Vevi Business Plan

BUSINESS PLAN: VEVI VENDING MACHINES 1
ENTREPRENEURSHIP: BUSINESS PLAN
VeVi Vending Machines
Makiling, Dan Paolo S.
Milca, Jon Joshua Leonardo B.
Plazo, Nel Jesmar L.
Porsuelo, Enrico Alfonso E.
Mallorca, Christine Rhose Czarina F.
Mendoza, Samantha G.
Mercado, Ma. Cristina G.
Monterde, Jamie Thea Marie T.
Paiso, Wil Aisha F.
June 4, 2022
TABLE OF CONTENTS
I. Executive Summary………………………………………………………………………....3
II. Management and Organization…………………………………………………………….3
a. Company Name…………………………………………………………………………3
b. Logo…………………………………………………………………………………….3-4
c. Address………………………………………………………………………………...4-5
d. Vision Statement……………………………………………………………………...…5
e. Mission Statement………………………………………………………………...…….5
f. Key Personnel………………………………………………………………...…………5
g. Workforce and Support…………………………………………………………………6
h. Personnel………………………………………………………………………………...6
i. Organizational Chart…………………………………………………………...……….7
j. Ownership Capitalization……………………………………….……………………7-8
k. Compensation and Incentives…………………………………………………………8
l. External Management…………………………………………………………………..8
III. Product Plan………………………………………………………………………...……….9
a. Purpose of the Product……………………………………………………………...….9
b. Product unique Features……………………………………………………………9-10
c. Production Process………………………………………………………….…….10-11
d. Distribution Logistics……………………………………….………………………….12
e. Regulatory and Compliance Issues……………………………………………...12-13
IV. Market Plan…………………………………………………………………………………13
a. Marketing Strategy………………………………………………………………...13-14
b. Sales Strategy………………………………………………………………………….14
c. Product Characteristics…………………………………………………………...14-15
d. Pricing Policy…………………………………………………………………………...15
e. Sales Projections……………………………………………………………………....16
f. Market Analysis Summary……………………………………………………………17
V. Financial Plan…………………………………………………………………………..18-22
VI. Historical Analysis…………………………………………………………………...…22-23
EXECUTIVE SUMMARY
VeVi was created by Senior High School students to provide modern living as well as
good accessibility to foods and beverages. Vending and Viand were combined to form VeVi.
The first issue that arose was a lack of time in preparing foods. The idea of using vending
machines came from convenience stores in their vicinity. To make it more exciting, the menu
includes Filipino favorites derived from recipes passed down from family members. You may
now experience Filipino cuisine with easy accessibility in just 3-5 minutes in the microwave. The
company expects to be the Philippines' largest and best-selling supplier and retailer of fresh,
pre-made food that provides modern convenience and quick access to foods and beverages.
MANAGEMENT AND ORGANIZATION
Company Name
The initial product plan, an instant meal vending machine, inspired the creation of the
company's name. Several names were suggested, but the name "VeVi" was chosen by all of the
group members. The name "VeVi" was inspired by the first two letters of Vending and Viand,
which can be easily remembered by consumers. We decided to create a pre-made Filipino
foods and drinks vending machine after noticing that there are few to no vending machines in
the Philippines.
Logo
The product itself is displayed by the logo. The pre-made Filipino foods are represented
on the left side of the logo, the vending machine is represented on the right side of the logo, and
the company name is showcased beneath the logo. It desires to serve our favorite Filipino
dishes and beverages in a flash!
Address
The location of the warehouse is at 103 Mercedes Ave, Pasig, Metro Manila
Zip code: 1600
The location of the office is at 233 Pacita Ave, San Pedro, Laguna
Zip code: 4023
Figure 1. VeVi Vending Machines office located at San Pedro, Laguna.

