Strategies For Sustainable Entrepreneurship

HM64 - Entrepreneurship in Tourism and Hospitality
STRATEGIES FOR
SUSTAINABLE
ENTREPRENEURSHIP
Strategies for
Sustainable
Entrepreneurship
Policy Statement of Dow Chemical Company:
Sustainable Entrepreneurship - type of business

development practice that provides new
opportunities for innovative corporate activities at the
nexus of ecological and social issues ( Urbaniec, 2018 ).
REPORTED BY: JEMICAH FAITH OPEN

SUSTAINABLE
DEVELOPMENT
it allows the business to sustain long
terms with ;
Profits
Environmental efficiency
Social engagement
REPORTED BY: JOANA ELAINE PASTOLERO

-Tourism that takes full account of its
SUSTAINABLE current and future economic, social and
TOURISM environmental impact, addressing the

needs of visitors, the industry, the
environment and host communities.
Some of the global issues
that sustainable -Has more benefits than negative
business strategies help
to address include: impacts, especially relating to the
environment, the economy and
communities.
THE MAIN RESPONSIBILITIES OF
SUSTAINABLE TOURISM INCLUDE
1. Protecting the environment, natural resources, and wildlife
2. Providing socio-economic benefits for
communities who live in tourist destinations
3.Conserving cultural heritage and creating
authentic tourist experiences
4. Bringing tourists and local communities together for
mutual benefit
5. Creating inclusive and accessible tourist opportunities.
Principles of
Strategic
Entrepreneurship
PRINCIPLES OF STRATEGIC
ENTREPRENEURSHIP
• 1. Understanding the pattern of the
creation of blue oceans.
• 2. Willing to go beyond the existing
universe of known customer.
• 3. Management must learn to ask
different set of questions
6 PATHS OF FRAMEWORK
Assisting leadership to transform from head to head
competition to blue ocean creation.

Path 1: Look across alternative industries
Path 2: Look across strategic groups
Path 3: Look across Buyer Groups
Path 4:Look across complementary product and
service offerings
Path 5:Look across the functional-emotional orientation
of an industry
• Emotional Appeal
• Functional Appeal
• Fastfood producer
Path 6: Look across time REPORTED BY: JEMICAH FAITH OPEN
WAYS TO
OVERCOME
KEY 1. Learn to make unforgettable and
unarguable calls for change.
ORGANIZATIO 2. Concentrate resources that
matters.
NAL HURDLES 3. Mobilize commitment of the
organizations' key players.
AND EXECUTE 4. Silencing most vocal naysayers.
BLUE OCEAN
STRATEGY REPORTED BY: JEMICAH FAITH OPEN
STRATEGIC
ENTREPRENEURSHIP
-The real secret to entrepreneurial success
-design a company towards the path of
least resistance, maximum pay off and
lowest risk.
Evaluate the following :

• Business ideas,
• leverage technology
• choosing of strategic customers
• generate revenue
• avoid competition of larger companies

Explains the common pitfalls of
starting a company and how to avoid
them.
Which includes:
1. Trap of growing too fast,
2. Focusing on the wrong product,
3. Accepting too much funding
outside investors.
Recent Strategic
Initiative in Social
Entrepreneurship
SOCIAL ENTERPRISES
-the organization aim their
efforts to the improving of the
general welfare of society.
-apply market-based strategic

to achieve social purpose.

THE MOVEMENTS INVOLVED ;
1. NON-PROFIT
-uses business models to pursue their
mission.
2. PROFIT
-incorporating social agenda into their
business model.

