College Area BID News

Business Improvement District

CELEBRATING 14 YEARS OF GROWTH IN THE COLLEGE AREA
Volume 14, Issue 7
July 2011

Off Campus Meal Plan for SDSU Students

San Diego Student Dollars (SDSD) presents a flexible, prepaid meal card that works at over 35 close-to-campus locations. Unlike restrictive campus dining hall plans, students can use Student Dollars Meal Cards at off campus locations! Started in August 2010, the SDSD Meal Card is a dining option that helps promote a healthy lifestyle by catering to a student's busy schedule, unique diet, and tight budget. Currently there are a few hundred active card members and the business is growing. The SD Meal Card can be used at local dining spots, for dine-in, pick-up or delivery. SDSDs growing network of participating restaurants covers every type of cuisine, conveniently located in close proximity to San Diego State University campus, dormitories and off-campus student housing. Heres how it works for the student card holders: Parents and students go online and add money to the Meal Card based on their selected meal plan options. The meal plans are suggested dollar amounts based on how many meals a student decides to eat per day or week. San Diego Student Dollars offers a wide array of meal plan options that caters to students with appetites big and small. Parents are assured food money is spent as intended and dining dollars can be stretched as far as possible through exclusive card holder discounts. The SDSD Meal Card acts like a debit card to be used at participating restaurants and select pharmacies, grocery stores and book stores. After ordering at one of the participating merchants, the card holder presents their SDSD Meal Card as their form of payment. The cost of the meal is deducted from the current balance based on the menu price plus any additional member discounts. Currently, the following College Area businesses are involved with the program: 4.0 Deli, Bangkok Poco, Cheba Hut, California Kebab, Effins, Egyptian Tea Room, Hydration Station, The Living Room, San Diego Desserts, Top10 Pho, Milos Pizza, KB Books, and CVSECB. Participating merchants benefit from early adoption of student dining preferences with SDSDs successful recruitment of freshman/sophomore students, a higher per ticket amount and purchase of higher margin items (drinks, chips, etc.) and an increased campus/community presence through events and partnerships with student organizations. Steps to become a participating restaurant or merchant: 1. Meet with a San Diego Student Dollars representative by contacting Tyler or Anthony at: 619-677-2979 or contact@SDstudentdollars.com 2. Contract - 1 year commitment with a mutually agreed upon percentage of driven sales 3. Added to website, social media and flyers (distributed throughout SDSU dorms, apartments and campus) 4. Install small card reader in store to read meal card For more info visit: www.sdstudentdollars.com
Inside this issue:

Board of Directors Buddies Burgers Hidden Island Salon & Spa July Calendar of Events SCORE Workshop Locations Local Meeting Schedule 39th Senate District's Small Business Owner of the Year

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BOARD OF DIRECTORS Paul Russo President Parade Committee Chair Property Owner Russo Properties Harold Webber Vice President Property Owner Webber Properties Jerri Erb Vice President Charco Construction Mike Trunzo Secretary EMAD Committee Chair Property Owner Blessed Sacrament Parish School Arkan Somo Property Owner College Arco Bruce Robertson Property Owner College Avenue Baptist Church Janice Thurs-Sherlock The J. Sherlock Group John Lyon Property Owner Best Western Lamplighter Inn John Mireles Property Owner Ventana Photography *Representative Pending Wells Fargo Lillian Palmer Property Owner Lynn Hudak Lynn Hudak, DDS Lynn Owens Marketing Committee Chair Owens Chiropractic Mat Shaffer Pita Pit Teri Featheringill Business Development Committee Chair Featheringill Mortuary Virginia Martin San Diego Center for the Blind **1 Vacant Board Seat**
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Buddies Burgers at Aztec Square

Buddies Burgers is the newest business to open at the Aztec Square at 5854 Montezuma Rd. between Campanile Drive and Montezuma Rd. The burger joint had their grand opening on March 21st, 2011. This is the first location for business owners Mickey and Robert whom both attend San Diego State University. Mickeys parents are restaurateurs in Northern California owning and operating Italian eateries. Undoubtedly influenced by the success of his families business, Mickey sought to cater to the College crowd at San Diego State. As residents of the College Area, Mickey and Robert observed that to find a good burger a ten minute drive out of the District was required. So, the two collaborated to tap into an untouched market: Burgers! Buddies specializes in burgers galore but also create excellent sandwiches to include grilled chicken, pastrami, and Buddies Buster, which is a ground beef patty and pastrami topped with fries! The sporty casual restaurant offers an environment fit for SDSU. The colors of red, black and white honor Aztec pride while the walls mount televisions perfect to view college sports. In an effort to get the word out, Buddies Burgers has been passing out fliers around campus, and in the surrounding neighborhoods. They hope to have more locations in the near future. Contact: (619) 955-5323

The Hidden Island Salon & Spa

Owner, Alli O., debuted the Hidden Island Salon & Spa in March 2011. The business is located at the Plaza Apartment Building at 6150 El Cajon Blvd. Ste. F. Alli voiced that it has been her dream to bring beauty and relaxation to everyone's lives! Personally, Alli is a licensed esthetician specializing in eyelash extensions and tanning. There are also four stylists and two skin care specialists on staff. Alli opened a salon and spa because she wanted a venue filled with special people who could bring something new and different to every clients needs . The Salon and Spa offers full service amenities including facials, waxing, eyelash extensions, make-up, spray tanning, hair cut and color. Alli chose to open the Hidden Island in the College Area in an effort to provide students and neighbors with discount salon and spa services. The landlord of the Plaza Apartments recently made renovations to the building. The property owner improvement the storefront of the building in 2010, enhancing the faade with fresh new colors. In an effort to accommodate the needs of a salon and spa the landlord also made drastic interior improvements. The rental was originally one large floor plan with no walls or rooms. The rental now has two rooms and the once white walls are now a tranquil turquoise. Alli has decorated each rooms with pictures of islands from around the world transporting clients on a vacation retreat. It seems that paradise awaits at the Hidden Island Open: Tues-Sat, 10am-6pm. For more information on pricing and services: www.thehiddenisland.com or call 619-229-0999.
College Area BID News
Volume 14, Issue 7

