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Edited Business Plan
Edited Business Plan
INTRODUCTION
EXECUTIVE SUMMARY
Business Model
ENVIRONMENTAL ANALYSIS
Trend in Industry
Consumer Analysis
Demand Analysis
Market Forecast
Market Share
Market Position
Market Strategy
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BUSINESS DESCRIPTION
Product Description
Personnel Requirement
ORGANIZATIONAL PLAN
Organizational Structure
Proposed Salary
OPERATIONAL PLAN
Evaluation of Suppliers
Purchase Procedure
Sales Procedure
Marketing Plan
Financial Plan
Appendices
2
Introduction
fulfilling the needs and wants of people that will continue to exist in the next
generation. It is made special for students, teachers and all the people in
community. Different foods can be tasted and different products were sold.
These foods include biscuits and drinks. We also have dessert with
delectable taste that will surely satisfy our customer’s cravings. We are open
for a long period of hours. All-In Enterprise offers quality foods and products
for a better price and tells everyone that "We have all you want, we are all
you need".
The proposed business location for the first All-in Enterprise will be in
Bago City. Three possible sites are being considered in this area: the General
excellent location to sure our target market. The sari-sari store is centrally
located and easy to reach. It can be found near the school grounds in order
for students and teachers to access our products easily. Each will need
approximately 500-700 square feet. This area will include freezer space for
counter and serving area, pre warmer, and ambient display cases.
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Our start-up capital is ₱470,000 which consist of ₱120,000 worth of
equipment and ₱350,000 beginning cash. These costs are financed by the
partners in the business. Then part of the profit will be added to the capital
for us to buy more products and offer our customers or consumers a wider
Executive Summary
the same time serves the noble purpose of helping our customers to access
what they need and want. We also envision that in the future, we can
everyone, not only for teachers, students and people in our community but
also for other people in the country. We strive to sort marketing genius,
community to buy our quality foods and products easily. Also to delight them
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customers to our new product offering by which we can use our skills in the
word-of-mouth marketing.
The major objective of our store is to sell products and earn the
highest profits. Also All-In strive for more customer traffic in their stores.
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Business Model
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Cost Structure Revenue Streams
Initial Purchase Capital *Margin over product sales
*Advertisements, Posters and Fliers
*Special Offers
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Business and Product Position
For students and teachers who need school stuff, foods, sweets and
Unlike other convenience store, All-In Enterprise provides low price and
Business Consultant.
The All-in Enterprise is engage in the following approaches and tools for the
analyzes the current state and designing a future state for the series
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of processes to take a product or service from its beginning to the
customer.
demonstrate all the steps and decisions in running the business. Thus,
improvement.
Here are also the steps for making continuous improvement in All-In
Enterprise:
1. Look for the systems and gauge which are working well and not.
2. Tap the team –open for suggestions and feedback about the business
3. Seek the loyalty and trust of the customer and the team for
productivity.
business in each company. They are also the one that provides the goods
also provides financially and they are the investors. Those investors are the
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one who commits capital with the expectation of financial returns. So, with
the help of these investors we can easily import/export our products and
Environmental Analysis
Trend in Industry
stores are fastest growing retail channels in the Philippines. Survey shows
the 3,000 Filipino homes in urban and rural areas in the country reveals that
2% higher than the preceding year. The convenience store format would
Asia is the largest grocery market in the world and with 6.3% CAGR
growth rate its market size will reach 48USD by 2011, equivalent to Europe’s
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channel growth across Asian countries because of the region’s rapid
Consumer Analysis
market which are the students, teachers, faculty and staffs of the school
The business aims to provide and satisfy the needs of the target
needs at the very moment are fulfilled and there’s no need to rush at the
farthest stores availing what they want foe All-in Enterprise have it all. May
it be a simple pen, we offer various types with rest assured quality and
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Market Forecast
th
Staffs) 0 0 0
0 0 5
0 0 3
years.
1,000 homes and offices included in the market, and that number is growing
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Market Share
12%
15%
combine Convenience Store
48% All In
Sari-sari stores near RTNHS
7/11 store
25%
The graph shows the market share of an All in during the first year of
our business. 7/11 accounted for 48% market share, which consist of many
products such as food, snacks, hot and cold beverages, gas and so much
more it’s generally open for 24 hours. 25% for other combined convenience
stores which offers goods and services, school supplies and etc., which
doesn’t open 24 hours unlike 7/11. Thus, 15% for All-In provides snacks,
beverages, school supplies, and etc., to satisfy the needs and wants of the
target customer which are the students. Lastly, Sari-sari store accounted for
12% of the market share who merely offered snacks and beverages.
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Market Position
The graph shows that the 7/11 is booming in the market. All-In's first
year in the market has the lower net income, but all in can make its market
boom. For people who in need, All-In enterprise can meet their necessities at
a low price and high quality products. Consumers can avail complete
products for a better price. Unlike other deficient stores, our store is most
reliable because consumers can assure that what they want and what they
need are available here. Thus, we can be trusted and can satisfy consumers’
needs.
