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17 Marketing Job Descriptions For Hiring Managers & Job Seekers
17 Marketing Job Descriptions For Hiring Managers & Job Seekers
17 Marketing Job Descriptions For Hiring Managers & Job Seekers
Looking to grow your marketing team? As you embark on the hiring process, don’t neglect the
importance of providing clear, well-written job descriptions for your team’s open roles.
Having accessible and easy-to-understand job descriptions can make or break the quality of
candidates that apply for a job. According to Indeed, 52% of job seekers say the overall quality
of a job description is an influencing factor when they decide to apply for a job. That means if
you want a pool of high-quality applicants, it’s imperative to provide a high-quality job
description.
Download Now: Job Description Templates [Free Prompts]
Marketers are responsible for planning, creating, and executing marketing campaigns to expand
their company’s reach and potential customer pipeline. A marketing job description should
include the necessary qualifications, responsibilities, and skills required for success in the role.
As you embark on writing job descriptions for open roles on your team, make sure you include
the following pieces of information.
What kind of experience will the ideal candidate have? Factor in the level of seniority needed for
the role, as well as realistic asks for your candidate pool given your compensation budget.
Job requirements and qualifications can include desired education level, and areas of previous
experience a candidate would need to have to be successful in the role. It’s worth noting that the
requirements and qualifications section can be intimidating for some job applicants, and if it’s
too extensive you could scare off candidates who may be a good fit for the role even if they have
a different level or type of experience.
This section should clearly outline what tasks and duties the person in this role will be
responsible for. When a candidate reads the job responsibilities section, they should be able to
clearly understand what the role entails and how the role fits into the broader organization.
Similar to job requirements and qualifications, this section should state what technical and/or soft
skills are needed for a candidate to perform in the role. For example, if you’re looking to hire a
content marketer you may list “strong writing skills” as a mandatory skill. Or if you’re hiring a
marketing analyst, you may list “data analysis” as a skill needed to be successful in the role.
Now that you understand the basics of crafting a marketing job description, let’s discuss the
ways a job description will need to be customized for a particular role.
Digital Marketing
Content Marketing
Product Marketing
Brand Marketing
Event Marketing
Marketing Analysis
Ready to write a job description that attracts stellar candidates? Check out this list of sample
descriptions for common marketing roles.
1. Marketing Assistant
2. Marketing Coordinator
3. Graphic Designer
5. Blog Manager
8. SEO Manager
16. VP of Marketing
The marketing assistant role is key to helping a marketing organization run smoothly and
effectively. Individuals applying for this role should have demonstrated the ability to handle a
variety of administrative tasks efficiently and independently.
Job Description:
Our team is hiring a marketing assistant to keep our organization running smoothly. The ideal
candidate will have experience managing multiple projects for key stakeholders and maintaining
excellent communication.
Responsibilities:
Support the marketing leadership team through the organization and administrative support for various
projects.
Maintain strong communication between marketing executives and internal and external stakeholders.
Requirements:
High School Diploma or equivalent experience. BA/BS is a plus but is not required.
Do you have someone on your team making sure marketing activities are organized and
cohesive? If not, consider hiring a marketing coordinator. In this role, an individual is
responsible for managing various projects within the marketing organization to ensure they are
on time and within their budget.
Job Description:
Our team has a suite of exciting projects underway and we are looking for the right candidate to
help us execute them in the marketing coordinator role. With various campaigns and initiatives
on the horizon, we’re hiring a skilled marketing coordinator to design and oversee marketing
campaigns across platforms to reach company goals and increase brand awareness.
Responsibilities:
Work directly with project managers, designers, social media, and content teams to design and implement
key marketing campaigns.
Perform competitive research to understand what’s happening in the market, and incorporate your
findings into each campaign for better results.
Conduct analysis to determine the effectiveness of each marketing campaign, and report key findings to
stakeholders.
Requirements:
Working knowledge of customer relationship management (CRM) and content management system
(CMS) platforms.
A qualified candidate for a marketing coordinator position should have experience supporting
marketing campaigns and conducting research to understand the company’s customer base and
ability to reach campaign objectives.
