Professional Documents
Culture Documents
Three Golds at South Asian Gmes
Three Golds at South Asian Gmes
Assignment
Rohit Singh A_54
About McLaren
McLaren Group is globally renowned as one of
the world’s most illustrious high-technology
brands. Since the formation of McLaren Racing in
1963, McLaren has been pioneering and
innovating in the competitive world of Formula
1, forging a formidable reputation which has
seen the racing team win 20 World
Championships and over 180 races.
‘INNOVATION IS GREAT’
Ready to pay
high price
Entrepren
eurs
Class not
Rich
mass
POINTS OF PARITY
Price Quotient Engine
Ergonomics Accessibility
All supercars have the similar Other than special edition cars,
driving experience due to stiff this segment of automobiles
suspension, reacing seats and have the same barriers for
precision steering. owenership.
POINTS OF DIFFERENCE
Design British Heritage
McLaren's design has a tear McLaren is a British business
drop shape which stands out embracing innovation and
from its competitors like works with Partners and
Porsche, Lamborghini, Ferrari people across the world
Technology Aerodynamics
All Mclaren cars have superior Mclaren's aerodynamics help it
technology which helps them distinguish its cars from that of
to reduce drag and instant its competitors
braking
COMPETITION
Lamborghini
Porsche