Figure 2. VeVi Vending Machines warehouse located at Pasig, Metro Manila.
Vision Statement
VeVi aims to be the largest and best-selling supplier and retailer of fresh, pre-made food
in the Philippines through unique and innovative vending machines; to make our product
available in multiple markets, and to advance the technological era in the Philippines.
Mission Statement
VeVi wants to provide modern convenience and easy access to foods and beverages
through their fingertips. The company is dedicated to providing and improving customer
satisfaction with ready-to-eat food meals for it is the best alternative to traditional cooking. The
accessibility and practicality of ready-to-eat food meals are beneficial, particularly for those who
cannot afford to spend hours cooking.
Key Personnel
Chief Executive Officer, Chief Financial Officer, Chief Marketing Officer, Chief
Technology Officer, and Chief Product Officer.

Workforce and Support
Senior Vice President Finance, Senior Vice President Accounting, Senior Vice President
Financial Control, Senior Vice President Purchasing, Senior Vice President Corporate
Marketing, Senior Vice President Communication, Senior Vice President Marketing and Sales,
Senior Vice President Investment Manager, Senior Vice President Corporate Development,
Senior Vice President Training, Senior Vice President Product Management, Senior Vice
President Product Development, and Senior Vice President User Experience.
Personnel
 Chief Executive Officer - Christine Rhose Czarina F. Mallorca
 Chief Financial Officer - Wil Aisha F. Paiso
 Chief Marketing Officer - Nel Jesmar L. Plazo
 Chief Technology Officer - Jamie Thea Marie T. Monterde
 Chief Product Officer - Dan Paolo S. Makiling
 Senior Vice President Finance – Enrico Alfonso E. Porsuelo
 Senior Vice President Corporate Marketing - Ma. Cristina G. Mercado
 Senior Vice President Investment Manager - Jon Joshua Leonardo B. Milca
 Senior Vice President Product Management - Samantha G. Mendoza

Organizational Chart
Ownership Capitalization
The company in its launch will need ₱100,000 to run. Only one vending machine with
VeVi products is set to be made public in its first few months of launch. The breakdown of
materials is as follows:
Table 1. Breakdown of Capitalization
Material Capital
Vending Machine ₱ 20,000.00
Microwave Oven ₱ 3,000.00
Rice ₱ 20,000.00
Viand ₱ 50, 000.00

Packaging ₱ 5,000.00
Other Fees ₱ 2,000.00
Total Capital ₱ 100,000.00
Compensation and Incentives
The company will follow the minimum wage given to employees per the Republic Act No.
6727 or the Wage Rationalization Act. Each employee will be paid ₱66.85/hr, reaching ₱535 in
an 8-hour shift. When employees reach the 40-hour mark per week, they will be given an
additional P50 incentive in their salary as a bonus. For special working and non-working
holidays, it will follow the Malacañang’s Nationwide Holiday Calendar released annually. The
computation will be based on DOLE’s Labor Advisories. 13th-month pay will be applied and
given on December 24 per Presidential Decree No. 851. Cash bonuses are given at year-end to
the employees based on their performance and contribution to the company. Other incentives
such as health insurance will be discussed along the way as the company’s revenue and capital
will be increased.
External Management
Due to the company’s limited capital, it will be backed up by family members and friends
from external decision-making to social media advertising. There will also be a team who will
distribute products in their final stages of creation to get feedback from handpicked evaluators.
These people will serve as the company’s advisors as they are close to the management and
office of the CEO.

PRODUCT PLAN
Purpose of the Product
The vending machines make it easier for the consumers to get soft drinks and fast food.
The machines also promote health at schools and offices thereby allowing the students and
staff to get nourishing food machines installed in public areas like shopping malls, theaters, etc.
Other than these, vending machines serve many other purposes. They can even be used to sell
hygiene stuff at per se commercial places.
Product Unique Features
VeVi Vending Machines has several unique and innovative features that can satisfy its
customers' wants and needs. Functionality-wise, our vending machines are composed of
different parts that differentiate them from their competitors. First, the vending machine has a
200-item capacity that enables it to store many unique meals and drinks. Second, our machine
has its temperature regulator, a built-in freezer, that stores and keeps the meals and drinks at
low temperature and free from spoilage. Third, the machine includes LED lights and a large
product display window to properly showcase our products inside. Fourth, it is structured with a
spiral dispensing system with is controlled by the smart monitor. Its coils turn once the customer
has inserted the money and has entered his/her selection. Fifth, our machine is embedded with
payment system versatility which allows customers to choose between 3 payment options,
cashless transactions (GCash, Credit/Debit Card), bill payments, and coin inserts. Sixth, our
vending machine is customized and integrated with microwave heating technology. Its function
is to heat the chilled pre-made meals for the customers to enjoy their favorite Filipino dishes
within 5-10 minutes. Speaking of Filipino dishes, our machine serves 8 different Filipino favorite
dishes, pre-made by cooking experts. Also, we offer retailed drinks and beverages like water,
milk, juice, and soda. Lastly, our product meals are packaged in an eco-friendly way. Our food
packaging is made of 100% paper-based containers and our beverages are stored in recyclable
PET bottles.
Production Process
To create our vending machine with a built-in microwave, we will need some engineers
to do it for us. These engineers will serve us as our human resource in the process of
production. Galvanized steel, Lexan or other plastic, acrylic powder coatings, and polyurethane
insulation are the most common raw materials used in vending machines. The majority of the
machine is made of galvanized steel with thicknesses ranging from 10 to 22 gauge. The outside
cabinet, external doors, and internal tank are made of thicker gauges. Internal doors and plates
can stack, and mechanisms such as coin validators and product trays are made of thinner
gauges. The front panels of the vending machine are made of Lexan, a tough polycarbonate
plastic. The thickness of Lexan sheets in vending machines typically ranges from 0.13 in (3.18
mm) to 0.25 in (6.35 mm). Lexan is extremely hard to break, flame resistant, and relatively easy
to shape, and it can be treated to block UV rays, light, and heat transmission. On Lexan sheets,
product logos, names, and illustrations are silk-screened and installed in channels in the
vending machine doors. Acrylic powder coatings are colored powders that are used to "paint"
vending machine surfaces. During the manufacturing process, the powder is applied in a
uniform layer and baked on. Acrylic coatings are more resistant to the elements and abuse than
wet-applied paints. Furthermore, acrylic powders are more easily compliant with government
environmental regulations. The inside of the vending machine is insulated with polyurethane
foam. The foam is blown between the machine's outer cabinet and internal tank, where it cures
into a tough, rigid substance. The stiff foam adds structural stability to the machine's cabinet
and tank in addition to thermal insulation.
Next is the microwave. The cover or outer case of the microwave oven is usually a one-
piece, wrap-around metal enclosure. A one-piece, wrap-around metal enclosure serves as the
microwave oven’s cover or outer case. Inside the oven, galvanized or stainless-steel panels and
doors are coated with acrylic enamel, which is usually light in color to allow for easy visibility.
Ceramic or glass is commonly used for the cooking surface. Timer motors, switches, and relays
are among the electromechanical components and controls in the oven. The magnetron tube,
waveguide, and stirrer fan, all of which are metal, are also found inside the oven. Metal and
plastic parts such as gears, pulleys, belts, nuts, screws, washers, and cables make up the
hardware that connects the various components.
There are some ready-to-eat meals in our vending machine. Food nutritionists and food
technologists prepare these meals. Fresh, frozen, and dried raw materials are used to make
ready-to-eat hot and cold prepared meals. Dairy products, fish and prawns, chicken, turkey,
beef, lamb, bacon, and pork are among the ingredients used in the recipes. On-site allergens
are used, but they are strictly monitored. Ingredients are sourced from approved vendors
around the world. All cooked prepared meals are pasteurized and then blast chilled before being
stored and distributed chilled. The shelf life of the products is determined by the storage and
use conditions that are prescribed, and it is verified during production trials and microbiologically
confirmed. Foil and CPET (crystalline polyethylene terephthalate) microwavable food trays are
used as appropriate food-grade packaging. Ingredient breakdowns, nutritional information,
allergen information, heating and storage instructions, and shelf-life information are all included
on all packaging.
Coca-Cola, Wilkins, Zest-o, and a variety of other companies provide the beverages.
We'll make a contract with various businesses so that the materials inside the vending machine
are complete and there are no complaints from the customers.

