SPECIALIZED SUBJECT- HUMSS

DISCIPLINES AND IDEAS IN THE

APPLIED SOCIAL SCIENCE
_____ Semester, SY _____________
QUARTER 1, MODULE 7
DISCIPLINES OF COMMUNICATION

I
Disciplines and Ideas in the Applied Social Science
Self-Learning Modules
1st Semester – Quarter 1- Module 7: Disciplines Of Communication
First Edition, 2021

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2
LESSON Disciplines of Communication
1

Communication helps people to understand each other and removal the

misunderstanding, it creates clarity of thoughts and expressions. It also educates people and
brings people together, closer to each other.

This module will introduce you the fundamentals of communication that aims you to be a
good communicator.

MELCS:

By the end of this module, the learners are expected to:

 identify the goals and scope of communication (HUMSS_DIASS 12-Ih-28)

 explain the principles of communication (HUMSS_DIASS 12-Ih-29)
 describe the elements and levels of the communication processes (HUMSS_DIASS 12-
Ih-31)

Module Topics:

1. Definition of Communication
2. Goals of Communication
3. Scope of Communication
4. Principles of Communication
5. Elements of Communication Process
6. Level of Communication

TOPIC 1: THE DISCIPLINE OF COMMUNICATION

The Discipline of Communication Published 9 months ago on October 12, 2020 By Elcomblus
Contributor
The Discipline of Communication deals with how humans use verbal and non-verbal
messages to create meaning in various contexts. This can be from one person to another, from
person to groups, in a government setting, private sector setting, civil society setting, school
setting, community setting to mass audiences across cultures using a variety of channels and

3
media. This discipline is also interested in the impact that communication has on human
behavior.
There is no way to enable others to know what is going on in our minds—our need to
reach out and to be reached out to—unless communication occurs between them and us. The
discipline of communication is very broad. It can include: the study of communication in
interpersonal relationships, groups, organizations, and across cultures; rhetorical theory and
criticism; performance studies; argumentation and persuasion; technologically mediated
communication; and popular culture. Essentially, this discipline provides us with understanding
of how we construct the world of meanings and be able to both send and receive the same. The
dynamic process of sending and receiving information or messages, and the meanings that
they contain needs to be understood. In this way, we can further appreciate the process, the
content, and the effects of communication in all its various forms.

Definition of Communication
The processes that bond humans together are founded on communication. It is by
communication that one opens up to another and receives confirmation of some kind.
Communication in this sense is essentially transactional, giving and receiving content, which
may take a wide variety of forms. What we communicate is meaning but communication
simultaneously involves the construction of meaning.
It constitutes both the construction of meaning and the exchange of meaning. Unlike
other forms of exchange, communication accounts for so many other elements, which make the
study of communication a fascinating task. The context, the culture, the relationship, the
society, the message, and the medium—all form part of the communication process.
Communication involves acting on information, responding to stimulus, a creative act, making
sense of the world, assigning meaning to experience and feelings, and can also be intentional
as well as unintentional.
Alberts, Nakayama, and Martin (2007) defines communication as a “transactional
process in which people generate meaning through the exchange of verbal messages in
specific contexts, influenced by individual and societal forces and embedded in culture.” Culture
here is considered as the provider of patterns of perceptions, values, and behavior that the
group transmits and makes a shared heritage. Context tends to be culturally defined so much
that the individual is made to discern from the given options available to society; hence, culture
provides the strongest fabric to societal forces. Therefore, the role of culture cannot be
underestimated, “culture affects all or almost all communication interaction” (Alberts,
Nakayama, & Martin 2007).
The human communication factors include the important role of individual and societal
forces, contexts, and culture that shape and give coherence to the communication process. It is
possible and very common to analyze the communication process on the technical level, the
semantic level, and the pragmatic level.
On the technical level, we can understand the message by ascertaining the extent to
which information or message is clearly or not clearly transmitted.
On the semantic level, we can understand the unity of communication by clarifying the
extent to which the intended meaning of the information or message being transmitted is
understood or misunderstood by the receiver due to all forms of noise.
On the pragmatic level, we can understand a unit of communication by gauging the kind
and extent of the actual impact, effect, or outcome or result of the communication process
including the relationship field of experience and the sender-receiver dynamics.