SOCIAL
ENTREPRENEURSHIP
-a practice that integrates economic
and social value creation.
Being :
1. Innovative,
2. Highly motivated and ;
3. Critic thinkers
Depicts a social entrepreneurs
Social Entrepreneurs and social enterprises share a

commitment of the mission for the improvement
of the society.
Importance Of
Marketing in
the Hospitality
Industry
To thrive in this competitive digital
age, it is critical to keep ahead of the
curve and update your company on
the latest hotel marketing methods.
A strong marketing strategy is at the heart of
every business, and those in the hospitality
industry are no exception.
HOW?
- Customer loyalty is the key;
- and Building brand awareness
REPORTED BY: JHESELLO PENONIA

Understanding the Importance of
Marketing in the Hospitality Industry
Hospitality sales are different from
consumer goods sales because
marketers must sell tangible as well as
intangible products.
Marketing for hospitality businesses isn't just about

selling products to people. In many cases, this means
that they are marketing services rather than goods,
and their success based on creating the right feeling
in the consumer.
BRANDING HELPS YOU OUTDO
YOUR COMPETITION
WHY BRAND branding may help you establish trust
RECOGNITION by offering your clients a reason to
choose you over your competitors.
IS REPEAT CUSTOMER
IMPORTANT? repeat customer bring in a sizeable
portion of revenue.

STRATEGIES FOR SUCCESS

Sustainability
as a Business
Strategy
Sustainability as a
Business Strategy
Sustainable development as a process
rather than a single event, phase, or goal.
Sustainable development entails constant
adaptation to changing circumstances both
risks and opportunities-in communities,
institutions, markets, and, of course, the global
environment.

WHAT IS
SUSTAINABILITY?
Sustainability has multiple meanings. It is
best known as meaning—
“What impact does this new development

have on the capability of the planet to
continue in existence?”

WHAT IS • Climate change
• Income inequality
SUSTAINABILITY
• Depletion of natural resources
IN BUSINESS? • Human rights issues
Some of the global issues

• Fair working conditions
that sustainable • Pollution
business strategies help
to address include: • Racial injustice
• Gender inequality

Here are just a few of the
many benefits of operating a
more sustainable business:
• Reduces Business Costs

• Improves Business’ Reputation
• Provides Competitive Advantage
• Increases Bottom Line

Our mandate is to encourage this dynamism
within the context of five strategic priorities:
• Investing in low-income, high-risk countries or
regions "frontier markets".
• Developing domestic financial markets.
• Building long-term partnerships.
• Promoting private sector investment.
• Providing leadership. REPORTED BY: JOANA ELAINE PASTOLERO
Catalyzing
Broader
Progress on
Sustainable
Development
An increasing
number of They look to IFC to develop and
companies, implement new metrics on
financial • SUSTAINABILITY
institutions, and • ENHANCE REPORTING
investors are • AND SET STANDARDS FOR PROJECT
looking to IFC FINANCE IN EMERGING MARKETS
for
leadership on
sustainability.
REPORTED BY: KURT RUSSEL MURILLO
The challenge ahead is for IFC to continue innovating in
ways that help the private sector realize the many
opportunities that sustainability offers their business.

IFC has changed the way it does
business in order to meet client
expectations.
While traditional role has been to

enforce minimum standards and ensure
that the private sector activity of our
clients does not lead to social and
environmental harm.
Toward Better
Sustainability
Performance
Sustainable performance of an
organization refers to its ability to meet
the needs and expectations of
customers and other stakeholders.
REPORTED BY: BRYAN GARIG

Financial Institutions –
provides financial services.
Roles of Financial Institution in

Sustainability Performance.

International Finance
Corporation (IFC)
It is the largest global development
institution focused on the growth
of private sector in developing
countries.

Practical
Considerations
PRACTICAL
CONSIDERATION:
• Starting a business involves a significant
amount of time, effort, and commitment.
• Entrepreneurs spend nearly all of their

waking time thinking about and
developing their business.
REPORTED BY: ALLYSSA NOREEN HISONA

THESE ARE
• Expertise
PRACTICAL
• Research
FACTORS THAT
• Type of business
SHOULD
• Legal restrictions and
BE AT THE
• formalities
FOREFRONT
• Financing the business
OF EACH
• Targeting the audience
ENTREPRENEUR'S
• Marketing
MIND. REPORTED BY: ALLYSSA NOREEN HISONA
IT IS ESSENTIAL TO IDENTIFY AND
REWARD ACTIVITIES THAT ARE
TAKING PLACE TO MAKE THE CONCEPT
A REALITY.

