N EVENT INDUSTRY

101
Anioduction place. Its saturation stage has
a new
1

our planet changed our lifestyle in an upside

is changing rapidly and hence it is
h a sm a d e

world extremely important for Evernt Organizes to

world tech & trends. Event Organizers are currently looking for innovative
m 7a n n e Th e

w o r l e

ctandard of living and also to give their attendees a

the
swhtiuns.
ways fonprove their unique heartening
and
wth

d a t e d

nt
disand entertainment
enter
industry and also the pleasure-time have been affected by computerizatiun.
2nd

eEnS

fr
s
enangple:
events,
computers assemble
c o m p u t e r .

figures, advertise tickets, generate training programs and

sports and suggest game plan strategies based on the competitor's past performance.
In
plan
for athletes,
diet
I nawardf u n c t
ons or events, computer generated graphics give autonomy to the directors so that
ecial effects and
even fantasy characters can play a part in making movies, videos, and

commercials.

Aided Packages and Architecture

Instructions,
92
Compute ter

e reative, artistic andleffective

crea
events aimed at attracting the maximum number of delegates
m o r e

consequently, strategie planning has become essential for the

and,
pedfor asing day by day
a s s i t b l e ,I si n c r e

event.
event.
this
In th
In plex state and in response to the growing professionalization of the evemt
of any as the Architect, has emerged.
Sccess grofile known
outlook, ranging from defining the objectives of an event, to its
d u s t i ya n

more sive
inclusive
needed is a
tion, and
design, content, execution measuring the investment return of the event. All of this is done in
sitive impact on participants.
ama,des

make a
to
is a type of software that design the structural
model and promotes the
rder

architecture
Event-driven a r c h i t e (EDA) in a system's state (known
and consumption of, and reaction to, major changes
acknowledgment
that transmit
productio the design and implementation of applications and systems
functional through
is iis
This
events). software components and services.
s
nfs
CVEMs
among loosely coupled
Events
Computers in
93 Use of whethera large or small-scale events,
are implementing added-
protessionals,
In ingeasing number of event as well as for themselves (Organizers).
The reality is that, a
for the partic1pants, attendees with stress or any situation. But
the
ale services 1S very fast,
elastic and excellent at coping
the event planners
thriving event professional ies in the technology they use. Computers are of great help to
achievement
CTret to their
in the following ways:

Drone: Fun way to make

event interesting
) overtake their minds. It is
their seats and not let boredom/dullness
Try to get the attendees gluedattendees to see drones flying all over and performing during when
to the event.
the
definitely fascinating for As it is a unique add-on
to the event,
are tricks to doing right.
there it attention.
It can add fun, but attendee
some
it is bound to capture
ad banners, posters, etc, are hung around the flying object
2) Use of Internet Marketing when and how
what is important is
whether to use internet or not,
i s no longer a matter of choice not using it, where
if the event organizers are
world of computers an
event
o use it etfectively. In today'sthen it can be said that they have lost an opportunity. Having
Because it can
potential attendees, event promotion.
uNETe are need to leverage social
media for their
iS not enough they content consistently. Expand
to deliver the
-

wcDSIle and Twitter are a must. Try to smart

essential because it equal
is
reale the buzz, Facebook hash media strategy is
tag. Social
dcn by using a right
event planning.
 CAL
EVENT MANAGEMENT AND MARKETING: THEORY, PRACTICAL APPROACH
APPROACHES AND PA
102
ANN%
3)Makethe Event Material Digital
manual ticketing or pamphlets is so obsolete
Use of Brochures. paper registrations. and environment-friitiza
for making the events sustainable
event materials is a must
and time. Event App is one
of the solutions to do it. Atten.uy. Thi
helps in saving both paper whole new level before, during and after of the event es are
share their experienceto a
also make suggestions or live polling. they a
and accessibility
4) Permanent data connection
Event managers usually do not use computers for a fixed office time like from 10 to
to 5.
site, spending time with clients or travelling from one place to another for the event Being
ts
only a few things that makes a difference
in event professionals jobs. As a result, a
accessthese
client or presenting the events done in past for the clients, the event data is crucial to1 i i t
to
to deliver smooth and successfül events. them in
5) Customized online registration
A good online registration provider will permit full customization of the event registratio
the look and feel; the organizers want to give to the participants. ration page v
6) Set up an online surveys by event organizersTo better understand the participants' inter
experience during an event and measure it for future purpose.

9.3.1 Computer Aided Event Management

Before starting an event, a computer can be used for:
1) Interaction with the speaker - Through mailing communication to the speaker about the
goals. Good speakers will transform their message to meet the event's and company's nead
needs.
2) Use of social media to promotethe event - Infornming about the forthcoming event throuch T.
and add status updates about it to Facebook and Linkedln. h Iwita
During an event, it can be useful for:
1) Video conferencing/Web casting to expand the reach.
2) Garner audience participation by implementing an audience response system.
3) Encouraging the attendees to use social media during the event and share images and videos
s.
4) Harnessing the power of visual testimonials.
5) Using photos of the attendees in social updates.
6) Creating one Unified Hash tag for use across all social channels.
7) Creating a Facebook event page.
9.3.2 Advantages of Computer Aided Event Management
1) Easier to manage the data and information The company can
organized way. For each event, the company can save the records managed the entire data in a more
which can be helpful for future
purpose such as inviting the attendees, best time to
organize event, response rate of attendes.
the
2) Increased efficiency Data is managed in an efficient
-

manner. Any information can be obtained

with the click of a button. The event
of time. manager can get information about an
event without any loss

