Supporting Excels

Operational Financial
Sr. No. Solutions

Effort Effort
Expected values Low Low
1 Discounts, Loyalty Schemes for Online Sales 12% 14%
2 Partnerships with Key E-commerce Platforms 14% 16%
3 Focusing on Institutional Sales 17% 18%
4 Flash Sales, Promotors at Supermarkets 14% 16%
5 Gifts, cashbacks, offers on repeat purchases 12% 14%
6 Post-sales and Grievance addressal Support 14% 16%
7 Performance Bonuses and Initial Risk-sharing 8% 22%
8 Quaterly/Annually Rewards for channel members 10% 17%
9 Introducing more SKUs relevant to target customers 19% 17%
10 Promotions, Ads through tradional media 11% 13%
11 Digital and Social Media Campaigns 8% 14%
12 Incentivizing Distributors and retailers to sale more 7% 17%
13 Improving effectiveness of online search 10% 11%
14 Bundling with complementary products 13% 14%
15 Reducing the price of products 16% 16%
16 Revamping the product line as per demand 17% 18%
17 Ensuring adequate inventory 15% 11%
18 Providing Promotional assets to retailers 11% 13%
Sr. No. Solutions Effectiveness Time

of Solution Investment
Expected Values High Low
1 Gifts, cashbacks, offers on repeat purchases 1.93 5
2 Improving effectiveness of online search 1.89 4.2
3 Discounts, Loyalty Schemes for Online Sales 1.81 5
4 Incentivizing Distributors and retailers to sale more 1.78 4.9
5 Promotions, Ads through tradional media 1.76 5.2
6 Performance Bonuses and Initial Risk-sharing 1.73 4.5
7 Providing Promotional assets to retailers 1.66 4.7
8 Digital and Social Media Campaigns 1.65 5.6
9 Flash Sales, Promotors at Supermarkets 1.48 5.3
10 Bundling with complementary products 1.44 5.5
11 Introducing more SKUs relevant to target customers 1.33 8.5
12 Reducing the price of products 1.27 6.1
13 Focusing on Institutional Sales 1.21 6.7
Resource Collaboration Core-revamp Overall Effort Expected Time Effectiveness
Involvement Effort effort Score Impact Investment of Solution
Low Low Low Low High Low High
15% 5% 1% 4.70 8.5 5 1.81
19% 13% 3% 6.50 7 6.3 1.08
21% 13% 4% 7.30 8.8 6.7 1.21
19% 6% 1% 5.60 8.3 5.2 1.48
12% 6% 1% 4.50 8.7 5 1.93
18% 5% 5% 5.80 5.8 6.5 1.00
10% 8% 1% 4.90 8.5 4.5 1.73
15% 6% 3% 5.10 5.3 6 1.04
18% 6% 6% 6.60 8.8 8.5 1.33
12% 8% 2% 4.60 8.1 5.2 1.76
15% 10% 2% 4.90 8.1 5.6 1.65
15% 6% 1% 4.60 8.2 4.9 1.78
14% 5% 4% 4.40 8.3 4.2 1.89
15% 8% 5% 5.50 7.9 5.5 1.44
17% 6% 8% 6.30 8 6.9 1.27
19% 10% 9% 7.30 6.3 8.2 0.86
18% 8% 4% 5.60 5.6 6.1 1.00
17% 8% 4% 5.30 8.8 4.7 1.66
Parameters Parameter Components Component Weightage
On-field Effort 10%
Operational Effort Distribution intervention 10%
Manufacturing intervention 5%
Size of Investment 10%
Financial Effort Investment Frequency 10%
Probablity of failure 5%
# In-house resources 10%
Resource Involvement # Outsourced resources 10%
Tenure of Involvement 5%
Difficulty in Collaboration 7%
Collaboration Effort Length of Collaboration 5%
Porbability of failure 3%
Product level 5%
Core-revamp effort Brand level 3%
Company level 2%

Design Phase 30%
Implementation Phase 30%
Time Investment
Time to see success 20%
Re-design and Improvisation 20%

Increase in Awareness 30%
Increase in Sales 30%
Expected Impact Increase in Repeat Purchases 20%
Increase in Average Order size 10%
Increase in Standalone Sales 10%
Overall Parameter weight
25%
25%
25%
15%
10%
100%
100%
Stores'
Average footfall of mall
Percentage of overall footfall that will visit supermart (10-15%)
Number of people visiting supermart
Percentage of people that will purchase our product (1-2%)
Number of people purchasing our product (units)
Average purchase price per unit (Rupees)
Sales
Customer purchases one unit
Current Montly Revenue
Sales promotion strategies

Promotional Assets (display fixtures, banner Ads, display racks)
Discounts (flash sales, bundling, loyalty program, rewards schemes)
Salesperson (store placements, distributor reps, performance incentives)
Distributo
Average number of distributors in a tier 1 city
Average number of units sold per distributor in a month

Sales
Total retailer purchases

Discounts (bundling, loyalty program, rewards schemes, credit notes)
Online Chan
Average visits to 1 online Marketplace (For Ex. BigBasket)
Percentage of overall visitors checking out packed food category (10-15%)
Number of people visiting packed food category
Percentage of people that will purchase our product (0.1-0.5%)
Sales
Sales assumed to be based on 1 time

Promotional Assets (search ads, display ads, shopping ads)
Discounts (flash sales, bundling, loyalty program)
Promotional Assets (Online and Offline)

Particular
Incremental Revenue
Incremental Profits (12% of Incremental Revenue)
Incremental Cost
Net Benefit (Incremental Profits-Incremental Cost)
ROI (Incremental Revenue/Incremental Cost)
Discounts (Online, Offline and Distribut

Particular
Incremental Revenue

Incremental Cost
Salesperson Visits
Particular
Incremental Revenue
Incremental Cost
Supermart sales
Particular
Incremental Revenue
Incremental Cost
Distributor sales
Particular
Incremental Revenue
Incremental Cost
Online sales
Particular
Incremental Revenue
Incremental Cost
Stores' Estimation
30,000
12.5%
3,750
1.5%
56.25
65
Units Purchased Units per day Revenue per day Revenues per month
1 56 3,656 109,688
109,688
Incremental Sales Incremental Incremental Profits
(%) Revenue (12%) Incremental Cost
3-5% 4,388 527 1,500
8-11% 10,420 1,250 914
10-14% 13,163 1,580 1,000
Distributors' Estimation
18
1000
65
18000 18,000 1,170,000 35,100,000
35,100,000
Incremental Incremental Profits
Revenue (12%) Incremental Cost
13-16% 5,089,500 610,740 351,000
Online Channels' Estimation

400,000
12.5%
50,000
0.3%
150
65
1 150 9,750 292,500
292,500
Incremental Incremental Profits
Revenue (12%) Incremental Cost
20-25% 65,813 7,898 5,250
25-30% 80,438 9,653 2,438
14.00
ne and Offline) 12.00

10.00
Supermart sales Online sales 8.00
4,388 65,813 6.00
527 7,898 4.00 2.93
2.00
1,500 5,250 0.00
Supermart sales
2,888 60,563
ROI (Incremental Rev
2.93 12.54
ffline and Distributors)

35.00
30.00
Supermart sales Distributor sales Online sales 25.00
10,420 5,089,500 80,438 20.00 14
15.00 11.40
1,250 610,740 9,653 10.00
5.00
914 351,000 2,438
0.00
9,506 4,738,500 78,000 Supermart sales Distribu
11.40 14.50 33.00
ROI (Incremental Rev
14.00 13
12.00
Supermart sales 10.00

