EXECUTIVE PROGRAMME IN

STRATEGIC MANAGEMENT
7 Months | Live Online | Starts June 30, 2022
Overview
Increased market complexity. Game-changing competition. Digitally savvy customers. It all means
strategic decision makers must transform their thinking. To guide organisations to be differentiated and
profitable, they need to shift to strategic management. It involves thinking critically, implementing
effectively, creating organisational synergies, and bringing nuance and agility via new technology.

The Strategic Management programme is designed to equip professionals across functions with an
end-to-end strategic perspective to bridge the gap between strategy planning & strategy execution,
and translate the lofty organizational goals into strategic initiatives & objectives.

62% of Chief Strategy Officers
(CSO) said that exploring new
business models and strategic
partnerships played a critical
role in solving a wide range of
issues during the pandemic
Only 20% of organisations
achieve 80% or more of their
strategic targets
Source: Forbes, 2020
40% of executive leaders say
their leadership is not
aligned on strategy
execution
Source: Gartner, 2021

Source: Deloitte, 2021

STARTS ON
June 30, 2022*

Duration
7 Months

PROGRAMME FEE
(Excluding application fee)

INR 1,05,000 + GST

*Begins with introduction to platform
WHO IS THIS PROGRAMME FOR?
This programme is ideal for Senior and mid-level professionals who seek to evolve to leadership
roles that drive corporate strategy and growth by upgrading their expertise with modern strategy
perspectives.

Senior executives already in pivotal strategic roles who want to drive their organisation’s business
growth via end-to-end strategy formulation and execution will benefit from the programme.

PROGRAMME HIGHLIGHTS

Receive a certificate of Build deeper strategic Learn forward-looking

completion from one of India’s expertise to thrive in the concepts with the latest
top B-Schools (NIRF, 2021) modern business scenario paradigms in strategy

Become industry-ready with Gain a global outlook with Expand your professional
real-world case studies insights from IIM Lucknow network and interact with
faculty and industry experts experienced peers
PROGRAMME DIRECTORS

Dr. Anadi Pande

Professor,
Decision Sciences

Uniquely blending academics and industry is Dr. Anadi’s strength. His leadership
positions at Tata Motors, Hero MotoCorp, and L&T over the years enabled him to
drive strategic corporate planning and factory operations, thus getting an
end-to-end perspective in strategy planning and execution. While at Hero, he
operationalised the world’s largest two-wheeler factory at Haridwar. At L&T, he
worked on international company acquisitions and joined the Board of Directors
of a British Subsidiary, Avocet Sports, Manchester, UK. He has published research
in national and international journals of repute.

Prof. Ashutosh Kumar Sinha

Faculty,
Strategic Management

A graduate from ISM, Dhanbad, and a fellow of IIM Bangalore, Prof. Ashutosh’s
research in Corporate Strategy lies in mergers and acquisitions with a focus on
emerging economies. He currently takes the ‘Strategic Management’ and
‘Mergers and Acquisitions Strategy’ courses at IIM Lucknow and had extensively
taught different organisations in IIM Lucknow’s Management Development
Programmes.

Note: Programme Directors might change due to unavoidable circumstances, and revised details will be provided closer to programme start date.

The programme will provide a firm grounding in developing analytical skills for
participants aspiring to grow to top management roles. It is designed to study the nature
of problems and challenges confronted by the General Manager and seeks to impart skills
necessary for functioning effectively as strategists, organisation builders, and performers.