4
 Communication as a transaction, going by the above definition, requires a more
comprehensive consideration for the specific context, the individual and society forces, and the
culture itself as a semantic unit.
Simply put, when two or more persons interact, communication structure is created and
a system of relationships is formed within a cultural context. That is what communication is and
does.
Source: https://www.elcomblus.com/the-discipline-of-communication/

TOPIC 2: GOAL OF COMMUNICATION

The goal of communication is to convey information—and the understanding of that

information—from one person or group to another person or group. This communication
process is divided into three basic components: A sender transmits a message through a
channel to the receiver. The sender first develops an idea, which is composed into a message
and then transmitted to the other party, who interprets the message and receives meaning.
Information theorists have added somewhat more complicated language. Developing a
message is known as encoding. Interpreting the message is referred to as decoding.
The other important feature is the feedback cycle. When two people interact,
communication is rarely one‐way only. When a person receives a message, she responds to it
by giving a reply. The feedback cycle is the same as the sender‐receiver feedback. Otherwise,
the sender can't know whether the other parties properly interpreted the message or how they
reacted to it. Feedback is especially significant in management because a supervisor has to
know how subordinates respond to directives and plans. The manager also needs to know how
work is progressing and how employees feel about the general work situation.
The critical factor in measuring the effectiveness of communication is common
understanding. Understanding exists when all parties involved have a mutual agreement as to
not only the information, but also the meaning of the information. Effective communication,
therefore, occurs when the intended message of the sender and the interpreted message of the
receiver are one and the same. Although this should be the goal in any communication, it is not
always achieved.
The most efficient communication occurs at a minimum cost in terms of resources
expended. Time, in particular, is an important resource in the communication process. For
example, it would be virtually impossible for an instructor to take the time to communicate
individually with each student in a class about every specific topic covered. Even if it were
possible, it would be costly. This is why managers often leave voice mail messages and interact
by e‐mail rather than visit their subordinates personally.
However, efficient time‐saving communications are not always effective. A low‐cost
approach such as an e‐mail note to a distribution list may save time, but it does not always
result in everyone getting the same meaning from the message. Without opportunities to ask
questions and clarify the message, erroneous interpretations are possible. In addition to a poor
choice of communication method, other barriers to effective communication include noise and
other physical distractions, language problems, and failure to recognize nonverbal signals.
Sometimes communication is effective, but not efficient. A work team leader visiting
each team member individually to explain a new change in procedures may guarantee that
everyone truly understands the change, but this method may be very costly on the leader's
time. A team meeting would be more efficient. In these and other ways, potential tradeoffs
between effectiveness and efficiency occur.
Source: https://www.cliffsnotes.com/study-guides/principles-of-management/communication-and-interpersonal-
skills/the-communication-process

5
TOPIC 3: SCOPE OF COMMUNICATION

Communication is important both for an individual and also for the society. A person’s
need for communication is as strong as the basic needs of human beings. A communication
should always clearly identify the subject scope of the communication. The subject scope is a
specification of the information covered by the communication. It has become a basic for the
social existence and the feeling of commonality and togetherness. So the existence of human
being can be clearly elaborated in the development of the communicative system. The scope of
communication can be evaluated and analysed from different point of views.

The Social dimensions

Communication helps to ensure the social enlightenment of the people. It really plays a
vital role in the determination of the social behaviour of the human being. It motivates the
people according to their own interest and makes them aware of the hazards as well as
beneficial things. It works as an instructor and means of transformation in the fast changing
society. The different forms of communicative techniques entertain the society that they can be
relaxed and prepared for the life struggles.
The educational dimensions
Communication system is the part and parcel in educating the people. In the past
centuries where there were no much facilities also the people could use different techniques of
communication for the educational purpose. The various tools that we use in mass
communication work as instructors to the people who are in search of knowledge. The
educational objectives of modern communication system are increasing day by day.
Organisational dimensions
Communication has a vital role in the organisational structure of a system for the
smooth functioning. All the three levels of management- strategic, tactical, and operational-
depend on the transfer of messages done through the communicative techniques. The
communicative skills of manager will really boost the employees in every respect. The main
organisational functions are explained below.
1. It improves labour management relations by keeping both in contact with each other.
2. It monitors the performance of the employees at all the levels. It really helps to take
corrective measures for the employees.
3. The effective communication will create a sense of belongingness and motivation
among the workers.
4. It entertains the employees though on rare occasions through informal gatherings of the
members in the company.
5. It helps the managers of a firm stop or check rumours and grapevine.
6. It uses propaganda, PR, and publicity for achieving the long term goals of the firm.
7. It informs the customers about the product and makes it familiar to them.

