RESEARCH METHOLOGY Type of Research Size of sample: Area of research study: Sampling procedure: Exploratory Research 100 respondents

s Bareilly Convenient sampling

METHOD FOR DATA COLLECTION Primary Data: Procedure of data collection: Survey Tools for data collection: Questionnaire Secondary Data: Information Brochures, Web Sites

Analysis:
Helps u in making investment decisions Cumulative Percent 4.0 24.0 28.0 30.0 95.0 100.0

Valid

journal refrence group television newspaper broker influencer Total

Frequency 4 20 4 2 65 5 100

Percent 4.0 20.0 4.0 2.0 65.0 5.0 100.0

Valid Percent 4.0 20.0 4.0 2.0 65.0 5.0 100.0

marital status Cumulative Percent 62.0 100.0

Valid

married Single Total

Frequency 62 38 100

Percent 62.0 38.0 100.0

Valid Percent 62.0 38.0 100.0

where do u generaly investur money Frequency 100 Percent 100.0

Missing

System

which company is best among life insurance companies Cumulative Percent 22.0 32.0 62.0 68.0 88.0 100.0

Valid

Hdfc Aviva Icici Bajaj Birla tata aig Total

Frequency 22 10 30 6 20 12 100

Percent 22.0 10.0 30.0 6.0 20.0 12.0 100.0

Valid Percent 22.0 10.0 30.0 6.0 20.0 12.0 100.0

Do you like to invest your funds in same company again? Cumulative Percent 15.0 35.0 60.0 100.0

Valid

always sometimes Often Never Total

Frequency 15 20 25 40 100

Percent 15.0 20.0 25.0 40.0 100.0

Valid Percent 15.0 20.0 25.0 40.0 100.0

Are you aware about ULIP plans of life insurance companies? Cumulative Percent 58.0 100.0

Valid

Yes No Total

Frequency 58 42 100

Percent 58.0 42.0 100.0

Valid Percent 58.0 42.0 100.0

Are you aware about Mutual Funds? Cumulative Percent 78.0 100.0

Valid

Yes No Total

Frequency 78 22 100

Percent 78.0 22.0 100.0

Valid Percent 78.0 22.0 100.0

Have you ever invested your funds in ULIP? Cumulative Percent 63.0 100.0

Valid

Yes No Total

Frequency 63 37 100

Percent 63.0 37.0 100.0

Valid Percent 63.0 37.0 100.0

Have you ever invested your funds in Mutual Funds? Cumulative Percent 69.0 100.0

Valid

Yes No Total

Frequency 69 31 100

Percent 69.0 31.0 100.0

Valid Percent 69.0 31.0 100.0

Are you aware of the charge FMC?

Valid

Yes No Total

Frequency 23 77 100

Percent 23.0 77.0 100.0

Valid Percent 23.0 77.0 100.0

Cumulative Percent 23.0 100.0

Do you know FMC is charged under mutual funds? Cumulative Percent 16.0 100.0

Valid

Yes No Total

Frequency 16 84 100

Percent 16.0 84.0 100.0

Valid Percent 16.0 84.0 100.0

      
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helps u in making investment decisions

marital status
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which company is best among life insurance companies

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Do you like to invest your funds in same company again?

64 543 34 7 98 @4AB 4A7@ 9 @ FC EDC

Are you aware about ULIP plans of life insurance companies?

HG QP I

Are you aware about Mutual Funds?

SR VU T

Have you ever invested your funds in ULIP?

XW a` Y

10

Have you ever invested your funds in Mutual Funds?

cb fe d

11

Are you aware of the charge FMC?

yes no

12

Do you know FMC is charged under mutual funds?

yes no

marital status * Have you ever invested your funds in ULIP? Crosstabulation Count Have you ever invested your funds in ULIP? yes marital status Total married single 39 24 63 no 23 14 37 Total yes 62 38 100

Null Hypothesis: There is no relationship between marital status and investment in ULIPS

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Chi-Square Tests Asymp. Sig. (2-sided) .980 1.000 .980 1.000 .001 100 1 .980 .576 Exact Sig. (2-sided) Exact Sig. (1-sided)

Pearson C i-Square Continuity Correction(a) Likeli ood Ratio Fis er's Exact Test Linear-by-Linear Association N of Valid Cases
g g g

Value .001(b) .000 .001

df 1 1 1

a Computed only for a 2x2 table b 0 cells (.0%) ave expected count less t an 5. T e minimum expected count is 14.06. Since, asym. Sig. is greater than 0.5, therefore, hypothesis is rejected. Hence, there is no significant relationship between marital status and investment in ULIPS.