- Prof. Ashutosh Kumar Sinha

PROGRAMME MODULES
MODULE 1 MODULE 2

STRATEGIC MANAGEMENT STRATEGY FORMULATION

Introduction to Strategic Management- Introduction to Strategy Formulation
Firm Performance Business Level Strategies I
Sustained Competitive Advantage Business Level Strategy II
Vision, Mission and Strategic Intent Corporate Strategy I
External Environment Analysis Corporate Strategy II
Internal Environment Analysis International Strategy
Competition Evaluation & Competitive Strategy for Emerging Markets
Positioning

MODULE 3 MODULE 4

STRATEGY IMPLEMENTATION CONTEMPORARY THEMES

Introduction to Strategy Implementation Developing and Managing Technology
Functional Strategies – Operations Strategy Strategy
Organizational Structure & Systems Digital Business Models/Digital
Role of Analytics in executing & evaluating Transformation
strategy Emerging Technologies & Challenges
Corporate Governance and Ethics Entrepreneurship & Innovation
Strategic Leadership
Change Management
Managing Knowledge
Corporate Social Responsibility

MODULE 5

PROJECT PRESENTATIONS

Note:
- Modules/ topics are indicative only, and the suggested time and sequence may be dropped/ modified/ adapted to fit the participant profile
& programme hours.
-The programme curriculum includes individual assignments, simulations, group projects & presentations to apply and demonstrate classroom
learnings.
LEARNING OUTCOMES
The Executive Programme in Strategic Management will enable you to adopt an end-to-end strategic
mindset for the modern business landscape. By the end, you will be a proactive leader who aligns
organisational competencies and assets towards clear, relevant goals, drives profitable implementation,
and stays agile in a digital market.

Develop a strategic mindset to shape and amplify competitive advantage in

a dynamic environment.

Enhance critical thinking and strategic decision making skills to propel

business growth

Gain Insights into formulation and implementation of effective and focused

business strategies

Forge proactive leadership competencies to navigate business challenges

and opportunities

Understand and leverage digital business models and emerging technologies

to drive digital transformation and innovation
PAST PARTICIPANT
Work Experience

18%
2%
22% 32%
26%

21 - 25 Years
11 - 15 Years
5 - 10 Years 16 - 20 Years 26 - 30 Years

Industries

11% 46%
Banking and Others*
Finance

11% 14%
Pharmaceuticals Manufacturing

18%
Information Technology
/ Services

*Others Include Retail, Telecommunications, Aviation, Oil & Gas, etc

Functions
Marketing &
Operations Sales

19% 15% 26% 40%

General Others*
Management

*Others Include IT Services, Finance, Human Resource, etc

CERTIFICATE
Upon successful completion of the programme, with a minimum 75% attendance and satisfactory
academic performance, participants will be awarded a certificate of completion. Participants are
expected to have 75% & above attendance. The cumulative overall percentage of marks should be 50%
and above. Those participants who do not meet these criteria will receive a certificate of participation
from IIM Lucknow. No certificate shall be awarded if the attendance is less than 40%.

Indian Institute of Management Lucknow

Management Development Programme
This is to certify that
__________________
has successfully completed / participated in the
Executive Programme in Strategic Management
held during June 2022 to January 2023 at IIM Lucknow

Programme Director Programme Director Chairperson - MDP

*Programme Delivery is in Blended Learning Mode.

Note:
- The certificate shown above is for illustrative purposes only and may not be an exact prototype of the actual certificate.
- IIM Lucknow reserves the right to change the certificate and specifications at any time without notice.
APPLICATION REQUIREMENTS
Experience Documents:
For Previous Organisation(s): Relieving letters
For Current Organisation: Current Salary Slip or Bonafide Certificate from the HR department on
company letterhead

Graduation and Post-Graduation Education:

Marksheet – Individual or consolidated (all semesters)
Passing Certificate – If Any
Diploma/ Degree/ Doctorate

ID Proof:
Any Government issued photo ID like PAN Card, Driving License/ Passport, etc.

SYSTEM REQUIREMENTS
This programme includes live online classes conducted on Zoom. To attend a live online class
you will need to have a PC/ Laptop/ Mac with:

Speakers and microphone: built-in or a USB plug-in or wireless Bluetooth

Webcam: built-in or USB plug-in

Processor: with Dual Core 2Ghz or higher (i3/ i5/ i7 or AMD equivalent)

RAM: 4 GB or higher

OS: Either MacOS 10.7 or higher OR Windows 8 or higher

An internet connection: Minimum bandwidth of 3.0 Mbps (up/ down)

Browser: IE 11+, Edge 12+, Firefox 27+, Chrome 30+

Zoom software client installed on your PC/ Laptop/ Mac

We use the Zoom software application to conduct live online classes. Zoom works on a variety of PCs/

Laptops/ Mac systems and also on phones and tablets.

