Unit 2 – Breaking the stereotypes

2 / GENDER STEREOTYPES IN ADVERTISING

Anticipate the document: (in your copybook)

A- Now watch the video entitled Adpology - International women's day without the
sound (https://www.youtube.com/watch?v=i20JzxoGM10) .
=>What women do you see? Describe them.
- A woman eating …………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

B- Watch the video with the sound.

- List the problems about women’s representation in advertisements:

Women are believed to + V
Women are expected to + V
Women are said to + V

- ……………………………………………………………………………………………….

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

-…………………………………………………………………………………………………

C- Explain the goal of this ad.

WORDBOX

an advert/ad/commercial = une publicité

a stereotype=a cliché
plus-size woman=curvy woman
Slim = skinny
sexist
a lack = un manque
to be different from
to identify with = s’indentifier à