Successful entrepreneurs understand not just
how to surround themselves
with the greatest people around, but also how to
engage great people and make them feel like
they are part of a team.

Enhancing
Management
Systems
An effective Management System
is a combination of management
procedures and tools that are
purposefully integrated to assist
connect the company's strategy
and yearly targets with daily
operations, monitor performance,
and trigger corrective actions.
REPORTED BY: FLORENCE MAGTALAS
The concept of sustainable development needs to be
incorporated into the policies and processes of a
business if it is to follow sustainable development
principles.
This does not mean that new management methods
need to be invented. Rather, it requires a new cultural
orientation and extensive refinements to systems,
practices and procedures.
The two main areas of the management system that

must be changed are those concerned with:
• A greater accountability to non-traditional

stakeholders;
• Continuous improvement of reporting practices.
The Principle of sustainable development emphasizes on
two basic needs, firstly need for socio-economic
development and secondly, need of limitation imposed
on the environment’s capability to cope with the present
and future requirements.

Sustainable development
involves a multi-faceted
approach i.e
• Economic
• Human
• Environmental
• Technological
It is a process which seeks to bring improvement in the

quality of human life along with conservation of the
ecological system.
In order to establish an effective
management framework for
sustainable development, both
decision-making
and governance must be addressed.

Seven steps 1. Perform a stake holder analysis
2. Set sustainable development
are required policies and objectives
for managing 3. Design and execute an

implementation plan
an enterprise 4. Develop a supportive corporate
according to culture
5. Develop measures and
sustainable standards performance
development 6. Prepare reports
principles: 7. Enhance Internal Monitoring

process
Perform a
Stakeholder
Analysis
Who is a stakeholder?
And why do they
matter?
As an organization becomes popular, the
responsibility and influence expands, more
people will begin to be affected by your work
since number of people are being affected by
your actions and decisions. These people appear
at various levels. A stakeholder has vested
interest in a company and can be either affect or
be affected by business’ operations and
performance.
INVESTORS, EMPLOYEES, CUSTOMERS,

SUPPLIERS, COMMUNITIES, GOVERNMENTS, OR
TRADE ASSOCIATIONS.
REPORTED BY: JHUN JESRAEL MONGAYA
A Stakeholder Analysis allows you to map out and establish the
appropriate level of communication with your stakeholders relative to
their influence and interest in the project and it is the process of
identifying, assessing, and prioritizing the people who will be affected
by your business or project.
Performing a stakeholder analysis involves three steps.

STEP 1
is to identify your stakeholder: Brainstorm who
your stakeholders are. To do this, list all of the
people who are affected by your work or who have
a vested interest in its success or failure. Some of
these relationships may include investors, advisors,
teammates, or even family.
STEP 2
is to prioritize your stakeholders: by assessing their
level of influence and level of interest. The power
interest grid is the leading tool in visually assessing
key stakeholders. The position that allocates to a
stakeholder on the grid shows you the actions you
need to take with them:
HIGH POWER, HIGHLY INTERESTED PEOPLE:
need to fully engage these people and
make the greatest efforts to satisfy them.
HIGH POWER, LESS INTERESTED PEOPLE:

keep these people satisfied but not so
much.
LOW POWER, HIGHLY INTERESTED PEOPLE:

inform these people and talk to them to
ensure that no major issues arise and these
people are helpful and supportive to your
project.
LOW POWER, LESS INTERESTED PEOPLE:

monitor these people but don’t bore them
with excessive communication.

STEP 3
the last step of performing stakeholder analysis, understands your key

stakeholder. Now that stakeholders have been identified and
prioritized, you need to understand how they feel about your project.

