DOC4 - This Is The Document

2020
The 5-Phase
Social Media Strategy
SOCIAL
Build your social media presence
MEDIA
MARKETING
SCHOOL
02
2020
Today's
Agenda
By the end of the session, you will...
SOCIAL
MEDIA
MARKETING
Understand
SCHOOL
Plan
Build
Test
Refine
... your social media strategy!
02
2020
Social media is critical.
SOCIAL
MEDIA
MARKETING
It's not just a marketing tool.
SCHOOL
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. It is mostly
presented before an audience. It serves a
variety of purposes, making presentations
powerful tools for convincing and teaching.
03
2020
Phase 1:
Understand
What social media marketing looks like
SOCIAL
Presentations are communication tools that can be used as
MEDIA demonstrations, lectures, speeches, reports, and more. It is mostly
MARKETING
SCHOOL presented before an audience. It serves a variety of purposes,
making presentations powerful tools for convincing and teaching.
04
2020
The ABCs of
Social Media Marketing
Awareness - Get people interested
SOCIAL demonstrations, lectures, speeches, reports, and more. It
MEDIA
MARKETING
is mostly presented before an audience.
SCHOOL
Brand Loyalty - Get people convinced

demonstrations, lectures, speeches, reports, and more. It
Community - Get people engaged

demonstrations, lectures, speeches, reports, and more. It
05
2020
Social Media
Traditional Marketing
Marketing
SOCIAL
MEDIA Presentations are communication tools that can be Presentations are communication tools that can be
MARKETING used as demonstrations, lectures, speeches, used as demonstrations, lectures, speeches, reports,
SCHOOL
reports, and more. It is mostly presented before an and more. It is mostly presented before an audience.
audience.
To create a stunning presentation, it's best To create a stunning presentation, it's best to
to simplify your thoughts. simplify your thoughts.
To create a stunning presentation, it's best

To create a stunning presentation, it's best to
to simplify your thoughts.
simplify your thoughts.
To create a stunning presentation, it's best

to simplify your thoughts.
simplify your thoughts.
06
2020
As of
January 2020
Presentations are communication tools that can
be used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before
SOCIAL
MEDIA
an audience. It serves a variety of purposes,
MARKETING making presentations powerful tools for
SCHOOL
convincing and teaching.
49%
Social Media Penetration
07
2020
Social Media
and Success
SOCIAL
MEDIA
MARKETING
SCHOOL
A clear business correlation

Presentations are communication tools that can be
used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before an
audience.
08
2020
Phase
2: Plan
SOCIAL
MEDIA Presentations are communication tools that can be used as demo
MARKETING
SCHOOL
09
2020
From the experts
SOCIAL
MEDIA
MARKETING
SCHOOL
Presentations are Presentations are Presentations are

communication tools that can communication tools that can communication tools that can
be used as demonstrations, be used as demonstrations, be used as demonstrations,
lectures, speeches, reports, lectures, speeches, reports, lectures, speeches, reports,
and more. and more. and more.
Amara Switzonn Junsoon Klon Bekka Sparow

Social Media Manager Marketing Strategist Co-founder
for a regional enterprise for a global charity of a local startup
10
2020
Phase 3:
Build
Where to start?
SOCIAL
MEDIA
MARKETING
SCHOOL
11
2020
Avoid overloading a
slide with too many words
and choose a color palette
that won't distract the
audience.
SOCIAL
MEDIA
MARKETING
SCHOOL
12
2020
Pick your platforms
SOCIAL
MEDIA
MARKETING
SCHOOL
13
2020
Social Media Marketing

Considerations
SOCIAL
MEDIA Reach User-friendliness
MARKETING
SCHOOL Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures, can be used as demonstrations, lectures,
speeches, reports, and more. . speeches, reports, and more. .
14
Data collection Analytics
Presentations are communication tools that Presentations are communication tools that
can be used as demonstrations, lectures, can be used as demonstrations, lectures,
speeches, reports, and more. . speeches, reports, and more. .
2020
Build your
audience
SOCIAL
MEDIA
MARKETING
SCHOOL
Strong growth requires strategy

Presentations are communication tools
that can be used as demonstrations,
lectures, speeches, reports, and more. .
15
2020
Different channels, different tasks

Presentations are communication tools that can be
Channel
used as demonstrations, lectures, speeches,
reports, and more. It is mostly presented before
SOCIAL an audience. It serves a variety of purposes,
your energies
MEDIA
MARKETING
making presentations powerful tools for convincing
SCHOOL and teaching.

simplify your thoughts. Start with an outline of
topics and identify highlights, which can be
applied to whatever subject you plan on
discussing.
16
2020
Decisions
to build on
Brand voice
SOCIAL can be used as demonstrations, lectures,
MEDIA
MARKETING speeches, reports, and more.
SCHOOL
Platform's purpose
speeches, reports, and more.
Social media ecosystem

speeches, reports, and more.
17
2020
Phase 4: Test
SOCIAL
Meaningful Metrics
MEDIA
MARKETING
SCHOOL
Views Clicks Shares Reach
18
2020
Evaluating effectiveness
Step 1:
Set up data collection.
SOCIAL
MEDIA Presentations are Step 2:
MARKETING communication tools that can
SCHOOL
be used as demonstrations, Track and record.
lectures, speeches, reports,
and more. Presentations are
communication tools that can Step 3:
be used as demonstrations, Analyze impact.
and more.
Presentations are
communication tools that can
be used as demonstrations,
and more.
19
2020
Phase 5: Refine
Improve messaging Widen reach Increase engagement

Make sure you do enough Make sure you do enough Make sure you do enough
research to support your research to support your research to support your
SOCIAL points. It’s also a good idea points. It’s also a good idea points. It’s also a good idea
MEDIA
MARKETING
to pair data with visual aids to pair data with visual aids to pair data with visual aids
SCHOOL like charts, graphs, or like charts, graphs, or like charts, graphs, or
images. images. images.
Reward loyalty Generate leads Increase views

20
Make sure you do enough Make sure you do enough Make sure you do enough
research to support your research to support your research to support your
points. It’s also a good idea points. It’s also a good idea points. It’s also a good idea
to pair data with visual aids to pair data with visual aids to pair data with visual aids
like charts, graphs, or like charts, graphs, or like charts, graphs, or
images. images. images.
2020
Our Reliable
Social Media Channels
SOCIAL
MEDIA
MARKETING
SCHOOL
ReallyGreatSite Really Great Site @reallygreatsite
21
2020
Summary of Phases
Understand
demonstrations, lectures, speeches, reports, and more.
The 5 Phases
Plan
SOCIAL
MEDIA
MARKETING
SCHOOL
Build
Test
Refine
22
2020
Social Media Advocates

Meet The Team
SOCIAL
MEDIA
MARKETING
SCHOOL
Betsi Kumron Troy Buschof Pilitta Wren

Lead Strategist Marketing manager Customer adviser
23
2020
Get Social
With Us We'd love to
work with you.
SOCIAL Phone Number

MEDIA
123-456-7890
MARKETING
SCHOOL
Email Address
Website
24
2020
A brand is no longer
what we tell the
consumer it is
SOCIAL – it is what consumers tell
each other it is.
MEDIA
MARKETING
SCHOOL
Scott Cook,
Founder,
Intuit
25

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2020

... your social media strategy!

Social media is critical.

Brand Loyalty - Get people convinced

Community - Get people engaged

To create a stunning presentation, it's best

To create a stunning presentation, it's best

A clear business correlation

From the experts

Presentations are Presentations are Presentations are

Amara Switzonn Junsoon Klon Bekka Sparow

Pick your platforms

Social Media Marketing

Strong growth requires strategy

Different channels, different tasks

To create a stunning presentation, it's best to

Social media ecosystem

Views Clicks Shares Reach

Improve messaging Widen reach Increase engagement

Reward loyalty Generate leads Increase views

ReallyGreatSite Really Great Site @reallygreatsite

Social Media Advocates

Betsi Kumron Troy Buschof Pilitta Wren

SOCIAL Phone Number

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