Distribution Logistics
Our company aims to transport our product with direct distribution. We will be able to
ensure that our product is transported safely in this manner. Furthermore, if we go with direct
distribution, we will save some expenses.
The vending machine will be transported inside a container, while the ready-to-eat meals
and drinks will be transported inside a refrigerated truck. The container will be transported in a
12-wheeler truck. Every vending machine, food, and drink will be transported from our company
to the marketplace using a 12-wheeler truck and a refrigerated truck. The trucks are driven by
professional drivers who are accompanied by a company employee who ensures that the
products are delivered on time and that the products are audited so that the quantity is kept
track of.
Delivery will be made every day. When the delivery arrives, every meal that is left in the
vending machine must be disposed of and replaced with a new set of our products. This is the
cycle of our product transportation.
Regulatory and Compliance Issues
The VeVi Vending Machine will be registered with the Securities and Exchange
Commission (SEC) as a partnership enterprise. The company will also obtain a license from the
Department of Consumer Protection (DCP) for the vending machines to operate. Regulations
from the Department of Public Health (DPH) and DCP will be observed and met by the
company. Before applying for a Mayor's permit to operate in the City of San Pedro, the
company will first obtain a Barangay clearance. After receiving the required registration
documents and permits from the Department of Trade and Industry (DTI), Barangay, and
Mayor's Office, the BIR registration will be completed. The owners and staff will be registered
with the Social Security System (SSS). Additionally, owners and employees should register with
the Home Development Mutual Fund (HDMF), the Philippine Health Insurance Corporation
(PhilHealth), and the Department of Labor and Employment (DOLE).
Product Model:
Figure 3. Model of the VeVi Vending Machine (72” H x 80” W x 35” D)
MARKET PLAN
Marketing Strategy
Since we will only be deploying our vending machines, the marketing for our product will
mostly be from word of mouth. We need to place our vending machines in high visibility areas
and put some signs, posters, or stickers to indicate that one of our vending machines is near.
The posters or stickers could show the available item(s) too. The vending machines, food
packaging, signs, posters, and stickers must be eye-catching and recognizable. However, these
small posters can only reach so many people. And so, to save cost while also maximizing our
potential buyers, we will also use the power of social media to increase the number of potential
customers and gather feedback, suggestions, and maybe even some investors.
Sales Strategy
Our key targets will concentrate on greatly acknowledged suppliers, manufacturers, and
even retailers since strategic partnering will be applied. In addition, we will make sure that there
is the contact information of our company on the vending machines to gather feedback and to
interest potential investors. Suggestions from customers will be considered as a source of
information to generate new product collaboration and ideas. In regards to our product’s
placement, vending machines will be strategically positioned both in busy areas, as well as quiet
areas with the intention of it being conveniently accessible food that people can have.
Particularly, nearby working places, schools, health-related infrastructures, and public
transportation, including certain streets.
Product Characteristics
VeVi’s properties are noteworthy. First, compatibility is not limited to any demographic at
all. It is a handy budget-friendly food available to anyone regardless of race, age, gender,
occupation, and even cultural background to some extent. VeVi substantially provides greater
food storage, not to mention, the selections as well unlike any other vending machine here in
the Philippines. It offers a wide variety of 8 local favorite dishes and common retailed
beverages. Furthermore, it has always been a habit of Filipinos to eat warm and hot meals
throughout the day. With VeVi, people can have an adequate amount of meals plus have them
served at their desired temperature using the integrated microwave. This marks its second
major trait, relative advantage, at a high degree since it is fairly adaptable to the Filipino
masses. Third, operating our vending machine is simple and easy. It will not involve relatively
complex systems that will confuse since it is merely two of the most used contraptions fused.
Fourth, prices are reasonable and inexpensive. Lastly, the communicability of this product will
not be a challenge. People use vending machines and microwaves quite frequently, the
demonstration and description of this product are already self-explanatory, and further
elaboration will not be necessary. On top of that, the idea of having Filipino favorites, let alone
meals in vending machines is still a relatively new concept to have in the Philippines.
Pricing Policy
The base price for each product is set based on their cost plus the optional microwave
heating fee. Below is the table that provides the different prices of each respective product.
Table 2. Price of VeVi meal products
Price
Product
Base Microwaved
Adobo Meal ₱40
Sinigang Meal ₱40
Kare-kare Meal ₱50
Sisig Meal ₱40
Lechon Meal ₱50
+ ₱5
Pork Barbeque Meal ₱30
Palabok ₱25
Pancit ₱25
Water ₱20
Milk ₱20
Juice ₱20 Not applicable
Soda ₱20 Not applicable
Sales Projections
This section includes the amount or the quantity of the products that will be sold and produced in that market monthly and
annually. This will serve as an estimated reflection or projection of what the company's profit and sales may be.
Table 3. Estimated quantity of VeVi products that will be manufactured and sold
Price Year 1 Year 2 Year 3

