SWEET CRAVING

BUSINESS PLAN

Owned & Presented by: Gibrel Juarez

09703541899
Cocornon, Lupon, Davao Oriental
gibreljuarez1@gmail.com

OPERATIONAL PLAN
I. Executive Summary

Leche Flan Corner is a business selling avocado-flavored ice cream. The finished product will be
placed in plastic cup and depending on the customers, they will choose if they want their ice
cream to have a dressing such like (sprinkles) or added flavor (chocolate/vanilla syrup). The
product as researched was proven nutritious palatable. Today’s ice creams are not that
nutritious and of poor quality. Leche Flan Corner made it with a twist by means of using fruits
like avocado as the main ingredient. The individual finish products will be package in a cup with
design. There will also be packaging for wholesale purchases.

" Wag maging dayuhan sa sariling bayan." That's one of the most popular quotations to the
Filipinos. This brings us the idea of creating a product that will surely win the tastes of not just
Filipinos, but also the Filipinos at heart. Squalicious is a new innovated that produce a unique
variety of leche flan called “kalabasa leche flan.”

The idea of kalabasa leche flan was formulated when a group of entrepreneurs was
gathered in the house of one of their members having hard time thinking on what product to
innovate. While they are having their brainstorming, one member of the group suggested the
kalabasa leche flan that is which she learned on her girl scout camping. And then a bright idea
comes up on the minds of the businessmen that lead to the innovation of the Filipino delicacy.
Since then, the product is still seeking for improvements in order to satisfy the tastes of their
beloved customers.

Kalabasa leche flan is the perfect product; this is the innovation of the well-known Filipino
dessert delicacy. Kalabasa Leche flan is a delicious simple dessert and very easy to make, a
classic custard with healthy vegetable twist recipe. It is made from eggs, sugar, condensed, fresh
milk and cooked squash. Steamed over an open flame or stove top, with caramel syrup
shimmering on top. A best sweet treats for any occasions, especially for kids party and a popular
pasalubong treat too.

II. The Problems/Needs

III.Vision, Mission, and Values

Vision

In the name of the good customer service. Sweet Craving envisions as the leading advocate of
healthy and natural food products, working with egg manufacturers’ cooperative and the
leading providers of the best leche flan by the next 5 years. . To build and maintain long term
relationship with stakeholder’s.

Mission

Sweet Craving aims to produce and sell healthy, clean, nutritious, and high-quality desert which
is the leche flan for the clienteles and cooperatively works with the egg manufacturers in the
municipality of Lupon. In the line with these, it sets a mission to achieve at least 20% return on
equity after two years of operation.

Values

Sweet Craving as a business, commits to give you its customers the best product it can serve. It
will maintain its high standard of hard work, hygiene and sanitation in food operation and
handling and also the proper grooming and etiquette of the owners and personnel. The
dedicated management will give their best to deliver with full sincerity and honesty for a better
customer service. It will give a prompt, fast, and accurate and best service to its clients. The
management also sets to create a support system for the egg growing farmers, manufacturers in
order to economically improve their standard of living.

IV. Marketing Plan

A. Research and Analysis

Kalabasa leche flan can be bought almost anywhere. They are sold in a retail store like
susies cuisine and goldilocks. It is seen outside universities, churches and other establishments.
The kalabasa leche flan manufacturers target customers who are prioritizing healthy living
through appropriate food intake and those consumers who love to eat sweets after meal as a
their dessert. The kalabasa leche flan tastier and healthier ingredients are based on the checklist
provided by certified dieticians that will boost essential nutrients needed by the body. The
kalabasa leche flan is ready for market, has passed extensive consumers test, and the company
manufacturing leche flan has contract negotiations under way at 5 major establishments in the
city where in it could be available to the consumers. And leche flan is a common delicacy but we
put a squash as the main ingredients and other ingredients with a twist that will surely love the
taste buds of the consumers. Currently, students, children and diet conscious rarely find leche
flan as their dessert after meal outside establishments like retail store. The growing number of
healthy foods enthusiast is greatly increasing nowadays. A Leche Flan product allows health
conscious consumers to enjoy food without being guilty on blood pressure because of the
nutrients and vitamins you can get from squash as the main ingredients of it. Leche Flan
manufacturers have placed its branches in neighbourhood’s, store, stall and establishments with
greater contact to the consumers with hasty and rapid lifestyle. Leche Flan manufacturers target
niche is healthy food products for consumers with great health concerns. Leche Flan is
appropriate and perfect for consumers who find healthier options for dieting. Leche Flan would
be very suitable to direct-selling markets since it is easier to make. It would also increase
contacts with consumers who can suggest different flavors and opinions for the products and
the way of selling. And because it's direct selling these suggestions will easily be approved and
implemented. Leche Flan advantage retail store manufacturing companies is that it allowed the
direct and immediate catering of the consumers’ needs and suggestions. Direct selling of Leche
Flan through door-to-door delivery and kiosks placed in different places. It will provide a faster
acquisition of healthy foods that can enhance their given lifestyles.. Leche Flan custom product
eliminate unhealthy diet foods on products through daily the consumption people will patronize
it. The company anticipates that in early account penetration and superior first class distributing
teams will allow it to continue to have increasing gross and net margins well in the future.