8.00
6.00
13,163
4.00
1,580 2.00
1,000 0.00
Superm
12,163
13.16 ROI (Incremental Rev
mart sales
14.00
12.00
Promotional 10.00
assets Discounts
Salesperson Visits 8.00
4,388 10,420 13,163 6.00
4.00
2.93
2.00
0.00
Promotional assets Disc
12.00
10.00
8.00
6.00
527 1,250 1,580 4.00
2.93
2.00
1,500 914 1,000 0.00
2,888 9,506 12,163
2.93 11.40 13.16 ROI (Incremental Rev
16.00
14.00
12.00 14.5
10.00
Discounts 8.00
5,089,500 6.00
4.00
610,740 2.00
351,000 0.00
Dis
4,738,500
ROI (Incremental Re
14.50
14.00
s 12.00
10.00
Promotional 8.00
Discounts
assets 6.00
65,813 80,438 4.00
2.93
7,898 9,653 2.00
5,250 2,438 0.00
60,563 78,000
12.54 33.00 ROI (Incremental Rev
ROI (increase in sales/cost of
promotion)
2.93
11.40
13.16

promotion)
14.50
promotion)
12.54
33.00
14.00
12.00 12.54
10.00
8.00
6.00
4.00 2.93
2.00
0.00
Supermart sales Online sales
35.00 33.00
30.00
25.00
20.00 14.50
15.00 11.40
10.00
5.00
0.00
Supermart sales Distributor sales Online sales
14.00 13.16
12.00
10.00
8.00
6.00
4.00
2.00
0.00
Supermart sales
14.00
12.00
13.16
10.00
8.00
6.00
4.00
2.93
2.00
0.00
Promotional assets Discounts Salesperson Visits
12.00
13.16
10.00
8.00
6.00
4.00
2.93
2.00
0.00
16.00
14.00
12.00 14.50
10.00
8.00
6.00
4.00
2.00
0.00
Discounts
14.00
12.00
13.16
10.00
8.00
6.00
4.00
2.93
2.00
0.00

Market Sizing
Total Indian Population in age group of 15-40 Years 608,460,652
# people staying in Tier-1 and Tier-2 cities 243,384,261
# of people with middle, higher-middle and upper income group 48,676,852
# of people aware about of R2C food category 19,470,741
# of people consider buying the product 2,920,611
# of cutomers required to gain 15% Market share( in next 1 yr.) 292,061
Print and Traditional Ads' Esti

Number of people in age group 15-40 426,000,000
Number of people in tier-1 and tier-2 who can be targtted 40.0%
Number of people targeted by traditional promotions 170,400,000

Number of people who will get aware after view Ads 0.10%
Number of people considering our product (units) 170400
Number of people purchasing our product (units) 12%
Sales Units Purchased

Customer purchases one unit 1
Expected Montly Revenue
Costs Cost of Ads

Promotional Ads in Newspapers 5000
Promotional Ads through Pamplets, Posters etc. 4000
Profits and ROI Total
Profit(12% of total revenue) 637,978

ROI(Revenue/Cost) 13.99
Digital Influencers and Social Media Pro
Average reach of social media influencer and content 100,000
No. of Social Media Influencer to be collaborated with 12
Number of people targeted by Digital Influencers 1,200,000
Number of people targeted by company sponsored posts 1,500,000
Total Number of people targetted Online 2,700,000
Number of people who will get aware after view Ads 20%
Number of people considering our product (units) 540000
Number of people purchasing our product (units) 15%
Sales Units Purchased

Customer purchases one unit 1
Cost of
Costs influencer/post
Promotion through Social media Influencers 10000
Promotion through company sponsored posts 7500
Profits and ROI Total

Profit(12% of total revenue) 2,527,200
ROI(Revenue/Cost) 35.54
Print and Traditional Ads (Offline)

Particular Offline Sales
Expected Montly Revenue 5,316,480
Net Profits (12% of Total Revenue) 637,978
Total Cost 380,000
Net Benefit (Net Profits-Total Cost) 257,978

