for -Discussing in
Commonwealth of group discussing groups to solve case
Pennsylvania sells
- Appraising study
surplus equipment
groups ‘solutions -Writing groups
solutions.
10 LESSON 10: 1,2 3/6 -Giving lecture -Listening and
ONLINE TRAVEL using ppts noting necessary
AND TOURISM -Guiding students information
SERVICES
in vocabulary and -Working in groups
5/9
 to deal with
10.1.Vocabulary reading practice vocabulary and
10.2.Reading - Getting answers reading exercises
Comprehension from students -Proving answers for
10.2.1. Answer -Correcting the exercises
questions answers - Asking questions to
10.2.2. Use words -Clarifying clarify the answers
from the reading text
to fill into the students’ questions -Brainstorming
summary - Giving case for -Discussing in
11.3. Case study: A group discussing groups to solve case
Lifestyle and Travel - Appraising study
Social Network groups ‘solutions -Writing groups
solutions.
-Listening and
LESSON 11:
MARKETING AND -Giving lecture noting necessary
ADVERTISING IN using ppts information
ELECTRONIC -Guiding students -Working in groups
COMMERCE in vocabulary and to deal with
11.1. Vocabulary reading practice vocabulary and
11.2. Reading - Getting answers reading exercises
Comprehension
from students -Proving answers for
11.2.1. Answer
11 1,2 3/6 -Correcting the exercises
questions
answers - Asking questions to
11.2.2. Use words
from the reading text -Clarifying clarify the answers
to fill into the students’ questions -Brainstorming
summary - Giving case for -Discussing in
11.3. Case study: group discussing groups to solve case
Johnson & Johnson - Appraising study
Uses New Media groups ‘solutions -Writing groups
Marketing solutions.
LESSON 12: -Listening and
LOGISTICS - noting necessary
-Giving lecture
USING SUPPLY information
CHAIN TO using ppts
INCREASE -Guiding students - Working in groups
SALES in vocabulary and to deal with
12.1.Vocabulary reading practice vocabulary and
12 12.2. Reading 1 3/6 - Getting answers reading exercises
Comprehension from students -Proving answers for
12.2.1. Answer -Correcting the exercises
questions - Asking questions to
answers
12.2.2. Use words clarify the answers
-Clarifying
from the reading text
to fill into the text students’ questions
12.3. Over to you
LESSON 13: THE -Listening and
-Giving lecture
GLOBAL noting necessary
using ppts
13 SUPPLY CHAIN 1 3/6 information
-Guiding students
13.1. Vocabulary - Working in groups
13.2. Reading in vocabulary and
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 Comprehension reading practice to deal with
13.2.1. Answer - Getting answers vocabulary and
questions from students reading exercises
13.2.2. Use words -Correcting -Proving answers for
from the reading text answers the exercises
to fill into the text -Clarifying - Asking questions to
13.3. Over to you students’ questions clarify the answers
LESSON 14: THE -Listening and
IMPORTANCE -Giving lecture noting necessary
OF GOOD using ppts information
SUPPLIER -Guiding students - Working in groups
RELATIONS in vocabulary and to deal with
14.1. Vocabulary
reading practice vocabulary and
14.2. Reading
14 Comprehension 1 3/6 - Getting answers reading exercises
14.2.1. Answer from students -Proving answers for
questions -Correcting the exercises
14.2.2. Use words answers - Asking questions to
from the reading text -Clarifying clarify the answers
to fill into the text students’ questions
14.3. Over to you
-Listening and
-Giving lecture noting necessary
using ppts information
-Guiding students -Working in groups
in vocabulary and to deal with
reading practice vocabulary and
- Getting answers reading exercises
from students -Proving answers for
15 REVISION 1,2 3/6 -Correcting the exercises
answers - Asking questions to
-Clarifying clarify the answers
students’ questions -Brainstorming
- Giving case for -Discussing in
group discussing groups to solve case
- Appraising groups study
‘solutions -Writing groups
solutions.

8. Phương pháp đánh giá

a. Phương pháp đánh giá các chuẩn đầu ra của học phần

N0. CLOs When data Assessment Assessment Target of ELO

collected Methods Tools students

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 achieving
CLOs (%)
Implement a Giving
reading feedbacks NA
Regular test
comprehensive Continuous on students’ (Not
(Writing test)
exercise in performanc Applicable)
English e
1 specialized a
documents
related to Final-term Marking
Summative 70
electronic (Writing test) guide
commerce and
Economics.
Giving
Solve a case feedbacks
Regular test
study in Continuous on students’ NA
(Writing test)
2 electronic performanc b
commerce in e
English. Final-term Rubrics
Summative 70
(Writing test) (Form 1)
Giving
Present a Regular feedbacks
business model exercises Continuous on students’ NA
3 of electronic (Presentation) performanc f
commerce in e
English. Mid-term Rubrics
Summative 70
(Presentation) (Form 2)

b. Các thành phần đánh giá

Tỷ trọng
Phương pháp đánh giá
%
Lý thuyết Đánh giá thường xuyên (cách 1) 20
- Bài kiểm tra thường xuyên / Trắc nghiệm khách quan 5
- Bài tập ở nhà 5
- Báo cáo trên lớp 5
- Hoạt động khác 5
Kiểm tra giữa kỳ 30
Kiểm tra cuối kỳ 50
Thực hành Đánh giá thường xuyên (cách 1) 20
- Bài kiểm tra thường xuyên / Trắc nghiệm khách quan 5
- Bài tập ở nhà 5
- Báo cáo trên lớp 5
- Hoạt động khác 5
Kiểm tra giữa kỳ 30
Kiểm tra cuối kỳ 50

c. Thang điểm đánh giá: Theo học chế tín chỉ.

Giảng viên biên soạn: TS. Nguyễn Thị Phương Giang

Trưởng bộ môn: TS. Lê Ngọc Sơn
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Ngày biên soạn: 30 tháng 10 năm 2020

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