Advertising Assingment (Brands)

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H & M Hennes & Mauritz AB (H&M) is a Swedish multinational retail-clothing company,

known for its fast-fashion clothing for men, women, teenagers and children.

Industry: Retail

Founded: Västerås, Sweden (1947; 68 years ago)

Founder: Erling Persson

Headquarters: Stockholm, Sweden

Key people: Stefan Persson (Chairman)

Karl-Johan Persson (President and CEO)


Cotton On is an Australian retail chain, known for its fast-fashion clothing for men, women,
teenagers and children. It has almost 1200 stores in 12 countries and employs 17,000 staff in
Australia and internationally.[1]

Cotton On also operates Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, T-bar and Factorie
and owns Supré.

Industry: Fashion
Founded: Geelong, Australia
Founder: Nigel Austin
Headquarters: Geelong, Australia
Key people: Peter Johnson (CEO)
Nigel Austin
Nike, Inc is an American multinational corporation that is engaged in the design, development,
manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories
and services. The company is headquartered near Beaverton, Oregon, in the Portland
metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[6] and a
major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal
year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide.
In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among
sports businesses

Industry: Apparel, accessories

Founded: 1964 (as Blue Ribbon Sports) 1971 (as Nike, Inc.)

Founder: Bill Bowerman

Phil Knight

Headquarters: Washington County, Oregon, United States (Near Beaverton, Oregon)

Key people: Phil Knight (Chairman)

Mark Parker (President and CEO)


Esprit Holdings is a publicly owned manufacturer of clothing, footwear, accessories, jewellery
and housewares under the Esprit label. The company is headquartered in Kowloon, Hong Kong,
and Ratingen (near Düsseldorf), Germany. In the 2007–2008 business year, Esprit generated a
worldwide sales of around EUR 3.25 billion (as of 30.06.2008). Esprit operates more than 900
retail stores worldwide and distributes products to more than 8,500 wholesale locations around
the globe. Esprit has more than 1.1 million square meters of retail space in 40 countries.

Industry: Retail, Fashion

Founded: 1968 in San Francisco, California

Headquarters: Global Business Headquarters: Ratingen, Germany

Key people: Raymond Or (Chairman)


Lacoste is a French clothing company founded in 1933 that sells high-end clothing, footwear,
perfume, leather goods, watches, eyewear, and most famously polo shirts. In recent years,
Lacoste has introduced a home line of sheeting and towels. The company can be recognized by
its green crocodile logo. René Lacoste, the company's founder, was nicknamed "the Crocodile"
by fans because of his tenacity on the tennis court. In November 2012 Lacoste was bought by
Swiss family-held group Maus Frères.

Industry: Retail

Founded: Troyes, France (1933)

Founder: René Lacoste, André Gillier

Headquarters Corporate: Troyes, France.


Christian Dior S.A., commonly known as Dior, is a French luxury goods company controlled and
chaired by businessman Bernard Arnault who also heads LVMH – the world's largest luxury
group. Dior itself holds 42.36% shares of and 59.01% voting rights within LVMH.[4][5

Industry: Retailing

Founded: 16 December 1946

Founder: Christian Dior

Headquarters: 30 Avenue Montaigne, Paris, France

Key people: Bernard Arnault (Chairman)

Sidney Toledano (CEO)

Raf Simons (Creative Director)

Kris Van Assche (Creative Director, Dior Homme)

Victoire de Castellane (Designer, Dior Fine Jewelry)


Fendi is an Italian luxury fashion house whose specialities include fur, ready-to-wear, leather
goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in 1925 in Rome, Fendi
is renowned for its exquisite creations on fur and fur accessories. Fendi is also well known for its
leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.

Industry: Luxury fashion

Founded: 1925 (Rome)

Founder: Adele & Edoardo Fendi

Headquarters: Rome, Italy

Key people: Karl Lagerfeld (creative director for fur & RTW)

Silvia Venturini Fendi (creative director for accessories & men's)

Pietro Beccari (chairman & CEO)


DKNY is a New York-based fashion house specializing in fashion goods for men and women
(ready-to-wear for men, women and children, accessories) founded in 1984 by Donna Karan.

Industry: Fashion
Founded: 1984
Founder: Donna Karan
Headquarters: New York, United States
Key people: Caroline Brown (CEO)
Kenzo is a French luxury house founded in 1970 by Japanese designer Kenzo Takada. Kenzo
Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then
becomes known for using Asian and Japanese influenced style with the expert construction of
European high fashion. He started out with a 'Jungle Jap' boutique located in Paris and decorated
in jungle inspired decor. He began with handmade women's clothing, then in 1983 Kenzo started
designing men and then kids and home collections in 1987. Today, it is an international luxury
goods brand owned by parent company LVMH, that purchased the label in 1993.

Industry: Fashion

Founded: 1970

Founder: Kenzo Takada

Headquarters: Paris, France


Hurley is an American multinational corporation that is engaged in the design, development,
manufacturing, worldwide marketing and selling of apparel, surf equipment, accessories and
services. The company is headquartered in Costa Mesa, California. Since 2002, Hurley has been
owned by Nike, In

Industry: Sportswear and Sports Equipment

Founded: 1998

Headquarters: Costa Mesa, California, U.S.

Key people: Bob Hurley CEO

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