Populace TOTAL

B. Marketing Strategies

This is where we call out or give information to the customers, in this situation we could make
some tarpaulins/posters and other visual aids for ads. Through these the consumers will be
fascinated on what was the ad all about especially when the logo or picture itself is appealing
that it can attract customer or get attention. Also nowadays advertising is very rampant in
different social sites, because you can easily advertise your ads freely and hassle free like
through facebook, instagram, twitter and other more, this site will help us encourage those
consumers and let them our product existence in the market and also it will spread the news
easily, especially for those food lovers on dessert will be attracted with this.

V. I

VI. Organizational Plan

 A. Team Members

Owners/Management

B. Contribution to the Business

Owners - are responsible for the management and accountability of the business
at the same time they are the ones who will produce the products.

Sales Personnel – are responsible for the advertisement, selling, and promotion of
the product.

VII. Operational Plan

A. Workflow

Inventory and Purchasing of

forecasting the required ingredients
amount of Leche flan and raw materials.
to be produced

Distribution, Leche flan production,

delivering and packaging, and storing
selling of the
product

B. Monitoring and Evaluation

The Sweet Craving will produce at least five (5) to eight (8) dozens of leche flan each day.
Preparing the mixtures before freezing takes less than an hour. The work is divided among
three (3) proponents. To avoid interfering with their studies, the production hour will take
place after classes. Because the shelf life is approximately 3-5 days, the possibility of
producing for advanced demand is can be considered. It will supply two (2) Elementary
Schools (gallons each) and three (3) Secondary Schools (5 gallons), which will be its primary
market.
VIII. Financial Plan

A. Capital & Finances

Table 3

Monthly Expenses of Leche Flan

Product/Service Unit Price Quantity Total

Fixed Cost of Avocado Corner
Rental 00.00 1 month 00.00
Salaries 1,500.00 2 crews 15,000.00
Advertising 1,000.00 1 month 1,000.00
Depreciation Account- Refrigerator 13,500.00 1 Refrigerator 13,500.00
Depreciation Account- Steamer 800.00 2 Steamer 800.00
Depreciation Account- Chairs and
1,500/set 3 sets 4,500.00
Tables
Depreciation Account- Tools and 3 set of tools &
1,000.00 1,000.00
Utensils utensils
Utility and Sanitation 1,500.00 1 month 1,500.00
Php **
Total Fixed Cost Expression is
faulty **.00
Variable Cost:
Raw Materials:
Disposable Plastic Tupperware 10.00 70 packs ** Expression is
faulty **.00
Eggs 220.00 450 trays 26,100.00
Evaporated Milk 26.00 55 cans 2,241.25
Condensed Milk 30.00 290 cans 10,585.00
Vanilla Essence 25.00 90 bottles 1,350.00
Sugar 52.00/kilo 3 kilos ** Expression is
faulty **.00
Electricity 1,500.00 1 month ** Expression is
faulty **.00
Communication Bills 750.00 1 month ** Expression is
faulty **.00
Water Supply 600.00 1 month ** Expression is
faulty **.00
Transportation 500.00 1 month 500.00
Miscellaneous 1,000.00 1 month 1,500.00
Total Variable Cost Php **
Expression is
faulty **
Total Cost of Production Php **
Expression is
faulty **

Table 4

Projected Revenue

Leche Costin Projected Daily Monthly Yearly

 Volume
(in Projected Monthly Projected
Flan g Revenue
lanyera) Volume Revenue Revenue
Daily
Leche C- 5
Php Php Php Php
Flan M-2 30
4,200.00 18,000.00 126,000.00 1,512,000.00
(small) SP-50
Leche C- 5
Flan M-2 50
(medium) SP-50

