OPTIKA 10

MISION
Ser reconocidos en la industria óptica como líderes en tecnología, innovación, rapidez y calidad,
contando con una amplia variedad de productos, combinando moda y avances tecnológicos.
 VISION
Brindar el mejor servicio óptico basado en tecnología de última generación, con el asesoramiento
profesional y personalizado a nuestros clientes, ofreciéndoles una amplia gama de productos,
enfocándonos en monturas y lentes de primera calidad que van a la vanguardia de la moda y la
tecnología.
MODERN TECHNOLOGY MODERN DESIGN FOR
FOR MORE CONVENIENCE. MORE FUNCTIONALITY.
• Automatic data synchronization of all results in one database. • Complete redesign of the inner parts.
Hence, you can carry out the analysis with an iPad directly on the ImpressionIST® 4 and then have the data on the consulting Based on the experience of our partners, we optimized the hardware of the ImpressionIST® 4 at many places thereby
computer for discussion with the customer. improving the serviceability. The PC is mounted on the back of the unit and is thereby easy to access. Through the
optimized cameral position, improved illumination and hence greater image quality is achieved.
• Results more visible for each program step.
You see the determined values of the customer at a glance, above all a fast PD indication, and thereby have an immediate success • Illuminated on/off switch visible on the carriage.
check for every step. With the ImpressionIST® 4, the on and off button is integrated visibly in the design in the form of the Rodenstock logo.
You have the control lamp always in sight, and it is simultaneously an eye-catcher for your customers.
• Automatic measurement of the pupil diameter.
With the ImpressionIST® 4, you can also quickly and easily determine the individual pupil diameters of your customer. • Faster and more reliable data transfer.
The determined measured values allow for even more exact calculation of the pupil-optimized correction and are The camera is connected to the control unit on the device by a high-performance cable. That way, all your customer’s
automatically taken into consideration as new additional parameter for all lenses in the Rodenstock Perfection category. data can be processed quickly and stored reliably at any time.

• Progress bar. • Flexible room design.

With the ImpressionIST® 4, you have a considerable convenience and speed edge over your competitors for the consulting and calculation. The column of the ImpressionIST® 4 is available both as a freestanding as well as wall-mounted version. Hence, you can
The progress bar makes it possible for your customers to experience this at every step. adapt the unit ideally to the design of your shop and convert it at any time by ordering either the base or the wall mount as well.
Through a small pedestal, the wall-mounted version goes down to the floor.

THE BENEFITS FOR YOU:

• The innovative stereo cameral system ensures high-precision 3D video measurement and spectacles
that are perfectly suited to the individual requirements of the customer
• The measurement is easy, convenient and without a measuring attachment
• High-tech video-centering-system that determines the individual pupil diameters of the customer
• Consideration of the pupil diameters in the optimization of Rodenstock Perfection lenses

THE BENEFITS FOR YOUR CUSTOMERS:

• Greater satisfaction due to a quick and easy choice of spectacles
• Spectacles that are perfectly matched to the customer through high-precision measurement
• Crystal clear vision at all distances and in all light conditions
• Individual lens consulting for the best buying decision
• Pleasant measurement with just one photograph in the habitual head and body position
ALGUNAS DE NUESTRAS
MARCAS
 GANCINI

Gancini es uno de los elementos icónicos de la marca.

 Color Block

La colección Color Block presenta combinaciones de colores

complementarias e interesantes a través del uso de metales
pintados intrincadamente y acetatos premium personalizados
que crean un diseño moderno y elegante.
 MIDO 2019
MILAN, FEBRUARY 23rd – 25th
 T H E E Y E W E A R C O L L E C T I O N

THE COLLECTION STRUCTURE

AMAZONE ROSEAU H E R I TA G E LGP LE PLIAGE

DYNAMIC

VERSATILE | LIGHTWEIGHT | FUNCTIONAL | SPORTY

Mix of materials and textures.

Sporty frames for any occasion.
Lightweight and functional designs.
KEY DESIGN FEATURES:
• CHAMFER TEMPLE TIP DETAIL
• FOLLOWING CK PERFORMANCE
COLOR PALETTE (POPS OF COLOR)
• CO-INJECTED MATERIALS

CK20535

CK20319S CK20544S
COLORTHIN
WHAT ATTRACTS OUR CONSUMERS?

COMFORTABLE FIT
Lightweight and flexible design.

