Introduction

Dangote Cement is Africa's leading cement producer with nearly 51.6Mta capacity across

Africa (Dangote Cement PLC, 2022, p.3). A fully integrated quarry-to-customer producer, we

have a production capacity of 35.25Mta in our homemarket, Nigeria. Our Obajana plant in Kogi

state, Nigeria, is the largest in Africa with 16.25Mta of capacity across five lines; our Ibese plant

in Ogun State has four cement lines with a combined installed capacity of 12Mta; our Gboko

plant in Benue state has 4Mta; and our Okpella plant in Edo state has3Mta (Dangote Cement

PLC, 2022, p.3). Through our recent investments, Dangote Cement has eliminated Nigeria's

dependence on imported cement and has transformed the nation into an exporter of cement

serving neighbouringcountries. In addition, we have operations in Cameroon (1.5Mta clinker

grinding), Congo (1.5Mta), Ghana (1.5Mtaimport), Ethiopia (2.5Mta), Senegal (1.5Mta), Sierra

Leone (0.5Mta import), South Africa (2.8Mta),Tanzania (3.0Mta), Zambia (1.5Mta) (Dangote

Cement PLC, 2022, p.3).

Dangote Cement Plc prepares, manufactures, and distributes cement and associated goods.

It operates in the Nigerian and Pan-African geographies. The company was established on

November 4, 1992, and is based in Lagos, Nigeria (Palmer, et.al., n.d.). Nick Skillicorn believes

Innovation is defined as the transformation of an idea into a solution that adds value from the

standpoint of the client (Skillicorn, 2022). Innovations generate more opportunities and are

crucial for a company's survival, economic growth, and success (Toolshero, n.d.). Innovating

aids in the development of new ideas and is a driving force in the optimization of operations

(Toolshero, n.d.). Companies that innovate are able to shift the organization into a new paradigm

in order to uncover new opportunities and best solutions to current problems (Toolshero, n.d.).
Understanding how disruptive innovation works will assist leaders in preparing their

organizations to anticipate innovations that may become competitors (Pratt, & Petersen, 2020).

Disruptive technology is defined as "an innovation that fundamentally disrupts the way

customers, industries, or businesses operate" (Smith, 2020). Dangote cement calls itself

disruptive by producing larger quantity and higher quality product at a lower cost. Dangote

Cement has been able to provide cement in communities that other companies were unable to

reach. They hoped to obtain a competitive advantage and expand their market share to a greater

portion of Africa (Writer thoughts). Dangote Cement relies on an innovative approach that

allows them to meet their clients' demands without delay or product degradation. Clayton

Christensen popularized the concept of disruptive innovation in his book "The Innovator's

Solution," which was a follow-up to his 1997 book "The Innovator's Dilemma." Disruptive

technologies and how they are incorporated were more difficult to plan for and perhaps more

damaging to companies that did not pay enough attention to them. (Christensen, & Maxwell,

2012)

Dangote cement's first-quarter financial statement reveals how successful they are (Writers

Comment). This research on marketshare can be found at the website provided (Dangote Cement

PLC, 2022, p.3). https://dangotecement.com/wp-content/uploads/2022/04/DCP-Q1-2022-

Accounts.pdf They have been able to keep being disruptive and growing because they've stayed

on top of the significant societal concerns at hand. In terms of sustainability, this has been

discussed in the case study for unit 1. Additionally, they use a variety of engagement channels to

capture the views of their stakeholders (Dangote Cement, n.d.), they support their host countries

and local communities by nurturing a value chain that prioritizes the patronage of local labor,

suppliers, vendors, and contractors as a means of building local capacity (Dangote Cement, n.d.),
and in their host communities, they work to promote socioeconomic well-being through direct

and indirect employment, local entrepreneurial development, and patronage of local suppliers

(Dangote Cement, n.d.).

The business model of Dangote Cement is extremely replicable. Bua cement (founded in

2008), one of Dangote Cement's biggest competitors (Bua Cement, n.d.), is an example of a

business established after Dangote Cement's entry into the market. Dangote cement has had to

raise their expenditures on market dominance, PR, and factory openings closer to high demand

neighborhoods as a result of these competition. Dangote Cement is expected to expand their

distribution services by leveraging their current client base in various geographical locations.

Dangote cement should pay attention to advertisements and focus on evaluating the contents in

accordance with the legal framework that governs digital media content in each region.

References

Bua Cement. (n.d.). Bua Cement. https://www.buacement.com/

Christensen, C. (2015). What Is Disruptive Innovation? Retrieved from

https://adamhartung.com/value-proposition-more-successful-than-value-deliverysystem/tps://

hbr.org/2015/12/what-is-disruptive-innovation

Dangote Cement. (n.d.). INSTITUTIONAL – Welcome to Dangote Cement Plc.

https://dangotecement.com/institutional/

Dangote Cement PLC. (2022, April 29). Q1 2022 UNAUDITED RESULTS.

https://dangotecement.com/wp-content/uploads/2022/04/DCP-Q1-2022-Result-Statement.pdf
Dangote Cement. (n.d.-a). ECONOMIC – Welcome to Dangote Cement Plc.

https://dangotecement.com/economic/

Dangote Cement. (n.d.). SOCIAL– Welcome to Dangote Cement Plc.

https://dangotecement.com/social/

Palmer, J., Team, F. W., & Nsehe, M. (n.d.). Dangote Cement. Forbes.

https://www.forbes.com/companies/dangote-cement/?sh=2f232f037a3a

Pratt, M. K., & Petersen, S. (2020, November 9). disruptive innovation. SearchCIO.

https://www.techtarget.com/searchcio/definition/disruptive-innovation

Skillicorn, N. (2022, March 7). What is innovation? 26 experts share their innovation definition.

Idea to Value. https://www.ideatovalue.com/inno/nickskillicorn/2016/03/innovation-15-experts-

share-innovation-definition/

Smith, T. (2020, March 21). What Is Disruptive Technology? Investopedia.

https://www.investopedia.com/terms/d/disruptive-technology.aspToolshero. (n.d.). Innovation

Archives. https://www.toolshero.com/innovation/