I.

Some of the most precious artifacts in the world may be found at museums and
historical sites all over the world. The museum's personnel are specialists in their field.
However, although many people consider museums to be places of pleasure, others
consider them to be uninteresting or even superfluous.
Although most towns have historical sites and museums to visit, visitors, not locals, are
the ones that come to visit them. The fundamental factor is that tourists and locals have
different motives. When a tourist travels to another nation, city, or area, the goal is to learn
about the new location and, ideally, to grasp its culture and history. Visiting historical places
and museums is a great method to accomplish this. Locals, on the other hand, have
typically lived in the region for a long time and have either studied about it in school or had
firsthand experience with it.
IIa. Despite the fact that numerous polls suggest museum visitors are frequently more
educated and belong to the upper class, The primary problem for museums and historical
sites in understanding people's motives, according to Chen (2015), is that people's
motivations and conduct are impacted by their cultural background. Some individuals link
these places with intimidation, while others identify them with elitism. Some people never
visit those, while others enjoy to do it with their friends or family. The traits of having a
chance to learn, a challenge of new experience, and doing something valuable are highly
available within museums, according to frequent museum visitors. Non-museum visitors, on
the other hand, were unable to identify the traits that they think vital within museums,
according to the research. Inside museums, these characteristics include being around
others or social contact, as well as feeling comfortable and at ease with their surroundings.

IIb. Museums and historical sites are not required to be visited. During people's free time,
they have the option of going to places like theatres and amusement parks. Museums must
compete for people's time and money with these organizations. In addition, as government
funding for museums declines, museum directors must consider new methods to earn
some money, including attracting more visitors to their museums. Museums will be forced
to close if this does not happen. Over the years, museum visitors and non-visitors have
been studied in a variety of methods. People's motives for visiting or not visiting vary and
sometimes overlap, but one thing has always been clear: people's motivations for visiting or
not visiting vary and occasionally overlap. Trying out multiple techniques is one of the most
effective ways to figure out what works in a certain community. As usual, it's critical to pay
attention to visitor feedback.

IIIa. People have varied and frequently overlapping motivations and reasons to attend or not
visit museums, according to Marquez's (2016) study. While this is inconvenient, it also
demonstrates how even little modifications may influence a person's inclination to visit a
museum. Even something as simple as having adequate road signs to direct tourists to the
museum may help. People who do not frequent museums place a high importance on
leisure activities that provide them with social connection, active engagement, and a sense
of being at ease in their surroundings. Doing something meaningful, having the chance to
learn, and having a challenge of new experiences are the other three requirements’
individuals have for a leisure activity.

IIIb. At museums, it is vital to provide opportunity for visitors to relax and socialize. This
aspect might include workshops and other activities that combine learning with doing. The
museums may give tours customized to the interests of specific groups, such as athletes or
 construction workers. Extended evening hours, as well as extra programs like as food
tastings, concerts, book readings, and lectures, were used to engage the community, foster
neighborhood relationships, and familiarize locals with the museum's physical and
educational features. These examples are intended to demonstrate to museum
administrators the need of maintaining close contact with visitors in order to comprehend
their motives for visiting museums. Administrators might then use these to develop suitable
tactics for various target audiences in various cultural situations.

IV. Museums are frequently thought of as historical sites. While this is true, history should
also assist us in comprehending the current era. A museum can provide background and
varied perspectives on topics that are currently in the news. Museums may be the best
venue for visitors to learn about these historical events and make their own judgments.
Understanding people's reasons for visiting museums is critical to its existence today.
Museum managers may conceive of numerous strategies to raise attendance levels and
produce income, which is a crucial aspect for long-term development, by analyzing visitor
interests. Administrators can also better comprehend the function of their museums in
society as a result of this knowledge.

V. Museums have the ability to provide more art to the public, as well as develop work and
advocate for mental health. As a result, decreasing the entry barrier to museums and art
institutions for all people is a worthwhile goal. It's a low-cost approach of providing
individuals with the tools they might require to help themselves. Examining people's
motives in relation to museums' capacity to meet their demands in terms of respectful
experience, associational space, and educational purpose. Museums can provide guests
with an aesthetic and inspiring experience. The associational space is concerned with
people's interactions with friends, family members, and museum artifacts. Finally,
museums' educational role is their potential to appeal to individuals seeking to make sense
of their surroundings.

VI.
Chen, K. (2015). The motivations of visitors for visiting museums: a comparative study of museum
visitors in Western countries, Malaysia and Thailand. Apheit Journal (4)2, pp.100-114.
https://apheit.bu.ac.th/jounal/Vol4No2JulyDec2015/10-p100-114.pdf
Marquez, M. (2016, November 27). How to encourage people to visit museums often. Medium.
https://medium.com/@miaeveliina/how-can-we-encourage-those-who-rarely-visit-museums-to-
do-so-more-often-441c27cf4770