DURABLE
COLORTHIN frames are made with TR90, a strong, and comfortable
material resistant to stress cracks.

HYPOALLERGENIC
COLORTHIN frames are 100% hypoallergenic.

MADE IN ITALY
The COLORTHIN collection is made exclusively in
Italy and provided at an accessible price point.
Nike Vision
For internal use only
Performance

Sports Addict, Sports Enthusiast, Athletes,

Pro Athletes, Local Heroes

Key features:

• Max Optics lenses provide precise clarity from all angles

• Lightweight and durable
• Ventilation to prevent fogging
• Cushioned rubber temple tips add grip and provide
long-wearing comfort

NIKE 8050 NIKE NIKE MAVERICK RGE

NIKE 4311 NIKE ADRELALINE

For internal use only

Lifestyle

Sport Inspired, On Trend Style

and Culture

Key features:

• Lightweight and durable

• Soft, comfortable rubber nose pads and temple tips
• Frame offers everyday coverage
• Prescription –friendly frames

NIKE 4307 NIKE BREEZE M CT7890

NIKE 7090 NIKE BRAZEN BOOST

For internal use only

20
COLLECTION SEGMENTATION

PREMIUM & NOVAK DJOKOVIC

CASUAL ELEGANCE SPORT INSPIRED TWEENS
HERITAGE CAPSULE
 PREMIUM & HERITAGE
Collection for the Lacoste consumer who loves the Lacoste brand, it’s heritage and vintage styling. The collection offers a
timeless aesthetic through the use of elegant details, mix of materials and neutral colors. These eyewear style have the
right balance between authenticity and modernity for consumers looking for effortless distinctive style.

L2260
L2863

L223S
L928S
 CASUAL ELEGANCE
For the sophisticated consumer, this collection features thin profile lightweight styles with tone on tone logos and
minimalistic details. Represented by modern and on-trend styles, the Casual Elegance collection perfectly embodies the
Lacoste DNA by boosting the brand’s distinctive spirit with a contemporary twist.

L2871 L2870

L227S L925S
 NOVAK DJOKOVIC COLLECTION
The Novak Djokovic signature capsule collection is designed in collaboration with the tennis champion to connect the
brand’s longstanding legacy of effortless, sport-inspired French elegance to his winning charisma and fair play. The
Novak Djokovic signature is featured on the temple tips, serving as a symbol of the dynamic refinement and exquisite
quality of this collection.

L2602ND L2603ND

L606SND

“Without elegance, playing and winning

are not enough.” – René Lacoste
 MARITIME VOYAGER
The Maritime Voyager collection is inspired by the Nautica
Watch Collection. The temples of this collection mimics
the design detail found on the Nautica Sport Watch Bands.

STYLE CAPTAIN
These styles are for the consumer who values the brands heritage
but appreciates unique product details. Knurling textures and
other nautical inspired detailing elevate the look of these frames
for a more confident consumer.

ANCHORED ESSENTIALS
The classic collection plays to the brands heritage with subtle
logos and color blocking techniques. These are the easy-to-wear
everyday essential frames.
 1 2 3 4 5
Nine West is re-grounded Nine West scores the
Nine West is a staple for in the DNA and heritage highest in brand Nine West
the modern woman. The More than 100 Million
that garnered its familiarity, favorable Eyewear delivers
brand has longevity as a women have walked the right trends at
in Nine West shoes. successes, re-targeting opinion and because
cult favorite of fashion the 25-49 female age of that has over 2.2 the right price
insiders for 40 years! demographic million followers on
social media

KEY TAKEAWAYS
ALL STAR COLLECTION

La colección All Star consta de acetate premium con

el clásico parche en ambas varillas. Diferentes
siluetas y colores estarán disponibles.
CHUCK COLLECTION

De construcción ligera y un detalle Delgado que

simula la línea que se observa en los Chuck Taylor. El
logo y la línea muestra en juego quién eres.
COLECCIÓN OFTÁLMICOS

Diseños de estilo de vida.

Inyectados, metales y mix de
materiales.

• Formas ligeras y faciles de usar.

• Plaquetas de silicona ajustables.
• Logo premium.
• Bisagras flexibles integradas.
• Varillas ligeras.
• Detalles metálicos al inicio de la varilla.
• Acetato de calidad ( Mazzucchelli )
COLECCIÓN MODELOS AMPLIOS

Metales e Inyectados
• Medidas amplias 58-60
• Puentes más amplios
• Varillas más largas