Set Sustainable
Development
Policies and
Objectives
To achieve sustainable
development, the planning system
must have three main objectives
that are interdependent and must
be pursued in a mutually
supportive manner :
• An Economic Objective
• A Social Objective
• An Environmental Objective
REPORTED BY: JEANY MAICA GARCIA

• The next objective is to articulate the basic
values that the enterprise expects its employees
• to follow with respect to sustainable
development, and to set targets for operating
performance.
• Senior management is in charge of developing a

sustainable development policy for the
company as well as setting specific goals.

• Establish Measurable Objectives
• Effective External Monitoring
• Considers economic factors that may be

overlooked from a strictly "environmental"
• perspective.
• Stakeholder expectations.
Policy Statement of Dow Chemical Company:
The operating units of the Dow Chemical Company are committed to

continued excellence, leadership and stewardship in protecting and
conserving the environment for future generations. This is a primary
management responsibility as well as the responsibility of every
employee worldwide. We are sensitive to the concerns of the public and
accountable to them for our decisions and actions. We believe in the
responsible integration of environmental and economic considerations in
all decisions affecting our operations. We are continuously reducing our
emissions to protect human health and the environment. Our goal is the
elimination of wastes and emissions.

DRT International survey of European companies.
half of the respondents has board members who are responsible for environmental issues.
The report adds:

The amount of time spent on environmental issues at board level varies greatly between
countries and sectors. The greatest involvement is found in the chemical and pharmaceutical
industries and in utilities. These sectors devote significant resources to planning green
strategies and establishing sophisticated environmental management systems. The lowest
involvement is in tourism and financial services, where none of the companies surveyed had
board-level appointments.
Northern Telecom, desirable scope and level of
specificity:
Recognizing the critical link between a healthy
environment and sustained economic growth, we
are committed to leading the telecommunications
industry in protecting and enhancing the
environment. Such stewardship is indispensable to
our continued business success. Therefore,
wherever we do business, we will take the initiative
in developing innovative solutions to those
environmental issues that affect our business.

We will:
• Integrate environmental considerations into

our business planning and decision making
processes, including product research and
development, new manufacturing methods
and acquisitions/divestitures;
• Identify, assess and manage environmental

risks associated with our operations and
products throughout their life cycle, to
reduce or eliminate the likelihood of adverse
consequences;

Comply with all applicable legal and regulatory
requirements and, to the extent we determine it
appropriate, adopt more stringent standards for
the protection of our employees and the
communities in which we operate;
Establish a formal Environmental

Protection Program, and set specific,
measurable goals;
Establish assurance programs, including
regular audits, to assess the success of the
Environmental Protection Program in
meeting regulatory requirements, program
goals and good practices;
To the extent that proven technology will

allow, eliminate or reduce harmful
discharges, hazardous materials and
waste;
Make reduction, reuse and recycling the
guiding principles and means by which we
achieve our goals;
• Prepare and make public an annual report

summarizing our environmental activities;
• Work as advocates with our suppliers, customers
and business partners to jointly achieve the
highest possible environmental standards;
Build relationships with other environmental
stakeholders - including governments, the scientific
community, educational institutions, public interest
groups and the general public - to promote the
development and communication of innovative
solutions to industry environmental problems;
Provide regular communications to, and

training for, employees to heighten
awareness of, and pride in, environmental
issues
INFORMATION SHOULD BE
GATHERED ON IMPORTANT
TOPICS SUCH AS:
• New and proposed legislation;
• Industry practices and standards;
• Competitors’ strategies;
• Community and special interest group policies and
activities;
• Trade union concerns;
• Technical developments, such as new process
technologies. REPORTED BY: JEANY MAICA GARCIA

Design and
Execute an
Implementation
Plan
The implementation plan
facilitates the execution of a
plan, idea, model, design,
specification, standard,
algorithm, or policy by
presenting clear
implementation steps that need
to follow. Thus, an
implementation plan is the
documented steps you need to
take to successfully achieve
your implementation pursuits.
REPORTED BY: KATHLEEN MAE OXIMAR
•FIRST STEP – DEFINE GOALS
The first step in the implementation
6 steps on how process is defining your goals.
Determine what you hope to
to create an accomplish when your project is
complete.
mplementation •SECOND STEP - CONDUCT
RESEARCH
plan
Once you have a broad idea of the
project goals you want to achieve,
you can hone in on these goals by
conducting research such as
interviews, surveys, focus groups, or
observations.
•THIRD STEP - MAP OUT RISKS
6 steps on how You brainstormed risk scenarios in

step one of your implementation
strategy, and in step three, you’ll map
to create an out all the potential risks you may
face in your project.
mplementation •FOURTH STEP - SCHEDULE
plan MILESTONES
Scheduling your project milestones is
an important step in the planning
process because these checkpoints
help you track your progress during
execution.

•FIFTH AND TASKS STEP - ASSIGN
RESPONSIBILITIES
6 steps on how Every action plan must include a list of

responsibilities with team members
assigned to each one. By assigning
to create an responsibilities, you can assess the
performance of each
mplementation team member and monitor progress
more closely.
plan •SIXTH STEP - ALLOCATE RESOURCES
Resource allocation is one of the best
ways to reduce risk. If you can plan out
what resources you need for your project
and ensure those resources will be
available, you’ll avoid the risk of running
out of resources mid-project.
Following these steps as you create your
implementation plan will increase the
likelihood of hitting your project goals.
Having a checklist of the items to include
in your implementation plan can also
lead to successful implementation. It
also depends on rethinking the
corporation if it is to respond to the
paradigm shift associated with
sustainable development. It is important
to address not only the positive forces
for change but also barriers and sources
of resistance.

Develop a
Supportive
Corporate
Culture
In order to ensure that the organization and its people give
their backing to the sustainable development policies, an
appropriate corporate culture is essential. In the process of
implementing sustainable development or environmental
management policies, many companies have experienced
a kind of organizational renewal.
REPORTED BY: ZARAMEL MONSANTO

WHAT IS CORPORATE CULTURE?
This may be accomplished only after retraining.
For example, some executives may feel that their
sole responsibility is to maximize the wealth of
the enterprise's owners. As a result, they may have
difficulty understanding the sustainable
development concept and in accepting it as a
legitimate business objective.
Implementing sustainable development

objectives will probably require managers to
change their attitudes.

HOW TO DEVELOP A SUPPORTIVE
CORPORATE CULTURE IN BUSINESS?
When exploring a new career, its
important to look for a corporate
environment that
-makes you feel comfortable

-Reflects your personal taste and lifestyle
-Every workplace has a specific culture.
-A company culture usually reflects the management
style and preference of the CEO, who typically sets the
tone for the work environment.

The need for coefficient practices such as
energy efficiency and recycling. Some
may never have explicitly considered the
effect of their actions on any stakeholder
group other than shareholders.

CORPORATE CULTURE IS
SHAPED BY.
-How people dress
-how people act.
-How people conduct work
-How people interact across department
-how people interact with the public.
-How people get done on business

●They must be designed to reinforce
positive behavior with respect to
sustainable development.
●They also need to be linked to the
enterprise's recognition and
promotion systems, the active and
visible involvement of senior
executives and directors can be a
powerful force in forming attitudes,
and in creating a supportive culture in
which sustainable business. practices
can flourish.

Equally, it is important that Also means ensuring that
the board provide an reward and promotion
oversight. in the allocation of systems recognizeAUTHENTICITY
ADAPTABILITY those
responsibilities for people are
Presentations who achieve, or help
Presentations are
sustainable development to achieve, sustainable

communication tools
that can be used as
communication tools
that can be used as
objectives. development
demonstrations, lectures, objectives.
demonstrations, lectures,
speeches, reports, and speeches, reports, and
more. more.

Develop
Measures and
Standards of
Performance
The implementation of sustainable development objectives, and the
preparation of meaningful reports on performance, requires
appropriate means of measuring performance.
Management control, as well as external reporting, depends in part
on the availability of timely information about company operations.
REPORTED BY: MAIKAH MARQUISO

The measures used to assess and report on performance
will be influenced by the company's sustainable
development objectives and by standards that have been
established by government and other public agencies.

