ASSIGNMENT 2: EXECUTIVE SUMMARY

1. Hyper wear's executive summary is more of a narrative. Since it has two storytelling
aspects to it with the history of the company and the flow of how it is presented.
Leading me to believe that this is a narrative summary versus a synopsis. Also, the
references to comparable brands and competition paints a picture for the consumer
slash reader creating a story where the reader can visualize what the company is and
where it will end up.
2. As an investor, yes, I would be interested in the opportunity and product. As I continue
to read what they have to offer their narrative summary really illustrates the company,
from where they started and how far they've come. Additionally, seeing the progress
and the growth through the progression of the summary, I can assume that they will
continue to grow in a market that is growing on its own. I would be so inclined to
continue to hear them out and hear more details regarding their business plan and what
they have in the future.
3. Personally, I really liked the narrative aspect of the summary since it was so descriptive.
Specifically, catchy statements like “Every health club, every weight room, and every
home.” although simple really hammer in what they as a company are striving for.
Showing that they are striving for growth and new clients would interest any investor.
Their belief in their product is contagious and it is shown throughout their summary.
One thing that I did dislike is there was no images of product being used, yes there was
pictures of models wearing the product. However, it would have been more beneficial
seeing the product in action at a gym for example.
4. Though I do think their executive summary was strong I do believe Freedenberg should
make additional references to more concrete examples of how they wish to expand
their company. There is some reference of new management and the strong names that
they have hired to grow the company. I wished that there was more information on
where exactly they hope to expand and within that expansion how their products will
stand out amongst already existing competitors.