If your content isn't designed well, you risk detracting people from reading and enjoying it —
even if it's beautifully written. Someone on your team may have a natural eye for design, but
hacking designs together in PowerPoint isn't scalable. Professional graphic design is an
investment that goes a long way.
Plus, there's a lot more to great design than making things look good.
Job Description:
We are seeking an experienced graphic designer to own the creation and maintenance of both our
marketing assets and content created to support the product and other marketing goals. From
concept through execution, this candidate will improve our user experience by bringing our
brand to life and keeping it consistent across all our various touchpoints:
Responsibilities:
Collaborate with marketing and product marketing teammates to support our website design and content
marketing (blog, social media assets, and more).
Help bring new ideas for design and content creation to the team using your expertise and eye for great
design.
Scope and create templates for our marketing team to be more efficient in their posting on social media,
the blog, email, and other channels.
Manage other design needs such as presentations, signage, and trade show collateral as needed.
Requirements:
Past experience as either an in-house designer or at a marketing agency. (We require work samples to
apply for this position.)
Experience designing for a content management system (like the HubSpot CMS). This person must create
assets for our web team that are mobile-, tablet-, and desktop-friendly and provide a user experience that
fits on all three screens.
A great graphic designer is also really good at solving problems. They use their creativity and
skills not just to make marketing materials more attractive, but to improve user experience,
create brand consistency, and get specific results.
Do you tweet, share, and post to social media in your sleep? Do you know what it takes to grow
an online community? We're looking for a social media manager to manage our social media
accounts by implementing strategies and tactics that grow our followers, engage and retain them,
and help convert them into leads, customers, and active fans and promoters of our company.
You should have command of best practices and trends in social media marketing, enjoy being
creative, and understand how to both build and convert a digital audience.
Responsibilities:
Build and manage the company’s social media profiles and presence, including Facebook, Twitter,
LinkedIn, TikTok, and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both
from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn
discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that educates and
entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure and analyze all initiatives to report on social media ROI.
Requirements:
Active and well-rounded personal presence in social media, with a command of each network and their
best practices.
Excellent communicator and creative thinker, with an ability to use both data and intuition to inform
decisions.
Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and
blogging.
What Hiring Managers Look for in a Social Media/Community Manager
A genuine interest in the latest social media trends, and the ability to implement and carry out
relevant social media campaigns.
We are seeking a savvy wordsmith to join our blogging team. Candidates must have a knack and
love for writing, a comprehensive understanding of the industry, and experience in blogging to
achieve business goals. The blogger will be expected to sustain and develop the company's voice
across all blog content.
Responsibilities:
Writing various types of articles on a wide range of topics for our blog.
Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.
Requirements:
A passion and strong understanding of the industry and our business' mission.
Exceptional writing and editing skills, as well as the ability to adopt the style, tone, and voice of our
business' various types of content.
An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics.
Excellent organizational skills to work independently and manage projects with many moving parts.
If your marketing department is just starting to make the shift to an inbound approach, it's
possible you'll still need to prove the success of your inbound marketing program.
If this is the case, you'll likely be looking to hire an all-in-one inbound marketer — someone
who can build and grow your inbound marketing strategy from the ground up.
Job Description:
We are looking for an amazing, data-driven inbound marketer to own the majority of the
marketing funnel for our company. You will be in charge of attracting site traffic, converting that
traffic into new leads for the business, and nurturing those leads to close into customers, the
latter of which sales leadership will help you accomplish.
Responsibilities:
Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned
properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action,
landing pages, and lead generation content (including offers).
Optimize our marketing automation and lead nurturing processes through email, content, and social
channels.
Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into
customers, and continually refine our process to convert customers.
Requirements:
Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
We are looking for a prolific and talented content creator to write and produce various types of
downloadable content and blog regularly, to expand our company’s digital footprint, awareness,
subscribers, and leads. This role requires a high level of creativity, attention to detail, and project
management skills.
Responsibilities:
Create 1–2 free resources each month to drive leads, subscribers, awareness, and/or other important
metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).
Blog on an ongoing basis to support and promote your offers and to attract site visitors through search,
social media, and email subscribers.
Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs
and interests.