Products (Peso Quantity Per Month
) Quantity Peso Quantity Peso Quantity Peso
Adobo Meal 40 600 = (20 ⋅ 30) 7, 200 288, 000 14, 400 576, 000 28, 800 1, 152, 000
Sinigang Meal 40 600 = (20 ⋅ 30) 7, 200 288, 000 14, 400 576, 000 28, 800 1, 152, 000
Kare-Kare Meal 50 450 = (15 ⋅ 30) 5, 400 270, 000 10, 800 540, 000 21, 600 1, 080, 000
Sisig Meal 40 600 = (20 ⋅ 30) 7, 200 288, 000 14, 400 576, 000 28, 800 1, 152, 000
Lechon Meal 50 450 = (15 ⋅ 30) 5, 400 270, 000 10, 800 540, 000 21, 600 1, 080, 000
Pork Barbecue Meal 30 600 = (20 ⋅ 30) 7, 200 216, 000 14, 400 432, 000 28, 800 864, 000
Palabok 25 600 = (20 ⋅ 30) 7, 200 180, 000 14, 400 360, 000 28, 800 720, 000
Pancit 25 600 = (20 ⋅ 30) 7, 200 180, 000 14, 400 360, 000 28, 800 720, 000
Water 20 450 = (15 ⋅ 30) 5, 400 108, 000 10, 800 216, 000 21, 600 432, 000
Soda 20 450 = (15 ⋅ 30) 5, 400 108, 000 10, 800 216, 000 21, 600 432, 000
Juice 20 300 = (10 ⋅ 30) 3, 600 72, 000 7, 200 144, 000 14, 400 288, 000
Milk 20 300 = (10 ⋅ 30) 3, 600 72, 000 7, 200 144, 000 14, 400 288, 000
Heating Time 5 4500 ≈ (≈150 ⋅ 30) ≈ 54, 000 ≈ 270, 000 ≈ 108, 000 ≈ 540, 000 ≈ 216, 000 ≈ 1, 080, 000
TOTAL ≈ 126, 000 ≈ 2, 610, 000 ≈ 252, 000 ≈ 5, 220, 000 ≈ 504, 000 ≈ 10, 440, 000
Market Analysis Summary
According to several studies conducted, consuming an adequate amount of food and
eating on time plays a vital role in a person's level of performance. People who have a history of
continuous substandard food consumption practice were shown to have difficulties
concentrating, lower functional performance, and a poor state of health. While people who
constantly eat on time and consume a sufficient amount of food were shown to be attentive,
have excellent psychosocial well-being, and have decent muscle growth and repair. With this,
many have tried to make getting meals accessible and affordable. But somehow had trouble
regarding the issue of applying a high amount of artificial preservatives to their food content, or
rather, their meals lacked the familiarity or taste for their customers. To contribute a solution to
this problem and contend with what is in the market, we will release a diverse collection of
authentic Filipino foods that will be sold through a vending machine. VeVi will provide meals that
are accessible and affordable.
Aside from this, the consumers will also have an option to microwave the items they
purchase to attain the warm temperature they would want. In the first year of launching, the
company's target market will be the students, teachers, and employees of Pacita Complex
Senior High School in San Pedro, Laguna. The business will be introduced to them by
associating with the school's higher-ups. The company will guarantee that they will purchase
easily attainable meals that are flavorful and have reasonable prices. The price range of the
foods will run around 25 - 50 pesos, the bottled beverages will be 20 pesos, and the usage of
the microwave will cost 5 pesos. Additionally, once the business has started to gain adequate
progress, funds, and popularity, we will begin expanding the business by purchasing more
vending machines and will connect with other community resources organizations. The
company will also consider some changes or development on the menu to satisfy potential
future customers' demands.

