DUMAYON, IRISH P.

BSTM-3B
BMEC 21-TTH, 7:30-9:00AM

PRETEST

Directions: Read the following questions and encircle the letter of the correct answer.

1. Discrete processes required creating, producing, selling, and delivering products?

a. marketing
b. Analysis
c. Activities
d. Acquisition
2. The process of gaining a better understanding of a complex topic by breaking it into
smaller parts?
a. Activities
b. Analysis
c. Acquisition
d. Action plan
3. Describes the rationale of how an organization creates, delivers, and captures value.
a. Business model
b. Capability
c. Scope
d. Competence
4. The orchestration and use of firm resources
a. Capability
b. Competence
c. Challenge
d. Core business
5. A unique ability that a company develops and that cannot be easily imitated.
a. Core competence
b. Competence
c. Core Business
d. Competitive advantage
6. The primary activity that defines a fir’s main emphasis
a. Core competence
b. Competitive advantage
c. Corporate level
d. Core Business
7. Factual and verifiable statements
a. Findings
b. Feasibility
c. Fit
d. Factual information
8. Specific and quantifiable outcomes that when achieved propel the firm towards it goals.
a. Oligopoly
b. Objectives
c. Outcomes
d. Conclusions
9. The assessment of a firm’s current competitive position and the identification of future
valuable competitive positions and how to achieve them.
a. Strategic Alliance
b. Strategic business unit
c. Strategic Analysis
d. Stakeholders
10. A collection of businesses (assets) owned by a single entity.
a. competition
b. Portfolio
c. Core Business
LEARNING ACTIVITIES
Directions: CASE STUDY ANALYSIS. Click this link https://techcrunch.com/2012/01/21/what-
happened-to-kodaks-moment/ and read it thoroughly and analyse carefully.

Question #1 Identify four errors in strategy that Kodak made.

ANSWER: AS WHAT I HAVE READ IN STRATEGY THAT KODAK MADE IS HAS A

FOUR ERRORS NAMELY; HE FAILED TO PROPERLY COMPETE WITH CANON,
SOLD OFF IP (INTELLECTUAL PROPERTY) TO RAISE CASH, NOT ADOPTING TO
CHANGING BUSINESS CONDITIONS, AND HE RAISED THE PRICES ON FILM
THE CHEMISTRY.

Question #2 Identify four positive strategic moves that Fuji made.

ANSWER: THE FOUR POSITIVE STRATEGIC MOVES THAT FUJI MADE ARE;
FIRST-RATE TECHNOLOGY, A SOUND FINANCIAL FOOTING, A REPUTABLE
BRAND, AN EXCELLENCE IN ITS DIVERSE WORKFORCE. THESE FOUR
STRATEGIC THAT MADE BY FUJI IS HAD A GOOD MANAGEMENT RESOURCES.

ASSESSMENT
CASE STUDY ASSESSMENT Make an assessment on the Kodak Case that you have read.
What is the major lesson you can take away from this case study? Use the space for your
writing. Use the space below as your draft.

 THE MAJOR LESSON THAT I CAN TAKE AWAY FROM THIS STUDY ARE;
 Don't get trapped by your business model. One fatal flaw of Kodak's efforts in
photography is they primarily focused on photography.
 Start innovating before you need to. "The challenge -- I call it 'The Innovator's
Paradox' -- is that when you have the freedom to change, you don't feel the
urgency.
 Place multiple small bets, not just one big bet. "It's always hard to know which
idea is going to be 'The One,' especially in fast-changing industries.
 Don't go it alone. "Almost every great company became great by beating back a
group of similarly minded startups.
 According to Anthony:  The lesson of Kodak is that innovation is just hard stuff,
and that even an insightful company can go wrong if it doesn't push far enough,
fast enough into uncomfortable territory.