ECOMM MIDTERM ASSESSMENT TEST

SESSION 5 – E-COMMERCE SECURITY AND PAYMENT SYSTEMS

1. What are the different types of E- payment systems being used now? Discuss each in not more
than 50 words each.

 ATM card is a payment card or dedicated payment card issued by a financial institution
which enables a customer to access their financial accounts via its and others’
automated teller machines and to make approved point of purchase retail transactions
the ATM cards are not credit cards or debit cards. Mobile payment is generally refer to a
payment services operated under in financial regulation and performed from or via a
mobile device. Instead of paying with cash, cheque, or credit cards, a consumer can use
a mobile to pay for a wide range of services and digital or hard goods.

2. Enlist advantages and disadvantages of using credit card & debit card in online transaction.

 Using credit card & debit card in online transaction advantages. ATMs offer versatility.
Over the years, ATM machines have become increasingly verso line. Disadvantage. ATM
usage fees, for many people, because using ATM attracts a fee, they prefer to avoid the
fee and thus avoid using the ATM.

3. Distinguish between open and closed loop systems. (50 words minimum)

 The open loop system means is the output of the system is free from their input. In the
closed-loop system, the desired output depends on their input. The open loop system is
called the non-feedback system while the closed loop is the feedback system. The
closed loop requires some components likes an amplifier, controller, controlled process,
feedback system etc.

4. Identify at least five (5) security measures that are vital for online transactions.

 PCI Compliance. One of the first steps to take is to make sure your payment system is
Payment Card Industry (PCI) compliant.
 Data Encryption.
 Safe Login Screen
 Updated Operating Systems.
 Security Assessment.
SESSION 7 – E-COMMERCE MARKETING AND ADVERTISING

1. What are the five stages in consumer decision process when purchasing online? Discuss each in
not more than 50 words.

 The five stages in consumer decision process when purchasing online are Awareness of
need, Search for more information, Evaluation of alternatives, Actual purchase decision,
and Post-purchase contact with firm

2. Enlist of current trend, best channels, tactics and tools to consider when crafting an ecommerce
marketing plan. Discuss each in not more than 50 words. (pay-per-click, search engine
optimization, content marketing, influencer marketing, social media marketing, email marketing,
affiliate, marketing, locale marketing)

 Search engine optimization (SEO) google search engine algorithms, Panda, Penguin,
Hummingbird, Knowledge Graph. Social search utilizes social contacts and social graph
to provide fewer and more relevant results. Social marketing, social networks, blogs,
video, and game. Direct e-mail marketing, messages sent directly to interested users.
Benefits include inexpensive, average over 6% click-throughs for in-house lists,
measuring and tracking responses, personalization of messages. Affiliate marketing,
commission fee paid to other Web sites for sending customers to their Web site. Local
marketing, geared to user’s geographic location. Most common local marketing tools
are geotargeting with google maps, display ads in hyperlocal publications and daily deals
coupons.

3. What are pricing strategies than can be employed in ecommerce?

 Increase Singles and Decrease Bundles. Let's say you're a parent looking to buy your kid
a PS4. Let Buyers Set Their Prices. Research the Psychological Effect of Certain
Numbers. Show the Difference in Prices. Try out Flat Pricing.

SESSION 8 – ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

1. Discuss the difference between copyright and patent? (100 words maximum)

 A copyright is a collection of rights automatically vested to you once you have created
an original work. To understand how these rights can used or licensed, it is helpful to
analogize them to a bundle of sticks, where each stick represents a separate right vested
you as the owner. Patent law is to encourage innovation and commercialization of
technological advances. Patent law incentivizes inventors publicly disclose their
inventions exchange for certain exclusive rights. A patent protects inventions. These
 inventions can include new and useful processes, machines, manufactures,
compositions of matter as well improvements to these.

2. Search the internet and look for one (1) recent cybercrime affecting merchants engage in online
business. Write the summary of the news in not more than 50 words.

 Recent cybercrime affecting merchants engage in online business. Pitney Bowes

'considering options' after malware attack.