COR 016: MEDIA AND INFORMATION LITERACY

Student Activity Sheet Module #20

Name: ZOE LUSTIVA

Section: B2

Greetings!! Before we start our lesson for today let us review what we discuss last meeting. By
answering the question below make sure that you understand our topic . (2 mins)

- Give the four types of advertisement and give some short meaning. Use the graphic
organizer to write your answer.

Types of Advertisement

PRINT - Print advertisements, such as those in magazines and newspapers, aim for a massive
audience. For a smaller audience, brochures, fliers and coupons are used. Other print ads include
outdoor advertisements such as billboards and transit ads.

VIDEO - Video advertisements are commonly aired in major networks. The creative process for a
video ad, such as television ads, is rigorous. It passes through several meetings, client conferences,
brainstorming and pre-production preparations. It is the advertiser's job to compress all important
details in a short video, which usually lasts for a minute or less.

RADIO - Radio remains a good venue for advertisement. It is cheaper than television and still enjoys
a very loyal following. Unlike print, radio is capable of conveying emotions.

WEB - Technology triggered a rapid migration of people to the Internet. Social media had become a
preferred venue for advertisements even for big companies. Social media provide an edge in
advertising because of the large number of users worldwide. Facebook offers photo ads, video ads,
and slideshows. It also offers lead, dynamic , and link adverts, all designed to make sure consumers
are engaged with the products they previously bought, used, or are interested in. Small businesses
can also create their Facebook pages for free. Twitter offers "Promoted Tweets," "Promoted
Accounts," and "Promoted Trends.”

2. Activity 3: Skill-Building Activities (18 mins + 2 mins checking)

Instruction: Great! I am happy to know that you make this far I hope you will continue doing well in
this module. You can start to answer all the activities below.

Developmental Activity: Search different examples of Wearable Technology and Ubiquitous learning.
List down below write your answer on the box provided.
Wearable Technology
● 1. Apple IPhone
● 2. Samsung Galaxy Gear
● 3. Apple Watch
Ubiquitous learning
● 1. Radio
 ● 2. Television
● 3. Computer

Guided Practice
Give the advantages and disadvantages of using the major trends of media. Write your
answer on the circle provided.
Advantages
● 1. Great source of information
● 2. Social Media is connecting people
● 3. Social Media and its users are getting mature
Disadvantages
● 1. Ignorance of problems that may arise
● 2. Negative Impact on Children
● 3. No life without a phone

Independent Practice
Based on your own understanding, what is the importance of MOCC, Wearable Technology
and Ubiquitous learning especially today? Write your answer on the box provided.
● The importance of MOCC, Wearable Technology and Ubiquitous learning
especially today is we can use it in our online class that can help each one of us
to cope up technology and make easier for us to communicate last is giving
information.