Cultural dimensions
Communication provides an opportunity for the promotion and preservation of culture
and traditions. It makes the people fulfill their creative urges. The cultural settings of a particular
society can be known to the public through communication. Communication helps to spread the
cultures into different areas. The concept of inculturation is developed in the postmodern
context of communication.
Entertainment dimensions

6
 To break the routine life and divert our attention from the stressful life we lead today,
entertainment is an essential part of everyday life. Communication opens a wide possibility of
entertainment to the people. It begins from the interpersonal communication to the vast ocean
of mass communication. The scope of films, drama, music, comedy etc is really wide in the
entertaining aspect of it.
Integrative dimensions
Communication is the one which connect people from different parts of the world. It
develops integration and tolerance towards each other. The different cultures are merged
together through the medium of communication. It integrates different people from the different
background of the world. It works as a source of persuasion. The well-functioning of the society
depends on the integrating element of communication.
Communication of message takes place through different medium. The main functions
of communication are information entertainment and education. Communication means
transferring messages from one to another through any medium. So the scope of
communication is never ending. The communication will be the part of society as long as it
exists. But the possibilities of communication will develop in the course of time since man is
curious being. So we shall look for the latest communicative techniques.
Source: https://lijoab.wordpress.com/2012/09/16/communication-and-its-scope/

TOPIC 4: PRINCIPLES OF EFFECTIVE COMMUNICATION

Principles of Effective Communication – With the Suggestions Made by the American

Management Association
The effectiveness of a system is measured in terms of its objective achievement.
Therefore, the effective communication system is one which achieved its objectives.
Communication is effective where there are no barriers to communication. The message should
be clear and complete. The communication should always be consistent with the objectives,
policies and programmes of the enterprise. Communication is effective when the workers are
receptive to it and are able to give relevant feedback.
In all types of communication, the communicator must keep in view the following
principles in order to have an effective communication:
1. Clarity of message – The subject-matter, which is to be communicated, must be clear.
Ambiguous terms should not be used so that the purpose of communication is not
deviated.
2. Unbiased – It should be free from personal prejudices. It must take into account the
interest of the other parties.
3. Reciprocal communication – Both the communicator and communicate should
participate in the communication. There should be a two-way communication.
4. Consistency of message – All messages must be consistent with the objectives,
policies and rules of the organization.
5. Correct channel – The correct channel of communication is to be chosen in order to
make communication effective.
6. Speed – The communication system should be capable of carrying messages speedily.
7. Accuracy – The communication system should ensure safety of the contents of
communication from loss in transit (or miscarriage).
8. Empathy – In order to communicate effectively, the communicator should understand
the receiver and develop better human relations with his subordinates.
9. Feedback – This refers to the actual response of the receiver to the message
communicated to him. Feedback is a reversal of communication. It makes
communication more effective.

7
Source: https://www.businessmanagementideas.com/communication/principles-of-effective-communication/19915

TOPIC 5: ELEMENTS OF COMMUNICATION PROCESS

The communication process includes the steps we take in order to ensure we have
succeeded in communicating. The communication process comprises essential and
interconnected elements detailed in Fig. 1.2.1.
The communication process includes the source, encoding the message, a channel, the
message, decoding the message, the receiver, and feedback from receiver to source. This all
takes place in the surrounding environment and context.

Fig. 1.2.1 The communication process by Laura Underwood

Source: The source comes up with an idea and sends a message in order to share information
with others. The source could be one other person or a group of people. In our example above,
your friend is trying to share the events leading up to their first hockey goal and, likely, the
feelings they had at the time as well.

Message: The message is the information or subject matter the source is intending to share.
The information may be an opinion, feelings, instructions, requests, or suggestions. In our
example above, your friend identified information worth sharing, maybe the size of one of the
defence players on the other team, in order to help you visualize the situation.

Channels: The source may encode information in the form of words, images, sounds, body
language, and more. There are many definitions and categories of communication channels to
describe their role in the communication process, including verbal, non-verbal, written, and
digital. In our example above, your friends might make sounds or use body language in addition
to their words to emphasize specific bits of information. For example, when describing a large
defense player on the other team, they may extend their arms to explain the height of the other
team’s defense player.

