Google's Audience Solutions

a set of strategies and products that help you reach high-value customers in the moments
when they're ready to buy the products that you offer

creating different segments of customers and building personalised and relevant

experiences for each stage of the customer journey. Being useful and relevant is the only
way to get customers to tune in.

Audience solutions allow you to create audience lists to layer on your ad groups,
combining intent and insights to send the right message to the right customer with
the right bid. This is important because today's customers expect frictionless experiences
across all channels, providing them with the relevant information that they seek.

Marketing Goals

Create Awareness Drive Consideration Increase purchase &

Detailed Demographics allows advertisers
reach people based on
advanced demographic criteria
like marital status, education,
parenting stage and home ownership.
Affinity Audiences aggregates people
who have demonstrated a
strong interest in a given topic
loyalty with existing customers
In-Market Audiences is a powerful way Customer Match allows you to to
to drive consideration among people upload your own data into
who are actively researching the products Google Ads and reach custom
or services that you offer and  segments across devices. Find
who we've inferred are in the market to your loyal customers, exclude
buy them, including those thinking your current ones & expand to
buying from other places. Reach those that resemble ur
RLSA helps you reach people who have customers.
engaged with your website or YouTube
channel in the past.
Similar Audiences for Search helps you
find new customers that share the
behaviours and characteristics of your
remarketing audience segments.

Performance Planner

Performance Planner is a new forecasting tool that uses machine learning to reveal the
possibilities for your Google Ads campaigns. With this tool, you can explore forecasts for your
upcoming monthly, quarterly and annual budgets for current campaigns, while also helping to
improve your return on investment.
Performance Planner is different from the Recommendations page. On the
Recommendations page, you can apply optimisation suggestions to help to improve your
campaigns. In contrast, Performance Planner is your go-to tool for deciding the budget
required to help to reach your marketing goals.