A INDUSTRIAL EXPOSURE TRAINING

REPORT UNDERGONE ON KS GLOBALS

Industrial Exposure training report

submitted in partial fulfillment for the
requirement of the Degree of

Bachelor of Commerce
with Computer Application
BY

SABARI PRIYA.R – 20BCO247

Under the Guidance of

Dr.M.Bhuvaneswari
Assistant Professor

Department of Commerce
Sri Krishna Arts and Science College
Coimbatore 641 008

SEPTEMBER 2022

Sri Krishna Arts and Science College, Department of Commerce CA

 Sri Krishna Arts and Science College

Kuniamuthur, Coimbatore -641008

DECLARATION

I hereby declare that the Industrial Exposure training report entitled “ A

REPORT ON INDUSTRIAL EXPOSURE TRAINING UNDERGONE ON KS
GLOBALS ”submitted to Bharathiar University, Coimbatore, in partial
fulfillment of the requirements for the award of degree of Bachelor of Commerce
is an original work and it has not been previously formed the basis for the award
of any degree, Diploma, Associateship, Fellowship or similar titles to any other
university or body during the period of my study.

Place: Coimbatore Signature of the Candidate

Date:

Sri Krishna Arts and Science College

Affiliated to Bharathiar University

Kuniamuthur, Coimbatore -641008

Sri Krishna Arts and Science College, Department of Commerce CA

 CERTIFICATE

This is to certify that the Industrial Exposure training reportentitled“ A REPORT

ON INDUSTRIAL EXPOSURE TRAINING UNDERGONE ON KS GLOBALS”in
partial fulfilment of requirements for the degree of Bachelor of Commerce to
Bharathiar University, Coimbatore, is a record of bonafide work carried out by
Sabari Priya.R – 20BCO247 and that no part of this has been submitted for the
award of any other degree or diploma and the work has not been published in
popular journal or magazine.

Guide Head of the Department Dean

Viva voce conducted on:

Place: Coimbatore

Date:

Internal Examiner:

External Examiner: PRINCIPAL

Sri Krishna Arts and Science College, Department of Commerce CA

 A REPORT ON INDUSTRIAL EXPOSURE TRAINING UNDERGONE ON
KS GLOBALS
S.NO. MODULES PAGE NO.

1 Introduction

2 Ks Globals Profile

3 Ks Globals Organization Structure

4 USP Design and Implementation

5 Specialized Department

6 Workflow chart

7 Software Used

8 Stake Holder Assessment

9 Financial Assignment

10 SWOT analysis

11 Snap Shot

12 Conclusion

Sri Krishna Arts and Science College, Department of Commerce CA

 CERTIFICATE

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:1
INTRODUCTION

Sri Krishna Arts and Science College, Department of Commerce CA

 INTRODUCTION

We are product manufacturing and Import & Export specialists, providing sourcing solutions for
business of all sizes that are unfamiliar with the manufacturing process or practices. As a leading
sourcing agent, we bridge the gap between Manufacturer and Distributor to ensure top quality
products are delivered to your doorstep. We have a presence in more than 10 countries across the
globe. The company is headquartered in Maharashtra India. Our sourcing and procurement
operations entail all activities that are core to delivering value for our client. These days,
strategic sourcing requires unique tools and skills to process the living and ever-increasing data
stream. With the application of more advanced sourcing methods, companies have improved
their capability to obtain measurable and thorough supplier performance that is directly
associated with increased cost savings. As a discipline, strategic sourcing demonstrates the need
for evolving in our dynamic global environment. The ability to link effective techniques to
technology is vital. Having a holistic viewpoint across the enterprise and the sourcing
methodologies is crucial to drive down cost and grow vendor/customer relationships.

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:2
KS GLOBALS PROFIE

Sri Krishna Arts and Science College, Department of Commerce CA

 KS GLOBALS Profile

KS GLOBALS (Information Technology) services providing firm which encompasses young and
dynamic professionals who are specialised in Web Development, Mobile Application
Development Ecommerce Website Development Digital Marketing services and more. KS
GLOBALS is Top rated Best Mobile Application Development Company in Coimbatore. Android
and IOS Application Development Company in Coimbatore & over all India. We are capable of
going a step further to provide the cutting edge solutions to our customers. With new innovations
are being rolled out in the IT Industry habitually, our elite team of experts always keeps on track
with the new technology updates and strives hard to accomplish the right product to customers by
meeting their on-demands thereby making them stand forth among the competitors of their
respective niches.

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:3
KS GLOBALS ORGANIZATION

Sri Krishna Arts and Science College, Department of Commerce CA

 KS GLOBALS STRUCTURE

Using organizational structures in company can help team members solve problems,
hire specialized contractors and create a clear chain of command. Depending on the
needs of your company, you can use various organizational structures or stick to a
single structure. If you're in the IT field, learning about the different types of
organizational structures can be useful for you. In this article, we discuss what an
organizational structure. The four types of organizational structures are functional,
divisional, flatarchy, and matrix structures. Are the key elements of an
organizational structure.