ROI (Revenue/Cost) 13.99
Influencers and Social Media Promotion(Online)

Particular Online Sales
Expected Montly Revenue 21,060,000
Net Profits (12% of Total Revenue) 2,527,200
Total Cost 592,500
Net Benefit (Net Profits-Total Cost) 1,934,700
ROI (Revenue/Cost) 35.54
Total Revenue(Quarterly)
Total Revuene(Initally post implementation recommended solutions) 5,316,480
Promotional Assets( Incremental Revneue) 4,388
Dicounts(Incrmental Revenue) 5,099,920
Salesperson Visits(incrmental Revenue) 13,163
Total Expected Revenue in a month 10420787.81
Total Expected Revenue (Quarterly) 31262363.44

Total Net Profit (12% of Net Revenue) 3751483.61
Total Cost(Quarterly)
Total Cost(Initally post implementation recommended solutions) 257,978
Promotional Assets( Incremental Cost) 2,888
Dicounts(Incrmental Cost) 4,748,006

Salesperson Visits(incrmental Cost) 12,163
Total Expense in a month 5021033.91
Total Expense (Quarterly) 15063101.74
Quarterly Performance (Growth Effect = 5%)

Total Revenue
Particular
Quarter 1 94,639,801
Quarter 2 99,371,791
Quarter 3 104,340,381
Quarter 4 109,557,400
arket Sizing
ditional Ads' Estimation
20448
Revenue per Revenues per
Units per week week month
20,448 1,329,120 5,316,480
5,316,480
Cost of
# Newspaper # times in months Promotion Total Cost of Promotion
8 8 320,000
NA 15 60,000 380000
ocial Media Promotion Estimation
81000
Revenue per Revenues per
Units per Week Week month
81,000 5,265,000 21,060,000
21,060,000
Cost of
# of Influencers # times in months Promotion Total Cost of Promotion
12 4 480,000
NA 15 112,500 592500
15
13.99
10
-
ROI (Revenue/Cost)
40
35.54
20
-
ROI (Revenue/Cost)
Online Sales
21,060,000
65,813
80,438
NA
21125812.50
63377437.50
7605292.50
Cost vs. Revenue Analysis
Online Sales
160,000,000
1,934,700
60,563
140,000,000
78,000
NA 120,000,000
2073262.50
6219787.50 100,000,000
80,000,000
60,000,000
ct = 5%) 40,000,000
Total Cost
20,000,000
21,282,889
22,347,034 -
Quarter 1 Quarter 2 Quarter 3 Quarte
23,464,385
24,637,605 Total Revenue Total Cost
r3 Quarter 4
Average footfall of stores
Percentage of overall footfall that will get attracted to product (30-40%)
Number of people visiting supermart
Sales

Promotional Assets (display fixtures, banner Ads, display racks)
Discounts (flash sales, bundling, loyalty program, rewards schemes)
Salesperson (store placements, distributor reps, performance incentives)
D
Average number of distributors in a tier 1 city
Average number of units sold per distributor in a month

Sales
Total retailer purchases

Discounts (bundling, loyalty program, rewards schemes, credit notes)
Onl
Average visits to 1 online
Percentage of overall visitors checking out décor items (10-15%)
Number of people visiting décor websites
Sales
Sales assumed to be based on 1 time
Promotional Assets (search ads, display ads, shopping ads)
Discounts (flash sales, bundling, loyalty program)
Promotional Assets (Online and Offline)

Particular
Incremental Revenue
Incremental Cost
Discounts (Online, Offline and Dis

Particular
Incremental Revenue

Incremental Cost
Salesperson Visits
Particular
Incremental Revenue
Incremental Cost
Supermart sales
Particular
Incremental Revenue
Incremental Cost
Distributor sales
Particular
Incremental Revenue
Incremental Cost
Online sales
Particular
Incremental Revenue
Incremental Cost
Stores' Estimation
40,000
35.0%
14,000
17.5%
2450
2500
Units Purchased Units per day Revenue per day

