Lecture 2

Software for graphic designing

Adobe illustration

Adobe photoshop

Adobe in design

Lecture 3

Passion

Always share design with other to get opinion

Practice makes a man perfect

Lecture 4

What is design?

Design is a problem solving activity.

Design is a plan ,map or drawing

Design is to present ideas in visual form.

Design is an arrangement of elements in such a way that is serves a function holds a specific form /
shape.

Lecture 5

What is processing of design ?

Step 1: define Problem

Step 2: empathy (target audience )

Step 3: Ideate (to develop idea)

Step 4: Prototype

Step 5: feedback

Step 6: improvement

Selling website

Fiverr , Upwork , Guru, Freelance

Lecture 6

What is graphic design ?

Lecture 7
History of graphic design

Lecture 8

Scope of Graphic Design

Lecture 9

What is good or bad design?

Design is not how it feels or how it looks. Design is how it works.( Steve Jobs)

Lecture 10

Importance of creativity and skill in Graphic design

Creativity is to present new idea or make things different.

Always make mood fresh.

Lecture 11

Graphic design assignments

There are two types of clients

 Domestic
 Business

 Logo Designing
 Business card
 Letter card
 Brochure
 Leaflet
 Flyers
 Poster steamers
 X-stands
 Shop sign
 Product packaging
 Icons design
 Web application interface
 Invitation cards
 Photo retouching
 Social media post
Lecture 12

Type of skills

Technical skills

 Typography
 Photography
 Illustration (to draw or sketch something)
 Software

Professional skills

 To understand clients requirements

 Well communication
 Critical thinking (or problem solving thinking )
 Time management skills
 Efficiency
 Quality assurance

Lecture 13

Importance of research , copywriting and process of concept development Bra

Research on target audience

Also check class relation

 Financial
 Educational
 Social class

Idea- concept -design

Brain storming (when more than one people discuss on idea)

Lecture 14

Creativity

Technical knowledge

Scale

First of all we need to know the actual dimensions of design

Lecture 15

First element of design (dot)

 Elements of design(dot, line , shape , space , texture, colour)

 Principle of design

Lecture 16:

Second element of design (line)

Line is the distance between two points , it has length and specific direction.

Arrow is a type of line.

Types of lines

 Curve
 Irregular
 Dotted line
 Waves
 Zigzag
 2D and 3D line
 Unseen line
 Parallel line
 Perpendicular line
 Vertical , horizontal and diagonal line

Use vertical line in drawing to show strength

Use horizontal lines in drawing to show relaxation or comfort

Use diagonal line inn drawing to show movement

Lecture 17: shape

Shape is made lines.

When some actual or implied lines combine an area then shape is created.

It is used for decoration and to create interest

It is used for symbols

It is used to create texture and pattern

Type of shape

 Geometric (triangle, circle , parallelogram etc.)

 Organic (tree, mountain , human , animal )
 Abstract (combination of geometric and organic shape)
 Four basic geometric shape

Circle : for movement

Rectangle: length and direction sense (road)

Square: always show weight and strength

Triangle : arrow head for sign (used to give direction )

Relationship between shapes is called proximity.

Combination of letters is also called shape.

Lecture 18: size

Variation between two or more than two shapes.

Size create attraction in design.

Lecture 19: space

Space is an empty or open area , between , around above, below or within objects.

Positive and negative space.

Space created by pen is positive and space outside the drawing is negative shape.

Minimalism is used to convey message by designer using minimum number of shape.

Lecture 20: colour

Colour is the sensation of light.

Pigment in used to create colours.

Colour wheel.

Lecture 21:

There are three types of colour

Primary (red, yellow , blue)

Secondary (purple , orange , green)

Tertiary (combination of primary and tertiary colours)

Combination of Primary colours make secondary colours

Mixing of yellow and blue colour gives green colour

Mixing of blue and red colour gives purple colour

Mixing of yellow and red colour gives orange colour

Warm and cool colour

Warm colour: red yellow orange

Cool colour: blue green

Lecture 22: impact of colour at our mood, surrounding

 Blue colour is for gents.

 Red colour is for danger, love ,passion etc.
 Yellow is for happiness.
 Blue is for calmness or relaxation.
 Orange colour is for energy.
 Purple is for loyalty.
 Green is for nature.

Lecture 23: value

Value is to produce dimensions , depth etc.

Value is the lightness or darkness of object.

Value is measured by 9 step scale.(white to red)

More left are highlight, middle 3 are midtones , last 3 are shadows.

Lecture 24: texture

Feel of surface is texture , rough , smooth or silky.

Organic texture get from nature. e.g grass, sand etc.

Synthetic texture e.g tin etc.

Pattern texture : it is used in clothes, shoes ,accessories , gift etc.

Image texture :

Principle of Design
 Rhythm
 Balance
 Unity
 Proportion
 Contrast
 Dominant
Lecture 25: Balance

Equal distribution of visual weight.

It is very important in graphic designing.

Type of balance

 Symmetrical balance : all sides are same

 Asymmetrical balance :
 Radial balance

Lecture 26: proximity

It is technique to organize thing that add attraction to design.

Proximity gives unity in design.

Lecture 27: alignment

Arrangement of element of design with a straight line. Line can be visible or not.

For example, lines on road , car parking etc.

Types of alignment

 Horizontal alignment
 vertical alignment
 edge alignment
 centre alignment

 Alignment is to create order and organization

 group elements and create visual connections

Lecture 28: Repetition

 Using same elements in design again and again.

 Help to create consistency and association
 Similar shape colours or lines that are used more than ones.
 It is important in both single and multi-page documents.
 Help reader to navigate
 fills the canvas
 can create balance


Lecture 29: Contrast

Arranging opposite element is called contrast.

Create interesting relationship between visual elements.

Helps human eye to differentiate among different elements.

Contrast can be created by changing Size, shape, values , colours.

Lecture 30: emphasis

Area or object within the design that draws attention and becomes a focal point.

It is here primary concept theme story of the design is placed.

No more than 1 emphasis area!

Lecture 31:

Lecture 32:

Lecture 33:

Lecture 34:

Lecture 35:

Lecture 36:

Lecture 37:

Lecture 38:

Lecture 39:

Lecture 40:

Lecture 41:

Lecture 42:

Lecture 43:

Lecture 44:

Lecture 45:

Lecture 46:

Lecture 47:

Lecture 48:

Lecture 49:

Lecture 50: