#aftersales#

#rules
Many sellers are always committed to issues such as product drainage and improvement
conversion before sales, ignoring the after-sales problem of products, thus missing the best
time to deal with after-sales complaints and disputes.

AliExpress's regular after-sales problems mainly include complaints, disputes and evaluation, so
this course mainly includes three parts: how to resolve complaints, how to deal with disputes
and how to deal with negative reviews.

I. How to solve the problem of complaints

Complaints mainly include: intellectual property sales ban violations, transaction violations and
others. Let's take a look at the penalties for violations on the AliExpress platform.
Intellectual property restrictions, transaction violations and other stores over 40 points will be
closed, so sellers pay special attention to making complaints.
In the complaint section, many sellers will check whether there are any complaints in the "My
Case" in the "Business Performance" section of the AliExpress navigation button, but sellers
need to note that specific complaints will not be displayed in the background. In order to avoid
missing the important "3-day seller response period", you still need to click "View Details". "View
the specific historical complaint cases.
In addition, when responding to complaints, the seller should upload supporting materials, such
as payment slips, invoices, exchange records between the two parties, etc.

II. How to deal with disputes

Disputes are the most difficult problem for sellers, but they are inevitable. The dispute is mainly
divided into three stages:
Phase 1: The buyer has filed a dispute and is waiting for confirmation;
The second stage: the seller has rejected the buyer's dispute application;
Phase 3: Platform intervention;
Of course, these three stages are not necessary for every dispute. If the seller accepts the
dispute within the 5-day response period, it is equivalent to refunding the buyer directly. If the
seller does not respond to the dispute within the 5-day response period, the ODR will be
recorded. If the seller refuses the dispute, it will enter the second stage. Similarly, if the second
stage is still unresolved, you will directly enter the third stage.

One thing that should be noted here: in the first stage, the seller should arrange from less to
more dispute response time, giving priority to dealing with events with less dispute response
time; in the second stage, the seller should be arranged according to the remaining time of
escalation arbitration.
Let's take a look at the three stages of correction.
III. How to deal with negative reviews
It is impossible to be all five-star praise in buyer evaluation. Sellers with medium and bad
reviews of 1-3 stars should reply, because many buyers will refer to the buyer's comments when
choosing products. If there is a negative evaluation in the buyer's evaluation, it will affect the
buyer's purchase and reduce the conversion rate. Therefore, the seller should find the problem
in time in the buyer's comments and solve them. For the sellers with negative reviews, the
content is the company's after-sales service or one-on-one response to this product, not all
English templates. In addition, the seller's reply to the buyer can see not only the buyer, but all
buyers who want to buy this product. In the reply, the seller's reply should give the new buyer
peace of mind, and the reassuring reply content can be increased and converted.
In addition, sellers can leave messages for customers to solve problems with customers, and
then ask customers to change the comments to good reviews. As shown in the following figure:
AliExpress store opening process and precautions in 2022,
welcome to receive the entry gift package!

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### [AliExpress straw hat](javascript:void(0);) 2022-03-29 10:16

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#Operation dry goods

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Dear AliExpress merchants,
Hello! I am the Straw Hat Agency, the official training institution of Alibaba AliExpress. Straw Hat
has sorted out the requirements for entering the AliExpress platform and the complete process
of opening new stores for you. Welcome to join us!

01

2022 AliExpress Entry Conditions

I. Business license of the enterprise

Since December 15, 2021, self-employed businesses can no longer enter the AliExpress
platform. They must be of a company nature, and some categories have begun to implement
the targeted investment promotion system.
II. Trademarks (brands)
The trademark scope must include the subcategories you want to do. At present, some
subcategories do not need trademarks, which are subject to the time of release.
III. The platform needs to pay a deposit of 10,000 to 50,000 yuan.
Most categories have a deposit of 10,000 yuan. If the account is cancelled, it can be refunded to
the merchant.

02

Prepare before entering AliExpress

1. Understand the categories that can be sold and determine the categories to settle in.
2. Understand the platform rules and intellectual property sales restrictions. In order to avoid
punishment in the business process, we should understand the rules of intellectual property
protection and prohibited goods in advance.
3. Fee: AliExpress settles in for free, and a deposit of 10,000-50,000 yuan is frozen when opening a
store. During the transaction, the platform charges a 5%-8% commission for each transaction.
4. Preparing for residence information:
(1) Mailbox + mobile phone + enterprise Alipay (or mailbox + mobile phone + enterprise legal
person Alipay (business license required))
(2) If you want to add a brand, you also need to prepare a trademark registration certificate or
trademark acceptance letter.