CEO

DIRCTOR

REGIONAL PROJET CLIENT

HR
MANAGER MANAGER CIO

DEPARTMENT
EMPLOYEE
MANAGER

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:4
USP DESIGN AND IMPLEMENTATION

Sri Krishna Arts and Science College, Department of Commerce CA

 USP DESIGN AND IMPLEMENTATION

Your unique selling proposition (USP) is what separates you from the competition. For
customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin
that powers your sales and marketing efforts

The KS GLOBALS is a service providing company in India, the major service provide by
the company are software development, managed services, retail, localization, document
management, healthcare, virtual assistant, bookkeeping & accounting, transcription. This are
different service done in the company. It was better experience working in the IG solution under
the department of digital marketing in the services of document management.

The first step in the implementation process is to put together a team to handle three critical
tasks: Making certain that adequate resources are allocated to the project. Managing administrative
details. You need an internal “sponsor” for the new technology, a project manager, and an
“integrator” to accomplish these three tasks.

The major services are selling to the small companies (minimum employee50 -100),
vendors, jewellery shops, electronics shop and or any shops, small outsourcing companies, selling
the software to other small company and mainly they focus as services provider are the main selling
proposition to the company.

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:5
SPECIALIZED DEPARTMENT

Sri Krishna Arts and Science College, Department of Commerce CA

 SPECIALIZED DEPARTMENT

Digital marketing:

Also known as online marketing, refers to advertising delivered through digital channels
to promote brands and connect potential customers using the internet and other forms of digital
communication such as: Search engines. Websites. Social media.

Backlink :

A backlink is when one website links to another with an anchor text. An example of a
backlink is any article you find that links to another source or website. You can find examples of
website backlinks all over the internet, especially on popular blog sites that link back to relevant
content.

IN DIGITAL MARKETING:

Backlink is a scenario where one page on the internet references a page on your website
and includes a clickable link to access that page. For example, this clickable text is a backlink to
my personal website. “Backlink” is an umbrella term that includes a whole bunch of other search
engine optimization terminology

Backlinks in SEO :

Backlinks are links from a page on one website to another. If someone links to your site, then you
have a backlink from them. If you link to another website, then they have a backlink from you.
For example, these words link to YouTube, so they now have a backlink

SEO is crucial because it makes your website more visible, and that means more traffic and more
opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal
ranking.
Sri Krishna Arts and Science College, Department of Commerce CA
 SERVICES

In services there more services are provided by IG solutions they are

• Web development
• Mobile App Development
• Ecommerce development
• Digital marketing
• Social media marketing
• Block chain Development
• Customer Relationship Management
• Internet of things
• Search Engine optimization

Web Development
We plan sites that are imaginative, portable responsive, slack free, attractive and SEO well
disposed. We give custom versatile website architecture administrations. Reasonable expenses are
our claim to fame, and we accomplish it through an open source content administration framework
(CMS). Recruit us to deal with your site to make it wonderful and beneficial.

Mobile App Development

We specialize in developing Android applications. Our aim is to understand your ideas and needs
and convert them to highly efficient applications. We incorporate the latest available features and
technology to create the best applications, fit for your needs. All we require from your end is to
interact with our app development team and put in your demands.

Ecommerce Development
We will send off your new internet based store in style. Our approach in eCommerce site is
considerably more than a straightforward site. We assist you with overcoming the market in the
correct bearing and will assist you with building a fruitful internet based store by encouraging you

Sri Krishna Arts and Science College, Department of Commerce CA

on the best stage to utilize. We can help you in accomplishing your eCommerce targets from the
beginning.

Digital Marketing
We elevate your brands to interface with potential clients utilizing the web and different types of
computerized correspondence. This incorporates not just email, web-based media, and electronic
publicizing, yet in addition message and sight and sound messages as a showcasing channel.

Social Media Marketing

Social media management and advertising services remove the complexity of social media for
business owners and let you stick to what you know best, running your business. We have
established stringent analysis and process to make social media marketing more effective with
fewer expenses.

Block Chain Development

Have a thought yet not certain how to execute it, you should depend on our counseling
administrations. From understanding money exchanging, savvy contracts, and starting the
installment cycle, our specialists will share their aptitude how you can foster solid arrangements.

Customer relationship management (CRM)

The essential objective of CRM frameworks is incorporation and robotization of deals,
showcasing, and client service. Accordingly, these frameworks ordinarily have a dashboard. The
dashboard might give client data, past deals, past showcasing endeavors, and the sky is the limit
from there, summing up every one of the connections between the client and the firm.

Sri Krishna Arts and Science College, Department of Commerce CA

Internet of Things (IoT)
we can associate ordinary items kitchen apparatuses, vehicles, indoor regulators, child screens to
the web through implanted gadgets, consistent correspondence is conceivable between individuals,
processes, and things.By method for minimal expense registering, the cloud, large information,
investigation, and portable advances, actual things can share and gather information with
insignificant human intercession.

