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You have to hold yourself accountable for your actions, and that’s how we’re going to

protect the Earth. – Julia Butterfly Hill

Green Wash?
When companies invest more time and money in
marketing their products or brand as “green” rather
than actually doing the hard work to ensure that it is
sustainable — this is called greenwashing.

Greenwashing is designed “to make people believe that your company is

doing more to protect the environment than it really is.”

GREEN- BRANDING?

Green brands are those brands that consumers

associate with environmental conservation and

sustainable business practices.

Branding is the process of giving a

meaning to a specific organization,

company, products or services by

creating and shaping a brand in

consumers' minds

GREEN WASH FOR

BRANDING

The green color in branding means

environmentally and ecologically friendly green in

eco-friendly brands

The green color in branding means money green in

finance and money-related brands

 ARE BP
GREENWASHING?
 OUR VIEWS:

BP spent 45 million dollars on Solarex. Buying

ACRO 26.5 Billion which was 588 times more
2010 than what BP spent on solarex. Even with the
planned ten-Fold increase in expenditures on
OIL SPILL renewable energy, those will amount to less
than 2 percent of expenditures on oil
ALLIANCE TO END PLASTIC WASTE (AEPW)
Claims to be spending $1.5 billion to clean up plastic waste in

developing countries. Despite this supposed goal, AEPW not

only failed to honor its promise to clean up the Ganges River

in India, but its member organizations went forward with

plans to produce even more plastic.

FAST FASHION BRANDS

H&M, Zara and Uniqlo are among the companies that were

caught greenwashing over the years. These fashion brands

contribute to the massive amounts of textile waste caused by

the clothing industry.

MAJOR BANKS

Wells Fargo, Barclays, Bank of China, HSBC, Goldman Sachs,

and Deutsche Bank – were still lending enormous sums to the

industries that contribute the most to global warmings, like

fossil fuels and deforestation, while boasting that they’re the

leaders of the green transition.

Nimish Dogra Rajendra kumar soni Mohd Azmi HARSH DEV VERMA