Prepare Reports
DIRECTORS &
SENIOR EXECUTIVES
INTERNAL REPORTS
SHAREHOLDERS, CREDITORS,
EMPLOYEES AND CUSTOMERS
EXTERNAL
CORPORATE REPORTS

Decision-makers within businesses
and government need a more relevant
reporting system.
A system that provides a meaningful

picture of a company's sustainability
achievement is essential for
strengthening accountability.
INTERNALLY, several companies now ask
their line managers to include in their
regular reporting procedures a statement
on whether they have achieved the
environmental and sustainable
development targets.
SIMILARLY, the board of directors

should receive periodic reports
from senior management on
whether these objectives have
been achieved.

Every business enterprise
should publish, at least once
a year, and external
'sustainable development
reports'.

Enhance
Internal
Monitoring
Process
ENHANCE INTERNAL
MONITORING PROCESS
it will be important to develop mechanisms
to help directors and senior managers
ensure that the sustainable development
policies are being implemented.
Performance monitoring is well established
as an important element of the
management process.
REPORTED BY: ROWELL LABITORIA

MONITORING CAN
TAKE MANY FORM
• Reviewing reports
• Touring operating sites and observing
employees performing their duties.
• Holding regular meetings and
subordinates to review reports.
• Implementing am environment auditing
program.
REPORTED BY: ROWELL LABITORIA
Management
Leadership
Setting sustainable development goals or objectives,
systems, and monitoring mechanisms needs senior
management leadership and a commitment to
continual improvement and growth.
REPORTED BY: ERICA CHARM MINOZA

It will be difficult for a company
to implement sustainable
ROLE OF THE business practices without the
active participation of the
BOARD board of directors.
Too many businesses have different
levels of corporate ethics and integrity
depending on the country in which they
operate. This double standard is
incompatible with the concept of
sustainable development, and it is the
directors‘ responsibility to ensure that it
does not prevail.

ROLE OF THE BOARD
• The board is also responsible for overseeing policy
execution. It should receive regular reports on how
policies are being implemented, and it should be
held accountable to its stakeholders for the
company's performance in accordance with these
rules.
• Each board should determine what it needs to do

in order to accomplish its overall goal, as well as any
gaps or flaws in what it is already doing.

SELF-ASSESSMENT
• Assessing a company's existing condition is the first
step in implementing sustainable development
principles. This requires a review of the company's
overall strategy, as well as the performance of key
operations and the impact of specific activities.
• Management philosophies and methods should be

examined, as well as the scope of public disclosures on
sustainability and the current information systems'
ability to create the required data.
• Company’s current performance and expectations of

the stakeholders should be compared.

DECIDING ON A
STRATEGY
Management should then think about
how to close the gap between the
current condition of the company's
performance and its long-term goals. It
will be necessary to design a strategy
that outlines where the company
expects to position itself in relation to
its competitors and the expectations of
its stakeholders.
DECIDING ON A
STRATEGY
• A general plan is required to outline how
and when management expects to
achieve the goal, as well as the numerous
milestones it will encounter along the
way.
• Before submitting the strategy and plan

to the board of directors for final
approval, senior management should
evaluate and approve them. Any less
than complete devotion could lead to
the plan's collapse. REPORTED BY: ERICA CHARM MINOZA
STRATEGY IMPLEMENTATION
After the strategy and general They should also state the
The process of putting plans plan have been accepted, amount of money that will be
into action to achieve a comprehensive plans detailing spent and the amount of
desired result is known as how the new strategy will training that will be required.
strategy implementation. impact operations, These strategies should be
management systems, prepared in collaboration with
information systems, and personnel from all levels of the
reporting should be produced. business, maybe with the help
These should include of outside consultants. It will be
measurable targets for each a time-consuming and dynamic
area, as well as information on process with frequent changes
REPORTED BY: ERICA CHARM MINOZA how success will be tracked. as input is gathered from a
variety of sources.
Small Business
and Private
Company
Considerations
Failures of small businesses and private companies threaten
entrepreneurs' long-term viability in their communities,
states, and economies. Because the failure rate rises as a firm
grows, small business owners are worried about tactics to
target and eliminate impediments from the start of the
business in order to ensure its survival. Climate change and
social media have contributed to a paradigm shift in
consumer behavior, as more people are concerned about the
environment and social justice.
REPORTED BY: JOHANNA SOPHIA PASCUA