Marketing Strategy
following strategies by first knowing the target market and what possible
highly specific population, based on gender, interest, age range, and more.
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Thus, creating brand awareness not only in the local market as a sure fire
Business Description
Product Description
All in offers the same products as the others convenience stores in the
same packaging sizes quality and quantity as others stores. These includes a
range of candy products, both in single servings and bulk, chips, a dried
meat snacks, chewing gum canned puddings and sweet cakes. Also variety
fountain drinks and snacks designed to appeal to customers who visit the
store hungry. We also carry juices cold and warm soda, coffee and energy
drinks, and a range of alcoholic beverages hat include several brands of beer
and wine, if permitted by state and local laws. We also sell a range of bread
products including loaves of bread, hotdog and hamburger buns, and dinner
rolls. These will typically be one or two brands on hand at most. Limited
canned goods, such as soup, common vegetables, canned meat, chilli and
stew may also be found on our shelves. Dry good items include limited
bagged pasta and beans. We also sell variety of school supplies to fulfil the
needs and wants of teachers and students. Batteries, foam coolers, plastic
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transmission fluid and motor oil convenience store because these are the
because they happen to be in our store. All of our products will be locally or
slicers to cut deli meats and cheese, and display cases to showcase pastries
and breads. The produce aisle, needs, carts, sponge matting to hold the fruit
hold less perishable items such as dried fruit and nuts. We also need
fixed cost, our variable cost will significantly reduced over time.
will be renting. We know that space rental consist of deposits and advances.
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The tenants just ask for 1 month deposit and advance rent is more or less
Personnel Requirement
smoothly. These includes the cashiers who are assigned to man the checkout
displayed on the store shelves and even encourage people to buy them;
accounting and HR staff; support staff who usually function as porters in the
the manager who is the one in charge of a business and someone who
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Organizational Plan
the law does not distinguish between the business and its owners. The
Partners of our Business have a legal agreement that sets forth how
decisions will be made, profits will be shared, disputes will be resolved, how
bought out, or what steps will be taken to dissolve the partnership when
needed. Our business is easy to establish and profits from the business
company have created funds for compensating customers for losses if the
business will run out of supplies especially for our trading customers to avoid
insolvency and also if the quality of the products of the business that is
obtained from the suppliers are at risk. These funds are formed and
In Enterprise.
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Organizational Structure
ORGANIZATIONAL STRUCTURE
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Requirements and Qualifications
course and has the ability to oversee the run of the store.
sold.
products or services.
graduate.
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Role of the Owner
Owners of All-In Enterprise passed risk dealings with the suppliers and
responsibility with many more tasks to handle when it comes to ensuring the
so we only have limited resources but we have many ideas and innovation
prices. The team must be able to accomplish main function which is to act
plan based on changes in the environment and market that will maintain
Marketing Head and Marketing Assistant, the one that operates marketing
Processing Head and Quality Manager, wherein the Processing Head is the
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one that process the goods from the suppliers and the deliveries of the
products. While the Quality Manager is the one who make sure that the
the one who journalized, prepares the financial statement and the who keep
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Proposed Salary
for 15 Days
Senior Legal
Officers:
Assistant
Assistant
Workers
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Operation Plan
Evaluation of Suppliers
and distributors who provide what we sell, we will have a tough time
growing our suppliers will evaluated based on the price. Price is very
Suppliers are listed based on who can comply with the product specification
time so that they arrive in good shape. All makes sure that our suppliers
something goes wrong, they can still live up to their responsibilities to us.
Suppliers are also evaluated based on their location or distance with regards
to our business site. All-in knows that merchandise ordered from a distant
supplier can take a long time to get to us and generate freight charges
quickly. Finally, the competency we want suppliers who can offer the latest,
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Well, our supplier must blend with our company’s basic values and
help in establishing market growth. We are also up for suppliers who provide
Chefs and bakers, it offers pastries that satisfy the customer taste.
PURCHASE PROCEDURE
1.)The All-in Enterprise will identify the needs and wants of the target
market which are the students, faculty, staffs and the community.
2.)Then, selects the specific products fir school and office supplies, food
for snacks and other events and personal necessities which are
be created or improved.
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3.)Entrepreneurs then appoint and form purchase team to do the
5.)Research potential suppliers that fits readily with the needs and
fit the need along with their suppliers to identify the most durable
model at the best price. Some of its possible suppliers are Prince
profit.
All In’s products were put in a storage, to maintain the quality, safety,
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between 32’F to 40’F ,and was cleaned inside and out and we maintain
(10’C To 21’C). All shelves are labelled, 7 includes “Use by” dates and
names for all stored products. In inventory, all of our products that go
in and out were monitored and the receipts are conceited and
recorded.
non-temperature environments.
