PANAMA UNIVERSITY

REGIONAL UNIVERSITY CENTER OF PANAMA WEST

FACULTY OF BUSINESS ADMINISTRATION AND
ACCOUNTING

SUBJECT:
English

PRESENTED BY:
Ariadne Miranda
4-815-212

Teacher:
Lourdes Cordoba

date of delivery:
09/6/2020

School year
2020
As an International business expert, what will be your functions?
Give me a fully detailed information.

The International Business Professional is trained to formulate and implement

business strategies in a global context, as an expert in economic, political, legal,
social and cultural aspects of the dynamic international environment, which
impact the development of the organizations where he works. He is fluent in
English and other languages and applies fundamentals of administration in the
functional areas of companies with international standards.

The professional in international business may serve as manager of his own

company or international business, manage any official or private company both in
Panama and abroad, design and evaluate foreign investment projects; advise
organizations to conquer new markets, among other activities.

He can work in national and international public and private organizations in the
different productive sectors of the economy that are related to international
negotiation, operation, and marketing activities. As an international business
manager, you can plan, develop, implement, and evaluate strategies focused on the
globalization and internationalization of companies.
As an advisor and consultant, he uses professional knowledge in the development
and implementation of management and integration processes to promote
competitiveness and value generation, in an international business environment.

ability to research and analyze the

market and design, execute, and
evaluate export / import
proposals and projects, among
other skills

Main functions that may be performed by the international Negotiator

 Marketing of products and services:

The universal functions of marketing are buying, selling, transporting,

storing, standardizing and classifying, financing, taking risks, and obtaining
market information. The exchange usually involves buying and selling
goods and services. The main functions are detailed below:
-Purchase function: It means searching for and evaluating goods and
services to be able to acquire them choosing the most beneficial for us.
-Sales function: It is based on promoting the product to recover the
investment and make a profit.
-Transport function: Refers to the transfer of goods or services necessary
to promote their sale or purchase.
-Financing: Provides the cash and credit necessary to operate as a
company or consumer.
-Risk taking: It involves bearing the uncertainties that are part of
marketing.

Marketing functions are performed by producers, consumers, and marketing

specialists. Facilitators are often able to perform marketing functions as well.
 Also, part of the great
function of an international
businessperson is to ensure
the smooth running of the
company, that is, the
marketing of its products or
services, as shown in the
following image.

 Assessment of the business environment:

The business environment primarily comprises economic development,
measured by indices such as Gross Domestic Product (GDP), purchasing
power parity (PPP), capital, social indicators, and economic indicators.

In turn, economic development is driven by innovation that requires the

acquisition of the necessary skills and the protection of intellectual
property, the political system, geography, and education.

All these factors are necessary for the trader to carry out his task of
obtaining global information on the business, including the competition.
 International logistics operator:
The following is a list of the main functions that operators must carry out on
a regular basis.

The first of these consists of taking charge of the processes and activities
related to the storage of merchandise and products. Operators must
perform tasks such as handling, classification of customer merchandise and
subsequently regulate its dispatch and distribution.

Secondly, tasks related to the transport of merchandise also stand out. For
this reason, logistics operators will be in charge of organizing delivery times
for customers, hiring the most suitable transport services for each of the
operations and tracking shipments. In addition, the approach of the most
efficient routes, as well as managing the customs procedures that are
required, will also fall within its powers.

Finally, another function that these professionals carry out on a regular

basis is the exploration and implantation of new computer systems and
specialized software for route planning, inventory management, customers,
orders, and documentation.

 International marketing:
If an international trader performs the role of international marketing, he
must be an expert in the detection, development and promotion of national
and international markets; carry out market research to find out the needs,
tastes and preferences of consumers and be able to design advertising
strategies according to the good or service to be commercialized.
When addressed to the international scene, it means that these same
processes are applied according to specific contexts in other countries.
However, an international marketing strategy is not simply about
transferring national strategies to another region.

Due to the different peculiarities of each country, international marketing is

more complex than developing a regional strategy.

In this sense, International Marketing can be defined as the set of efforts

and movements that a company carries out to sell its products and services
in foreign territories, based on the positioning of its brand in other
countries.

To position the company well, the

dealer must make studies and
market analysis. This being one of
its main functions in the field of
international marketing.