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  • 2.5 Semiology

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    regine canete
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    Semiology is the study of signs and meaning-making within a culture. It examines how patterns in communication systems create understanding. Semiology provides tools to identify and create patterns in cultural signs and meanings. A sign is the basic unit of meaning and consists of a signifier, the form that the sign takes, and the signified, the concept or object that is represented. Myths are secondary semiological systems that are perceived as true and not questioned, playing a role in communication. Connotation involves the mental concepts generated by a sign beyond its precise denotation. Semiology is interested in these implied meanings of signs within a culture.

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    All About Pop Culture

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    Semiology is the study of signs and meaning-making within a culture. It examines how patterns in communication systems create understanding. Semiology provides tools to identify and create patterns in cultural signs and meanings. A sign is the basic unit of meaning and consists of a signifier, the form that the sign takes, and the signified, the concept or object that is represented. Myths are secondary semiological systems that are perceived as true and not questioned, playing a role in communication. Connotation involves the mental concepts generated by a sign beyond its precise denotation. Semiology is interested in these implied meanings of signs within a culture.

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    19 views32 pages

    2.5 Semiology

    Uploaded by

    regine canete
    Semiology is the study of signs and meaning-making within a culture. It examines how patterns in communication systems create understanding. Semiology provides tools to identify and create patterns in cultural signs and meanings. A sign is the basic unit of meaning and consists of a signifier, the form that the sign takes, and the signified, the concept or object that is represented. Myths are secondary semiological systems that are perceived as true and not questioned, playing a role in communication. Connotation involves the mental concepts generated by a sign beyond its precise denotation. Semiology is interested in these implied meanings of signs within a culture.

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    of 32

    Semiology in

    Popular Culture

    M R . L U M A N S A N G
    Semiology

     Semiology is the study of signs within a particular


    culture

     Semiotics is the study of signs

     It’s the study of meaning-making and meaningful


    communication
    Semiology

     Semiology gives us a useful set of tools for identifying


    and creating the patterns in the communication
     Founders of Semiotics= Ferdinand de Saussure and
    Charles Sanders Peirce
    Signs

     basic unit of meaning


     Signs are polysemic

    The concept or object that is represented

    The form of a sign


    MYTH
     Second order semiological system
     Underneath/ superimposed on the initial

    system
     We see the myth as true. We don’t question

    it; it’s just part of our means of


    communicating.
    Connotation
    Denotation
    Mental concepts generated
    Precise description of the
    from the signifier or sign
    sign
    /implied
    ( Four legged creature)
    ( cute, loyal, obedient)
    Semiology is
    interested in
    connotation

    Doesn’t presumed universal signs but signs


    are universally used.
     Material world is not just given but made
    understandable by signs
    (cow, book, table)

     These cultural systems of meaning are


    never innocent.
    Thank you!
    Sources

    • Semiology and Popular Culture (Lance Eaton)


    https://squareholes.com/blog/2019/03/14/semio
    tic-decoding-of-categories-and-culture
    /

    • https://
    www.youtube.com/watch?v=OqhFztnwt4w&t=10
    s
    • lhttps://goodlucksymbols.com/goddess-nike/
    • https://www.nike.com/ph/
    • https://
    www.youtube.com/watch?v=FcSgudp4zuc&t=805
    s
    G I N A W B I L O G
    19 9 3

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