FINANCIAL PLAN
 Start-up Cost Equipment Expenses & Budget
 Profit and Loss Statement
 Cash Flow Statement
 Sale Forecast
 Personnel Plan
Table 4. Expenses Statement for the year of business launch.
EXPENSES INITIAL COST ANNUAL COST

Vending Machine ₱20,000.00 ₱20,000.00
Microwave Oven ₱3,000.00 ₱3,000.00
Meals ₱70,000.00 ₱700,000.00
Packaging ₱5,000.00 ₱50,000.00
Office Equipment ₱100,000.00 ₱250,000.00
Utilities ₱50,000.00 ₱600,000.00
Transportation ₱ 5,000.00 ₱ 50,000.00
Maintenance ₱5,000.00 ₱60,000.00
Rent ₱10,000.00 ₱120,000.00
Labor Cost ₱20,000.00 ₱200,000.00
Permits and Licenses ₱30,000.00 ₱360,000.00
Other Expenses ₱5,000.00 ₱50,000.00
TOTAL ₱326,000.00 ₱2,463,000.00
Table 5. Profit and Loss Statement for the year 2022

Profit and Loss Statement
year ended December 31, 2022
Amount (₱)
Sales 2,610,000.00
Cost of Goods Sold 600,000.00
Gross Profit 2,010,000.00
Operating Expenses
Advertiesment Expenses 20,000.00
Rent Expense 100,000.00
Payroll Taxes 50,000.00
Salaries and Wages 500,000.00
Commission Expense 10,000.00
Other Operating Expenses 10,000.00
Total Operating Expenses 690,000.00
Operating Income 1,320,000.00
Non-operating Income
Revenue from Interest 100,000.00
Interest Expenses 75,000.00
Total Non-operating Income 25,000.00
Net Income 1,345,000.00
Table 6. Cash Flow Statement for the year of 2022

Cash Flow Statement
year ended December 31, 2022
Amount (₱)
Cash Flow from Operations
Net income 1,345,000.00
Adjustments for depreciation 10,000.00
Adjustments for increase in inventories 200,000.00
Adjestments for decrease in accounts receivable 100,000.00
Net Cash Flow from Operations 1,035,000.00
Cash Flow from Investing

Cash receipts from sale of property and equipment 100,000.00
Cash paid for purchase of equipment 120,000.00
Net Cash Flow from Investing -20,000.00
Cash Flow from Financing

Cash paid for loan repayment 100,000.00
Net Cash Flow from Financing -100,000.00
Net Increase in Cash 915,000.00

Table 7.
Table 9. Personnel Plan in monthly and yearly distribution from 2022-2023
Salary Per Salary Per

Employees 2022 2023
Day Month
Chief Executive Officer ₱1,605 ₱32,100 ₱385,200 ₱396,756
Chief Financial Officer ₱1,070 ₱21,400 ₱256,800 ₱264,504
Senior Vice President Finance ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Accounting ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Financial Control ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Purchasing ₱535 ₱10,700 ₱128,400 ₱132,252
Chief Marketing Officer ₱1,070 ₱21,400 ₱256,800 ₱264,504
Senior Vice President Corporate Marketing ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Communication ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Marketing and Sales ₱535 ₱10,700 ₱128,400 ₱132,252
Chief Technology Officer ₱1,070 ₱21,400 ₱256,800 ₱264,504
Senior Vice President Investment Manager ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Corporate Development ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Training ₱535 ₱10,700 ₱128,400 ₱132,252
Chief Product Officer ₱1,070 ₱21,400 ₱256,800 ₱264,504
Senior Vice President Product Management ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President Product Development ₱535 ₱10,700 ₱128,400 ₱132,252
Senior Vice President User Experience ₱535 ₱10,700 ₱128,400 ₱132,252
HISTORICAL ANALYSIS
VeVi was created from the initiative and resourcefulness of a group of senior high school
students. The first problem that struck them was: “With the lack of time to prepare food, in what
way can we get it prepared in just a short period and reachable within the campus?” Vending
machines came to mind along with the pre-made meals from convenience stores in their vicinity.
Combining it, VeVi was born from vending and viand. In creating the menu, they wanted to bring
Filipinos’ favorite meals to their office, school, or transportation stations. The taste of home or as
we call it “lutong-bahay”, is carefully made, and ingredients are handpicked from each of the
member’s family’s passed down recipes. From Aisha Paiso’s Pancit to Christine Mallorca’s
Adobo, VeVi is an integration of different Filipino families with their specific recipes for their
cuisine. The initial idea was to spread Filipino cuisine and make it more accessible to the public
with a short waiting time as these recipes tend to be cooked longer than an hour. Now, they
made it possible within a 3 to 5 minute microwave time. Food born from the houses of senior
high school students, you can now taste it too. From our house to yours, VeVi is for everyone.