MONTHLY PROJECTED COST & REVENUE

Particulars Jan Feb Mar Apr May Jun

Projected
Revenue

Cost

Projected
Net Profit

Jul Aug Sep Oct Nov Dec Total

Particulars 2021 2022 2023

B. Social Impact

A. Long-Term Desired Outcomes

Sweet Craving will supply members of the feeding programs at various schools nearby,
including Comara T. Manuel Central Elementary School Sped Center and Comara T.
Manuel Central Elementary School 2. The proponents will negotiate in each school
about the inclusion of avocado leche flan as a dietary supplement for students enrolled
in the school’s feeding program. As a result, Sweet Craving anticipates that within two
to four years of operation, it will be able to develop its own feeding program as well as
an advocacy program for egg growing farmers and manufacturers as part of its
corporate social responsibility.
B. Social Impact in the Community

The business will not only assist malnourished children in the community, but it will
also assist the producers of these goods, who will be the primary trust of the business.
It will implement On-the-Job Training for students at Lupon Vocational High School as a
preparations for their official work training. Because our school is implementing this
type of curriculum, the proponents of the business will also be the educators of the
students taking T.V.E (Technical Vocational Education)- Food Processing. This will be
extremely beneficial to them if they decide to start their own business in the future.

C. Business Impact in the Community

Sweet Craving in co-existing with nature and the business environment. It will increase
the market demand for egg farmers and growers who produce this agricultural and
commercial product. This will assist the government in preventing egg imports from
neighbouring Asian agricultural countries. Also, since the main product is made from
egg, it promotes egg-derived products that are healthy, affordable, and satisfying. The
proponents will reach an agreement with the LVHS administration on how they can
assist in the promotion of nutrition and the expansion of the agricultural market,
particularly through the “Pagkaing Sapat Program”. Because of its low cost, high
nutritional value, and social desirability, the business has a good chance of surviving in
the market.
IX.

The business will create an avocado ice cream station with high-quality ingredients
that are also nutritious. Avocado ice cream will require raw materials to be manufactured
before it can be sold All-Purpose Cream, Powdered milk, Vanilla Essence, Sugar, Condensed
Milk, Cassava Starch, Gelatin Powder, are among the ingredients, and the Avocado as the main
ingredient. The product will be manufactured by the proponents. Raw materials will be
purchased at Lupon Public Market or ER Superstore, where we can ensure quality and perish
ability. The proponents plan to interview or survey some teachers, students and residents in our
area by providing them with a free taste and then make a comment. Throughout the operation,
the business will consider new ways to create more appealing and delicious products.

X. Critical Risk

Avocado Ice Cream Corner’s Position in the Market

Competitors Market Share Target

Selecta 45% 40%
Creamline 35% 30%
Magnolia 20% 15%
Avocado Ice Cream 15%
Table 1. Avocado Ice Cream Corner’s Position in the Market

According to the table, here are three competitors who dominate the Ice Cream market in
Lupon. Avocado Ice Cream Corner aims for 15% market share. when the product will be
 marketable to the market five (5) years form now, the management believe that it will be
achieved in through creativity, uniqueness, and innovation.

The Production Paradigm

Transformation
Inputs Outputs
Process
Avocado Ice Creams
Raw Materials Standardization
Equipments Pasteurization
Tools & Utensils Cooling
Aging
Flavor
AdditionFreezing

XI.Financial Plan

A. Overview of the Project

To begin operations in the market, the business will require at least Php 100.000.00.
This will come from the investments of the students who are willing to participate in an
entrepreneurial practice like this. Furthermore,
PARTICULAR EQUITY because two of the proponents TOTAL
LOAN are business
Fixed Assets
graduates and a club leader, they may use and combine their skills and talents o conduct fund
raising activities, loans from banks, ask
Equipments Phpshares to raise the
7,200.00 capital
Php investments
15,000.00 Phpof**the business
Expression
is faulty **.00
TOTAL Php 7,200.00 Php 15,000.00 Php ** Expression
is faulty **.00
B.
Other Assets Project Cost
Table 2. Project Cost
Rent Deposit Php 2,500.00 0.00 Php 2,500.00

Working Capital (3
months)

Supplies and Materials Php 30,240.00 Php 119,000.00 Php ** Expression

Other Operational Php 7,600.00 0.00 isPhp
faulty **.00
7,600.00
Supplies
Salaries Php 20,000.00 Php 25,000.00 Php ** Expression
Rent Php 2,500.00 0.00 isPhp 2,500.00
faulty **.00
Utilities Php 4,500.00 0.00 Php 4,500.00

Total Php ** Expression

Pre-Operating Expenses Php 15,000.00 0.00 Php 15,000.00

Grand Total (Pesos) Php ** Expression Php ** Php ** Expression

Grand Total (%) ** Expression is ** Expression is ** Expression is