Collaborate with designers, product marketers, sales professionals, and external influencers, and industry
experts to produce relevant content that meets the needs of both key stakeholders and our audience.
Convince others that your creative ideas are worth investing time and effort in. This role is at the core of
the marketing team, and others will rely on your work every single day.
Requirements:
Past experience producing content for the web specifically, as well as channel-specific knowledge (blog,
SlideShare, Facebook, Twitter, etc.).
A dual-minded approach: You’re highly creative and an excellent writer but can also be process-driven,
think scale, and rely on data to make decisions.
Ideal candidates for the content marketing manager role should have experience creating and
implementing effective content strategies. For candidates seeking this role, have a portfolio of
content you’ve created and be prepared to talk about how the content performed and supported
overall business objectives.
We are hiring a talented SEO manager to join the marketing team. You will be responsible for
identifying and executing opportunities to improve our company’s and our content’s search rank
for key terms at the top, middle, and bottom (branded) of our marketing funnel.
Responsibilities:
Manage both on-page SEO and off-page SEO for the company.
Collaborate with content marketing and blog contributors to create high-quality content around important,
relevant terms.
Manage and improve organic search engine performance and goal-setting based on clickthrough rates,
traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Requirements:
Thorough knowledge of search ranking and optimization factors and key algorithm updates.
Manage various email campaigns, including the template designs, calls-to-action, and content used in our
email sends.
Segment lists based on behaviors like past email engagement and website interactions (content
downloads, site page visits, etc.).
Measure results and optimize the lead nurturing workflows for these segments to convert leads into
customers.
Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through
email.
Requirements:
Past experience with email marketing, lead nurturing, marketing automation, and web analytics.
Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability,
and sender reputation.
Proficiency in email marketing and marketing automation technology.
Highly analytical and able to derive meaning from data through A/B testing and email optimization.
Excellent writer and communicator (in both written and verbal form).
What Hiring Managers Look for in an Email Marketing Manager
An email marketing manager should have a unique set of skills. They must be able to craft and
edit enticing content, while also understanding the data and analytics behind email performance.
The ideal candidate will be constantly looking for ways to experiment with new email marketing
strategies to find what works best for their audience.
Whether you manufacture lawn mowers, sell software, or offer bowling lessons, your customers
are customers because your product or service makes a difference in their lives. That's pretty
special. Product marketers play a crucial role in positioning products/services the right way to
the right people because they have a deep understanding of your target customers and how your
products and services fulfill their needs.
Job Description:
As a product marketing manager, you will be a leader on the team responsible for telling the
world (and company) the story of our product. You will be expected to be our chief advocate for
a specific feature set and its benefits. Additionally, you will be charged with crafting the strategy
around the messaging and marketing for new launches.
Responsibilities:
Together with the product team, educate both internal and external stakeholders about our product
features and their benefits.
Create product content (e.g. sales enablement documentation, case studies, product videos, website copy,
blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into
the product.
Speak and present both internally and externally to promote the story of our product.
Measure and optimize the buyer journey as it relates to product feature adoption and usage.
Requirements:
Excellent written and verbal communication skills -- there is a heavy amount of writing and
presenting/selling ideas in this role.
Proficiency in content management systems. You will be expected to build product pages, optimize the
conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific
calls-to-action.
Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions
and departments to bring the product to life. You are at the center of our entire organization, constantly
interacting with teammates and prospects.
Since product marketing managers work with cross-functional stakeholders, they must be
collaborative. Candidates seeking a product marketing manager role should be prepared to share
examples of times they have successfully worked on project teams across an organization.
We are seeking a paid marketing manager to help acquire new leads and customers through
online pay-per-click and cost-per-acquisition campaigns. You will be in charge of all external,
online acquisition marketing, managing the strategy, execution, and optimization across
channels.
Responsibilities:
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and
marketing analytics reports.
Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-
acquisition.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid
programs.
Craft landing pages and lead generation forms for our content to distribute through relevant paid
programs.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead,
including updates to social media marketing, attribution, and programmatic media buying.
Requirements:
In-depth knowledge of the various paid marketing channels and technologies, including paid search
(Google AdWords), retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and
more), and content distribution and placement networks like Outbrain and Taboola.