1 2,450 6,125,000
183,750,000
Incremental Profits
Incremental Sales (%) Incremental Revenue (12%)
3-5% 7,350,000 882,000
8-11% 17,456,250 2,094,750
10-14% 22,050,000 2,646,000
Distributors' Estimation
50
1000
2500
1500000 50,000 125,000,000
35,100,000
Incremental Profits
Incremental Revenue (12%)
13-16% 5,089,500 610,740
Online Channels' Estimation

1,000,000
12.5%
125,000
12.5%
15625
2500
1 15,625 39,062,500
1,171,875,000
Incremental Profits
Incremental Revenue (12%)
20-25% 263,671,875 31,640,625
25-30% 322,265,625 38,671,875
Online and Offline)

Stores sales Online sales
7,350,000 263,671,875
882,000 31,640,625
1,500 5,250
7,348,500 263,666,625
4900.00 50223.21
ne, Offline and Distributors)

Stores sales Distributor sales Online sales
17,456,250 5,089,500 322,265,625
2,094,750 610,740 38,671,875

914 351,000 9,765,625
17,455,336 4,738,500 312,500,000
19098.74 14.50 33.00
Supermart sales
22,050,000
2,646,000
1,000
22,049,000
22050.00
upermart sales
7,350,000 17,456,250 22,050,000
882,000 2,094,750 2,646,000
1,500 914 1,000
7,348,500 17,455,336 22,049,000
4900.00 19098.74 22050.00
Discounts
5,089,500
610,740
351,000
4,738,500
14.50
ales
Promotional assets Discounts
263,671,875 322,265,625
31,640,625 38,671,875
5,250 9,765,625
263,666,625 312,500,000
50223.21 33.00
Revenues per month
183,750,000

Incremental Cost promotion)
1,500 4900.00
914 19098.74
1,000 22050.00
Revenues per month

3,750,000,000

351,000 14.50
Revenues per month

1,171,875,000
5,250 50223.21
9,765,625 33.00
60000.00
50000.00
50223.21
40000.00
30000.00
20000.00
10000.00 4900.00
0.00
Stores sales Online sales
25000.00
20000.00
19098.74
15000.00
10000.00
5000.00 14.50
33.00
0.00
Stores sales Distributor sales Online sales
25000.00 22050.00
20000.00
15000.00
10000.00
5000.00
0.00
Supermart sales
25000.00
20000.00
22050.00
15000.00
10000.00
5000.00 4900.00
0.00

20000.00
22050.00
15000.00
10000.00
5000.00 4900.00
0.00
16.00
14.00
12.00 14.50
10.00
8.00
6.00
4.00
2.00
0.00
Discounts
25000.00
20000.00 22050.0
15000.00 0
10000.00
5000.00 4900.00
0.00

Mar
Total Indian Population in age group of 20-50 Years
# people staying in Tier-1 and Tier-2 cities
# of people with middle, higher-middle and upper income group
# of people aware about of Beautiful homes
# of people consider buying the product
# of cutomers required to gain 15% Market share( in next 1 yr.)
Print and Traditi

Number of people in age group 20-50
Number of people in tier-1 and tier-2 who can be targtted
Number of people targeted by traditional promotions

Number of people who will get aware after view Ads
Number of people considering our product (units)
Sales
Costs
Promotional Ads in Newspapers
Promotional Ads through Pamplets, Posters etc.
Profits and ROI
Profit(12% of total revenue)

ROI(Revenue/Cost)
Digital Influencers and Soc
Average reach of social media influencer and content
No. of Social Media Influencer to be collaborated with
Number of people targeted by Digital Influencers
Number of people targeted by company sponsored posts
Total Number of people targetted Online
Number of people who will get aware after view Ads
Number of people considering our product (units)
Sales
Costs
Promotion through Social media Influencers
Promotion through company sponsored posts
Profits and ROI