Receiver: The receiver is the person for whom the message is intended. This person is
charged with decoding the message in an attempt to understand the intentions of the source. In
our example above, you as the receiver may understand the overall concept of your friend
scoring a goal in hockey and can envision the techniques your friend used. However, there may
also be some information you do not understand—such as a certain term—or perhaps your
friend describes some events in a confusing order. One thing the receiver might try is to provide
some kind of feedback to communicate back to the source that the communication did not
achieve full understanding and that the source should try again.

Environment: The environment is the physical and psychological space in which the
communication is happening (Mclean, 2005). It might also describe if the space is formal or
informal. In our example above, it is the coffee shop you and your friend are visiting in.

Context: The context is the setting, scene, and psychological and psychosocial expectations of
the source and the receiver(s) (McLean, 2005). This is strongly linked to expectations of those
who are sending the message and those who are receiving the message. In our example
above, you might expect natural pauses in your friend’s storytelling that will allow you to confirm
your understanding or ask a question.

8
Interference: There are many kinds of interference (also called “noise”) that inhibit effective
communication. Interference may include poor audio quality or too much sound, poor image
quality, too much or too little light, attention, etc. In our working example, the coffee shop might
be quite busy and thus very loud. You would have trouble hearing your friend clearly, which in
turn might cause you to miss a critical word or phrase important to the story.
Those involved in the communication process move fluidly between each of these eight
elements until the process ends.
Source: https://ecampusontario.pressbooks.pub/professionalcomms/chapter/1-2-elements-in-communication/

TOPIC 6: LEVEL OF COMMUNICATION

We communicate with one another on many different levels. Because we do not have
direct access to the thoughts and feelings of other people, we must rely on communication to
convey messages to one another. There is more to communication than simply using language
to speak to one another. Communication exists on a number of levels and in a variety of forms.

The levels of communication are the following:

 Intrapersonal Communication
Intrapersonal communication is also known as self-talk or thinking, and refers to the
ways we communicate with ourselves. We use intrapersonal communication to plan our lives,
rehearse scenarios before we act them out, and tell ourselves what to do or not do. The way we
communicate with ourselves greatly affects our self-esteem. A person who tells himself, "I'm so
stupid" when he fails an exam will likely have poorer self-esteem than someone who thinks, "I
did really well on the previous four exams. I must have just been having an off day, and I'll do
better next time."
 Interpersonal Communication
Interpersonal communication is the communication we have with other people. This type
of communication varies from highly impersonal to extremely personal. The degree to which we
communicate, or fail to communicate, with others influences how our relationships with them
develop, continue or come to an end.
 Public Communication
Public communication refers to public speeches that we deliver in front of audiences.
Public communication serves three main purposes: to entertain, to persuade and/or to inform. It
is different from other forms of interaction in that it requires greater levels of planning and
preparation on the part of the speaker and involves less direct interaction. Audience members
still interact with the speaker via mostly nonverbal symbols, but there is a lesser degree of give
and take than there is in one-on-one conversations.
 Mass Communication
Mass communication refers to any type of media that is used to communicate with mass
audiences. Examples of mass media include books, television, radios, films, computer
technologies, magazines and newspapers. Although mass communication does include certain
computer technologies, it does not include technologies like email that are used to
communicate one-on-one with someone. Mass communication is responsible for giving us
views of events, issues and people from cultures that differ from ours. It enables us to learn
what is going on in distant places in the world and lets us learn the viewpoints of people and
cultures with whom we do not have direct contact.
Source:https://tdmuv.com/kafedra/internal/i_nurse/lectures_stud/BSN%20(4year)%20Program/Full%20time%20stud
y/Second%20year/the%20art%20of%20speaking/%E2%84%96%2011.%20Types%20and%20Levels%20of%20com
munication.html

9
PRACTICE EXERCISE 1:

Directions: Match Column A with Column B. Write the letter of the correct answer on the blank
before each number.
COLUMN A COLUMN B

________1. Communication a The person for whom the message is

________2. Feedback intended. He/she is charged with
________3. Message decoding the message in an attempt to
________4. Channel understand the intentions of the
________5. Context source.
________6. Receiver b The transactional process in which
________7. Interpersonal Communication people generate meaning through the
________8. Intrapersonal Communication exchange of verbal messages in
________9. Mass Communication specific contexts, influenced by
________10. Accuracy individual and societal forces and
embedded in culture.
c It refers to any type of media that is
used to communicate with mass
audiences.
d The physical and psychological space
in which the communication is
happening.
e This refers to the actual response of
the receiver to the message
communicated to him.
f It is the setting, scene, and
psychological and psychosocial
expectations of the source and the
receiver.
g This is also known as self-talk or
thinking, and refers to the ways we
communicate with ourselves.
h The information or subject matter the
source is intending to share.
i The communication system should
ensure safety of the contents of
communication from loss in transit (or
miscarriage).
j The source may encode information in
the form of words, images, sounds,
body language, and more.
k This type of communication varies
from highly impersonal to extremely
personal.

