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  • What Made Zoozoo Ads A Instant HIT???? HIT????

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    Simrita Sharma
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    This document discusses the success of the ZooZoo advertising campaign for Vodafone in India. It introduced ZooZoo to promote Vodafone's value added services during the IPL season. The ZooZoo ads became instantly popular, with over 60% of respondents remembering more than 3 ads. Viewers found the ads made cricket breaks more tolerable and were curious to see the next story. The ads helped change Vodafone's image and establish its brand presence. Vodafone will now focus on promoting its new 3G services using a similar marketing strategy during the cricket World Cup.

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    ZOOOOO

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    This document discusses the success of the ZooZoo advertising campaign for Vodafone in India. It introduced ZooZoo to promote Vodafone's value added services during the IPL season. The ZooZoo ads became instantly popular, with over 60% of respondents remembering more than 3 ads. Viewers found the ads made cricket breaks more tolerable and were curious to see the next story. The ads helped change Vodafone's image and establish its brand presence. Vodafone will now focus on promoting its new 3G services using a similar marketing strategy during the cricket World Cup.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as pdf or txt
    18 views13 pages

    What Made Zoozoo Ads A Instant HIT???? HIT????

    Uploaded by

    Simrita Sharma
    This document discusses the success of the ZooZoo advertising campaign for Vodafone in India. It introduced ZooZoo to promote Vodafone's value added services during the IPL season. The ZooZoo ads became instantly popular, with over 60% of respondents remembering more than 3 ads. Viewers found the ads made cricket breaks more tolerable and were curious to see the next story. The ads helped change Vodafone's image and establish its brand presence. Vodafone will now focus on promoting its new 3G services using a similar marketing strategy during the cricket World Cup.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 13

    WHATMADEZOOZOO ADSAINSTANT HIT????

    INTRODUCTION
    ZooZoo wascreatedtopromotethevalue addedservices(VAS)ofVodafone. added services ( VAS) of Vodafone VodafonewastryinghardtocapturetheVAS Spacebecauseitisapotentialcashcowfor cellularcompanies. Vodafonealsowantedtomakethemostof p theIPLseason2.IPLattractsallthedeep pocketadvertisersandtostandout,oneneeds tothinkoutofthebox. to think out of the box. ThusZooZoo wasborn.

    VodafonehastakenZooZoo beyond advertising.Thefanclub inthefacebook page advertising The fanclub in the facebook page ofZooZoo hasalreadytouched70,000and counting.Thebrandhascomeout withan counting The brand has comeout with an interactivequizthatshowsthetypeofZooZoo youare Zoozoos have been successful in giving havebeensuccessfulingiving Vodafoneamakeoverandestablishing maximumbrandpresence. maximum brand presence

    RESEARCHOBJECTIVE RESEARCH OBJECTIVE


    REASONSTHATMADEZOOZOOADS SOPOPULARTHANTHEOTHERADS SO POPULAR THAN THE OTHER ADS INASHORTTIME

    INFERENCES
    1.Howmanyadsdoyourememberoutofallthe zoozoo ads?
    8%

    92%

    60%OFTHERESPONDENTSCOULDREMEMBER MORETHAN3ZOOZOOADSWHICHMEANS MORE THAN 3 ZOOZOO ADS WHICH MEANS THEIMPACTWASQUITEHIGH

    2.DuringIPLdidthebreaktimebecamemore l bl h d? tolerablewithzoozoo ads?


    8%

    92%

    3.Howdifficultwasittounderstandthe messagedconveyedbytheads? d db h d ?

    4.Wereyoucurioustoseethenextadstoryofzoozoo? VERY LITTLE NO 5.Whatdidyoumostlikeaboutthezoozoo ads? COMMUNICATION LOOK STORY ALLTHEABOVE 6.Didthezoozoo adsreplaced p theimagecreatedbyhutch? YES NO

    7.Whydoyoubuyzoozoo products 7 Wh d b d t suchast shirts,mugs such as tshirts mugs etc?

    INFERENCES

    INFERENCES

    PLANSAHEAD?????
    Vodafonehaslaunchedacampaignto promote3Gserviceswithaseriesoftelevision promote 3G services with a series of television commercialsduringthecricketWorldCup. After the successful initial blast the focus is Afterthesuccessfulinitialblast,thefocusis ongettingcustomerstoexperiencethe3G services. services Thecompanywillfocusitsmarketingefforts bysegments,rangingfromtheearlyadopters of3Gtothoseunawareofpossibleserviceson thefasternetwork.

    CONCLUSIONS

    GROUPA17 GROUP A 17

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