INDUSTRY ASSOCIATION
SMALL BUSINESSES
AND PRIVATE also known as trade groups or
business associations, it is an
COMPANIES MAY GET organization that supports companies
A LOT OF THE and employers of a particular type of
industry and protects their rights:
KNOWLEDGE THEY
NEED FROM THE
RESOURCES LISTED.

CHAMBER OF COMMERCE
an association of businesspeople to
promote commercial and industrial
SMALL BUSINESSES interests in the community
AND PRIVATE Lobby the government on topics that support

commerce in general and their members specifically.
COMPANIES MAY GET Provide educational opportunities for members.
Assist businesses with marketing
A LOT OF THE
KNOWLEDGE THEY CORPORATE ENVIRONMENTAL GROUPS
Any business may recycle, use eco-friendly
NEED FROM THE materials, and recycled products, create
RESOURCES LISTED. social initiatives, or use other sustainable

business solutions
To practice and promote responsible use of the
Earth's ecosystems and resources, and to work to
restore the quality of the natural environment that
sustains us. REPORTED BY: JOHANNA SOPHIA PASCUA
Cooperative ventures could be more complex and
include formal industry program dealing with
matters such as performance standards,
monitoring and technological research

With these
considerations
• Can be a beneficial advantage after the skills and
resource constraints have been addressed.
• There will also be lesser individuals to train within the
company, and change will be met with much less
opposition.
• There are normally no formal committees to which
new tactics must be "sold," and there are no long
review and approval procedures to slow down the
process.
• Smaller enterprises' "hands-on" management
approach can also help with the monitoring role.
• Management will be in a good position to spot issues
and make the necessary changes.
• The next objective is to articulate the basic
values that the enterprise expects its employees
• to follow with respect to sustainable
development, and to set targets for operating
performance.
• Senior management is in charge of developing a

sustainable development policy for the
company as well as setting specific goals.

Different
Types of
Sustainability
Services
Sustainable service is not just a service that
fulfills customer demands but also service
that is fulfilling to the customer’s needs
without negatively influencing the customer's
natural and social environments.
REPORTED BY: ALYSSA RAE OBEDENCIO

• Planning
• Benchmarking
• Communications and reporting
• Assessment
• Training
• Certification

125
Assessment 100
A sustainability assessment can be

75
defined as the process of identifying, 50
measuring, and evaluating the potential

impacts of alternatives for 25
sustainability.
0
Item 1 Item 2 Item 3 Item 4

PLANNING
the company comes up with a
corporate strategic sustainability plan
that documents the company’s
environmental impact

BENCH a way of systematically evaluating
the sustainability performance of
MARKING voluntary standards, certifications,
companies or other entities that
aim to implement sustainability
measures or create positive
impacts.

COMMUNICATIONS
AND REPORTING
It allows the company to tell customers,
consumers, and other stakeholders on
their business, operations, what you do
and how you do your business using a
sustainable approach.

TRAINING
Training and development can contribute to
companies sustainability initiatives by
providing learning opportunities for
employees in organizations in developing
countries that lack the resources, providing
development exercises for employees in poor
and emerging countries that benefit the local
community, and teaching employers to
protect the environment.

CERTIFICATION
Certification gives an objective designation on
how a company measures with regard to its
sustainability.