JULY
Sun Mon Tue Wed Thu Fri Sat

Calendar of Events
College Area BID Events

July 4Office Closed;

Independence Day

July 126PM-8PM; BID Summer

Business Mixer @ Cheba Hut (6364 El Cajon Blvd.) Directors Meeting @ College Area BID Office (4704 College Ave.) shop presented by Considine and Considine (CCCPA) @ College Area BID Office (4704 College Ave.) SCORE Workshops

July 20 12PM-1:30PM; Board of

July 26 8AM; Enterprise Zone Work-

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Independence Day

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BID Business Mixer

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July 119AM; Business Basics 101 July 129AM; Legal Issues for Small
BusinessesContracts & Leases

July 139AM; Quickbooks Basics

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12pm-BID Board Mtg.

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July 169AM; Introduction to Starting

Your Own Business

July 189AM; Restaurant 101 July 199AM; Internet Marketing

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Enterprise Zone Workshop

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GSDBA Events (July ONLY)

July 146:00PM-8:00PM; Annual

GSDBA Pride Mixer (Eden, 1202 University Ave.) Now! Workshop (MetLife Building, 3131 Camino Del Rio N.)

SCORE Workshop Locations

National University (Spectrum Academic Center) 9388 Lightwave Avenue San Diego 92123 For additional information, please see the SCORE Web site: www.score-sandiego.org or call SCORE at (619) 557-7272. GSDBA Events (JULY ONLY) For all workshops, mixers, luncheons, and orientations, RSVP at : www.gsdba.org

July 28 9AM-11:30AM; Get Clients

July Local Meeting Schedule

July 1 July 6 July 8 July 11 July 12 July 13 July 13 July 19 July 20 July 21 July 28
Volume 14, Issue 7

BID BOO! Parade & Carnival Committee8am, BID Office (4704 College Ave.) BID Business Development Committee12pm, BID Office (4704 College Ave.) BID Marketing Committee Meeting - 12pm, BID Office (4704 College Ave.) BID Executive Committee12pm, Buddies Burgers (5854 El Cajon Blvd) Eastern Area Communities Planning Committee 7pm, Holy Spirit Church (2725 55th St.) EMAD Committee Mtg10:30am, BID Office (4704 College Ave.) CACC Meeting7pm, College/Rolando Branch Library Rolando Community Council - 7pm, 4855 Seminole Dr. BID Board of Directors Meeting - 12pm-1:30pm, BID Office (4704 College Ave.) El Cerrito Community Council. 7pm, Blessed Sacrament Parish Hall Crossroads Redevelopment PAC6:30pm, College Ave. Baptist Church, 3rd Floor Mtg. Rm.
College Business News Page 3

COLLEGE AREA BUSINESS DISTRICT

P.O. Box 151176 San Diego, CA 92175-1176

Insert Address Here

Senator Kehoe Names Moxie Theater Co-Founder 'Small Business Owner of the Year'
Senator Christine Kehoe honored theatre leader Delicia Turner Sonnenberg today as the 39th Senate Districts Small Business Owner of the Year. Sonnenberg co-founded the non-profit Moxie Theatre, located in the College Area of San Diego, which seeks to create more diverse and honest depictions of female characters for the stage. By producing smart performances that defy stereotype, Moxie Theatre has quickly become a force in the San Diego arts community, and Delicia Turner Sonnenberg as Artistic Director has played an enormous part in that evolution, said Kehoe. Moxie Theatre enhances San Diegos economy and the citys growing arts scene, and the region is stronger because of Delicia Turner Sonnenbergs con- ABOVE: Sen. Kehoe honors Delicia Turner Sonnentributions. berg (center), the co-founder and Artistic Director of The annual small business award is sponsored by the California Year from the 39th Senate District at a June 6 lunchSmall Business Association and recognizes outstanding entrepre- eon in Sacramento. Joining them is Jennifer Eve Thorn, Marketing Director at Moxie. neurs from each Senate District in California. Moxie Theatre is an active member of the College Area Business District. Staff has volunteered as podium announcers at the BOO! Parade & Carnival, has hosted a business mixer and supports the local schools. Congratulations to Delicia and Moxie Theatre!
Moxie Theatre Presents Season 7 (2011-2012) Explore The Power of Love To learn more , visit: www.moxietheatre.com Moxie Theatre, as the Small Business Owner of the

Summer Business Mixer

Date: Tuesday, July 12, 2011 Time: 6pm - 8pm Where: Cheba Hut
6364 El Cajon Blvd.

NETWORK WITH BUSINESS OWNERS & COMMUNITY MEMBERS Youre Invited to the College Area Business Improvement Districts

Slip on your bell bottoms and bring out the paisley for an out-of-sight night of networking as we celebrate the age of Woodstock! Come and reconnect with the nostalgic era of the Magical Mystery Tour, pop art, the first manned space flight, and flower power. Let us take you on a groovy trip down memory lane with 1960s Trivia Night!
Admission is $10 per person and includes dinner and drinks. We encourage you to purchase tickets in advance, online. Space is limited the night of the event.

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Have Questions? Call us! (619) 582-1093