• Unlearn what you have learnt while writing a covering letter for a resume • Create a “hook” • Avoid hackneyed phrases: I love electronics • Be vivid, specific, dynamic • Avoid being boastful • Address setbacks Structure • Passionate hook • Segué to your background in the field • Specific classes by title • Related extracurricular activities • Any publications or other professional accomplishments in the field • Conference presentations/publications • Explanations about problems in your background • Why you have chosen this grad school You should appear to be… • Passionately interested in the field • Intelligent • Well-prepared academically and personally • Able to take on the challenges of grad school • Able to have rapport with professors and fellow grad students — in other words, collegial • Able to finish the graduate degree in a timely fashion • A potentially outstanding representative of that grad school in your future career You need to stand out from the crowd An example of a hook • Sitting comfortably in an aircraft, you send an email at an altitude of 30,000 feet in the sky. Within minutes your email crosses the troposphere and reaches your office on land. A decade ago, this scenario would have seemed impossible but thanks to “Connexion Technology by BOEING”, today, this is possible. And it was my introduction to this technology which I learnt during my internship in Air India Pvt Ltd that locked my interest in wireless networking and communication. An example of an ending… • A graduate program abroad, I understand, is demanding and full of challenges. But with the diverse experiences I have had coupled with self-confidence, I am sure I can successfully accomplish this course. With knowledge as the tool and dedication as the accessory, I assure you that I would strive to emerge as an asset to your university. It’s not about the statement of purpose It’s about the purpose behind the statement!