Whats your reaction to this

presentation?
Whats your reaction to this
presentation?
Whats your story?
How do you tell it?
Understand the rhetorical situation
Understand your core message
Have a clear communication objective
Frame story in a meaningful structure
and make it stick
Get it right
Content
Communicator Audience
(Logos)
(Ethos) (Pathos)
Rhetorical
Stance
Entertainer Advertiser
Pedant
Get the audience to
understand, care,
believe and act
ABC delivers network and systems
management solutions that assist
companies in cost-effectively maximizing
the performance and availability of their
network infrastructures.
WHAT!?!?!
Youre at work, your system is slow; you cant send or receive
email, and you have to reboot your computer every 5 minutes?
We x those problems for businesses.
In a 3 year period, 3000 bikes were stolen
in Eugene, and the UO campus has more
bikes than any other place in Eugene.
Everything in your story goes to
support the core message, which in turn
propels your audience to your
communication objective.
Understand your
simple, core message
As a result of this presentation, our
audience will
Agree that bike theft on campus
seriously impacts students and that
addressing this problem meets the
criteria set forth for this proposal.
The communication objective sets the
direction of your presentation - without it,
you and the audience are lost.
Have a clear communication objective
Si mpl e
Unexpect ed
Concret e
Credi bl e
Emot i onal
St or y
You Make it Stick and help your
audience understand, care about and
believe your core message by:
-Keeping ideas clear and Simple
-Using Concrete language
-Appealing to Emotion
-Using Stories
-Effectively presenting data
Keep it Simple and Concrete
Pomelo
A large citrus fruit. The rind is very thick but soft
and easy to peel away. The resulting fruit has a light
yellow to coral pink esh and can vary from juicy to
slightly dry and from seductively spicy-sweet to tangy
and tart.
Pomelo
Basically a supersized grapefruit
with a very thick and soft rind.
Each white ag = 6 dead Iraqis
Each red ag = 1 dead American
More than 100,000 White Flags
More than 3,000 Red Flags
Diarrhea is one of the leading killers of young children in
developing countries, causing over 1.5 million deaths
annually. Diarrhea itself is not the cause of death, but
rather dehydration, the loss of body uid. Approximately
of the body is composed of water, and if uid loss
exceeds 10% of total body uid, organs begin to fail.
To prevent life-threatening dehydration, it is necessary to
increase liquid intake in quantities sufcient to replenish
uids and electrolytes lost with diarrhea. The best liquid
for this purpose is a blend of electrolytes, sugar and water,
known as oral rehydration salts.
+
Costs less that a cup of tea and can save hundreds of
thousands of childrens lives
Use Emotion
Food shortages in Malawai affect more than 3
million children.
In Zambia, severe rainfall decits have created a
42% drop in crops. As a result, 3 million
Zambians face hunger.
4 million Angolans 1/3 of the population
have been forced to ee their homes.
More than 11 million people in Ethiopia need
immediate food assistance
Any money you donate will go to Rokia, a seven-year
old girl from Africa. Rokia is desperately poor and faces
the threat of starvation. Her life will be changed for the
better as a result of your nancial gift. With your
support, Save the Children will work to help feed,
educate and provide medical care to Rokia
Who gave more?
Litter decreased by 72%
Relate the Story
7 Under 6
Jared
This is Jared. He used to weigh 425
pounds, but today he weighs 180 thanks
to what he calls the Subway diet.
Hook
Body
Conclusion
CORE MESSAGE - THEME
Roadmap
Rhetorical analysis
Communication
Objective
STORY
1. Hook and Roadmap - arouse interest
and preview contents (state core
message)
2. Body - explain and convince
3. Conclusion - leave audience with
something memorable
Set the Story in a Clear
Structure
1. Hook - Give life and clarity
to your idea in the rst minute
One
Every
30 minutes
Roadmap - Tell your audience where you are taking them
What cultural development is
Why cultural development is
important
Ways in which one becomes culturally
developed
Today well show
Where will you go from here for a successful project?
Brief Summary
1. Briey recap core message and why it has merit:
As we have demonstrated, bike theft at UO is a serious problem that
impacts the student experience here. We plan to provide a simple, but
effective, solution to this problem.
2. Ask for their support to continue investigating
We ask for your support to continue our investigation so that we can
help solve this problem.
3. Solicit questions:
Thank you for your attention today. We would now like to hear your
questions and comments.
Q & A
1. Be prepared
2. Have a plan
3. DONt get defensive
4. Know that it is ok to say, We dont know.
Conclude strongly and give the audience something
to take away:
Reinforce core message
Describe a vision for the future, something to
think about, and a call to action
3 bikes were stolen as we spoke today.
For every bike that is stolen, a UO student
is late to class, or work, or stuck on
campus after dark. This is preventable.
With your support, we can solve this
problem. Thank You
3. Structure: Conclusion
Your audience is the ASUO.
Your communication objective is to
convince the granting committee that you
have identied a need or opportunity that
ts the criteria and that you have a plan
to develop a promising proposal.
What is your core message?
What one thing do you want your
audience to understand and remember?
Structure:
Introduction hook us and give roadmap
Body Demonstrate understanding of issue, plan for
moving forward. Convince us that your direction
makes sense and is worthwhile.
Brief Summary recap your idea, ask for support,
solicit questions/suggestions for improvement
Q&A
Closing Statement - Inspire and call to action
Mechanics:
Assign 2-3 presenters
Time limit is 5-7 minutes (before Q&A)
Presentation Learning Objectives:
Implement basic structure of an effective
presentation
Implement some of the basic concepts of
Made to Stick
Practice presenting in a natural style
(without memorizing or reading)
ueslan 1hlnklna
ulscoverv lnLerpreLauon ldeauon LxperlmenLauon Lvoluuon
undersLand Challenae
undersLand SLakeholders
ConducL 8esearch
CapLure Learnlna
Search for Meanlna
lrame CpporLunlues
CeneraLe ldeas
8ene ldeas
Make roLoLvpes
CeL leedback
LvaluaLe Learnlnas
8ulld Lhe Lxperlence
hup://www.deslanLhlnklnaforeducaLors.com/
Conduct initial research on topic to
solidify idea
Develop presentation - complete
presentation planning guide
Practice presentation
Problem-Solving Proposal: Next Steps
Prepare and practice Situation Analysis
presentation
Each member: Print and bring 3 Audience
Response forms and cut them in half before
bringing to class (for a total of 6)
Next Class