10
PRACTICE EXERCISE 2:
Direction: Enumerate the following:
A. Give the elements of communication process
1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________
7. _______________________________

B. Give the levels of communication process

1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________

C. Give the principles of effective communication

1. _______________________________
2. _______________________________
3. _______________________________
4. _______________________________
5. _______________________________
6. _______________________________
7. _______________________________
8. _______________________________
9. _______________________________

PRACTICE EXERCISE 3:

Directions: Read each statement below carefully and fill in the blank(s) with the correct
answer.

1. The processes that bond humans together are founded on ______________________.

It is by communication that one opens up to another and ________________________
of some kind. Communication in this sense is essentially ______________,
_________________ and ____________________ which may take a wide variety of
forms.

2. The goal of communication is to___________________—and the ________________of

that information—from ______________________ or group to
_____________________ or group. This communication process is divided into
_____________________ components: A ________________transmits a
_____________________ through a channel to the __________________.

3. The subject scope is a specification of the information covered by the communication. It

has become a basic for the social existence and the feeling of commonality and
togetherness. So the existence of human being can be clearly elaborated in the
development of the communicative system. The scope of communication can be

11
 evaluated and analyzed from different point of views. These are:
______________________________, _____________________________________,
____________________________________, ________________________________,
_______________________________, and __________________________________.

1. What new learnings did you develop in the discipline of communication? Write it on a
separate sheet of paper.

______________________________________________________________________
______________________________________________________________________
_____________________________________________________________________.

WRITTEN WORKS

Directions: Choose the letter of the correct answer. Write the letter of your answer on a
separate sheet of paper.

________1. It is defined as a “transactional process in which people generate meaning through

the exchange of verbal messages in specific contexts, influenced by individual and societal
forces and embedded in culture.”
A. feedback
B. communication
C. message
D. interference

________2. Which of the following describes the goal of communication?

A. Convey information—and the understanding of that information—from one
person or group to another person or group.
B. It constitutes both the construction of meaning and the exchange of meaning.
C. This is how humans use verbal and non-verbal messages to create meaning in
various contexts.
D. Constitutes both the construction of meaning and the exchange of meaning.
________3. Which scope of communication is the one which connect people from different
parts of the world and develops integration and tolerance towards each other?
A. cultural Dimensions
B. integrative Dimensions
C. social Dimensions
D. organizational Dimensions

12
________4. “The communication system should ensure safety of the contents of
communication from loss in transit (or miscarriage).” Which principles of communication
explained of the above sentence?
A. unbiased
B. consistency of message
C. clarity of Massage
D. accuracy

________5. One of the principles of communication process is Empathy, which explains

_________.
A. the communication system should ensure safety of the contents of
communication from loss in transit (or miscarriage).
B. the subject-matter, which is to be communicated, must be clear. Ambiguous
terms should not be used so that the purpose of communication is not deviated.
C. in order to communicate effectively, the communicator should understand the
receiver and develop better human relations with his subordinates.
D. it should be free from personal prejudices. It must take into account the interest
of the other parties.

________6. This refers to the actual response of the receiver to the message communicated to
him.
A. feedback
B. reciprocal Communication
C. accuracy
D. correct Channel

________7. The person for whom the message is intended and charged with decoding the
message in an attempt to understand the intentions of the source.
A. receiver
B. source
C. message
D. channels

________8. It is the setting, scene, and psychological and psychosocial expectations of the
source and the receiver.
A. environment
B. context
C. interference
D. channel

________9. It refers to any type of media that is used to communicate with mass audiences.
Examples of these are books, television, radios, films, computer technologies, magazines and
newspapers.
A. Intrapersonal Communication
B. Interpersonal Communication
C. Public Communication
D. Mass Communication

13
________10. This is known as self-talk or thinking, and refers to the ways we communicate
with ourselves. We use this to plan our lives, rehearse scenarios before we act them out, and
tell ourselves what to do or not do.
A. Intrapersonal Communication
B. Interpersonal Communication
C. Public Communication
D. Mass Communication

Directions: Create an advocacy campaign through a poster about the vaccination program of
the Department of Health (DOH) against COVID-19. Consider your audience and the use of
indigenous materials in creating your poster or infographic.

