What is Traditional Marketing?

 Traditional marketing typically consists of any

promotional materials that appear offline.
Marketing professionals may use traditional
marketing to interact with their target audience
in physical locations. They typically place these
marketing materials in places where their
audience is more likely to see, hear or interact
with them. Examples of traditional marketing
are radio and television commercials, billboards
and direct mail campaigns.
Why is traditional marketing important?
 Traditional marketing is important because
it reaches audiences who spend time away
from their computers and smartphones. It
can also reach a wider audience if you place
your advertisements in public areas many
people regularly visit. Posting billboards or
bus advertisements throughout the area can
build brand awareness and attract more
potential customers
 If
one of your business goals is to
appeal to a local audience,
traditional marketing efforts like
television and radio commercials,
print materials or newspaper ads
can connect you with a local
audience and make you more
recognizable to members of the
community.
What is traditional Marketing?
 Traditionalmarketing refers to any
type of marketing that isn't online.
This means print, broadcast, direct
mail, phone, and outdoor advertising
like billboards. From newspapers to
radio, this method of marketing
helps reach targeted audiences.
There are mainly five categories of
traditional marketing:
• Marketing through Direct Mail. ...
• Print Media Marketing – Newspapers &
Magazines. ...
• Broadcast Marketing -Television & Radio
Channels. ...
• OOH Marketing – Public Transits like Buses
and Trains, Billboards, Street Furniture, and
Cabs.
Traditional marketing relies on
offline strategies, including direct
sales, direct mail (postcards,
brochures, letters, fliers),
tradeshows, print advertising
(magazines, newspapers, coupon
books, billboards), referral (also
known as word-of-mouth
marketing), radio, and television
Handouts
 A handout is typically a printed
document, like a flyer or brochure,
that can promote a business, event
or sale. You can create these flyers
to display in public areas that
community members regularly
visit to tell them about
promotional events taking place at
your establishment.
Billboards
 Billboards typically feature images with
supporting text that convey a brief but
memorable message to the audience as they
drive. Creative billboard advertisements can
make it easier for your audience to recognize
and remember your brand. Billboards can
reach a wide audience from a variety of
locations, which can be beneficial if your goal
is to gain local or national brand recognition.
Direct Mail
 sendsprint materials like letters or
postcards to the addresses of
potential customers living in your
target area. You can send direct
mail to people who have expressed
interest in the company or its
products.
Print Ads
 Printadvertisements allow you to reach
more prospective customers through
outlets like newspapers or magazines. If
you're hoping to build more awareness in
the community, showcasing
advertisements in the newspaper can help
others learn more about the brand, its
location and its products.
Event Marketing

With event marketing, you

can create advertising
materials to showcase at
industry events, like
seminars, conventions or
conferences.
Broadcasting
 Another way to gain either local or national
recognition is by making commercials for
radio and television. You can make and sell
creative ads that help customers learn more
about the brand and products you're selling.
Hearing or seeing these broadcasted
advertisements can intrigue listeners and
viewers, which may lead them to research
the company or contact you to learn more
Cold calling
 Alsocalled telemarketing, this
type of marketing applies to
companies who sell their products
or services over the phone. Both
business-to-business (B2B) and
business-to-consumer (B2C)
companies can utilize cold calling
What is the best Traditional Marketing
 Billboards using printed or hand-painted
images on canvas are still very
commonly in use. From highways to
hallways, billboards have come a long
way. This traditional marketing mode
uses less text and more images. A picture
is worth a thousand words and
compelling images are great for raising
brand awareness
Why is traditional approaches is
important in the firm of business?
 Traditional marketing poses less
potential risk for your brand. Offline,
you can more easily control your
brand and message, as well as how
it is displayed. And for some
audiences, traditional marketing
methods demonstrate the stability
and security of the brand.
What type of traditional marketing is
still use today

 Traditionalmarketing, on the other hand,

refers to any form of marketing that takes
place offline, such as print
advertisements, television commercials,
or radio ads. It's still a popular method of
marketing, especially for larger
businesses with more resources.