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Article history: People use fiction and storytelling to learn about themselves and their social world. Fans of J.K. Rowling’s
Received 30 March 2015 popular Harry Potter book series often identify with one of the four Hogwarts school communities or
Accepted 7 April 2015 ‘‘houses’’—Gryffindor, Hufflepuff, Ravenclaw, and Slytherin—that correspond to characters’ specific traits.
Fans use a feature on Rowling’s ‘‘Pottermore’’ website that tests their personality and sorts them into the
Hogwarts house that best fits them. But what does Pottermore’s sorting quiz measure? We asked fans
Keywords: from online Harry Potter groups into which Hogwarts house they had been sorted on Pottermore. Fans
Dark Triad
then completed personality measures, including the Big Five traits, need to belong, need for cognition,
Harry Potter
Psychopathy
and the Dark Triad traits—narcissism, Machiavellianism, and psychopathy. Planned contrasts found posi-
Narcissism tive associations between need for cognition and placement in Ravenclaw (known for wit and learning),
Machiavellianism and between the Dark Triad traits and placement in Slytherin (known for using any means to achieve
Need for cognition their ends). We expected—but did not find—that those in Gryffindor (known for bravery) would be higher
Need to belong in extraversion and openness, and that Hufflepuffs (known for loyalty) would be higher on need to
Big Five belong. Our findings suggest that fiction can reflect real underlying personality dimensions.
Ó 2015 Elsevier Ltd. All rights reserved.
⇑ Corresponding author. One book series that has captured the hearts and minds of its
E-mail address: lcrysel@stetson.edu (L.C. Crysel). readers is J.K. Rowling’s Harry Potter. Beyond its ability to take
http://dx.doi.org/10.1016/j.paid.2015.04.016
0191-8869/Ó 2015 Elsevier Ltd. All rights reserved.
L.C. Crysel et al. / Personality and Individual Differences 83 (2015) 174–179 175
the reader to new and exciting places, this series may be valuable higher in narcissism and psychopathy (together, the Dark
through its ability to teach readers about their own personalities. Triad).
People can relate to and see themselves in archetypes, or recurring
characters who epitomize particular qualities (Faber & Mayer, If Rowling’s measure does identify group differences, then it
2009). Research suggests that fiction can also influence how people may be because readers are self-selecting into a group to which
see themselves. For example, participants’ Big Five personality trait they belong. If our predictions are supported, it may also mean that
scores—extraversion, agreeableness, conscientiousness, neuroti- people better identify with fictional characters who embody the
cism, and openness—changed more after reading a piece of fiction traits they desire. Moreover, if participants are identifying with
than after reading a documentary-style text (Djikic, Oatley, the house that truly suits them, then those who wanted certain
Zoeterman, & Peterson, 2009). In another study, participants tem- results should be more likely to report traits that they share with
porarily absorbed traits displayed by film characters into their that house.
own self-concepts (Sestir & Green, 2010). In the case of Harry
Potter, Rowling’s organization of students into school communities
2. Method
or ‘‘houses’’ with particular traits may have influenced the self-
views of millions of readers and provided them with fictional com-
2.1. Participants
munities with which they identify. It seems feasible that readers
would identify more with those characters who share the traits
Participants were 236 Harry Potter fans and Pottermore users,
they actually possess.
recruited from Tumblr, Twitter, Facebook, and through cooperation
In 2012, Rowling opened an official Harry Potter-themed web-
with the Harry Potter Alliance/Portkey Fan Convention. The Harry
site called ‘‘Pottermore’’ (http://www.pottermore.com/en-us)
Potter Alliance (http://thehpalliance.org) organizes fans toward
where fans can learn more about the books’ characters and their
civic engagement on issues of equality, literacy, and human rights.
fictional world. There are over nine million accounts on the
All participants had already taken the ‘‘Pottermore’’ quiz. This was
Pottermore site. Those users completed Rowling’s ‘‘Sorting Quiz,’’
key because getting to the quiz section of the website is time-con-
which places people into one of four Hogwarts school houses—
suming (it involves completing activities) and would have likely
Gryffindor, Hufflepuff, Ravenclaw, and Slytherin—based on their
created participant fatigue in our all-volunteer sample. We also
respective values and traits. The sorting quiz was written by
had neither the rights nor the means to reproduce the copyrighted
Rowling herself. According to Rowling, Gryffindors are brave,
Pottermore items, so a convenience sample was the most realistic
Hufflepuffs are loyal, Ravenclaws value wit and learning, and
option for our investigation. Many participants (44%) were not
Slytherins will use ‘‘any means to achieve their ends.’’ To an extent,
included in analyses because they were either under 18 years
the results of the sorting quiz also affect the social networking
old, did not complete our survey, or both. This left 132 participants
opportunities for fans on the site because participants are allowed
(13 men, 113 women, 3 transgender, 3 unknown) aged 18–
to interact with other participants in their own house.
45 years (M = 21.6, SD = 3.9).
1.2. The current study
2.2. Measures and procedure
It is unclear whether Rowling’s sorting quiz accurately mea-
sures any personality traits. To our knowledge, ours is the first Participants provided the results of their Pottermore quiz—to
empirical test of whether group-based traits in a popular work of which of the four houses they were assigned—and indicated the
fiction accurately reflect actual personality trait differences. house to which they wished to belong. They also reported their
Fortunately, the Hogwarts house traits described in the Harry satisfaction with the results (1 = strongly dissatisfied to 9 = strongly
Potter series and on Pottermore are reasonably similar to empiri- satisfied). Participants completed personality measures in the fol-
cally established personality constructs such as the Big Five traits, lowing order: the Big-Five-based Ten-Item Personality Inventory
need for cognition, and the Dark Triad traits—narcissism, (TIPI; Gosling, Rentfrow, & Swann, 2003), the Dark Triad Dirty
Machiavellianism, and psychopathy. We compared people’s Dozen (DTDD; Jonason & Webster, 2010; Webster & Jonason,
house-placement results from Pottermore’s sorting quiz to their 2013), the Short-Form Need for Cognition Scale (Cacioppo, Petty,
scores on these established constructs. We made specific predic- & Kao, 1984), and the Need to Belong Scale (Leary, Kelly, Cottrell,
tions for members of each of the four houses: & Schreindorfer, 2013). We chose not to randomize scale order to
prioritize the scales about which we had the strongest hypotheses,
1. Gryffindors are described by Rowling as being brave and daring. in case participant fatigue influenced results. All measures used
Prior Big Five research suggests that courage correlates most nine-point response scales (1 = strongly disagree to 9 = strongly
closely with extraversion and openness to experience (Muris, agree).
Mayer, & Schubert, 2010; Walker & Hennig, 2004). We pre- The TIPI is a 10-item measure of the Big Five personality traits—
dicted that Gryffindors would score higher in these traits, rela- extraversion, agreeableness, conscientiousness, emotional stability
tive to other houses. (vs. neuroticism), and openness to experience (Gosling et al., 2003).
2. Hufflepuffs are known for being just, hard-working, and loyal. Because the TIPI uses only two items (i.e., adjective pairs) per trait,
Agreeableness is correlated with people’s concept of ‘‘justness’’ its Cronbach’s alphas (as) are typically low. Recall that a is a func-
in prior research (Walker & Hennig, 2004); moreover, Hufflepuff tion of both the number of items and the mean inter-item correla-
characters are particularly nice. We predicted that they would tion (MIC), or as is the case here, the simple correlation between
score higher in agreeableness, conscientiousness, and need to the two trait items (e.g., ‘‘extraverted, enthusiastic’’ and ‘‘quiet,
belong—a measure of desire for social inclusion. reserved’’ [reverse-scored] for extraversion). We report both a
3. Ravenclaws are known for their wit and learning. We predicted and MIC in Table 1.
that they should score higher in need for cognition—individual The Need to Belong Scale (Leary et al., 2013) is a 10-item mea-
differences in people’s desire for careful thinking. sure of people’s desire to form and maintain meaningful relation-
4. Slytherins are often villains in the Harry Potter series and will ships (Baumeister & Leary, 1995). Participants indicated the
use ‘‘any means to achieve their ends.’’ We predicted that they extent to which they agreed with items like ‘‘I do not like being
would score higher in Machiavellianism, and may also score alone.’’
176 L.C. Crysel et al. / Personality and Individual Differences 83 (2015) 174–179
Table 1
Descriptive statistics and correlations for all traits.
Need for cognition refers to enjoyment and pursuit of cogni- For our four primary predictions we used sets of Helmert con-
tively challenging activities; people high in need for cognition tend trast codes, comparing the values for one house to the average of
to seek and reflect on information to understand their world the other three houses (e.g., Gryffindor compared to the average
(Cacioppo, Petty, Feinstein, & Jarvis, 1996; Cacioppo et al., 1984). of Hufflepuff, Ravenclaw, and Slytherin). Helmert contrasts are
The Short-Form Need for Cognition Scale (Cacioppo et al., 1984) orthogonal with equal cell sizes—and nearly so with slightly
is an 18-item measure of need for cognition. Participants indicated unequal ones (as is the case here)—resulting in no substantial infla-
their agreement with statements like ‘‘I prefer my life to be filled tion of Type I error rates (see Judd, McClelland, & Ryan, 2009).
with puzzles that I must solve.’’ Moreover, Helmert contrasts are more appropriate for our
The DTDD (Jonason & Webster, 2010; Webster & Jonason, 2013) hypotheses than a traditional ANOVA because we are primarily
is a 12-item measure of the three Dark Triad traits—narcissism, interested in comparing one focal group or house with all others.