Bar Chart
Have you ever invested your funds in ULIP?
yes no

40

30

Count

20

10

0 married single

marital status

14

marital status * Have you ever invested your funds in Mutual Funds? Cross tabulation Count Have you ever invested your funds in Mutual Funds? Yes marital status Total married single 45 24 69 no 17 14 31

Total yes 62 38 100

Null Hypothesis: There is no relationship between marital status and investment in MUTUAL FUNDS

Chi-Square Tests Asymp. Sig. (2-sided) .323 .444 .325 .376 .968 1 .325 .221 Exact Sig. (2-sided) Exact Sig. (1-sided)

Pearson C i-Square Continuity Correction(a) Likeli ood Ratio Fis er's Exact Test Linear-by-Linear Association N of Valid Cases
h h h h

Value .978(b) .587 .968

df 1 1 1

100 a Computed only for a 2x2 table b 0 cells (.0%) ave expected count less t an 5. T e minimum expected count is 11.78.

Since, asymp. Sig. is less t an 0.5 ence, t ere is a relations ip between marital status and investment in mutual funds. T erefore, null ypot esis rejected. After marriage it is seen person becomes more concern about investment of money and t us t ey try to invest in various sc eme. It is seen still a num of persons try to avoid investment in insurance

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Bar Chart
Have you ever invested your funds in Mutual Funds?
yes no 40

50

Count

30

20

10

0 married single

marital status

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LIMITATIONS 1. The sample size is very less, hence the responses of just 100 respondents does not imply for the complete population. 2. There was lack of time and resources that prevented from carrying out an in depth study. 3. The findings of the survey are based on the subjective opinion of the respondents and there is no way of assessing truth of the statements. 4. There is some respondents bias which cannot be removed. 5. Lastly, some amount of error exists in the data filling process because of the following reasons:  Influence of others.  Misunderstanding of the concept.  Hurried filling of the questionnaire. CONCLUSION The ULIP plans of HDFC SLIC are very competitive and have an edge over the plans of other companies as they provide higher returns to there customers. ULIP plans are beneficial from the long term perspective whereas customer should invest in mutual funds if he wants quick returns. Most of the market is still unaware about the ULIP plans and hence by making proper promotional strategy companies can increase there sales.

RECOMMENDATIONS  Variety-based Positioning This type of positioning is based on varieties in products and services rather than customer segments. It is a sensible strategy for those companies who have distinctive advantages or strengths in offering certain products and services. In the insurance industry too, it is possible to achieve a unique position by focusing on certain category of products. HDFCSLIC can provide certain distinct services to its customers (such as: providing the information to the clients about there policies over the internet etc.) which will differentiate them from other companies

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 Needs-based Positioning This is based on the differing needs of different groups of consumers. This can be done successfully if a company has unique strengths to service a group of customer needs better than others The insurance needs of customers vary significantly for different groups of customers. However, in India most of the life insurance companies have a wide variety of products tailored for different customer needs and there is no company focusing on a particular customer need. An example would be a life insurance company that focuses only on High Net-worth Individuals (HNIs). The needs of HNIs would be quite different from those of a general consumer and would require an entirely different marketing mix right from the type of products offered and the way they are distributed, to the promotion methods employed

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Annexure Questionnaire

COMPARATIVE ANALYSIS OF ULIPS OF MAJOR COMPANIES AND WITH MUTUAL FUND IN BAREILLY REGION 1. Sources that helps you in making the investment decisions: Financial journal / business magazines Reference groups Television General / business newspapers Brokers / agents / professional consultant y Word of mouth/ influencer y y y y y 2. Factors that influence your investment decisions in a particular company: Rating response 1 2 3 4 5 High Reputation Good CRM Good Promotion Relationship with agent Rate of return Life insurance cover Attractive schemes Tax benefits Variety of products Better service

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Pre sales communications 3. Where do you generally like to invest your money? Rating response 1 2 3 insurance Stock Market Mutual fund Bank / Fixed Deposits / Post Office savings Others (Real estate, Gold etc.) 4. According to you who among the following Life insurance companies is best? y y y y y y HDFC STANDARD LIFE AVIVA LIFE INSURANCE ICICI PRUDENTIAL BAJAJ ALLIANZ BIRLA SUN LIFE TATA AIG

5. Do you like to invest your funds in same company again? Opinion Always Sometimes Often Seldom Never Total Response Percentage

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6. Are you aware about ULIP plans of life insurance companies? Opinion Yes No Total Response Percentage

7. Are you aware about Mutual Funds? Opinion Yes No Total Response Percentage

8. Have you ever invested your funds in ULIP? Opinion Yes No Total Response Percentage

9. Have you ever invested your funds in Mutual Funds? Opinion Yes No Total Response Percentage

10. (a) Where u would like to reinvest your money ULIP or Mutual Funds?

(b) Why?

11. Are you aware of the charge FMC?

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Opinion Yes No

Total Response Percentage

12. Do you know FMC is charged under mutual funds? Opinion Yes No Total Response Percentage

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BIBLIOGRAPHY:y Susan, S. K. (2006), compensation practices for distribution of mutual funds Journal of Investment Compliance, Vol. IV, Issue 4, pp.. 27-45. Websites: y y y y y y y y http://www.amfiindia.com/ http://www.dspml.com http://www.economictimes.com http://www.investopedia.com/university/mutualfunds/default.asp http://news.moneycontrol.com/mf/glossary.php http://www.mutualfundsindia.com/resourcecentre.asp http://www.valueresearchonline.com http://www.hdfcsl.com

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