Professional Documents
Culture Documents
Advertising Assingment (Brands)
Advertising Assingment (Brands)
Advertising Assingment (Brands)
known for its fast-fashion clothing for men, women, teenagers and children.
Industry: Retail
Cotton On also operates Cotton On Body, Cotton On Kids, Rubi Shoes, Typo, T-bar and Factorie
and owns Supré.
Industry: Fashion
Founded: Geelong, Australia
Founder: Nigel Austin
Headquarters: Geelong, Australia
Key people: Peter Johnson (CEO)
Nigel Austin
Nike, Inc is an American multinational corporation that is engaged in the design, development,
manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories
and services. The company is headquartered near Beaverton, Oregon, in the Portland
metropolitan area. It is one of the world's largest suppliers of athletic shoes and apparel[6] and a
major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal
year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide.
In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among
sports businesses
Founded: 1964 (as Blue Ribbon Sports) 1971 (as Nike, Inc.)
Phil Knight
Industry: Retail
Industry: Retailing
Key people: Karl Lagerfeld (creative director for fur & RTW)
Industry: Fashion
Founded: 1984
Founder: Donna Karan
Headquarters: New York, United States
Key people: Caroline Brown (CEO)
Kenzo is a French luxury house founded in 1970 by Japanese designer Kenzo Takada. Kenzo
Takada was born in Japan and moved to Paris in 1964 to start his fashion career. He then
becomes known for using Asian and Japanese influenced style with the expert construction of
European high fashion. He started out with a 'Jungle Jap' boutique located in Paris and decorated
in jungle inspired decor. He began with handmade women's clothing, then in 1983 Kenzo started
designing men and then kids and home collections in 1987. Today, it is an international luxury
goods brand owned by parent company LVMH, that purchased the label in 1993.
Industry: Fashion
Founded: 1970
Founded: 1998