MASTERING

THE ART of
PROPERTY ADVERTISING

“ Mastery is a journey of commitment.

MASTERY
A process of allowing passion to flow to attain excellence.

It is not about being the best, but a path of betterment.

So much is learned from devoting oneself to a single discipline.

Constantly adapting and evolving for over a decade.

Refining and reinventing every step of the way.

BECAUSE YOU MATTER TO US.

Ernest’s passion for creativity is distinct, with 2 decades of experience in the advertising THIS IS A JOURNEY THAT WE HOPE
and communications fields. He is an expert at creative branding and video directing, which
is evident in the successes of his brainchildren, C2 CREATIVE and E MOTION STUDIO.

”
TO TAKE YOU UPON.
He graduated from Malaysian Institute of Art in Graphic Design, and the School of
Communication Arts at D&AD, London, where he inherited a wide range of breakthroughs in For as long as our wit and will shall allow.
creative from the UK.

Having acquired the expertise from past experiences in FMCC, Design, Film and Branding,
Ernest further expanded his intellectual pursuits through diversifying his advertising A PHILOSOPHICAL JOURNEY WITH C2 CREATIVE
approaches. As a Creative Director specialised in Advertising, Directing and FOUNDER - ERNEST KOK
Communication Design, he established CITRUS ADS in 2003 and subsequently rebranded Creative Director, Film Director

as C2 CREATIVE in 2011.

After sustaining a respectable presence in the realm of integrated property advertising, C2

CREATIVE is synonymous with true Mastery.
 WITH MORE THAN 10 YEARS OF EXPERIENCE
IN THE BRANDING AND ADVERTISING FIELD,
C 2 IS AN INTEGRATED ADVERTISING AGENCY
THAT SPECIALISES IN PROPERTY ADVERTISING.

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C REATING
Pledge to perfect the Art of Property Advertising, C2 Creative continues to learn, discover and invent new
advertising means that warrant win-win sales outcome, by elevating the perceived value of individual project
through creative and effective strategy.

Our approach revolves around value elevation. With outstanding ideas and refined touches, we endeavour to

VALUE
achieve the perceived and attainable value of every single project that we work on.

The result? We give you Exclusive Branding for Value Creation. This is translated into helping you increasing sales,
shareholder value and sustainable ROI through our proven creative processes, innovation, strategic relevance and
meticulous execution.

In the end, your success is our success.

 Firstly, we offer
EXCLUSIVE SPECIALISATION.
To us, no two projects are the same. Hence, each project deserves its own unique approach. Our objective-driven
strategies ensure that each project is studied thoroughly. We identify the project’s highest potential and formulate the
most creative and effective way to build identity, drive sales and create sustainable returns.

EXCLUSIVE BRANDING FOR VALUE CREATION

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Secondly, we build on our

C ORE
REMARKABLE BRAND EXPERTISE.
In our branding integration process, a unique identity is conceived to create an effective branding with strong recall
power. Through our tactical effectiveness, clients can expect the best recommendations to achieve their goals –
everything from the right medium to marketing contents. We employ a comprehensive approach in our execution
process, ensuring effectiveness and thoroughness.

VALUES
Thirdly, we are
VALUE-CENTRED.
Our approach revolves around value elevation. With outstanding ideas and refined touches, we endeavour to achieve the
perceived and attainable value of every single project that we work on.

C2 CREATIVE is a well-rounded branding company that is empowered with its unique production cycle that encapsulate
all fundamental elements and related business sense to produce an effective branding communication media to elevate
value for the client’s existing brand.

