Professional Documents
Culture Documents
CB Insights - Industries Disrupted Driverless Cars
CB Insights - Industries Disrupted Driverless Cars
Work from home — chances are you’ve heard of it. While there
was discussion around distributed workforces in the pre-Covid
era, the practice was largely viewed as experimental, with
few organizations embracing it. Pandemic-related lockdown
restrictions accelerated this trend, making it a reality by necessity,
forcing many to reimagine how and where work should take place.
The hotel industry could look very different in the future. Major
hotel chains, like Marriott, have already introduced home-sharing
platforms in an attempt to adapt to the rise of lodging alternatives
like Airbnb. The proliferation of driverless cars could cut into
another big portion of hotels’ customer bases: those who opt for a
single-night stay while driving from one place to another.
Why wait around for a bus that will drop you off 5 blocks from your
destination when a driverless car can show up at your doorstep
and take you exactly where you want to go? Without drivers, on-
demand ride-hailing could be even cheaper for consumers than
current rates, especially if fleets allow for on-demand carpooling.
The average American drives nearly 1 hour each day, and without
having to keep their eyes on the road, they could theoretically have
more time to consume news and entertainment. For advertisers,
it could create a huge opportunity to present riders with location-
based ads for nearby goods and services.
Most modern cities have been built to cater to the needs of cars.
Subways and elevated trains can sidestep the restrictions of
surface roads, but highways, bridges, and tunnels are designed
with human drivers and cargo vehicles in mind.
Autonomous cars will likely change how these roads are used. A
linked network might be able to seamlessly let vehicles in and out
of traffic in an orderly flow. Traffic signals will be redesigned and
possibly eliminated in many situations, as autonomous cars will be
able to take turns at higher speeds, move around each other more
smoothly, and potentially move through intersections without ever
having to stop.
Given that driverless cars can park in and exit lots on their own to
pick up passengers, space isn’t needed in parking lots on either
side for a driver or passengers to get out, meaning that cars can
be packed much tighter. Research conducted by the University of
Toronto has shown that, in a square parking lot, it’s possible to
make room for up to 87% more vehicles when AVs park themselves.
With malls being turned into hospitals and retail spaces into ghost
kitchens, a large-scale reimagination of physical space is already
underway. There is certainly room for this innovation to spill over
into parking and transform the ubiquitous parking space.
What will people do inside their cars, once they no longer have to
drive them? Interior design will likely have to shift to accommodate
how people choose to spend their time, as design need not be
centered around the steering wheel, increasing consumer appetite
for more space. Volkswagen executive director of design Klaus
Bischoff notes that, in comparison to traditional design, “the
autonomous interior…is based on the passenger’s needs. The
autonomous interior gives passengers time to do what they want
while getting where they want to go.”
This reality may not be as far off as you think. Eric Tanenblatt, a
public policy leader at Dentons, says, “It wouldn’t surprise me if in the
next 10 years, we see most major metropolitan areas having fleets
of autonomous vehicles traveling around their city where people call
them up on an app. It would be a game-changer for the elderly for
doctors’ appointments and other things like grocery delivery.”
If you aren’t already a client, sign up for a free trial to learn more
about our platform.