You can join your live online class from a phone or tablet if it supports the Zoom client.

We recommend that you attend classes from a PCs/ Laptops/ Mac.

PROGRAMME DETAILS
Programme Fee INR 1,05,000 + GST (Standard Fee, applicable from December 03, 2021)
Instalment Schedule

Remarks Standard Fee

Booking Amount Within 7 days of selection INR 11000 + GST

Instalment 1 July 3, 2022 INR 21,000 + GST

Instalment 2 Sept 30, 2022 INR 42,000 + GST

Instalment 3 Dec 30, 2022 INR 31,000 + GST

Round-wise Application Dates

Dates Application Fee

Round 1 May 04, 2022 INR 2500 + GST

Round 2 June 02, 2022 INR 3000 + GST

Round 3 June 22, 2022 INR 3500 + GST

Round 4 July 08, 2022 INR 3500 + GST

Note:
- Programme fee is exculsive of 18% GST.
- Only limited seats are available. Kindly secure your spot at the earliest.

PROGRAMME SCHEDULE
ACADEMIC ORIENTATION ELIGIBILITY

July 23, 2022 Graduate with minimum 5 years of work experience after
graduation (10+2+3) / Diploma holder (10+2+3) as on
Duration July 23, 2023.
Candidate should have a minimum of 50% marks in
7 Months
Graduation or Diploma or Post-graduation.

LIVE ONLINE SESSIONS Candidate should be currently working.

3 Hours, Once a week

EVALUATION
Saturday 9:30 AM to 12:45 PM
Examination / Evaluation shall be conducted by the Institute.

PROGRAMME APPLICATION LINK An examination will be held for every course. Participants
will be given any one of the following grades: “Excellent”,
Click here to apply to the programme. “Good”, “Average”, “Below Average” and “Fail” (5 point scale).
https://www.eruditus.com/india/students-loans-and-financing/
Finance options available. Click here to learn more.
For more information,please email at iiml.execed@emeritus.org

Note: The actual programme schedule will be announced closer to the programme start.
ABOUT IIM LUCKNOW
The Indian Institute of Management (IIM) Lucknow, is one of the premier national level institutes of
management in India, involved in generating and imparting knowledge in the field of management.
IIM Lucknow stands tall on the foundation of an excellent, committed and profoundly knowledgeable
faculty, innovative pedagogical tools, as well as an electic and diverse student community that has a
burning desire to make new paths of its own.

7TH Best Business Schools in India

RANK
(NIRF, 2021)

The Association of MBAs (AMBA) has accorded accreditation to the Institute's PGPM, IPMX, and WMP
programmes. IIM Lucknow is amongst the five B-Schools in India to achieve the coveted dual
accreditations by the Association to Advance Collegiate School of Business (AACSB) as well as the
Association of MBAs (AMBA). World over, only about 5% of the institutes have acquired AACSB’s
accreditation.

ABOUT EMERITUS
IIM Lucknow is collaborating with online education provider Emeritus to offer a portfolio of high-impact
online programmes. Working with Emeritus gives IIM Lucknow the advantage of broadening its access
beyond their on-campus offerings in a collaborative and engaging format that stays true to the quality
of IIM Lucknow. Emeritus’ approach to learning is built on a cohort-based design to maximise
peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based
learning. More than 250,000 students from over 160 countries have benefitted professionally from
Emeritus’ courses.
Apply for the programme here

APPLY NOW

For registration and any other information, please get in touch with us at
iiml.execed@emeritus.org

WhatsApp an Advisor On +91 74120

htt91 74120 81081*
8108190
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