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  • Waffle Re-Design

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    Arya Maulana Pradana
    32 views7 pages
    This document summarizes a redesign concept for waffle cookies packaging. The key points are: - The existing design has two flavors represented by colors and text, and two layout types (portrait and landscape). - The redesign concept focuses on a dominant visual of a waffle, uses only English text, and aims for a simpler design. - Benchmark packaging for similar products usually features one visual of the product taking up 20% of space, the product name in 50-70% of space, and a plain background.

    Original Description:

    How to re-design a packaging

    Original Title

    Waffle re-design

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    This document summarizes a redesign concept for waffle cookies packaging. The key points are: - The existing design has two flavors represented by colors and text, and two layout types (portrait and landscape). - The redesign concept focuses on a dominant visual of a waffle, uses only English text, and aims for a simpler design. - Benchmark packaging for similar products usually features one visual of the product taking up 20% of space, the product name in 50-70% of space, and a plain background.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    32 views7 pages

    Waffle Re-Design

    Uploaded by

    Arya Maulana Pradana
    This document summarizes a redesign concept for waffle cookies packaging. The key points are: - The existing design has two flavors represented by colors and text, and two layout types (portrait and landscape). - The redesign concept focuses on a dominant visual of a waffle, uses only English text, and aims for a simpler design. - Benchmark packaging for similar products usually features one visual of the product taking up 20% of space, the product name in 50-70% of space, and a plain background.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Waffle Cookies

    Redesign
    Concept
    Existing Design
    ● Two flavors (By Colors & Text)
    ● Two layout type (Portrait &
    Landscape)
    Consent &
    Preserved Value
    ● Dominant Visual Waffle
    ● English only (Take out
    another language)
    ● Simple Design
    Packaging
    Benchmark
    ● 1 kind of visual product
    focus
    ● Product name 20%
    ● Color that describes the
    taste 50-70%
    ● Plain background
    Raw Concept YOU DESERVE
    Bite of Happiness! Keterangan dalam
    bahasa Inggris :

    Happiness!
    YOU DESERVE
    Logo Kokola

    Logo Kokola
    Logo Kokola
    Nutrition Facts |

    Bite of
    Ingredients |
    Gambar rounded Imported and
    waffle dengan Distributed by |
    shadow tipis Waffle Logo Halal

    Butter
    Cookies

    Waffle Butter Cookies

    Lorem Ipsum is simply dummy text of the printing and


    WAFFLE-SHAPE SAVORY
    COOKIES

    WAFFLE-SHAPE SAVORY COOKIES


    Waffle Butter

    typesetting industry. Lorem Ipsum has


    Logo Kokola
    YOU DESERVE

    Cookies
    Bite of NET WT 3.5oz
    NET WT 3.5oz
    Happiness! 100g (500kcal)
    100g (500kcal) Manufactured by : PT Mega Global Food Industry
    Manufactured by : PT Mega Global Food Industry Jalan Raya Tenaru Industri No.18, Ds. Cangkir, Kec.
    Lorem Ipsum is simply dummy text of Driyorejo Gresik, 61177 Jawa Timur - Indonesia |
    Jalan Raya Tenaru Industri No.18, Ds. Cangkir, Kec.
    the printing and typesetting industry. Telp : +62 31 7590008
    Driyorejo Gresik, 61177 Jawa Timur - Indonesia |
    Telp : +62 31 7590008 Lorem Ipsum has

    Space kosong untuk exp date


    dan stamp
    Raw Concept YOU DESERVE
    Bite of Happiness! Keterangan dalam
    bahasa Inggris :

    Happiness!
    YOU DESERVE
    Logo Kokola

    Logo Kokola
    Logo Kokola
    Nutrition Facts |

    Bite of
    Ingredients |
    Gambar rounded Imported and
    waffle dengan Distributed by |
    shadow tipis Waffle Logo Halal

    Chocolate
    Cookies

    Waffle Butter Cookies

    Waffle Chocolate

    Lorem Ipsum is simply dummy text of the printing and


    WAFFLE-SHAPE SAVORY
    COOKIES

    WAFFLE-SHAPE SAVORY COOKIES

    typesetting industry. Lorem Ipsum has


    Logo Kokola
    YOU DESERVE

    Cookies
    Bite of NET WT 3.5oz
    NET WT 3.5oz
    Happiness! 100g (500kcal)
    100g (500kcal) Manufactured by : PT Mega Global Food Industry
    Manufactured by : PT Mega Global Food Industry Jalan Raya Tenaru Industri No.18, Ds. Cangkir, Kec.
    Lorem Ipsum is simply dummy text of Driyorejo Gresik, 61177 Jawa Timur - Indonesia |
    Jalan Raya Tenaru Industri No.18, Ds. Cangkir, Kec.
    the printing and typesetting industry. Telp : +62 31 7590008
    Driyorejo Gresik, 61177 Jawa Timur - Indonesia |
    Telp : +62 31 7590008 Lorem Ipsum has

    Space kosong untuk exp date


    dan stamp
    Thank you!
    Let's
    discuss

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