03

Store registration process

Exclusive link for new registration of merchant stores:

https://login.aliexpress.com/join/seller/wholesaleJoin.htm? _regbizsource=caomao
Step 1: Select according to the country where the company is registered.
Step 2: Try not to use Taobao and Alibaba platforms that have registered for email, and use the
new mailbox AliExpress.
· Step 3: Choose US dollars in currencies. There are two ways to authenticate: enterprise Alipay
authorization certification & enterprise legal person Alipay authorization certification, choose
one of the two.

The main differences between the two are as follows:

1) Enterprise Alipay authorization authentication: You need to apply for an enterprise Alipay
account on Alipay in advance, log in to the enterprise Alipay account on the AliExpress
authentication page, and pass real-time authentication;

2) Enterprise legal person personal Alipay authentication: There is no need to have an

enterprise Alipay account, as long as you submit relevant materials + legal person personal
Alipay account authorization on the authentication page. The data review time is 2 working
days.

[Certification Rules]
1) An enterprise can only authenticate 6 AliExpress accounts (main accounts);
2) The subject of certification is not allowed to change, the certified company is not allowed to
change from Company A to Company B, and the unified social credit code is changed from A to
B.
· Step 4: If there is no qualification requirement for the ordinary category, you can directly apply
for a large category and pass it. After completing the deposit payment, you can complete the
opening of the store.

· Step 5: Enter the account and certification section - my application - complete trademark entry,
brand application, category operation permission application and store type application.

If your trademark has not been added to the platform, you need to add a trademark. If the
authorized trademark has been added to the platform, you can directly click on the trademark
qualification application (the trademark certificate and trademark authorization need to be
presented here) for review it for about 5-7 working days.
[Shop Type Application]
The types of stores include: official stores, specialty stores, and franchise stores.
Choose the store type that suits you according to the benefits of different store types and the
materials that need to be submitted. The store type can be changed every 30 days.
[Category operation authority]
Apply for general business permissions according to your own business direction. A single store
can only choose one business scope. There are multiple business categories under the 9th and
10th business scopes, and you can apply for operation at the same time, but a single store will
only charge a deposit, which will be charged high.
 
After completing the above steps, you can open a store. Congratulations on the official opening
of your store!

[Express Official Training] Potential Commodity Marketing

Gameplay to Improve the Traffic Ability of Clothing Stores

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### [AliExpress straw hat](javascript:void(0);) 2022-02-17 10:31

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#Operation dry goods

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When operating AliExpress stores, we should not only pay attention to the store's hot products,
but also pay enough attention to potential goods. In fact, when the whole store operates,
potential goods will not be created after the operation of high-quality hot products. This article
deeply analyzes AliExpress's potential merchants to improve the flow capacity of clothing stores.
Product marketing gameplay.

01

Marketing activities suitable for potential goods

Warm Tip: How to avoid the above marketing methods being affected by the tax rates of EU
countries? Reasonable multi-combination national sub-sector preferential packages can be
established by setting up West France (EU) national marketing groups, while avoiding losses
caused by VAT including tax prices affecting the preferential threshold.

02

Channel activity suggestions suitable for potential goods

After interpreting the complete store activity marketing tools and channel activity gameplay,
how can we maximize the effect of the activity for the marketing tools we can use? Here are a
summary of the following suggestions for you.

03

Suggestions to maximize the effectiveness of marketing campaigns

Finally, I will take you to review today's whole learning content. I hope that after learning today's
course, merchants will use more combination marketing, use more combination of marketing
and paid advertising, pay close attention to the real-time data changes of operational potential
commodities, and make corresponding marketing optimization and adjustments.

Due to the duration, the video account can only edit some fragments of the course. Follow the
AliExpress Straw Hat official account and reply to the "Potential Goods" to get the full recorded
course video link. You can watch the video to learn the steps! Welcome to scan the QR code
below to add your friends. In the future, free knowledge will be shared with you from time to
time. See you next time~
Straw hat cross-border
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