Profit(12% of total revenue)
ROI(Revenue/Cost)
Print and Traditional Ads (Offline)

Particular
Net Profits (12% of Total Revenue)
Total Cost
Net Benefit (Net Profits-Total Cost)

ROI (Revenue/Cost)
Influencers and Social Media Promotion(Online)

Particular
Net Profits (12% of Total Revenue)
Total Cost
Net Benefit (Net Profits-Total Cost)
ROI (Revenue/Cost)
Total Revenue(Quarterly)
Particular
Total Revuene(Initally post implementation recommended solutions)
Promotional Assets( Incremental Revneue)
Dicounts(Incrmental Revenue)
Salesperson Visits(incrmental Revenue)
Total Expected Revenue in a month

Total Expected Revenue (Quarterly)
Total Net Profit (12% of Net Revenue)
Total Cost(Quarterly)
Particular
Total Cost(Initally post implementation recommended solutions)
Promotional Assets( Incremental Cost)
Dicounts(Incrmental Cost)
Salesperson Visits(incrmental Cost)
Total Expense in a month
Total Expense (Quarterly)
Quarterly Performance
Particular
Current
Year 1 Quarter 1
Year 1 Quarter 2
Year 1 Quarter 3
Year 1 Quarter 4
Year 2 Quarter 1
Year 2 Quarter 2
Year 2 Quarter 3
Year 2 Quarter 4
Year 3 Quarter 1
Year 3 Quarter 2
Year 3 Quarter 3
Year 3 Quarter 4
Year 4 Quarter 1
Year 4 Quarter 2
Year 4 Quarter 3
Year 4 Quarter 4
Market Sizing
811,280,869
324,512,348
64,902,470
25,960,988
3,894,148
778,830
Print and Traditional Ads' Estimation

811,280,869
40.0%
324,512,348
0.10%
324512.34768
12% 38941.4817216
Units Purchased Units per week Revenue per week

1 38,941 97,353,704
389,414,817
Cost of Ads # Newspaper # times in months

5000 8 8
4000 NA 15
Total
46,729,778
1,024.78
Digital Influencers and Social Media Promotion Estimation
100,000
12
1,200,000
1,500,000
2,700,000
20%
540000
15% 81000
Units Purchased Units per Week Revenue per Week
1 81,000 202,500,000
810,000,000
Cost of
influencer/post # of Influencers # times in months
10000 12 4
7500 NA 15
Total
97,200,000
1,367.09
s (Offline)
960
880 1024.78
800
Offline Sales 720
640
389,414,817 560
480
46,729,778 400
380,000 320
240
160
46,349,778 80
-
1024.78 ROI (Revenue/Cost)
omotion(Online)
1,320
1,200 1367.09
1,080
Online Sales 960
840
810,000,000 720
97,200,000 600
480
592,500 360
96,607,500 240
120
-
1367.09 ROI (Revenue/Cost)
e(Quarterly)
Offline Sales Online Sales
389.4 M 810.0 M
7.4 M 263.7 M
22.5 M 322.3 M
22.1 M NA
419.3 M 1,073.7 M
1,257.9 M 3,221.0 M
151.0 M 386.5 M
Quarterly) Cos
Offline Sales Online Sales
50,000.0 M
46.3 M 96.6 M
7.3 M 263.7 M 45,000.0 M
40,000.0 M
22.2 M 312.5 M
22.0 M NA 35,000.0 M
97.9 M 672.8 M
30,000.0 M
293.8 M 2,018.3 M
25,000.0 M
20,000.0 M
15,000.0 M
rformance
10,000.0 M
5,000.0 M
Total Revenue (15%) Total Cost (5%)
4,478.9 M 2,312.1 M 0.0 M
Current Year 1 Year 1 Year 1 Year 1 Year 2 Ye
5,150.8 M 2,427.8 M Quarter Quarter Quarter Quarter Quarter Qu
1 2 3 4 1
5,923.4 M 2,549.1 M
6,811.9 M 2,676.6 M Tota
7,833.7 M 2,810.4 M
9,008.8 M 2,950.9 M
10,360.1 M 3,098.5 M
11,914.1 M 3,253.4 M
13,701.2 M 3,416.1 M
15,756.4 M 3,586.9 M
18,119.8 M 3,766.2 M
20,837.8 M 3,954.6 M
23,963.5 M 4,152.3 M
27,558.0 M 4,359.9 M
31,691.7 M 4,577.9 M
36,445.5 M 4,806.8 M
41,912.3 M 5,047.1 M
on
Revenues per month