Search Engine Optimization

Website streamlining (SEO) strategies are broadly used to work on natural reach from web
crawlers. We have aptitude in SEO and administrations to our clients in different fragments:
instruction (Pre-essential, elementary schools, and universities), B2B dealers, assembling and
designing, little medium venture, protection, well established orders of things and eateries and
sports and wellness.

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:6
WORK FLOW CHART

Sri Krishna Arts and Science College, Department of Commerce CA

 WORK FLOW CHART

Sri Krishna Arts and Science College, Department of Commerce CA

Sri Krishna Arts and Science College, Department of Commerce CA
Sri Krishna Arts and Science College, Department of Commerce CA
 CHAPTER:7

SOFTWARE USED

Sri Krishna Arts and Science College, Department of Commerce CA

 SOFTWARE USED

➢ DA PA Checker
➢ IBM Bluemix. IBM.
➢ WPS Office
➢ MongoDB. MongoDB.
➢ Java
➢ word processing programs
➢ database software
➢ desktop publishing programs

DA PA CHECKER:
Domain Authority and Page Authority (DA/PA) are indicators developed by MOZ, a
very respectable and reputable digital company, which predicts how well a page will rank in search
engine results. The score for DA/PA is calculated algorithmically on a scale from 1 to 100

WPS Office:

WPS Office (an acronym for Writer, Presentation and Spreadsheets, previously known as
Kingsoft Office) is an office suite for Microsoft Windows, macOS, Linux, iOS, Android, and
HarmonyOS developed by Zhuhai-based Chinese software developer Kingsoft. It also comes
pre-installed on Fire tablets.

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:8

STAKEHOLDER ASSESSMENT

Sri Krishna Arts and Science College, Department of Commerce CA

 STAKEHOLDER ASSESSMENT

When it comes to any organizational project, all of the internal people and teams who the project
will involve or affect are called its stakeholders. A stakeholder analysis is a process of identifying
these people before the project begins; grouping them according to their levels of participation,
interest, and influence in the project; and determining how best to involve and communicate each
of these stakeholder groups throughout. It is performed by professionals who prepare reports using
ratios and other techniques, that make use of information taken from financial statements and other
reports. These reports are usually presented to top management as one of their bases in making
business decisions. Financial analysis may determine if a business will

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:9

FINANCIAL ASSESSMENT

Sri Krishna Arts and Science College, Department of Commerce CA

 FINANCIAL ASSESSMENT

Financial analysis is the process of evaluating businesses, projects, budgets, and other finance-
related transactions to determine their performance and suitability. Typically, financial analysis is
used to analyze whether an entity is stable, solvent, liquid, or profitable enough to warrant a
monetary investment. It is performed by professionals who prepare reports using ratios and other
techniques, that make use of information taken from financial statements and other reports. These
reports are usually presented to top management as one of their bases in making business decisions.
Financial analysis may determine if a business will

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:10

SWOT ANALYSIS

Sri Krishna Arts and Science College, Department of Commerce CA

 SWOT ANALYSIS

SWOT analysis is a framework for identifying and analyzing an organization's strengths,

weaknesses, opportunities and threats. These words make up the SWOT acronym. The primary
goal of SWOT analysis is to increase awareness of the factors that go into making a business
decision or establishing a business strategy.

➢ Strengths

Our Services deliver unparalleled depth of expertise with a global reach and the best ROI.
Whether you’re a large-scale business or a startup, we offer the service that accelerates your
business growth. Our goal is to help industries succeed using cutting edge information technology
delivered with honesty, integrity, and value.

➢ Opportunities

WE DON’T JUST HIRE, WE PUSH YOU TO ASPIRE!

Learn, improve, share and thrive in a nurturing and collaborative environment! At Infognana
solutions, we recognize interest and initiative in our employees and encourage them to progress
on their career path.

➢ Threats
Threats can be many like Software attacks, theft of intellectual property, identity theft, theft of
equipment or information, sabotage, and information extortion

➢ Weaknesses

This company is Mid-tier (medium)

Company, which doesn’t have high level service solution. Count of the employees are less. Lack
of high exposure.

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:11

SNAP SHOT

Sri Krishna Arts and Science College, Department of Commerce CA

 SNAP SHOTS

Sri Krishna Arts and Science College, Department of Commerce CA

 CHAPTER:12

CONCLUSION

Sri Krishna Arts and Science College, Department of Commerce CA

 CONCLUSION

One main thing that I have learned through this internship is time as A management skills as well
as self-motivation. I was exposed to integrated areas in Digital marketing sector I was able to
enhance my knowledge in using applications such as WPS Excel, WPS Word, statements and
reports could me generated from such software's. In addition to this I gained knowledge on the
Marketing such as different ways of promoting the company and gained knowledge about services
provided by the company.

Sri Krishna Arts and Science College, Department of Commerce CA

Sri Krishna Arts and Science College, Department of Commerce CA