Creating a
Sustainable
Economic
Development
Strategy
Sustainable economic development strategies generate
substantial economic and employment growth and sustainable
business and community development by demonstrating that
innovation, efficiency, and conservation in the use and reuse of all
natural and human resources are the best ways to increase jobs,
incomes, productivity, and competitiveness.
REPORTED BY: ELLEN ROSE OBIEN

1. A LEADERSHIP GROUP
LEADERSHIP 2. A DECISION MAKING COUNCIL
STRUCTURE • Key leaders from a variety of different
organizations
3. A BROADER STAKEHOLDER
ADVISORY GROUP
• Public
• Private
• Civic Stakeholders
CONSULTATION TEAM
Global Urban development organizes Sustainable
Economic Development Consultation Teams to
assist in the sustainable Economic Development
strategy formation and implementation process.
GENERALIST
In organizations, generalists tend to have roles that
are very loosely defined.
SPECIALIST
A specialist has a role that is narrower and
more pronounced REPORTED BY: ELLEN ROSE OBIEN
5 PHASES OF WORK
• An Initial Consultation
• A strategic Assessment and Opportunity Analysis
• Design of a Sustainable Economic Development Strategy
• Formulation of an Implementation Plan
• Initiation and subsequently, full implementation of the
Sustainable
Economic Development Strategy and Implementation Plan
SWOTs Keys to
Business
Strategies
REPORTED BY: NELROSE MAGDALENE LIMPOT
STRENGTHS AND WEAKNESSES
Strengths and weaknesses are essentially internal
to the organization and relate to matters
concerning resources, programs and organization
in key areas. It is something that you have some
control over and can change.
THREATS AND OPPORTUNITIES

These is basically things working outside your
company, in a larger market. The external threats
and opportunities confronting a company, can
exist or develop outside the company’s internal
capacity.
Develop Business Strategies
Once the SWOT review is complete, the future strategy
may be readily apparent or, as is more likely the case, a
series of strategies or combinations of tactics will suggest
themselves. Use the SWOTS to help identify possible
strategies as follows:
• Build on strengths
• Resolve weaknesses
• Exploit opportunities
• Avoid threats

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Strategies For Sustainable Entrepreneurship

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HM64 - Entrepreneurship in Tourism and Hospitality

Sustainable Entrepreneurship - type of business

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TOURISM environmental impact, addressing the

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Evaluate the following :

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-apply market-based strategic

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Social Entrepreneurs and social enterprises share a

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Marketing for hospitality businesses isn't just about

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“What impact does this new development

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Some of the global issues

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• Reduces Business Costs

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ways that help the private sector realize the many

opportunities that sustainability offers their business.

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While traditional role has been to

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Roles of Financial Institution in

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REPORTED BY: BRYAN GARIG

• Entrepreneurs spend nearly all of their

REPORTED BY: ALLYSSA NOREEN HISONA

REPORTED BY: ALLYSSA NOREEN HISONA

REPORTED BY: ALLYSSA NOREEN HISONA

The two main areas of the management system that

• A greater accountability to non-traditional

REPORTED BY: FLORENCE MAGTALAS

It is a process which seeks to bring improvement in the

REPORTED BY: FLORENCE MAGTALAS

for managing 3. Design and execute an

development 6. Prepare reports

principles: 7. Enhance Internal Monitoring

INVESTORS, EMPLOYEES, CUSTOMERS,

Performing a stakeholder analysis involves three steps.

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HIGH POWER, LESS INTERESTED PEOPLE:

LOW POWER, HIGHLY INTERESTED PEOPLE:

LOW POWER, LESS INTERESTED PEOPLE:

REPORTED BY: JHUN JESRAEL MONGAYA

the last step of performing stakeholder analysis, understands your key

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• Senior management is in charge of developing a

REPORTED BY: JEANY MAICA GARCIA

• Effective External Monitoring

• Considers economic factors that may be

The operating units of the Dow Chemical Company are committed to

REPORTED BY: JEANY MAICA GARCIA

The report adds:

REPORTED BY: JEANY MAICA GARCIA

• Integrate environmental considerations into