SALES PROCEDURES
2.)Informing our customers about our store and product offerings. All in
does this through the use of tarpaulin which shows a list of our
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available products, posters which contain information about us and
also through a social by which we have a Facebook page that post our
spread good vibes. All in employees and staffs never ignore the
4.)Showing our customers the various type of products that our store
sales persons are ready to help them to find out that product. Our
sales people ask the right questions, listen to the customer and know
an opportunity for another product sale. Our sales people wait until the
first product is all hung up and offer other products that would best
support the purchase. “We have great gloves to match that coat. Let
me show you.” All in knows that people are open to buying more to
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Marketing Plan
Marketing Mix
Product:
additional items like batteries, plastic gas, etc for the emergency.
All-In will offer drinks & snacks: sandwiches, chips, juice, soft drinks,
soda or coffee.
All-In will offer the ff. Items for the emergency kit on purposes:
All-In will offer variety of school supplies for all the students and
Price:
pricing.
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Place:
Promotion:
All-In will introduce loyalty cards where customers can gain points if
they reach a ₱1, 000 purchased items. By collecting all the points they
Packaging:
Coca-Cola, etc.
People:
Positioning:
All-In Enterprise offers quality foods and products for a better price
and tells everyone that “We have all you want, we are all you need.”
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SWOT ANALYSIS
STRENGTH
WEAKNESSES
* Consecutive holidays
OPPORTUNITIES
*Incoming suppliers with inexpensive and high quality supplies for the
stores.
THREATS
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Financial Plan
0 00 0 0
Goods Sold 0 00 00 0 2
Gross
Expenses
Selling & ₱100, 000 ₱100,000 ₱100, 000 ₱100, 000 ₱100, 000
Administrati
ve
Rent 40, 000 40, 000 40, 000 40, 000 40, 000
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Maintenance
Depreciation 20, 000 20, 000 20, 000 20, 000 20, 000
Lease Hold
Improvemen
ts 4, 000 4, 000 4, 000 4, 000 4, 000
before
Interest
before
Taxes
192
after Taxes 8 6 2
35
Notes
000
Sales
Return
Sales 50, 000 40, 000 80, 000 1, 045, 800 26, 720
Discounts
Less:
Returns
Discounts
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Purchase ₱200,000 ₱297,000 ₱369,000 ₱470,OO ₱610,312
s O
Add:
Total
Less:
Discounts
Purchase
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Add: Net 200, 000 300, 000 374, 000 477, 840 619, 312
Purchases
Goods Available 460, 000 626, 000 794, 000 997, 840 1, 239,
Less: 10, 000 10, 000 10, 000 10, 000 10, 000
Ending
Inventory
₱616,
Net Income 58, 480 211, 480 408, 408 700, 209.60 1, 135, 453. 12
Total Investment 470, 000 470, 000 470, 000 470, 000 470, 000
ROI = = = =
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Statement of Cash Flow
Add: 58, 480 211, 480 408, 408 200, 209. 1, 135,
Net 60 453. 12
Income
Add/Deduct: 210, 000 36, 000 70, 480 58, 560 21, 986
Decrease in
Receivable
Supplies
Decrease in
Cash End ₱483, ₱749, ₱1, 238, ₱2, 000, ₱3, 158,
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Statement of Owner’s Equity
Add:
Earnings 209.60 12
Capital End ₱528, ₱739, ₱1, 148, ₱1, 848, ₱2, 984,
Assets
Current
Assets
Net Cash
₱483,48 ₱749,960 ₱1,238,24 ₱2,000,662. ₱3,158,285.
0 8 60 72
Accounts
200, 300, 000 400, 000 600, 000 900, 000
Receivable
40
000
Supplies
5, 000 10, 000 15, 000 20, 000 25, 000
Inventory
10, 000 10, 000 10, 000 10, 000 10,000
Total Current
₱698,48 ₱1,069,9 ₱1,663,24 ₱2,620,662. ₱4,093,285.
Assets
0 60 8 60 72
Assets
₱120,00 ₱100,00 ₱100,00 ₱80,00 ₱80,000 ₱60,00 ₱60,000 ₱40,00 ₱40,000 ₱20,00
Equipment
0 0 0 0 0 0 0
Less:
Accumulated 20, 000 20, 000 20, 000 20, 000 20,000
Depreciation
Lease Hold 20, 000 16, 000 16, 000 12, 000 12, 000 8, 000 8, 000 4, 000 4, 000 0
Improvements
Accumulated
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Depreciation
Liabilities
Short-Term
Liabilities
Utilities Payable
Salaries Payable
Liabilities
Long-
Term
Liabilitie
42
s
Loans
Payable
Payable
Long-
Term
Liabilitie
Liabilitie
Equity
Liabilitie 0 0
Owner’s
Equity
43
44