Excellent communicator with the ability to sell and convince. You will manage all relationships with
vendors and ensure we get the most efficient cost possible.
We are seeking a media relations manager to play an integral role in public/media relations,
corporate communications, and content creation for our company.
Responsibilities:
Connect with influential media outlets and journalists to place stories about company news and other
initiatives.
Assist with event planning, including working with vendors, event coordinators, and design teams for on-
site collateral.
Create content regularly to grow the company’s footprint (press releases, corporate announcements, and
creative content).
Collaborate with prominent members of the company, including executives, to craft and pitch press
releases and thought leadership columns.
Establish a sustainable, strategic approach to PR based on adding value to media outlets and event
managers, not just asking for it.
Requirements:
The ability to work and thrive in a fast-paced, rapidly changing work environment.
Ideal candidate will have experience pitching, crafting, and placing content externally through guest
blogging or op-ed development and experience with event management and sponsorships.
What Hiring Managers Look for in a Public Relations/Media Relations Manager
To be considered for a public or media relations role, candidates must have expertise in
developing strategic PR campaigns. Having a strong network of media connections is also a plus.
You know how every group of friends has that one person who serves as the glue that holds
everyone together? Every marketing team needs glue, too. Reflective, analytical, strong, strategic
Gorilla Glue.
Marketing operations professionals are charged with monitoring, measuring, and analyzing the
effectiveness of marketing initiatives as they relate to the overall company's goals. Marketing
operations staff work closely with sales teams, and sometimes also have a sales operations
counterpart. Together, they manage the relationship between marketing and sales to ensure that
both sides are optimized to deliver (marketing's role) and work (sales' role) the highest quality
leads, something we at HubSpot have grown fond of calling "smarketing." Marketing operations
staff make predictions about the quality of the sales and marketing pipeline and spot efficiencies
that will make the company work better as a whole.
Job Description:
As a marketing operations manager, you will work to create scalable processes that ensure best
practices in lead generation and database management. You will also conduct complex data
analyses that will be used to inform strategic decisions by stakeholders from across the company.
You will be working in a fast-paced environment managing multiple projects at once.
Responsibilities:
Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate,
distribute, and report on leads.
Establish and maintain scalable processes that ensure best practices in campaign and lead management.
Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
Analyze marketing and sales data to develop insights and make recommendations on areas for
optimization.
Evaluate new technologies and add-on applications to improve and optimize marketing team
performance.
Requirements:
Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data
analysis.
Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other
technologies.
Strong analytical skills and confidence working with large sets of data is a plus. When applying
for a marketing operations role, be sure to call out experience creating and optimizing systems
and processes for improved business outcomes.
Job Description:
We are seeking a web developer to work on our company website and other projects as needed.
This role is expected to bring an eye for design, along with practical web development abilities.
You will work closely with our graphic designers, product marketers, and other internal
stakeholders to bring to life our brand, product information and collateral, and other website
content, via the code you write.
Responsibilities:
Develop and implement front-end web code and design standards for writing clean, semantic code.
Wireframe and mockup revamped or brand new site pages and present to senior management.
Collaborate with marketing teammates, senior management, designers, and other project stakeholders.
Create and optimize our web project management, hitting all deadlines and improving efficiency while
maintaining the highest standards of quality web development.
Proactively scope and present new ideas to improve our website experience for prospects, leads, and
customers.
Requirements:
Domain expertise in UI/UX best practices. You are a problem solver with everything you develop to
improve our site’s experience and drive action.
Certified on our Content Management System, used to create automatically responsive webpages for
mobile, tablet, and desktop. Your work must appeal to all three.
Personal interest in staying up-to-date on the latest trends, including agile methodology and emerging best
practices in the UI community.
Look for someone who has expertise in building sites on the platform or CMS you use, maintains
an attractive portfolio, is deadline- and detail-oriented, and can work well with your graphic
designers and product marketers.
Effective marketing teams need insightful leadership. As your marketing team grows and your
business scales, consider hiring a director of marketing to oversee all marketing plans and
promotional activities.
Marketing director candidates should have a combination of hands-on marketing and people
management skills, as they will need to develop and motivate a team to create and implement
successful campaigns.
