AMITYUTTAR

UNIVERSITY
PRADESH

Annexure ‘‘AAB-CD-01’

Course Title: Communication Skills-I L T P/S SW No. of PSDA Total Credit

Units
Course Code: BC 109 2 0 0 2 4 3
Credit Units: 3 (*L-Lecture *T-Tutorial *P-Practical *FW-Field
Level: UG Work *PSDA – Professional Skill Development
Activities)

Course Objectives: This course is aimed to equip students with effective oral communication skills. Students will learn different aspects of
communication with specific emphasis on emerging and evolving trends in the area, nonverbal communication, persuasive communication, and
presentation skills. The course will help students in developing strategies to communicate effectively with a culturally diverse audience and
platforms. 
 
Prerequisites: NIL

Course Contents/Syllabus:

Descriptors/Topics Weightage (%)

1 Module I: Concept of Communication  15
 Definition of Communication 
 Process of Communication
 Types of Communication: Verbal (Oral and Written), Nonverbal 
 Barriers to Communication: Physical, Language and Semantic, Socio-Psychological, Organizational 
 Gateway to Effective Communication 
 7Cs of Communication
 Social Communication: Small Talk & Building Rapport 
2 Module II: Listening & Nonverbal Communication  20
Listening
  Definition of Listening
 The Nature of Listening
 Listening Styles
 Overcoming Barriers to Listening 
 Critical Listening and Social Support 
Nonverbal Communication
 Nonverbal Communication defined
 Characteristics of Nonverbal communication
 Functions of Nonverbal Communication 
 Types of Nonverbal Communication
 Effective use of Nonverbal Communication  
3 Module III: Cross Cultural Communication 15
 Cross Cultural Communication: Meaning and Significance 
 Definition of Culture 
 Elements of Culture 
 Characteristics of Culture  
 Language and Meaning 
 Language and Culture 
 Culture and Context 
 Assessing the Context 
 Intercultural Communication in the Professional Context 
4 Module IV: Effective Speaking  20
 Speaking Skills: Fluency, Vocabulary, Grammar and Pronunciation 
 Effective Speaking: Selection of words, your voice and Nonverbal Communication 
 Functions of Speaking: Interaction, Transaction and Performance 
 Structuring the Message 
 Effective Speaking Strategies 
5 Module V: Persuasive Communication  20
 Definition of Persuasion 
 Language Intensity, Vividness, and Offensiveness 
 Powerful/Powerless Language and Persuasion 
 Persuasion strategies: Implicit and Explicit Conclusions, Gain-framed vs. Loss-framed messages,
Quantity vs. Quality of Argument, The use of Evidence 
6 Module VI: Presentation Skills  10
 Planning, Preparation, Practice, Performance 
 Audience Analysis 
  Audio-Visual Aids 
 Analyzing the Nonverbal Communication  
 Methods of Delivery: Impromptu, Extemporaneous, Memorisation, Manuscript, Outlining 

List of Experiments (if any): 

 
Course Learning Outcomes: 
1. Understand the nature, importance, and process of technical communication.  
2. Listen and give feedback appropriately as well as apply the nonverbal aspects of communication.
3. Develop effective speaking skills according to communication contexts and audiences with appropriate word choice and tonality.
4. Apply appropriate strategies to persuade the audience. 
5. Deliver effective presentations in contexts that may require power point, extemporaneous or impromptu oral presentations 
6. Read and interpret complex messages and take decision accordingly.

Mapping of Course learning outcomes (CLOs) with Graduate Attributes (GA)

Course Learning Outcomes   Understand the Listen and give  Develop Apply appropriate  Deliver effective Read and
nature, scope, and feedback effective strategies to presentations in interpret
power of appropriately as speaking skills persuade the contexts that complex
communication well as apply the according to audience may require messages and
processes.  nonverbal aspects power point, take decision
communication
  of communication extemporaneous accordingly. 
contexts and or impromptu   
audiences with oral  
Graduate Attributes  appropriate word presentations 
choice and  
tonality.

Knowledge and Expertise

of Biosciences and            
Biotechnology 
Self-directed and Active
           
learning 
Research and Enquiry             
 Information &
Communication            
Technology Skills 
Critical thinking and
           
Problem-Solving Abilities 
Communication Skills       
Creativity, Innovation &
Reflective Thinking 
Analytical & Decision-
Making Ability 
Leadership & Teamwork      
Multicultural
Understanding & Global     
Outlook 
Integrity and Ethics             

Social & Emotional Skills             

Employability, Enterprise
           
& Entrepreneurship 
Lifelong Learning 
           
Environment and
           
sustainability 
 
Pedagogy for Course Delivery:  
 Classroom discussions 
 Group Discussions 
 Presentations 
 Role play 

List of Professional Skill Development Activities (PSDA): 

 Quiz 
 Case Study
  Group Discussion 
 Group Presentation 

Assessment/ Examination Scheme: 

Theory L/T (%)  Lab/Practical/Studio (%)  End Term Examination 
100%  0%  50% 
 

Theory Assessment (L&T): 

Continuous Assessment/Internal Assessment 

End Term Examination  
Components
Quiz Case Study Group Presentation Group Discussion Attendance
(Drop down)

Weightage (%) 10% 10% 15% 10% 5% 50

Lab/ Practical/ Studio Assessment: 

Continuous Assessment/ Internal Assessment  End Term Examination  
Components            End term exam  Total 
Weightage (%)               
 

 
Mapping Continuous Evaluation components/PSDA with CLOs 
 
Bloom’s Level  Remembering  Understanding  Applying  Analysing  Evaluating  Creating 

Course Learning Understand the Listen and give  Develop effective Apply  Deliver effective Read and interpret
Outcomes  nature, scope, feedback speaking skills appropriate presentations in complex messages
  and power of appropriately as according to strategies to contexts that may and take decision
  communication well as apply communication persuade the require power accordingly. 
   processes.  the nonverbal point,   
contexts and audience
Assessment   aspects of extemporaneous or  
audiences with
type/PSDA  communication impromptu oral
appropriate word presentations 
choice and tonality.  

Quizzes                   
Case Study                 
Group Presentation                   
Group Discussion                   
 
 
Textbooks/ References Books:  
Textbook 
Williams, K., Krizan, A. C., Logan, J. & Merrier, P. (2011) Business Communicating in Business 8th Ed. New Delhi: Cengage Learning. 
 
References 
1. Murphy, Herta A., Herbert Hildebrandt, & Jane Thomas (2008) Effective Business Communication 7th Ed. New Delhi:Tata McGraw Hill Education
Private Limited. 
2. Lesikar, R. V., Flatley, M.E., Rentz, K. & Pande, N. (2013) Business communication 11 th Ed. New Delhi: Mc Graw Hill