PRINTED ACTIVITY SHEETS (Q3: Week 6-7)

Grade 11 – Principles of Marketing

LEVEL: EASY
MELC 4: Distinguish between strategic planning and marketing
MELC 5: Planning in terms of objectives and processes
MELC 6: Analyze the elements of macro- and micro-environment and their influence to marketing planning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

WRITTEN WORK (MELCS 4-6):

IDENTIFICATION (20 Points)

Direction: Identify what is being described.

1. This is the basis for all marketing strategies and decisions. Known as _____?

2. In relation to S.W.O.T Analysis. “T” stands for ___________?

3. It is a set of unique features of a company and its products that are perceived
by the target market as significant and superior to those of the competition.
Known as ___________?
4. It is the managerial process of creating and maintaining a fit between the
organization’s objectives and resources and the evolving market
opportunities. Known as _________________?
5. In relation to the portfolio Matrix. This quadrant indicates a fast-growing
market leader.
6. If an SBU is a successful cash cow. Your goal is to ___________?
7. It is a competitive advantage that seeks to target and effectively serve a single
segment of the market. Known as ___________?
8. SBU means _________________?
9. This involves the description and estimation of the size and sales potential of
market segments that are of interest to the firm and the assessment of key
competitors in these market segments. Known as ____________?
10. Increase market share among existing customers is known as ___________?
11. It is when a company implements strategies that attempt to shape the external
environment within which it operates. Known as ____________?
12. This is the basis for any market. Known as ___________?
13. It is a pure research that aims to confirm an existing theory or to learn more
about a concept phenomenon. Known as _____________?
14. It is the practice of choosing goods and services that meet one’s diverse
needs and interests rather than conforming to a single, traditional lifestyle.
Known as _____________?
 15. It is a measure of the decrease in the value of money, expressed as the
percentage reduction in value since the previous year. Known as
________________?
16. It is a group of people or organizations for which an organization designs,
implements, and maintains a marketing mix intended to meet the need of that
group, resulting in mutually satisfying exchanges. Known as ________?
17. They have their own needs, values, and consumption patterns. Known as
____________?
18. It is measured by comparing income to the relative cost of a standard set of
goods and services in different geographic areas, usually referred to as the
cost of living. Known as ______________?
19. It is a period of economic activity characterized by negative growth, which
reduces demand for goods and services. Known as ____________?
20. They were born between 1979 and 1994 and collectively known as
_________?

SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS: _______________

 PRINTED ACTIVITY SHEETS (Q3: Week 6-7)
Grade 11 – Principles of Marketing
LEVEL: AVERAGE
MELC 4: Distinguish between strategic planning and marketing
MELC 5: Planning in terms of objectives and processes
MELC 6: Analyze the elements of macro- and micro-environment and their influence to marketing planning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

WRITTEN WORK (MELCS 4-6)

FILL IN THE BLANKS (10 points)

Direction: Complete the figure shown.

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS: _______________

PRINTED ACTIVITY SHEETS (Q3: Week 6-7)

 Grade 11 – Principles of Marketing
LEVEL: DIFFICULT
MELC 4: Distinguish between strategic planning and marketing
MELC 5: Planning in terms of objectives and processes
MELC 6: Analyze the elements of macro- and micro-environment and their influence to marketing planning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

WRITTEN WORK (MELCS 4-6)

MULTIPLE CHOICE (10 Points)

Direction: Using the concept and principle of SWOT analysis. Determine the following situations/ statements. Write
the letter ONLY.

S. Strength W. Weakness O. Opportunity T. Threat

Research and Development: Potential for other uses of polyethylene terephthalate enhancing by-
1.
product.
2. Lack of reputation: We haven’t established ourselves as reputable meat provider yet.
Environmental protection standards: Whenever the government regulations are updated, we need to
3.
develop technically feasible recycling solutions that meet the standards.
Working families with children: This is a growing population, both in numbers and in their choice of
4.
convenient foods. Two-income families have less time to prepare a meal.
Experience: Our executives have decades of experience with plastics, engineering, and successful
5.
start-ups.
6. Lack of capital: All startup funds will from loans and investors.
Material scarcity: Our business model is polyethylene terephthalate (PET) dependent. If use of PET
7.
bottles declines or becomes obsolete, we will lose our supply.
8. Packaging: New generation of consumers appreciate premium packaging and labelling.
Relationships: The company has excellent relationships with firms that collect and distribute
9.
polyethylene terephthalate (PET) bottles.
Competition: One competitor sells similar pies, and has loyal customers as well as a relationship with
10.
businesses that regularly buy from them.

Prepared by: Checked by:

ROGELIO B. GALAT JR. NANDING B. RAQUEL

Teacher I Head Teacher III

SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS:

 PRINTED ACTIVITY SHEETS (Q3: Week 6-7)
Grade 11 – Principles of Marketing
PERFORMANCE TASK
MELC 4: Distinguish between strategic planning and marketing
MELC 5: Planning in terms of objectives and processes
MELC 6: Analyze the elements of macro- and micro-environment and their influence to marketing planning

NAME: DATE ACCOMPLISHED:

GRADE LEVEL AND SECTION:

PERFORMANCE TASK (MELC 4 & 6)

ACTIVITY 3: SHORT ANSWER (10 Points)

Direction/s: Cite example situations on the figure below.

Ansoff’s Strategic Opportunity Matrix

Present Product New Product
Market Penetration Product Development

Present Market

Market Development Diversification

New Market

SHORT ANSWER RUBRIC & SCORE SHEET

Activity 3 – Ansoff’s Strategic Opportunity Matrix
(PERFORMANCE TASK)
Poor (1-2 pts.) Satisfactory (3-4 pts.) Excellent (5 pts.) SCORE

Poor reflection of the concepts Good reflection of the concepts Excellent reflection of the
Reflection of
and principles in accordance to and principles in accordance to concepts and principles in
concepts and
the given problem. With 3 or the given problem. With 2 or less accordance to the given problem.
principles
more errors. errors. With 1 or no errors.
Demonstrates excellent logical
Demonstrates poor Demonstrates satisfactory
Application of understanding of the given topic.
understanding of the given topic. understanding of the given topic.
concepts and Provides excellent answers
Cited answers and/or arguments Cited some illogical answers
principles and/or logical arguments to the
to the problem are illogical. and/or arguments to the problem.
problem.
TOTAL SCORE:

SIGNATURE OF STUDENT: _______________ SIGNATURE OF PARENTS: