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Assignment Topic:
Business Proposal on
E-Commerce Based Startup Business
Course Title: E-Business
Course Code: MKT- 414
Department of Marketing
University of Barishal

SUBMITTED TO: SUBMITTED BY:

Saima Akhter Gladiators Group
Lecturer 7th Batch
Department of Marketing BBA,4th year 1st semester.
University of Barishal. Department of Marketing
University of Barishal
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GROUP PROFILE
SL.NO. NAME ROLL REMARKS

01. Samiur Rahman(GL) 17MKT-019

02. K.M.Moshiur Rahman Naeem 17MKT-042

03. MD. Imran Hasan Sayem 17MKT-050

04. Maghna Khatun 18MKT-034

05. Fahim Ahmed 18MKT-040

06. MD. Aminul Islam 18MKT-043

07. MD. Iqbal Hussain 16MKT-055

08. Abdullah Al Maruf 16MKT-059

09. Hrideta Afrin Nabila 16MKT-069

10. Tanvir Ahmed 17MKT-023

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September 8, 2022
Saima Akhter
Lecturer
Department of Marketing
University of Barishal

Subject: Letter of Transmittal

Dear Teacher,

With due respect, we the students of group GLADIATORS have

business proposal for an e-commerce based startup business.

Though we are in learning curve, this report has enabled us to gain

insight into the core fact of business. So, it becomes as an extremely
challenging and interesting experience. Thank you for your supportive
consideration. Without your inspiring this report would have been an
incomplete one.

Lastly, we would be thankful once again if you please give your

judicious advice on effort.

Your sincerely,

Group, GLADIATORS

4th Year,1st semester

Department of Marketing

University of Barishal
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Topics

SL Title Name Page No.

01 Name and logo of our business plan 06

02 Executive Summary 07

03 About Our business 08

04 Nature of business 09

05 Business Objective 09

06 Vision and Mission 09

07 Our products 10-11

08 Service offered by Satezz 12

09 Marketing strategy 12

10 Market segmentation 12

11 Target Market Segment Strategy 13

12 Sales strategy 14

13 Our e-commerce site design 15

14 Satezz Mobile Application 15

15 Competitive Advantage 16

16 SWOT Analysis 16

17 Business Ownership 17
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18 Organizational Structure 17

19 Roles and responsibilities of the Management 18

20 Background of Personnel 18

21 Future Needs for Adding Employees 18

22 Marketing mix strategy 18

23 Marketing Plan 20

24 Finance and Accounts 20

25 Accounts Service 20

26 Operation process 21

27 Supply Chain Stages 21

28 Promotion 24

29 GDP Impact 24

30 Problems of food industry 24

31 Conclusion 24
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SATEZZ

Our slogan: নিরাপদ খাবার, সুস্থ জীবি

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Executive Summary
Satezz is an online based start-up business that distributes food products
to customers. Our mission is to supply food with high quality that bring
convenience and health to our customers. Our main customers are
housewives who like to prepare food for their family and have no time to go
to local markets and spend a long time to get the vegetables ready to use.
Satezz will save their time because it delivers products within short time
and provide them with healthy and nutrient ingredients for their food. We
want to reach the target customers by supplying our products to
supermarkets and grocery stores at the town centre in Barisal where is
easy for them to access. We also aim to add more vegetables to our
products in the future to give more options to the customers. Currently,
there are not any direct competitors for our business. There are only
indirect sellers who sell their vegetables in different forms and in different
places such as local markets or fruit shops. These products will be
marketed by our website(www.satezz/bd.com) and social applications. To
start and run this business we need 10,00,000 taka loan from a bank. In
order to cover our initial expenses. For this business, we can invest
15,00,000 takas from our personal investment. We believe that satezz will
become a leading start-up business in the area of Barishal city and will
bring high quality fresh food to our customers.
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About our business

Satezz is an online based start-up business that conducting their business
activities within Barishal city. Satezz will be set-up as a partnership business.
There are 10 partner in our business company consists of five department
Satezz buy Food directly from farmer and then, distribute them to housewife’s,
supermarkets and restaurants. Our company is located at Barishal city which is
quite a big city in Bangladesh. In this area, there is a lack of fresh food for
households and they have to spend a long process to get them ready. Our
company is here to provide them with fresh and easy to use foods with the
highest quality.

Satezz will be located at: Barishal sadar at Barishal.

Website:www.satezz/bd.com.

Email:satezz@outlook.com.

Contact number:01751604246

Nature of business
• It’s an on-line food delivery service.(www.satezz/bd.com)
• It also enables food products to their consumers by online service.

• Firstly, we will collect our food items directly from farmers.

• Secondly, we will deliver our product our customers in short time.
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Objectives:
The objective of our company is the following:

• Having strong sales in the city’s major housewife.

• Supply the product to different supermarket and restaurants in the city.

• Maintain stable prices and operation during expansion.

• Provide our customers with the freshest, organically grown vegetables

Mission
 Satezz mission is to provide the highest-quality food and become a
market leader in prepared fruits, crops and vegetables market in
Barishal city within 5 years.

Vision:
 Increasing the adaptation of the digitalizing system by creating enthusiasm
among the consumers about our on – line service which will fill the social
responsibility of our corporation.

 Ensuring that our delivery system is providing rapid a service and our
products are fully fresh and harmless.

 Selecting our target customers who will be beneficial for our business.
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Products:

Fruits: satezz deliver several types of fruits to their customer such as Jack-fruit,
mango, litchi, pineapple, banana, watermelon, papaw, guava, coconut, orange, etc.

Vegetables: satezz will provide different types of vegetables including aubergines,

tomatoes, cabbages, cauliflowers, water gourds, pointed gourds, ridge gourds, bitter
gourds, ash gourds, snake gourds, teasel gourds, sponge gourds, pumpkins,
cucumbers, radishes, beans, carrots.

Crops: our company deliver such kind of corps such as rice, wheat, maize, potato,
pulses, and oil seeds.
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Fish: our company deliver such kind of fish such as The Great Hilda
Jaya, Kechki

Poultry: satezz will provide products such as chicken, duck, quail, pigeons, and turkey.

Spice: satezz deliver spices for their customers such as ginger, garlic, turmeric, onion,
red pepper, coriander, Indian cassia, peppermint, etc.
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Services offered by Satezz:

After ordering we will deliver our products to the consumers as fast as we can.
Our delivery charge is very low. If our product is accidentally damaged, we will
replace it with a new product. such services are

 Quality and locality: Our food come from farmers in the city and we only
pack vegetables with the highest quality

 Packaging: Our food will pack with vacuum packages which make them
stay fresh for about 5 times longer than usual.

 Convenience: We offer washed, cut, rinsed and ready to use vegetables

which bring comfort and convenience to our customers.

Marketing strategy
Satezz will initially market and supply its products to main customers
(housewives). The company is exploring marketing opportunities on the Internet.
To this extent, our company set up a website to market its products. Also, our
marketing team will use two of the most popular social apps including Telegram
and Instagram to introduce product and contact customers constantly.
Furthermore, the company will participate in food exhibitions in the city and
sponsor some cooking shows in order to promote the products.

Market segmentation:
The product will have a wide variety of customers, from restaurants and hotels to
households and supermarket. Satezz has a focus on three distinct customers:
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 Housewives: The main customers of our product can be housewives who

have no time to wash and cut vegetables to make food and also do not
want to move around for purchasing fruits and vegetables.

 Restaurants: There are many restaurants near our company. We will sell
our products to them with wholesale price and in bulk packages. Although
restaurants as a customer might get a better price and make less profit,
satezz has a long term contract with them which helps out in terms of
stability.

 Supermarkets: There are many local supermarkets in the city where we

can supply our product. We have already negotiated with the manager of
this shop and she agreed to sell our product in her shop. It is likely that
some restaurants buy from these supermarkets when they need a few
amount of vegetables. our main market to distribute our products are
supermarkets especially those that are located in the city centre.

Target Market Segment Strategy

 Housewives: These customers will be buying satezz products from the
different supermarkets located in Barishal city. This shop is located in the
city centre with an easy access for most of the families in the city.
Moreover, satezz will deliver goods at the customer’s home by online
ordering through our website. Delivery will be free of charge for repetitive
customers.

 Restaurants: satezz will target these customers by introducing our

products to the restaurants through meetings and negotiations with the
managers at each restaurant. There are about 30 different restaurants
near our company. we are likely to have a long-term contract with them.
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Sales strategy
Strategic relationships. This will be the key for restaurant and supermarket sales.
These places can bring consistent income for the company by forming mutually
beneficial, strategic partnership which can be significantly important for building a
good revenue base.

Our e-commerce site design

We will build a website for our company which URL is www.satezz/bd.com. The
site will have a homepage as described in picture, which interfaces the user
with the application. All other pages on the site are linked to the homepage.

• An “About us” page will be supplied to provide the user with some valuable
information about the website.

• An “Event” page will contain current events by trading partners.

• A “Catalog” page, which has information about the products in stock

• The “Mobile Agent System” page, which allows connections between hosts

• For interested buyers, “The Payment” page and feedback page where the
users can purchase goods and leave their personal feedback

Home
page
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Satezz Mobile Application

We will also build a software application or app. Consumer can access to our
products and know about our content easily from the app. Consumer also can
easily order products and complete their payment, track their product with the
application software.

Payment methods
We decided to accept cash as well as any payment though credit card on mobile
banking service (like Bikash, nagad, rocket etc.) This method of payment has
many advantages.
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Competitive Advantage
 The chance of fall is very low in food delivery business.

 Very few companies emphasized on the on-line delivery service.

 We ensure the best quality food products to customers.

 Our food products are fresh and pure to satisfy our consumer

SWOT Analysis
Strengths
 Convenience and easy to consume products.
 Our products last longer than vegetables in usual packages

Weakness
 Higher prices of our products in compared to indirect competitors.
 A small amount of profit in the first and second year.

Threats
 Some similar products might come to the market by time we start our business.
 Seasonality of our products can decrease the profit for several months each
year.
 There will be difficulties in the first year to become accepted in the local area and
to make the expected profit.
 Some customers might resist changes in their purchase behavior and keep
buying goods from local markets.

Opportunities
 Possibility to increase selling by quick delivery for online orders in the future.
 Entering a new market in the near future by selling vegetable and fruit packages
at school.
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Business Ownership
• SATEZZ Will be a partnership business and It will be formed by 10 partners.

• It will be formed by 10 BBA students of Barisal University, major in Marketing.

• Each of the partner will share the ownership of the business equally.

• Each is going to invest BDT 15,00,000 with the bank loan BDT 10,00,000

• The total size of business is BDT 25, 00,000.

Organizational Structure
• Our business will depend upon some efficient personnel for better management
control.
• Our 10 partners will hold the main responsibility.
• For coordinating the total activities, we will appoint some personnel.
• Our personal will be well-educated and experienced.

Structure forming as:

• Director
• Managing director
• Head of Marketing
• Head of Finance and Accounts
• Human Resource Manager
• Purchase Manager
• Supervisor
• Worker
• Sales Officer & Quality Control Manager

• Technician & Software Engineer

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Roles and responsibilities of the Management:

• Managing director manages the total operations of the business.
• He controls and monitors the activities of the employees.
• Deals with the business partners.
• He also coordinates the activities of Marketing manager, Purchase manager,
Sells manager and Administrative manager.

• He coordinates the daily operation of the business.

• Supply Chain Department.

Background of Personnel
• The total number employees are 9.
• Manager should have experience more than 2 years.
• Executive in the account management section should have academic
background in business administration.
• Employees in the technical sectors should be computer be computer science
graduates.

Future Needs for Adding Employees

• In our business, there is no scope to include any additional personnel within the
first three years.
• We have made a plan to expend our business.

Marketing mix strategy

 Product
The product is either a tangible good or an intangible service that is seem to
meet a specific customer need or demand. All products follow a logical
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product life cycle and it is vital for marketers to understand and plan for the
various stages and their unique challenges. It is key to understand those
problems that the product is attempting to solve. The benefits offered by the
product and all its features need to be understood and the unique selling
proposition of the product need to be studied. In addition, the potential buyers
of the product need to be identified and understood.

 Price
Price covers the actual amount the end user is expected to pay for a product.
How a product is priced will directly affect how it sells. This is linked to what
the perceived value of the product is to the customer rather than an objective
costing of the product on offer. If a product is priced higher or lower than its
perceived value, then it will not sell. This is why it is imperative to understand
how a customer sees what you are selling. If there is a positive customer
value, then a product may be successfully priced higher than its objective
monetary value. Conversely, if a product has little value in the eyes of the
consumer, then it may need to be underpriced to sell. Price may also be
affected by distribution plans, value chain costs and markups and how
competitors price a rival product.

 Promotion
The marketing communication strategies and techniques all fall under the
promotion heading. These may include advertising, sales promotions, special
offers and public relations. Whatever the channel used, it is necessary for it to
be suitable for the product, the price and the end user it is being marketed to.
It is important to differentiate between marketing and promotion. Promotion is
just the communication aspect of the entire marketing function.

 Place
Place or placement has to do with how the product will be provided to the
customer. Distribution is a key element of placement. The placement strategy
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will help assess what channel is the most suited to a product. How a product
is accessed by the end user also needs to compliment the rest of the
product strategy.

Marketing Plan
• Target market
• Advertising
• Competitors
• Sales Forecast
• Understand the market

Finance and Accounts

• This department is responsible for handling payment of salaries, benefits, travel
and day to day business cost.
• This figure varies depending on the size and success of the business.

Accounts Service
• Account service team engage business resources as appropriate and ensure all
the work done to run the business smoothly.
• It is ultimately responsible for ensuring that all business work is effective.
• It also ensures that projects are completed on time within budget.
• Account service is the link between the food business and its clients.
• The account executives job requires to be highly educated.
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Operation process
The operation process consists of 6 different stages as follows:

Supply Chain Stages

We live in a globalized world where everyone is competing with everyone else.
Organizations today are realizing the importance of an effective Supply Chain
Management.

What then is Supply Chain Management?

SCM as it is popularly referred to all about planning and management of activities
involved in sourcing and conversions. It also includes coordination and collaboration
with channel patterns which can be suppliers, intermediaries, third party service
provider and customers. There are different aspects and stages in supply chain
management. Some of the keys aspects are showing below:
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Satezz Supply Chain Stages

Raw material:
Fruits, Vegetables, Crops, Fish, Poultry, Spice

Source of raw materials:

We collect raw material from all markets in Barisal division like:
• Brishal District
• Bhola District
• Jhalakathi District
• Pirojpur District
• Barguna District
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• Patuakhali District
And others market place that are exist in nearby Barishal

Collection process
Indirect Marketing

Farmers
Fishermen

Wholesalers
Retailer

Satezz

Direct Marketing:

Farmer Satezz

Processing:
• Through machine
• Hand

Distribution:
Direct Marketing

Producers Customers

Selling product through online is an example of direct marketing.

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Promotion
 Publicity
 Advertising
 Internet
 Mail shots
 Online marketing
 Public relations

GDP Impact
• There is a huge opportunity to expand our national GDP through food business.
• It increases our export earnings.

Problems of food industry

• Government taxation
• Lack of government regulation
• Political environment
• Lack of information

Conclusion:
Hope your consideration to establish our business and to provide best services to the
customer.