A Tourism Product Proposal

Project proposal
HYDROPONIC FARM & CAFE

Delivered on
NOVEMBER 3, 2021

Submitted By:
IRISH PAUSAL DUMAYON
Submitted To:
MR. VAN OLEM BENITEZ

TOURISM AND HOSPITALITY MARKETING

(THC-8, MW, 4:00-5:30PM)

BSTM
3rd Year-Block B
 Hydroponic Farm and Cafe

I. Tourism Product Description

For the tourism product description, the establishment (Hydroponic Farm and Café) provides
best café experience and farm feel services to every guest while experiencing customer’s own
effort on harvesting crops. Hydroponic Farming, is a method of growing plants, vegetables and
other forms of greenery using mineral nutrient solutions in water without soil. Hydroponic farms
are mainly perfect for indoor and outdoor spaces, making the process 50% faster than growth in
soil and the method is cost effective. This business is an excellent method to give back to the
community, and it could provide people with high quality, nutritious and tasty produce. Also,
this hydroponic farm and café business benefit the local environment as they environmentally-
friendly. As the weather became hotter and more humid, people tend to look for a place that will
sustain their wants in terms of the environment's freshness. With the beautiful and satisfying
environment with lots of green vegetables and trees, customers will surely enjoy its affordable
price and go back for it. Hydroponic farm and café are basically a natural spot where they could
visit and watch extraordinary hydroponic system and try the fresh vegetables salad.

This shop offers the following Fresh Vegetables (Lettuce, Tomato, Potato, Pechay, Spring
Onions, Baguio beans, Cabbage, and Bell Pepper)

 These vegetables are beneficial:

 Salad greens are an important part of a healthful diet because they can be year-
round sources of vitamin A
 Red and dark green leafy vegetables are generally higher in anti- oxidants,
Vitamin B6 and other nutrients than lighter colored greens

 Our products offer a lot of healthy products that customer can choose from. It can be
served them as a salad or bought it to serve to their homes.
 Lastly, the following fresh vegetables or our products can lower a blood pressure,
reduced the risk of heart disease and stroke, prevent some types of cancer, lower risk of
eye and digestive problems, and have a positive effect upon blood sugar, which can help
keep appetite in check.

II. Chosen Target Market

The segmentation variable considered in segmenting the market is Behavioral segmentation
in which defined as the segmentation of the market according to individual purchase behaviors.
Behavior-based segmentation is conspicuous with the benefits sought from the product, with the
identification of specific buying behaviors, in terms of shopping frequency and volumes of
purchase, in terms of occasion, etcetera. Another it is also consider Psychographic segmentation
in which it could be used to segment markets according to social class, personality traits, values,
motives, interests and lifestyles.
The market coverage strategy that is most suited in selecting market is Concentrated
Marketing Strategy. This is because the Hydroponic Farm and Café will serve just one or a few
sub-markets given the fact that this business will only have Vegetables and Café in one business
which will have a concentrate target market.
The Hydroponic farm and café target any tourists from in and out of the country. They
also targeted vegetarian, those customers who want to experience on harvesting crops, and those
customers’ who want to taste our delicious café and salad. Hydroponic farm and café also targets
those who are businessmen who wants to conduct business meeting with their clients, we’ve also
targets Families hangouts/bonding, Friends hangouts/bonding, and reunites. Because the vision
of our business is to serve happiness to our customers through the beauty of farm and delicious
café and to our experience while working toward the greater good for our employees, community
and environment.

III. Positioning Map and Unique Selling Proposition

In crafting the positioning map, the attributes used are (More Nutritious, Less Nutritious,
Rich in Fiber and Poor in Fiber).
The Hydroponic Farm and Café is positioned as Rich in fiber and More Nutrients because it
offers just one business which is hydroponic farm and café that has three kinds of salad through
using the different vegetables such as; Lettuce, Tomato, Potato, Pechay, Spring Onions, Baguio
beans, Cabbage, and Bell Pepper.
 The Hydroponic Farm and Café has its selling proposition:
More Nutrients

 Pechay
 Cabbage
 Lettuce
 Baguio Beans
 Spring Onions
 Tomato
 Potato
 Bell Pepper
Rich Poor
in in
Fiber Fiber

Less Nutrients