EMPOWERMENT TECHNOLOGIES

MODULE 8. THIRD QUARTER

“MULTIMEDIA AND ICT”

MULTIMEDIA AND ICT

ICT- or Information and Communications Technology covers any communication device or application including radio,
television, cellular phones, computer and network hardware and software, satellite systems, as well as the various
services and applications.
MULTIMEDIA- is a combination of text, animated graphics, video, and sound delivered to you via electronic means. It is
what appeals to users for entertainment, learning, and research.

Two categories:
1. Linear Multimedia – it does not feature any sort of navigational abilities and it progresses in chronological
order. It is useful to transmit a fixed message.
2. Non-Linear Multimedia – it allows free movement around all aspects of the multimedia in any order.

Types of Multimedia Content

1. Videos – is a digital moving visual image generated through video hosting sites.
2. Sound, Music, or Audio – If you just want to listen in the plain speech, you can always record a sound through
your gadget and share it to the entire world.
3. Online Games – Most of the developers of online games has created “Browser-based Games” today where you
do not need to download and install in your PC and it is playable online via browser.
4. Online Tests – These are the online survey forms that automatically tabulate and calculate the results when it’s
done.
5. Courseware – is an alternative tool to educate learners through online coaching.
6. Podcasts – A series of a digital audio files that is available on the internet for downloading to desktops or mobile
devices.
7. Vodcasts – A series of videos streamed online that is available on the internet for downloading to mobile
devices.

Uses of Multimedia in Different Fields

 Education – Multimedia plays a vital role on the learning process of the learners. Multimedia content improves
the learning process and motivate the students to interact well in the class.
 Entertainment – The special effects and animations that are being applied in all modern movies are the
products of multimedia content. For that reason, there have been a drastic evolution on the world of online
games, majority of the online games today that are highly interactive.
 Business – Many businesses integrate media content on their advertisement as their marketing strategy to
attract prospect clients or consumers.
 Medicine – The field of medicine integrates multimedia content to analyze further their field of study and to
train future doctors and practitioners easily through visual presentation.
 Mathematics and Scientific Research – When we heard Mathematics and Scientific research, we imagine that
all the problems and issues related to them are very difficult to analyze, understand, and solve. However, with
the help of the videos, models, and courseware, we can easily understand the methods used to solve complex
problems.
 Government – Multimedia is very useful in all government agencies around the world. They use multimedia to
deliver information, procedures, and regulations from one place to another.
RICH CONTENT IN THE ONLINE ENVIRONMENT AND USER EXPERIENCE
An active participation of the user is a good sign that the website has a rich media content. These media
contents used advanced technology that allows advanced animations and/or supports audio/radio for advertising and
communicating immediately for instant user interactions.
Examples:
1. YOUTUBE- To attract and keep an audience, this platform maximizes its rich media content to show what they
valued the most; freedom of expression, freedom of information, freedom of opportunity and freedom to
belong. YouTube provides the tools where people can freely speak their voices, freely access for information and
education, a chance to discover and build their ventures, and find communities that shared same interests and
passions.
2. FACEBOOK- Through this social networking site, people freely connect and communicate with friends and
family, easily find communities, and can grow businesses. Through its rich media content, information may be
shared through photos, videos, messages, and status.

Elements of a Rich Content

1. Usefulness of the Website- The usefulness of a website really depends to the individual who uses it. It is
important to identify the users or target audience to be able to show the usefulness of the website
2. Adherence to Functionality- This is also a challenge to pay attention to accessibility. Integrating rich media
content is not only designed; it must have a function. Failure to view a link correctly on a specific screen or in a
browser is a case of a malfunction. It greatly affects the user experience and the online environment you are
creating.
3. Adherence to Functionality - This is also a challenge to pay attention to accessibility. Integrating rich media
content is not only designed; it must have a function. Failure to view a link correctly on a specific screen or in a
browser is a case of a malfunction. It greatly affects the user experience and the online environment you are
creating.
4. Usability- It is a measure of how simple it is for a user to manipulate the site (especially for the infrequent or
brand-new users) and how convenient it is to use on the long term (for daily visitors).
5. Influence- Before, most of the websites developed were Web 1.0, owned by companies, and serve a commercial
purpose such selling products, services, subscriptions, etc. While it's not more sophisticated than we have now,
it maximizes the functionality of the website for effective advertising to influence the consumers.
6. Visual Design- Aside from the function, rich media content must contribute to the over-all aesthetic of the
website. Integrating rich media content must be placed well and in strategically places of your websites. It
contributes to user experience and online environment.

"The power of social media is that it forces necessary change."

-Erik Qualman

Prepared by:
Mrs. Kaizel Britos-Sanchez, LPT.