CAPACITY PER MONTH: 100,000 SEEDLING UNITS

ITEM/ COST PER

PARTICUL ACQUISITION COST/ DERIVATION UNIT
ARS PESOS
Seeds P10/bag of 100 seeds 0.1
Soil Mix P15/kg; 350g/unit 1.5
Seedling P4,500/100k units wholesale) 0.045
Bag
8ml/unit/month;
https://www.mayniladwater.com.ph/bill- 0.64811
Water calculator/
Electricity P3000/month 0.03
Farmer P450/day 0.1395
Wage
Fertilizer P3,000/50kg/500units 6
Packaging P180/100k 0.0018
Mobility P800/day 0.248

Farming
and P40k/month 0.4
Retailing
Space
Rental `

Retailing
Space P10k/month 0.1
Enhancem
ent

Retail
Space P15k/month 0.15
Operation
s
Retailer P450/day x 2people x 31 Days 0.279
Wage
Promo P20k/month 0.2
Budget
DIRECT COST/ Unit 9.84141

OVERHEAD ALLOWANCE 0.29809

TOTAL COST PER UNIT BEFORE TAXES 10.1395

PROFIT
MARGIN 50% 5
(PLUS)
RETAIL PRICE BEFORE TAXES (Total Cost Befoe Taxes + 15
Profit Margin)
VAT 12% (Retail Price Before Taxes x Tax Rate) 1.8
TOTAL RETAIL PRICE AFTER TAXES (Retail Priice Before
Taxes + Taxes) 16.8
BENCHMARKING
Basis
COMPETITORS IN BGC average P100/ seedling
COMPETITORS IN QC Circle average P50/ seedling
COMPETITORS ONLINE average P110/ seedling + delivery

ASSIGNED SRP BASED ON BENCHMARKING

DECISSION-MAKING PROCESS APPLYING BENCHMARK:
Shop to be located to physical store in Mandaluyong-San Juan Boundaries where the crowd is compose

VALUE-BASED
ASSIGNED SRP BASED ON VALUE-BASED
DECISSION-MAKING PROCESS APPLYING VALUE-BASED STRATEGY:
Based on the identified competitors, BGC and online may appear to be the most costly for consumers.

PSYCHOLOGICAL
ASSIGNED SRP BASED ON PSYCHOLOGICAL
DECISSION-MAKING PROCESS APPLYING PSYCHOLOGICAL STRATEGY:
Made it roundable with the intent to make it more attractive to consumers. Started September 16 in ti
May also apply P88, P77, P66, P55, P44, P33, and P22 respectively sibce based on cost-plus, there's alre
However, there is a reservation to implement these because of branding implications that is why we a
 Source
https://bonifacioglobalrealty.com/plantitos-and-plantitas-in-bgc/
https://edwintoth.com/garden-circle-shops-at-quezon-memorial-circle/
https://shopee.ph/search?category=11021407&keyword=basil%20seedling%20plant&subcategory=11021410

P85/unit

-San Juan Boundaries where the crowd is composed of a mix similar to profiles combining BGC and QC.

P150
D STRATEGY:
may appear to be the most costly for consumers. We want to communicate our promise of high quality hence, higher than these 2.

P99 from September 16 to December 25

CAL STRATEGY:
ttractive to consumers. Started September 16 in time for the 100 days countdown to Crhristmas.
respectively sibce based on cost-plus, there's already a positive net profit from P16.8 onwards.
because of branding implications that is why we are sticking with P99 at the moment.
an these 2.