Job Description:
Our team is hiring a skilled marketing director to drive the creation of promotional strategies and
manage the team that will execute. The director of marketing will be tasked with understanding
our audience and offerings to deliver effective marketing solutions and ultimately grow our
business. This individual will lead a team of talented marketers to raise brand awareness and
generate quality leads.
Responsibilities:
Work with marketing teams and stakeholders to oversee the development of strategic marketing plans.
Lead the execution of agreed-upon marketing plans and campaigns from concept to final analysis.
Manage a team of senior marketing managers to ensure all campaign and employee development
activities are on track.
Conduct regular meetings with company leadership to report status on all marketing-related activities and
how they perform in relation to overall company goals.
Requirements:
BA/BS degree or equivalent working experience. A Master’s degree is a plus, though not required.
Experience working cross-functionally with content, event, and social media marketing teams.
The ideal candidate for a marketing director role should have a variety of marketing roles under
their belt, with experience leading capable marketing teams and delivering results-driven
campaigns.
This is a senior executive role for an experienced marketing professional. The vice president of
marketing should have an extensive background in marketing and demonstrated ability to set
long-term strategic goals for their team.
Job Description:
We are seeking a talented, experienced vice president of marketing to lead our marketing
organization. In this role, you will oversee all marketing activities to ensure the growth and long-
term success of the organization.
Responsibilities:
Manage the development of a strategic, multi-prong marketing plan to support company-wide initiatives.
Work with fellow company leaders to determine long and short-term goals and key metrics.
Oversee all marketing projects and activities to ensure they stay on track and on budget.
Create and maintain the company’s marketing budget, allocating resources to each project and department
as appropriate.
Requirements:
BA/BS degree or equivalent working experience. A Master’s degree is a plus, though not required.
Those who are successful in a VP of marketing role are typically career marketers who have a
variety of experience in the field, and who have spent time driving results in a marketing director
role.
The chief marketing officer is the most senior role within a marketing organization. To be
considered for a CMO role, the ideal candidate should have demonstrated experience leading
marketing campaigns that directly support a company’s business objectives.
Job Description:
Our company is growing rapidly and we are looking for the right chief marketing officer (CMO)
to join our dynamic leadership team. This individual will be in charge of creating the marketing
strategy for the company and building a robust, capable team of marketing professionals.
Responsibilities:
Design, plan and implement all marketing campaigns across the company.
Work closely with other members of the executive team to ensure the marketing function is contributing
to company goals.
Requirements:
BA/BS degree or equivalent working experience. A Master’s degree is a plus, though not required.
In-depth understanding and working knowledge of key marketing systems and platforms.
When applying for the role of chief marketing officer, candidates should have proven experience
driving revenue through marketing-related activities.
Marketing Job Description FAQs
Here are some commonly asked questions you may get from applicants during the hiring
process. Try incorporating these explanations into your job descriptions to minimize confusion
for those applying for roles.
Once marketing has generated leads, the leads are then connected with the sales team. The sales
team then nurtures potential customers until they are ready to make a purchase.
Advertising is a facet of marketing and advertising roles often sit within marketing organizations.
However, it is worth noting there are differences between advertising and core marketing roles.
The primary goal of advertising is to increase brand awareness, promoting a company’s offerings
through various channels for exposure. On the other hand, core marketing roles focus on the
unique needs of the ideal customer for their product and carry out tactics to position their product
as the solution to the customer’s problem.
Since marketing and marketing channels are constantly evolving, great marketers are those who
love to learn and experiment. What worked for one campaign may not work for the next
campaign, and great marketers are constantly looking for data and information to support the
best possible outcomes for their efforts.
Depending on the size of the organization, a marketing professional will often report to a
marketing manager or marketing director.
For those currently looking for work, a well-written job description can be an early indication of
the amount of time and care a company is willing to invest into the role.
If you’re looking to hire a stellar marketer on your team, having high-quality job descriptions is a
non-negotiable part of the hiring process, and our templates are designed to streamline your
efforts.
Editor's Note: This post was originally published in January 2014 and has been updated for
accuracy and comprehensiveness.
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