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  • Coffee Cabana

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    Abhay Kumar Singh
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    Rohit recently expanded his coffee business but is facing some challenges with managing multiple outlets. While profits are increasing, he only broke even last year so expansion may be premature. The document analyzes whether Rohit should expand further or wait, and discusses potential means of expansion through reinvesting in past supporters if he does decide to grow. Strengths and weaknesses are assessed through an IFE analysis, and a SWOT analysis provides an overview of the key factors to consider.

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    Rohit recently expanded his coffee business but is facing some challenges with managing multiple outlets. While profits are increasing, he only broke even last year so expansion may be premature. The document analyzes whether Rohit should expand further or wait, and discusses potential means of expansion through reinvesting in past supporters if he does decide to grow. Strengths and weaknesses are assessed through an IFE analysis, and a SWOT analysis provides an overview of the key factors to consider.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    59 views10 pages

    Coffee Cabana

    Uploaded by

    Abhay Kumar Singh
    Rohit recently expanded his coffee business but is facing some challenges with managing multiple outlets. While profits are increasing, he only broke even last year so expansion may be premature. The document analyzes whether Rohit should expand further or wait, and discusses potential means of expansion through reinvesting in past supporters if he does decide to grow. Strengths and weaknesses are assessed through an IFE analysis, and a SWOT analysis provides an overview of the key factors to consider.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 10

    Coffee

    Cabana
    Presented by

    Alina Yasir
    Mahnoor Sajid
    Talha Saqib
    Zarnash Khan
    Zaara Hamid
    Question 1
    Should he Expand or Not?
     Rohit recently just expanded his coffee business
     He will face some management issues as he
    cannot manage all the outlets together
     High pricing of his recent products has changed
    the category of his coffee shop
     Considered a special occasion place rather than
    hangout place
     Expansion is not preferred at the moment
    because Rohit just broke even last year
     His profits are in the green but he should wait
    before thinking about further expansion
    Question 2
    What Means would
    be best suited for
    him?

    Coffee Portfolio Designed


     If Rohit is considering expansion
     He should invest in the same people who helped
    him initially
     His father, the venture capitalists and his coffee
    suppliers
     Due to their past success and good relationship,
    it is likely it will prosper as well
    IFE Analysis
    IFE Analysis
    Weig Ratin Weighte
    Strengths
    ht g d Score
    1 Customization of the
    0.10 4 0.40
    The total IFE score is
    products
    2 Superior Taste 0.12 3 0.36 greater than the
    3 Fresh Products
    4 Good Relationship with the
    0.08 3 0.24
    average score of 2.5,
    0.09 4 0.36
    suppliers
    5 Versatile Menu 0.05 2 0.10
    hence the Internal
    6 Strong customer base 0.07 3 0.21 strengths of this
    7 Motivated Employee Force 0.07 3 0.21
    8 Steady Stream of Profits 0.09 3 0.27 business exceeds its
    Weig Ratin Weighte
    Weaknesses
    ht g d Score weaknesses
    1 Higher Prices due to
    0.14 4 0.56
    customization
    2 Management Issues of other
    0.08 3 0.24
    outlets
    SWOT
    Analysis
    Strengths Weaknesses

    • Customization • High Prices


    • Better Taste • Management Issues
    • Fresh Products • Environmental Issues
    • Good Relationship with • Lack of Capital for
    suppliers Expansion
    • Versatile Menu
    • Strong Customer base
    • Motivated Employee
    Force
    • Steady Stream of Profits

    Opportunities Threats

    • New Outlets • Loans


    • International markets • Customers demanding
    • New cities lower prices
    • Young customers • High expectations of
    customers
    • Changing Trends
    Thank You

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