3) Reduces cost Preliminary investment

may be relatively high on buying software.
event management software will
help in
Setting up of
to record data and company
maintain files. reducing the cost on hiring temporary wOTKe
 EVENT USTRY
47ONS IN E
10
prY77ArrLOA
es
load
work load
Event manag agement software automatically uplates the ertire set of teconds
of every transition.
4)Reo completion
-
Any payment can
Ar
cai be made and reccived in an event within few mimnes for hte
after payment

Fas servicesdelivered.
a s t e r

icesit- Event managementsofware helpsin improving quality boh in infrratim and

n h a n c e dq u qualynation can be obtained at any point in timne.
vent management software enables the team to tack the past expenses incurted
it to prepare for the next event.
and thereby help
tracking
x p e n s e

e v e n t

ting in Changing
past
o n d-Computing in CH
3 Event lanagement Industry
R4
Cloud l y and the things that were thought impossible yesterday have not only been
is chanesasv today by making everyday lives more organized. This applies even to the even
ible b u t l o u d is making things access convenientiy. Cloud-computing means the delivery o
u r
warld

cloud is
wherethe the inter
d u s t r y ,
over
ices
o f event:
world

tothe it provides worldwide and instantaneous acess to information for all of

b r

1)
n g s

InstantSatisf.
.

atisfaction i.e.
conducted.
about the events being
ifst susers ud-computing helps bridging
-

in
distance gap and make the
2 ) S t r e a m l i n e d
ed Relationship
sier, whether the event plannerS are present during an event or not. It
iation
much
that easi
to share, edit, and collaborate on projects as well as provide event
ss anyone
at the organization
allows
feedback i n r e a l - t i m e .

95 Stage Designing
the fundamentals of dramatic production for its
bringing simultaneously all
a
means

recurring festivity. As the theme is the powerful factor to

event
ging an
on stage be it one-off event or a have to focus on "Theming and design" as the
ntation
events from each. other, event organizers
discriminate
various
formation process.
of the event
vital part a play or event on the stage. It is a
short-term pedestal or
or style of presenting
is a progression There are various types of Staging.
b0ards for support, as in building; scaffolding.
Garing
and
olection of posts
few of them
are:

1) Stage Tek Staging

riser system that's strong, flexible and
effortless to set up. Everything about
A moveable stage and of extensive research,
The developed, smart design is the result
Stage Tek is encroachment.advancements in materials and manufacturing.
The stage is lighter, stronger,
engineering and technical
easier to handle and faster to set up.

2) Showmobile Mobile Stage and Canopy

full-scale, thrust-style stage Fetch
anywhere outdoor for the event. a
nis type of taken stage is lighting
state-of-the-art acoustical shell, built-in transparency
Somewhere to put on a big show. Its
leveling jacks, stairways make it a skilled stage.
3) Stagehand Staging
hold any than other one-
& no tools required. It's easier to
C One-person set-up stagefast needed and the gas-assisted springs help toslower it
Pnsetup stage. Just roll it where it is it folds up just as easily and
carefully
and into position. And when the Event is over,
y the time, space, and
and extremely stable. This kind
of stage saves
Compactly. It's durable
money.
 104 EVENT MANAGEMENT AND MARKETING: THEORY,
4) Versalite Staging PRACTICAL, APPReo
OACHES AND
Versalite
much more.
canminimally edge
aluminum
The
into multi-level
decks and
stages, gradtuatic
split, compatible legs
make it tages, spea
speaker platfommm A
thatsimple
alternative to meet the changing needs. It' s the all-in-one system
em that. to
durability, or case of setup. doesn't creaeate. just ahene
CoTmpr omisee, stteeenee
«

9.6Creative Effects
Creative business ideas or eflects set organizations apart from one
improvement, all companies whether they are in marketing/promotion,another.techl Wi ut creativit
would follow the same path. Creativity is crucial for businesses todav'e e, or ser
market is dependent on innovative, breaking technology and also clients' desir
The alliance of creative minds has the power to translate creative ideas
denominator in event planning creativity.
is There are also various
sireointto get
o
get so
some rec
reality.A
especiSeralvyiceswhfeenre
elements ofality.A
title, Selection of venue, Invitation, Use of prop, Entry of Guest
creative thinkers.
speakers. Event ealivity li creativity lke
industry needs
Brightening a room, burst from cannons or fire against the sky, any of the hest
event meaning and mood into focus. Creative Effects are about
giving guests effects can bring
never imagine or expect". Various effects that an organization can use to
make an e
make an event they
memorable are:
interestin
sting
1) Fireworks Effects A system in which small flares, connected byftc e, are triggaei
a single
burn along an image outline on a wooden grid. This effect
be used to
can
exhibit g
logos or images, or any message for the public, "fireworks are the pastethat holdapore
memory together."
that holds the porate ora
atende
2) Lighting Effects - There is a lot of originality, creativity and effect that lightine e

designing the atmosphere to an event. It is the strongest medium available to convert ancan bring
into an exciting, elegant and stylish environment. event spac
3) Audio Effects-They are analog or digital devices that are used to deliberately alter how ,.
instrument or other audio source sounds. For example, a musician can shape a uniaea music
develop their music in many ways. tone
4) Visual Effects It involve the integration of live-action footage and generating imagesto
vironments which look realistic, but would be costly. It's just a wasteful activity to go to ane
country for an event or build a set. Visual effects in this situation are really helpful.
5) Special Effects - Various special effects likes fog machine, balloon drop, colored smoke,sa
machine, wind machine, bubble machine that can create an event atmosphere appealing, atracie
and fascinating.
Creativity Leads to Productivity. If the aim of the event organizers is to sustain the interest, moüvate. me
and inspire the audience, then they should take the event to the next level with various creative etects lik
laser shows, simulated snow, outdoor searchlights, and glowing effects. These awe-inspiring eftects w

surely convey the message with impact.