Machiavellianism, and psychopathy—using four items per trait. Thus, for each comparison, we have one focal effect of interest—
Narcissism is excessive self-love and belief in one’s superiority one house versus the average of three others—and two non-focal
(‘‘I tend to seek prestige or status’’). Though Machiavellianism effects that account for error variance—differences among the
and psychopathy are both associated with low concern for moral- other three houses. These extra effects are necessary for the multi-
ity, they are distinct constructs (Paulhus & Williams, 2002; Vernon, ple regression analysis to mirror a one-way ANOVA for four groups
Villani, Vickers, & Harris, 2008). Machiavellianism is distinguish- (see Judd et al., 2009).
able from psychopathy in that it is more associated with manip-
ulativeness (‘‘I tend to manipulate others to get my way’’),
whereas psychopathy is more associated with insensitivity (‘‘I tend
to lack remorse’’). 3.1. Assigned houses and personality traits
midpoint of 5.0, t131 = 15.60, p < .05, d = 2.73. Those who matched All Others
the house they desired (n = 71, M = 8.51, SD = 1.16) reported higher Fig. 1. Gryffindors compared to the average of Hufflepuffs, Ravenclaws, and
satisfaction with the results than those who did not (n = 60, Slytherins on extraversion and openness to experience. Error bars represent 1 SD.
M = 6.57, SD = 2.15; t129 = 6.57, p < .05, d = 1.16).
p < .10. ⁄p < .05.
L.C. Crysel et al. / Personality and Individual Differences 83 (2015) 174–179 177
1
Dark Triad Mean* Narcissism* Machiavellianism* Psychopathy*
Slytherin
All Others
Fig. 4. Slytherins compared to the average of Gryffindors, Hufflepuffs, and Ravenclaws on the Dark Triad mean, Machiavellianism, psychopathy, and narcissism. Error bars
represent 1 SD. ⁄p < .05.
178 L.C. Crysel et al. / Personality and Individual Differences 83 (2015) 174–179
not all participants got what they wanted: Pottermore results and assigned and desired house often reflected our predicted differ-
desired results do not necessarily measure the same thing. ences. Some participants reported traits like the groups to which
Those who wanted to be Gryffindors were higher than the aver- they wanted to belong, even when they did not match Rowling’s
age of all other houses in extraversion, t127 = 2.95, p < .05, d = 0.52 sorting quiz. Meanwhile, when given feedback about their per-
(Want Gryffindor: M = 5.41, SD = 1.98; Others: M = 3.93, SD = 2.00), sonalities by the website, participants used that to identify them-
but not openness, t127 = 1.43, p = .16, d = 0.25 (Want Gryffindor: selves through the group to which they were assigned. Generally
M = 7.39, SD = 1.30; Others: M = 7.01, SD = 1.37). speaking, these findings support the narrative collective-assim-
Those who wanted to be Hufflepuffs were more agreeable than ilation hypothesis (Gabriel & Young, 2011).
the average of all other houses, t127 = 3.52, p < .05, d = 0.62 (Want There are, of course, limitations to our study. We used a conve-
Hufflepuff: M = 6.95, SD = 1.40; Others: M = 5.75, SD = 1.59). nience sample of Harry Potter fans who self-selected to be a part of
Those who wanted to be Hufflepuffs, however, were not different a community based on fictional work. These participants are there-
from the average of the other houses on conscientiousness, fore more likely to possess the quality of transportation—the ability
t127 = 1.15, p = .25, d = 0.21 (Want Hufflepuff: M = 5.62, to lose oneself in a fictional world (Gerrig, 1993; Green & Brock,
SD = 1.66; Others: M = 6.20, SD = 1.71) or need to belong, 2000). Nevertheless, because we were interested in testing the
t127 = 1.38, p = .17, d = 0.25 (Want Hufflepuff: M = 6.99, SD = 1.88; satisfaction derived from belonging to a fictional community, our
Others: M = 5.47, SD = 1.51). sample did satisfy our goals. Although our data were derived from
Those who wanted to be Ravenclaws were higher than the aver- Pottermore members, the results should extend to others who self-
age of the other houses in Need for Cognition, t127 = 2.49, p < .05, identify with various fictional characters and communities. Future
d = 0.44 (Want Ravenclaw: M = 6.86, SD = 1.08; Others: M = 6.36, studies could use naïve samples to further test the applicability of
SD = 1.17). the quiz to non-fans, as well as increasing the number of males in
Those who wanted to be Slytherins were higher than the aver- the sample. It would also be beneficial if it were possible to repro-
age of the other houses in the Dark Triad, t127 = 6.01, p < .05, duce the items or the selection algorithm; however, it remains the
d = 1.06 (Want Slytherin: M = 5.56, SD = 1.21; Others: M = 4.00, intellectual property of J. K. Rowling.
