VOCABULARY

For the exam you will have to be able to match the (marketing) concepts below to
their descriptions/definitions.

1. Marketing 39. Strategic business unit

2. Marketing mix 40. Strategic planning
3. Target market 41. Business definition
4. Bartering 42. Business scope
5. Macromarketing 43. Core competencies
6. Supply chain 44. Mission statement
7. Sector 45. Brand Image
8. Branch of industry 46. Environmental factors
9. Mesomarketing 47. SWOT analysis
10. Micromarketing 48. Confrontation matrix
11. Marketing management 49. Brand equity
12. Production concept 50. Economies of scale
13. Product concept 51. Experience curve
14. Sellers’ market 52. Cash flow
15. Buyers’ market 53. Market share
16. Selling concept 54. Generic strategy
17. Buying power 55. Cost leadership strategy
18. Market orientation 56. Differentiation strategy
19. Societal marketing concept 57. Cost focus strategy
20. Relationship marketing 58. Differentiation focus strategy
21. Marketing concept 59. Diversification strategy
22. Marketing myopia 60. Marketing organization
23. Competitive advantage 61. Product manager
24. Brand equity 62. Marketing plan
25. Demarketing 63. Business strategy
26. Need 64. Marketing strategy
27. Demand 65. Marketing tactics
28. Lifetime value 66. Marketing control
29. Customer loyalty 67. Contingency plan
30. Fast moving consumer goods 68. Implementation
31. Consumer marketing 69. Marketing audit
32. Business-to-business marketing 70. Microenvironmental factors
33. Trade marketing 71. Internal environment
34. Retail marketing 72. External environment
35. Non-profit marketing 73. Environmental analysis
36. Strategy 74. Mesoenvironmental factors
37. Tactic 75. Customer
38. Product-market combination 76. Reseller
77. Market segment
78. Multiple sourcing
79. Intermediary
80. Brand competition
81. Product competition
82. Generic competition
83. Need competition
84. Strategic group
85. Benchmarking
86. Macroenvironmental factors
87. Trend
88. Disposable personal income
89. Lobbying
90. Green marketing
91. Consumption pattern
92. Scanning
93. Substitute
94. Ethics
95. Marketing ethics
96. Corporate culture
97. Social responsibility
98. Cause-related marketing
99. Exchange objects
100. Mission