__________ 3. _____ are used to check that the marketing activities of a company are on track.

__________ 4. _____ is demotivational, because it reflects that management is irrational.

Name: Gr. & Sec.: __________ 5. _____ is the segment of the market most likely to purchase the firm’s products or services.

1st QUARTERLY EXAMINATION __________ 6. _____ means consumes recognize a brand name when someone mentions it.
Principles of Marketing - 12
__________ 7. _____ is when consumers think of a particular brand when they need a product.
Please read before you answer:
a. Read and analyze the questions carefully. __________ 8. It is vital to consider all _____ in setting the goals of the organization.
b. Please avoid erasures.
__________ 9. _____ is the percentage of unit and peso sales a company handles in their industry.
I. Direction: Match Column A with Column B. Place the best answer of your choice in CAPITAL
letter on the space provided before each number. __________ 10. _____ are the methods used to get the company’s products into the hands of consumers, such as
selling them through retail outlets or making them available online.
Column A Column B
__________ 11. A human _____ is a state of felt deprivation.
_____ 1. State of felt deprivation A. need
__________ 12. A human _____ is the form that a human need takes as shaped by culture, individual personality
_____ 2. Human wants that are backed by buying power B. demand
and social and environmental forces.
_____ 3. People with authority, time and money C. market
__________ 13. _____ are human wants that are backed by buying power.
_____ 4. Focuses on the internal potentials of the company D. production concept
__________ 14. _____ is composed of people with both desire and ability to buy a specific product/service.
_____ 5. People will buy more goods and services through
__________ 15. _____ views that organizations must satisfy the needs of consumers in a manner that gives for
personal selling and advertising E. salesconcept society’s benefit.

_____ 6. Find out and satisfy the needs and wants of consumers F. marketing concept __________ 16. _____ are statements of what results the company wants to achieve with its marketing efforts.

_____ 7. Maintaining and improving value-added long-term relationships
_____ 8. Human need takes as shape by culture
_____ 9. Satisfy the needs of consumers in a manner that gives
for society’s benefit
__________ 17. _____ means consumers recognize a brand name when someone mentions it.
G. relationship marketing
__________ 18. _____ is when consumers think of a particular brand when they need a product.
I. societal marketing
__________ 19. _____ is the percentage of unit and peso sales a company handles in their industry.
__________ 20. _____ is the segment of the market most likely to purchase the firm’s product or services.
J. marketing

_____ 10. The job of everyone in the organization K. traditional marketing

III. Essay
1. How is a dream different from a goal? Explain.
II. Direction: On the space provided before each number, write the word or words that will make the
2. What makes a short- term goal different from a long-term goal? Discuss.
statement correct.

__________ 1. _____ are statements of what result the company wants to achieve with its marketing efforts.

__________ 2. _____ are the SMART targets for marketing which can be used to track performance against target.
 ESSAY

Areas of Assessment 5 3 1

Ideas Presents ideas in an original Presents ideas in a consistent Ideas are too general
manner manner
ACTIVITY
Understanding Writing shows strong Writing shows a clear Writing shows adequate
understanding understanding understanding
Making your own connections. Materials: Long bond paper and Long white folder
Sentence Structure Sentence structure enhances Sentence structure is evident; Sentence structure is
meaning; flows throughout sentences mostly flow limited; sentences need to
the piece flow

Directions: Make a three circle like the one above and label each circle with marketing, economics, and
management. Write your own connections between marketing and economics and marketing to management.

Prepared by: Marketing and Economics Marketing and Management

1. 1.
2. 2.
Leizamie Meting 