Vevi Business Plan

Uploaded by

Document Information

Original Description:

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Vevi Business Plan

Uploaded by

Copyright:

Available Formats

BUSINESS PLAN: VEVI VENDING MACHINES 1

ENTREPRENEURSHIP: BUSINESS PLAN

VeVi Vending Machines

Makiling, Dan Paolo S.

Milca, Jon Joshua Leonardo B.

Plazo, Nel Jesmar L.

Porsuelo, Enrico Alfonso E.

Mallorca, Christine Rhose Czarina F.

Mercado, Ma. Cristina G.

Monterde, Jamie Thea Marie T.

Paiso, Wil Aisha F.

MANAGEMENT AND ORGANIZATION

which can be easily remembered by consumers. We decided to create a pre-made Filipino

dishes and beverages in a flash!

Zip code: 1600

Zip code: 4023

Figure 1. VeVi Vending Machines office located at San Pedro, Laguna.

Figure 2. VeVi Vending Machines warehouse located at Pasig, Metro Manila.

cannot afford to spend hours cooking.

Technology Officer, and Chief Product Officer.

Workforce and Support

President Product Development, and Senior Vice President User Experience.

 Chief Executive Officer - Christine Rhose Czarina F. Mallorca

 Chief Financial Officer - Wil Aisha F. Paiso

 Chief Marketing Officer - Nel Jesmar L. Plazo

 Chief Technology Officer - Jamie Thea Marie T. Monterde

 Chief Product Officer - Dan Paolo S. Makiling

 Senior Vice President Finance – Enrico Alfonso E. Porsuelo

 Senior Vice President Corporate Marketing - Ma. Cristina G. Mercado

 Senior Vice President Investment Manager - Jon Joshua Leonardo B. Milca

 Senior Vice President Product Management - Samantha G. Mendoza

Table 1. Breakdown of Capitalization

Vending Machine ₱ 20,000.00

Microwave Oven ₱ 3,000.00

Viand ₱ 50, 000.00

Other Fees ₱ 2,000.00

Total Capital ₱ 100,000.00

Compensation and Incentives

office of the CEO.

Purpose of the Product

hygiene stuff at per se commercial places.

Product Unique Features

and tank in addition to thermal insulation.

hardware that connects the various components.

used as appropriate food-grade packaging. Ingredient breakdowns, nutritional information,

are complete and there are no complaints from the customers.

distribution, we will save some expenses.

cycle of our product transportation.

Regulatory and Compliance Issues

(PhilHealth), and the Department of Labor and Employment (DOLE).

Figure 3. Model of the VeVi Vending Machine (72” H x 80” W x 35” D)

interest potential investors. Suggestions from customers will be considered as a source of

Particularly, nearby working places, schools, health-related infrastructures, and public

transportation, including certain streets.

Table 2. Price of VeVi meal products

Price Year 1 Year 2 Year 3

Market Analysis Summary

According to several studies conducted, consuming an adequate amount of food and

continuous substandard food consumption practice were shown to have difficulties

are accessible and affordable.

future customers' demands.

 Start-up Cost Equipment Expenses & Budget

 Profit and Loss Statement