Geared with its multi-disciplined experience in the advertising industry, it is renowned for its superb ability to help their
clients to reach and surpass their company’s branding goal. The key secret to this success is undisputedly lies in C2
combination of work philosophy and ultimate goal to elevate the client’s brand value.
 3D VISUALISATION
& ANIMATION
| 3D Visualisation | ID Consultation | Animation Walk-Through |

ONE-STOP COMPLETE BRAND ACTIVATOR

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C OMPREHENSIVE
EXPERTISE
BRANDING CREATIVE VIRTUAL VIDEO
| Branding Consultancy | Brand Activation | Project Rebranding | IDEATION TOUR PRODUCTION
| Product Positioning | Total Branding | Product Launch Consulting | | Experiential Marketing | Customer Convenience | Show Unit Replacement | | Capturing Emotion | Multi-Layered Messages | Directing |

CONTENT & MOTION

COMMUNICATION GRAPHIC
| Scriptwriting | Content Writing | Multi-Lingual Translation | | Illustrate complex Info visually | Mobile Friendly Content | Brand Story |
 DEMOGRAPHIC
ANALYSIS
DETAILED MARKET STUDY

TARGET-MARKET ORIENTED
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C HARTING
PSYCHOLOGICAL
APPROACH
TACKLING MARKET PREFERENCES

DIRECTION

STEERING A BIG VESSEL IN THE SEA OF BUSINESS,

A CLEAR OBJECTIVE ENABLES SMOOTH NAVIGATION,
WHICH LEADS TO THE DESIRED DESTINATION.
When we find ourselves wanting everything, we are close to wanting nothing. More than
just a positive motivation, goal setting has been crucial in validating the foundation of
property advertising.

Target market serves the most relevant guidance in the first place prior to determining
advertising strategies. Only when market prospect is clearly justified, every advertising
attempt would generate progressive outcome towards realising the initial marketing plan.
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C2 Creative understands the property market prospect in several fields, varied in different VIDEO PREVIEW

aspects: demographically, psychologically, and financially. We are able to identify the

target market precisely for your product so that the most comprehensive and effective
advertising direction is well defined. Our advertising efforts respond wisely to meet the
expectations of these target audiences. And to the extent, we impress them.
 EXCLUSIVE
SPECIFICATION
FOCUS-ORIENTED POSITIONING

DISTINCTIVE
CONCEPTUALISATION
DRAFTING NEW &PROFOUND CONCEPT

AN IDEAL POSITIONING OF YOUR PROPERTY PRODUCT

IS ESSENTIAL TO ESTABLISH GROUND FOR EFFECTIVE
MARKETING EFFORTS TO SET FOOT.
WE DEFINE A UNIQUE ALIGNMENT THAT IS UP TO
TARGET AUDIENCES’ EXPECTATIONS.

UNIQUE BRAND POSITIONING

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C HARTING
DIRECTION This genuine mutual ground ensures advertising mediums effectively
connecting prospective home-seekers and investors with the property they
might be interested in. Mutual ground must be set so that communication
flows well even if advertising strategies evolve.

C2 Creative identifies the possible positioning that a property development

may carry in order to impress its target audiences. Knowing perfectly the
requirement of our target audiences and equipped with the ability to
recognise the uniqueness of each property development, we serve as a
communication bridge to tie the 2 ends with a unique brand positioning.
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VIDEO PREVIEW

www.skylinekl.com
 CREATIVITY IS FUNNELED IN TO FILL THE GAPS BETWEEN THE NOW
AND THEN IN ORDER TO DELIVER FACTS AND TO FETCH IMAGINATION,
INDEED VERY IMPORTANT ESPECIALLY DURING THE CONSTRUCTION
STAGE IN WHICH THE OUTCOME HAS YET TO BE SEEN.

Substantial to the impact of advertising,

creative approach counts as the fundamental
basis to lure attention and to hook attraction.
Creativity has to be on the fingertips as a
breakthrough solution to defy ordinary.

It has been C2 Creative’s mastery to weave

creativity into everything we do. We assure
every creative measure we put in would
stimulate the proportionated value to generate
extra gain. Our advertising collateral tab in
marketing trend with creativity regardless
simple or compact, as long as comprehensible to
be creative.