POSTER – MAKING RUBRICS

DESCRIPTION 5 4 3 2 1
Competence The poster The poster All required All but 1 of Several
Required includes all includes all elements are the required required
Elements required required included on elements are elements
elements as elements. the poster. included on were missing.
well as the poster.
additional
information.
Graphics All graphics All graphics All graphics Graphics do Graphics do
Relevance are related to are related to are related to not relate to not relate to
the topic and the topic and the topic. the topic. the topic or
make it most of it are Some One or two several
easier to easier to borrowed borrowed borrowed
understand. understand. graphics graphics graphics do
All borrowed All borrowed have a have a not have a
graphics graphics have source source source
have a a source citation. citation. citation.
source citation.
citation.
Attractiveness The poster is The poster is The poster is The poster is The poster is
exceptionally attractiveness acceptably attractive distractingly
attractive in in terms of attractive in though it messy or
terms of design, layout terms of may be a bit very poorly
design, layout and design, messy. designed. It
and neatness. layout and is not
neatness. neatness. attractive.

14
Source: “The Discipline of Communication”, Elcomblus Contributor, October 12, 2020
https://www.elcomblus.com/the-discipline-of-communication/

Source: “Principles of Management, The Communication Process”,

(n.d.)https://www.cliffsnotes.com/study-guides/principles-of-
management/communication-and-interpersonal-skills/the-communication-process

Source: “Communication And Its Scope”, lijoabraham, September 16, 2012,

https://lijoab.wordpress.com/2012/09/16/communication-and-its-scope/

Source: “Principles of Effective Communication” With the Suggestions Made by the American
Management Association, (n.d.),
https://www.businessmanagementideas.com/communication/principles-of-effective-
communication/19915

Source: “Introduction to Professional Communications”, (n.d.)

https://ecampusontario.pressbooks.pub/professionalcomms/chapter/1-2-elements-in-
communication/

Source: Communication. (n.d.). In Wikipedia. Retrieved from

https://en.wikipedia.org/wiki/Communication.

Source: “Types and Levels of Communication”

(n.d.)https://tdmuv.com/kafedra/internal/i_nurse/lectures_stud/BSN%20(4year)%20Prog
ram/Full%20time%20study/Second%20year/the%20art%20of%20speaking/%E2%84%9
6%2011.%20Types%20and%20Levels%20of%20communication.htm

15
PRACTICE EXERCISE 1

1. b 6. a
2. e 7. k
3. h 8. g
4. j 9. c
5. f 10. i

PRACTICE EXERCISE 2

Note: In any order for every column

A B C
1. Source 1. Intrapersonal 1. Clarity of message
2. Message Communication 2. Unbiased
3. Channel 2. Interpersonal 3. Reciprocal
4. Receiver Communication Communication
5. Environment 3. Public Communication 4. Consistency of message
6. Context 4. Mass Communication 5. Correct channel
7. Interference 6. Speed
7. Accuracy
8. Empathy
9. Feedback

PRACTICE EXERCISE 3

1. The processes that bond humans together are founded on communication. It is by

communication that one opens up to another and receives confirmation of some
kind. Communication in this sense is essentially transactional, giving and receiving
content, which may take a wide variety of forms.

2. The goal of communication is to convey information—and the understanding of

that information—from one person or group to another person or group. This
communication process is divided into three basic components: A sender transmits
a message through a channel to the receiver.

3. The subject scope is a specification of the information covered by the

communication. It has become a basic for the social existence and the feeling of
commonality and togetherness. So the existence of human being can be clearly
elaborated in the development of the communicative system. The scope of
communication can be evaluated and analyzed from different point of views. These
are: Social dimensions, Educational dimensions, Organizational dimensions,

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 Cultural dimensions, Entertainment dimensions, and Interactive dimensions.

INSIGHTS

Answers may vary.

WRITTEN WORKS

1. B
2. A
3. B
4. D
5. C
6. A
7. A
8. B
9. D
10. A

PERFORMANCE TASK

Answers may vary.

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