389,414,817
Cost of Promotion Total Cost of Promotion

320,000
60,000 380000
n Estimation
Revenues per month

810,000,000
Cost of Promotion Total Cost of Promotion

480,000
112,500 592500
1024.78
ROI (Revenue/Cost)
1367.09
ROI (Revenue/Cost)
Cost vs. Revenue Analysis
Year 1 Year 1 Year 1 Year 1 Year 2 Year 2 Year 2 Year 2 Year 3 Year 3 Year 3 Year 3 Year 4 Year 4 Year 4 Year 4
Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter Quarter
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
Total Revenue (15%) Total Cost (5%)

Year 4 Year 4 Year 4
uarter Quarter Quarter
2 3 4

Supporting Excels

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Supporting Excels

Uploaded by

Copyright:

Available Formats

Operational Financial

Sr. No. Solutions

Sr. No. Solutions Effectiveness Time

Parameters Parameter Components Component Weightage

Parameters Parameter Components Component Weightage

Overall Parameter weight

Overall Parameter weight

Sales promotion strategies

Average purchase price per unit (Rupees)

Total retailer purchases

Sales promotion strategies

Sales assumed to be based on 1 time

Discounts (flash sales, bundling, loyalty program)

Promotional Assets (Online and Offline)

Discounts (Online, Offline and Distribut

Incremental Profits (12% of Incremental Revenue)

Online Channels' Estimation

25-30% 80,438 9,653 2,438

ne and Offline) 12.00

ffline and Distributors)

Supermart sales 10.00

ROI (increase in sales/cost of

ROI (Incremental Revenue/Incremental Cost)

ROI (Incremental Revenue/Incremental Cost)

ROI (Incremental Revenue/Incremental Cost)

ROI (Incremental Revenue/Incremental Cost)

ROI (Incremental Revenue/Incremental Cost)

ROI (Incremental Revenue/Incremental Cost)

Print and Traditional Ads' Esti

Number of people targeted by traditional promotions 170,400,000

Sales Units Purchased

Costs Cost of Ads

Profit(12% of total revenue) 637,978

Sales Units Purchased

Profits and ROI Total

Print and Traditional Ads (Offline)

Net Benefit (Net Profits-Total Cost) 257,978

Influencers and Social Media Promotion(Online)

ROI (Revenue/Cost) 35.54

Total Expected Revenue in a month 10420787.81

Total Expected Revenue (Quarterly) 31262363.44

Dicounts(Incrmental Cost) 4,748,006

Quarterly Performance (Growth Effect = 5%)

ditional Ads' Estimation

ocial Media Promotion Estimation

Sales promotion strategies

Average purchase price per unit (Rupees)

Total retailer purchases

Sales promotion strategies

Discounts (flash sales, bundling, loyalty program)

Promotional Assets (Online and Offline)

Discounts (Online, Offline and Dis

Incremental Profits (12% of Incremental Revenue)

Units Purchased Units per day Revenue per day

Online Channels' Estimation

25-30% 322,265,625 38,671,875

Online and Offline)

ne, Offline and Distributors)

2,094,750 610,740 38,671,875

ROI (increase in sales/cost of

Revenues per month

ROI (increase in sales/cost of