SD = 1.12). We also examined the three Dark Triad traits indepen- Another potential concern is that, because our participants were
dently. Those who wanted to be Slytherins were higher than the familiar with the Harry Potter series, the results of the sorting quiz
average of the other houses in narcissism (t127 = 3.73, p < .05, itself might influence how they responded to the questionnaires.
d = 0.66; Want Slytherin: M = 6.45, SD = 1.73; Others: M = 4.93, For example, people assigned to Ravenclaw may be more likely
SD = 1.68), Machiavellianism (t127 = 6.13, p < .05, d = 1.09; Want to agree with the Need for Cognition items in an attempt to assert
Slytherin: M = 5.91, SD = 1.30; Others: M = 3.80, SD = 1.52), and their newfound group identity. This concern is partly accounted for
psychopathy (t127 = 3.27, p < .05, d = 0.58; Want Slytherin: by the fact that the quiz results (assigned house), while overlap-
M = 4.34, SD = 1.69; Others: M = 3.27, SD = 1.44). ping with what participants wanted (desired house), were not
Collectively, these findings suggest that participants who wish the same (only 50% overlap). Also note that these scales and pre-
to be included in their respective houses largely embodied the dictions were not explained to participants beforehand. The expla-
same traits associated with those houses. nation that participants are simply conforming to their assigned
identities cannot fully account for our findings. Future research
would benefit, however, from measuring whether reading about
4. Discussion the traits associated with specific Harry Potter characters influ-
ences how participants actually view themselves. On a related
People may use fiction to learn about themselves and the note, it would have improved the generalizability of our results if
groups to which they belong (Gabriel & Young, 2011; Mar & we had presented the personality inventories in randomized
Oatley, 2008). Millions of people are using Rowling’s ‘‘personality’’ orders. Instead, we chose to present the personality inventories
sorting quiz to understand themselves. We proposed members of most important to our hypotheses first to assuage concerns over
the Pottermore website would seek group identification and another possible limitation—participant fatigue.
belonging with the fictional ‘‘house’’ that best fits their actual per- That Rowling’s sorting measure relates to multiple empirically
sonality traits. To test this, we analyzed the group differences in validated personality constructs is interesting, and calls to mind
self-reported personality traits based on both the results of notions of naïve psychology—people strive to observe, analyze,
Rowling’s House-sorting quiz and the results that people desired. and explain the behavior of others (Heider, 1958). Rowlings’ group-
Although based on a work of fiction, the quiz reflects at least some ing of her characters into distinct houses appears to correspond to
of the established traits examined by personality psychologists. established psychological constructs, even though Rowling lacks
Specifically, Hufflepuff participants were higher in agreeableness, any formal training in personality psychology (to the best of our
Ravenclaw participants were higher in need for cognition, and knowledge). In addition, participants sought identification with
Slytherin participants were higher in all three Dark Triad traits. those houses that reflected their self-perceived personality traits.
The lack of differences for Gryffindors may be because we did The present study suggests that people can or do learn something
not assess individual differences in a key trait—bravery. about personality traits and fulfill identification needs through
Notably, these differences replicated for the house participants reading popular fiction. It may be that assimilating with
desired, such that participants may be reporting the personality Rowling’s groups even change the way people view themselves.
traits that match the sort of person they want to be. While the pat- Thus, fans that feel transported by the Harry Potter book series
tern of results were almost identical for assigned house and may be experiencing something more like reality than mere
desired house, there were two exceptions. Those who desired fantasy.
Gryffindor house were indeed higher in extraversion, but the same
effect was only marginal for assigned house. Similarly, those who
desired Hufflepuff house were not higher in need to belong, but Author note
the same effect was marginal for assigned house.
The overlap between the house participants desired and the one Findings based on these data were presented at the 3rd biennial
to which they were assigned (via sorting quiz) was higher than conference of the Association for Research in Personality in
chance. It is thus noteworthy that the findings for both the Charlotte, North Carolina in June 2013.
L.C. Crysel et al. / Personality and Individual Differences 83 (2015) 174–179 179
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