FOR AN UPCOMING LIFESTYLE THAT www.alfabangsar.com

VALUE
INNOVATION HAS YET TO MATERIALISE,
YOU FIT IN WITH CREATIVITY TO VISUALISE.
GENERATING VALUE
THE CREATIVE WAY

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BEYOND
EXPECTATION
ALWAYS THINK BEYOND OTHERS
C APITALISING CLICK FOR
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CREATIVITY
NURTURING
INDIVIDUALITY
 SUGGESTIVE
IM PR ES S IV E LIFE STY L E CRE ATIO N LIFESTYLE

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C OMPOSING
SUGGESTING EXCEPTIONAL
WAY OF LIVING

TREND-SETTING
CREATOR

LIFESTYLE
A LEADER IN PROMOTING
LIFESTYLE

MAKE EVERY DREAMER ON BOARD, FOR THOSE WHO

HAVE A NICHE DESIRE ON WAY OF LIVING DESERVE
AN EXCITING DISCOVERY.
WITH ALL ATTEMPTS TO SHAPE A LIFESTYLE
FAVOURED BY TARGET AUDIENCES, EMPHASIS IS
GIVEN ON THE EXCEPTIONAL LIFESTYLE QUALITIES.

Instead of selling property, advertising efforts make way to promote an imaginary

lifestyle soon come true. We make sure target audiences are able to visualise a
lifestyle collection they are pursuing that answers all their needs.

C2 Creative penetrates the mind of your target audiences and knows pretty well what
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they care the most in life. To ensure advertising efforts would bring on a responsive
feedback in the market, lifestyle impression that we create caters to market
expectation, and sometimes exceeding with merits.
 MARKET
COMPETENCY
SUSTAINING PRODUCT
COMPETITIVENESS

LIFESTYLE
PERFECTION
RESOUNDING ELEVATION OF
A PERFECTED LIVING

FUNDAMENTAL QUALITY AND

PROFESSIONAL COMMITMENT
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C APTURING
REFINEMENT AS JUDGMENT IS HUMAN NATURE,
OUR ARTISTRY REFINEMENT EMBEDS.
A FULFILLMENT OF FUTURE LIFESTYLE
-PERCEIVED ALWAYS AS A WORK OF ART.
Never forget, we human beings are visual oriented. While people judging a
book by its cover, a good design outlook would assist a better judgment in
fact. Aside from the tangible features, wow effect shall be developed to give
in a deeper sense of complimentary.

At C2 Creative, we are professionally committed to deliver unrivalled service

CLICK FOR quality. Our advertising efforts are always essential to secure market
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competency a cut above the competition at all times. Through our substantial
advertising collateral, target audiences are exposed to a well-defined ideal
lifestyle that is wisely and vividly portrayed with intelligence at work.

www.theicon-swanpark.com
IMPRESSION
AMPLIFIER
 EVERYONE ASPIRES TO LIVE A DISTINCTIVE WAY UNLIKE
ANY OTHER. CARRIED ALONG BY OUR PASSION TO BREW
EXCLUSIVITY INTO EVERY PROPERTY PROJECT WE
HANDLE, TARGET AUDIENCES WILL DISCOVER A WHOLE
NEW LEVEL OF EXCEPTIONAL LIFESTYLE.

This genuine mutual ground ensures advertising mediums effectively connecting prospective
home-seekers and investors with the property they might be interested in. Mutual ground must be set so
that communication flows well even if advertising strategies evolve.

C2 Creative identifies the possible positioning that a property development may carry in order to impress
its target audiences. Knowing perfectly the requirement of our target audiences and equipped with the
ability to recognise the uniqueness of each property development, we serve as a communication bridge to
tie the 2 ends with a unique brand positioning.

BRING IN A PRODUCT IMAGE

RECOGNISABLE WITH AUTHENTIC
RAPPORT THAT STRENGTHENS TRUSTWORTHINESS
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C ULTIVATING BRAND STORY
CULTIVATING STRONG RECALL

BRAND TOTAL BRANDING

SOLUTION
STRENGHTEN BRAND CONSISTENCY
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CUTTING-EDGE ADVERTISING WITH

BOUNDLESS PUBLIC EXPOSURE TO GENERATE
MAXIMUM PUBLICITY
Multichannel marketing involves promoting the same marketing strategy or campaign
across multiple channels. It maximizes your strategy and allows you to reach a wider
audience with the same campaign. It’s also designed to give your audience the freedom
of choice in how they want to interact with you. Maybe they love seeing your creative
videos on YouTube, it’s better to be safe and cast a wider net.

FINANCIAL
ACCOUNTABILITY
REACHING THE RIGHT
INCOME GROUP

REMARKABLE
DISTINCTION
RECOGNISING
UNIQUE FEATURES

ENHANCE ADVERTISING REACHABILITY

TO SERVE DIFFERENT TARGET AUDIENCES.

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C ONJURING
STRATEGIES
 STRATEGIC
COMMUNICATION
WELL THOUGHT-OUT MESSAGE

COPYWRITING
DISCIPLINE
CONSTRUCTIVE SCRIPTING

IMPACTFUL MESSAGE DELIVERY

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C OMMUNICATING
IDEAS

THERE IS A FINE LINE BETWEEN RESPONSIVE

COMMUNICATION AND JUST PLAIN MESSAGE
DELIVERY. CONTENT OF MESSAGE DOES MATTER AS
IT SETS A GENUINE ADVERTISING APART FROM
OTHERS, AND SURPASS OTHERS IN VARIED RESULTS.

Messages are ideally selected to keep the two-way communication viable through essential
advertising mediums that leverage marketing efforts by leaps and bounce. Powered by
advertising strategies to convey marketing

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messages, the collateral content is ought to be persuasive enough to speak for the property. VIDEO PREVIEW
C2 Creative delivers messages in the likings of target audiences and in accordance with client's
designation. In our advertising collateral, words are strategically conveyed in a profound
credible tone and in constructive manner to tackle market preferences and implant ideas.
 CLICK FOR
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VIDEOS BREATHE LIFE INTO ADVERTISING IDEAS

CAPTURING EVERY
MOTION & EMOTION CAPTURING THE ESSENCE OF YOUR PRODUCT IS OF
EXTREME IMPORTANCE, AND THERE IS NO BETTER WAY
THAN TO SHOWCASE THAT THROUGH VIDEO ADVERTISING
TO MAXIMISE THE EFFECTS AND GENERATE INTEREST.
When you assume that their target audience is everyone, but the truth is that 0% of businesses can
realistically achieve that. Video Content Marketing is a new marketing strategy that adopts the
principle of producing and sharing relevant & consistent video content with your targeted group to MULTI DIGITAL
acquire interesting, fascinating and qualified leads. PLATFORM
FROM SOCIAL MEDIA TO
As you create more content, it’s important to remember to speak in the language of your audience. This
VIDEO CHANNELS
is where a good video marketing makes all the difference. This means finding the balance between how
people use your products and customer demographics. For example, motion and animated videos work
well for audiences that prioritize information; brand videos build a customer base quickly through MULTI-LAYERED
social sharing. Each format can be used to connect more effectively with your target audience.
MESSAGES
DELIVER INFORMATION &
WIDEN AUDIENCE RANGE
LIFESTYLE
VISUALISED
L ET ’ S G E T
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C ONNECTED
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C CREATIVE SDN BHD
F19-3, IOI BOULEVARD,
Jalan Kenari 5, Puchong Jaya,
47100, Selangor,
Malaysia.

P: +03 8079 1168

M: +012 2827 806
E: ideas@c2creative.com.my
W: www.c2creative.com.my
W: www.e-motionstudio.com.my