PROJECT MANAGEMENT

TOPIC:
Metro cash and carry

SUBMITTED BY:
 Aaila Ali (58)
 Laviza Afrasham (05)
 Faryal Altaf (48)
 Momina Khalid (07)
 Saman Amjad (37)
 Neelam Sajjad (41)
 Zara Jameel (51)

SUBMITTED BY:
Madam Rakia

DATED:
28-06-2022
 METRO CASH AND CARRY

 PROJECT SCOPE:
Metro opened its first cash and carry wholesale canter in Pakistan in 2007 and expanded to
5 wholesale centers in a short span of 18 months. In July 2012 Metro and Makro Habib
combined their wholesale business in Pakistan marking the beginning of long-term
partnership to the mutual benefit of both companies. The merger allowed Metro and
Makro Habib to combine resources and gain the financial strength to lead and grow in a
challenging environment and to gain synergies targeted to generate value for our customers
and supplies alike. Today the company is operating 10 wholesale centers in Lahore, Karachi,
Multan Islamabad and Faisalabad. Metro Pakistan (Pvt) limited is the part of Metro Groups
sales division Metro cash and carry, the international leader in self service wholesale. The
company operates more than 750 stores in 25 companies in Europe, Asia and Africa and has
a workforce of over 107,000 employees. Sales in 2016/17 were approximately 37 billion
euro.

 SCHEDULE:

Metro cash and carry announced its operation in Pakistan in January 2006. Since then, it has
established itself as a potential market leader in wholesale. Under the supervision of
managing director Mr. Giovanni Soranzo, metro cash and carry Pakistan has opened its first
the company’s country store in the city of Lahore in October 2007. The company’s country
head office is also based in Lahore and currently employs over 400 people in offices. It has
done total investment of US$ 180 million and planned to build and operate 10 to 15 cash
and carry stores in Pakistan. There are about 250 to 300 employees per store and the head
office is at Multan Road.
 RESOURCES:

 Tangible resources

Tangible resources include those resources better physically nature and can be easily
identified by the organization and competitors.

1. land

The land is a tangible resource for metro cash and carry which includes all spaces owned and rented by
the company for purposes of posting production units as well As for warehousing purposes additionally
all units own and attended by the company for purposes of packaging are also included to be tangible
resources under the land.

2. Equipment

Metro cash and carry, equipment is also a tangible resource that includes all the equipment owned by
the company for purposes of production and packaging as well as other operational purposes.

 Intangible resource

Intangible resources refer to those resources that have no physical value but are still owned
and possessed by organizations such as Metro cash and carry.

1. Brand reputation

Brand reputation for metro cash and carry is built over historical uniqueness where the
brand has worked hard to provide high quality products and earn customers trust over
decades. The company’s brand reputation, based on its organizational cultural and unique
relation over customers cannot be imitated by the competitors and may become a source of
competitive advantage.

2. Customer experience

Metro cash and carry provides a unique customer experience to its customers through its
brand activities and offerings as well as marketing activities. Though marketing activities
may be copied by competing players, the strategic directions and intent with which the
 customer experience and brand activities are planned in inimitable and prides a unique
source of competitive advantage to Metro cash and carry.

 TIMELINE

In 2009 metro group launched the efficiency and value enhancing program me shape 2012 to
tap existing potential for further growth within the group. With this scheme the group hopes to
improve earnings by €15 billion per and annum from 2012 onwards. Cost cutting will account
for some 800 million euro for this. Metro group aims to generate the reminder by taking steps
to increase productivity and improve customer relations for example shape 2012 had a tangible
effect on profits even in the first half of 2010.

 STRETEGIC GOALS

To get a long-term benefit Metro need to focus on relationship building strategy like
consultancy service for the retailers those wanted to open a business regarding the retail shop
with a low initial capital, Metro consultant give them a complete idea graphical layout of the
store how they can effectively run with a business with low cost. This not only facilitate retailer
but metro will develop partnership with many retailers help metro with goods and strong image
and standing in the market.

 RESPONSIBLE PARTIES

With new own brand strategy, we are focusing even more on the special needs to core
customers such as hotels and restaurants, traders in offices and knowledge and understanding
of their business has helped to develop a high-quality user friendly and Tailor-Made product
range the new own brand portfolio includes

ARO sold on a price entry level below the benchmark competition and comprises 700 reliable
food and nonfood products.

FINE FOOD which stands for high value products addressing independent food traders as well
as service stations with 700 items.
HORECA SELECT which offers 1500 food and non-food products for professional kitchen use.

H LINE An assortment of 350 non food and near food products that offer solution for hotel and
restaurant sector. The professional look and performance of H line offers a realistic alternative
to franchising, the company said.

ROBIA A line of 150 coffee and cocktails making supplies of bars cafes hostels companies and
offices.

SIGMA A line of 600 office supplies that serves all customer groups.

 CLIENT BENEFIT

From customers point of view, personal selling provides an opportunity to the consumers to
know about new products introduced in the market. Thus, it informs and educates the
customers about new products. It is because of personal selling that customers come to know
about the use of products business studies in the market. The sellers demonstrate the product
before the prospective buyers and explain the use and utility of the product. Personal selling
also guides customers in selecting goods built suited to their requirements and tastes as it
involves face to face communication personal selling gives an opportunity to the customer to

put forward their complaints and difficulties in using the products and get the solution
immediately my method.

 PROJECT SUCCESS

Metro cash and carry Pakistan has proved itself to be a company for investment taking in hand
flag of satisfaction Metro is heading towards professional advancement and competency by
providing high quality services to his customers and provides to be a successful company from

investment point of view.